Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
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Michelle Berman-Mikel, who brought you Beyond The Method™️ brings you the podcast all about Instagram, Realtors and Loan Officers! Coffee and Questions, with Michelle Berman-Mikel!
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The Shape/Shift Podcast is brought to by Shape, everything your business needs to grow! All in one user friendly platform. Jimi Ryan, Chief Creative Officer for Shape Software, is your host for great conversations with the team behind Shape, CEO’s and COO’s of companies using Shape to grow their businesses and individuals growing with Shape Software every day.
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Level up your financial fitness and place yourself in the driver’s seat of your career success. Kendra Rommel hosts “Rommel Report,” a monthly podcast that takes your side hustle, real estate projects, or other investments to the next level through stories from young entrepreneurs like you who share the hard work, failures, and triumphs that helped them scale technical skills into a profitable business. Hard work alone won't make you a millionaire–just like a pro athlete, it takes grit, disc ...
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201 Building a New Story For Mortgage with Juan Rodas
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In this insightful episode, Phil Treadwell sits down with Co-Founder of New Story Lending, Juan Rodas to explore his mortgage career and the innovative approach to the mortgage industry that is writing a new story for their clients and the industry at large. Don’t miss this inspiring episode or the next as we talk with Juan’s Co-Founder, Shane Mill…
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Episode 62: The butterfly effect and authentic relationships w/Greg Gale
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Are you showing up as a highlight reel or as someone we can connect with? One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.” In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsd…
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Episode 61: When People Pay, They Pay Attention w/Tina Caul
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Are you proudly sporting the "busy badge"? Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform. 5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 hom…
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200 Going All In While Going All Out with Mark Perkins
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In this milestone 200th episode of Mortgage Marketing Expert, host Phil Treadwell celebrates by giving you a peek at his new podcast, "Business of Success," with a compelling interview featuring Mark Perkins, the founder and CEO of Pivot Realty. This episode delves into Mark's dynamic approach to real estate, exploring his journey from starting Piv…
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199 Professionally She with Nicole Giamundo
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In this episode, host Phil Treadwell sits down with Nicole Giamundo to discuss her inspiring career journey and deep passion for the mortgage industry. Nicole shares insights from her professional experiences and announces an exciting new venture: Professionally She, a dedicated support group and community for women in the mortgage industry and bey…
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Episode 60: How perception IS reality in your content w/Neal Foard
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Have you ever thought about how the way you present something can change its value? This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself? In this episode I get to inter…
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198 Brand Chooses You with Phil Treadwell
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In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all wh…
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Episode 59: The right way to utilize in-house marketing w/Tiffany Mcquaid
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Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box? I went on a search to find someone who was re-writing the script on how in-house marketing was…
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Episode 58: How are You Controlling the Narrative of Your Brand on Instagram w/Luke Acree
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Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them. So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether …
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197 What the NAR Settlement Means to YOU
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In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the pote…
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Episode 57: How do you approach Instagram as a leader in your field? w/Laura Brandao
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“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment? You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If…
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Episode 56: How can we leverage a FB group for Instagram prospecting w/Karen Cooper
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Do you have a FB group? Are you connected to all of those who are in it on Instagram? Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data? In this…
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In this episode the spotlight is on guest Craig Davis in a riveting discussion as Phil and Craig delve into their similar coaching styles, underscoring the significance of mindset in shaping our outcomes. They navigate the delicate balance between factual analysis and emotional intelligence in decision-making processes. The conversation is packed w…
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Episode 55: Where is Instagram two years later w/Phil Treadwell
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Two years can transform a world, and it’s time to dive back into that evolution. In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they …
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Episode 54: What does building a community look like on Instagram w/Marjorie Adams
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Agents are still asking the age-old question of “should I have a business and a personal account or just one?” The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on In…
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Episode 53: Where Instagram and Email Marketing Merge w/Christine George
