How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experienc ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher
53:45
53:45
Play later
Play later
Lists
Like
Liked
53:45
Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a…
…
continue reading
Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using si…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch
52:28
52:28
Play later
Play later
Lists
Like
Liked
52:28
Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Crafting Your Sales Funnels with Full-Circle Business Growth Strategies
51:13
51:13
Play later
Play later
Lists
Like
Liked
51:13
Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Intentional Practices for Weddings and Craft Fairs
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28
In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curati…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Behind the Lens of Colorful Photography
1:00:51
1:00:51
Play later
Play later
Lists
Like
Liked
1:00:51
Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photogr…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Exploring Manychat: the new Call To Action
19:13
19:13
Play later
Play later
Lists
Like
Liked
19:13
On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funn…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Cheap Old Houses with Elizabeth Finkelstein
42:28
42:28
Play later
Play later
Lists
Like
Liked
42:28
Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Fruitful Biz Ventures with Jennie Lennick
51:49
51:49
Play later
Play later
Lists
Like
Liked
51:49
Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholes…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
My Journey in the Yoga Industry with Phoebe Sherman
41:35
41:35
Play later
Play later
Lists
Like
Liked
41:35
In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry. Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