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Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts? Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. S…
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Lead Generation World 2024 | Jimi and Scott LIVE with Shape Software
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Shape goes to Lead Generation World! Jimi and Scott interview the brightest minds at the event and make sure to have a little fun too. Notes: 0:00:00 Jimi and Scott intro, why pro's need to get into Shape 0:10:18 Mike Robinson w/ Summit Direct Mail 0:12:43 Kelly Elaine w/ Cannaball Ads 0:15:12 Chaz Tedesco w/ CallTools 0:22:23 Tracy Laney w/ Contac…
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195 There’s Always Time If You Make the Time with Ben Smidt
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In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his …
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194 Removing Excuses Not to Refer with Kyle Wright
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In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all. Kyle shares his insights on the importance of solving problems, effectively elimina…
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Episode 52: What is the “Mortgage” process worth to someone’s life w/Scott Payne
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As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content? One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong r…
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193 Is Your Plan Good Enough: Building Momentum with Don and Gino
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In this episode of Mortgage Marketing Executive, host Phil Treadwell invites the dynamic duo, Don and Gino, founders of DG Media Inc and the Momentum Builder annual event. The conversation revolves around this year's Momentum Builder event, focusing on the importance of identifying and addressing the right problems to ensure business growth. Don an…
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Jimi interviews Don and Gino, Regionals at PRMG on Getting into Shape & Momentum Builder | Biggest Discount Code
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Jimi interviewed PRMG Western Regionals Don and Gino for a talk about Momentum Builder and why everyone needs to know about Shape! Notes: 00:00 Intro 01:43 How is Momentum Builder 24 different from 23 04:04 Ted Talks and Q&A 06:57 Strategy you need now 09:53 Networking at Momentum Builder, Rebuild and Reboot 12:58 Net work is Net worth 13:16 Party …
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Episode 51: What is the value of being authentic on Instagram w/Debra Trappen
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How many of you listening to this have ever asked, “should I have a business and personal account separately?” It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account. In this episode I got the immense pleasure of interviewing former Exec…
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Phil Treadwell on Get Into Shape Podcast | Hosts Jimi Ryan and Scott Payne | Lead Management Strategy
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🎙️ Join Jimi Ryan, Scott Payne, and guest Phil Treadwell on the Get Into Shape Podcast As the leader of M1 academy and mindset coach, We talk about lead calling mindset, morning routing and of course podcasting. Don't miss out on this dynamic conversation! 🚀 Notes: 00:00 Open with Podcast talks, Jimi starts the interview with a frozen video 05:05 R…
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192 Appraisal Trends in 2024 with Freddie Mac
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In this episode Phil Treadwell is joined by industry expert Scott Reuter from Freddie Mac to explore the latest appraisal trends in 2024. With their combined expertise, they delve into the evolving landscape of property appraisals, discussing topics such as technological advancements in the appraisal process, the impact of appraisal bias, and the o…
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191 Tactics Without Strategy is the Noise Before Defeat with Mike Hardy
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In this enlightening episode of Mortgage Marketing Expert, host Phil Treadwell is joined by Mike Hardy. Together, they delve into the future of the mortgage industry, focusing on the opportunities that await in 2024 and 2025. The conversation begins with Phil and Mike exploring the evolving landscape of the mortgage industry. They discuss the poten…
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Let Data Drive your Decisions | Brad Yoho joins Jimi Ryan on Shape Shift | Home Improvement | CRM
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🎙️ Dive into the latest Shape/Shift episode with host Jimi Ryan as he interviews Brad Yoho, COO of Dave Yoho and Associates, on the challenges and successes in the home improvement industry. In this insightful conversation, Brad shares his 21-year journey within the company, emphasizing the importance of teamwork and the impending transition to CEO…
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190 Getting What You Want is Simply a Decision with Phil Treadwell
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In this episode, MME podcast host Phil Treadwell delves into the future of the mortgage industry, specifically focusing on strategies you can use to make this year your best yet. Phil emphasizes the importance of understanding and adapting to the changes in the market, rather than resisting them. The highlight of the episode is Phil's three-step ma…
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189 Your Life IS the Content with Tyler Hodgson
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In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral…
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In this informative episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Kevin Peranio to delve into the critical concept of market timing. As a seasoned industry expert, KP shares his insights on the common misconception of waiting for the "perfect" time to invest in real estate. They discuss how mortgage officers and realtors c…
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Dale Vermillion on Shape/Shift Podcast | Hosts Jimi Ryan and Scott Payne | Lead Management Strategy
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Join hosts Jimi Ryan and Scott Payne on the Shape Shift Podcast, hanging out with special guest Dale Vermillion. No jargon, just real talk. Jimi and Scott keep it down-to-earth while Dale, the brain behind Mortgage Champions, shares his wisdom from training a million loan officers. They're diving into stuff like being real, human connections in mor…
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187 Stop Selling & Start Connecting with Brianna Harris
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In this episode of the Mortgage Marketing Podcast hosted by Phil Treadwell, special guest Brianna Harris shares her expertise in video and social media strategy. Together, they delve into the importance of building connections rather than solely focusing on sales for mortgage officers. With Brianna's insights, listeners gain valuable tips and strat…
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with the accomplished Loan Officer and fellow Podcaster, Josh Mettle, to discuss the power of stacking successes. We dive into how Josh effectively utilizes time blocking and early mornings to fuel not only the growth of his business but also the success of his …
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Episode 50: Can you show up unapologetically on Instagram w/ Nicole Reuth
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Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say? It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections an…
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185 Mortgage is a Relationship Business with David Lykken
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In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry. The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and …
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Episode 49: Why Is Instagram our Platform of Choice w/ Josh Pitts
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It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all? The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual ca…
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184 Showing Up Consistently with Jake Fehling
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and i…
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Episode 48: Your content is not for “everyone” w/ Will Grimes
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Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself? The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issu…
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“I’m so glad I found this business, and that this is what I get to do every single day.” In this episode, special guest Shant Banosian shares his insights on scaling a successful mortgage business and the opportunities that exist in the current “down” market. This episode delves into Banosian's strategies for navigating the mortgage industry during…
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Episode 47: The merging of paid advertising and organic advertising on social media w/ Joshua Smith
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Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why? The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales? Both questions are answered and deeply explored with my new …
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182 YouTube Strategies with Jaime Resendiz
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creatin…
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181 Survival Through Innovation with Truv.com
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications. Taylor Stork i…
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Episode 46: Can you educate about ADU’s with Real Estate Agents on Instagram? W/Kendyl Young
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Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less. But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is active…
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Jimi Interviews David Camp, President and Co-Founder of HomeScout
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David Camp joins Jimi in this episode to talk about his career in SaaS, the difference HomeScout can make for its users, and the outstanding integration with Shape that it offers. SetShape.com to begin your journey with Shape today! Connect with David: HomeScout.com David on LinkedIn Show Highlights: 01:00 - Meet David Camp 01:35 - What is HomeScou…
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL …
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Jimi and Scott Interview Jeff Hogue, Director of Agent Sales for Quote Wizard
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Jeff Hogue joins Jimi and Scott in this episode to talk about the insurance industry, client acquisition and retention and QuoteWizard's acquisition by Lending Tree. SetShape.com to begin your journey with Shape today! Show Highlights: 00:45 - Meet Jeff Hogue 01:15 - What is Quote Wizard 03:30 - How Shape is more advanced than the competition 05:05…
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In this solo episode, Phil Treadwell discusses how to define your goals for the new year, how to break them down into daily actions and how to turn those actions into wins that fuel your momentum towards the seemingly impossible. Don’t miss this fantastic episode or this chance to finish what you started for 2023 and set a whole new level of expect…
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178 The Reality of eMortgages with Freddie Mac and Mr. Cooper
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eMortgages, and eClosings have been talked about for decades now, but realistically, where are we at with the shift to ‘e’ today and where are we headed? During this discussion, industry experts explore the past, present and future evolution of eMortgages and eClosings, along with the readiness of the current market, how to mitigate adoption hurdle…
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Jimi Ryan and Scott Payne at LeadsCon 2023
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In a special episode of Shape/Shift, Jimi Ryan and Scott Payne are on site at LeadsCon 2023. Between great sessions and excellent opportunities to network, Jimi and Scott interviewed 8 attendees from the show floor. You’ll hear what’s new and exciting across industries as well as insight into many of the companies driving innovation across the spac…
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Jimi interviews Katherine Campbell, CMO Annie Mac
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“That’s how you get to be CMO, you actually understand know those numbers, you actually understand what works.” Katherine Campbell joins Jimi and Scott in this episode to talk about the mortgage industry, Annie Mac’s unique offerings and their recent integration of Shape software for the Annie Mac team. SetShape.com to begin your journey with Shape…
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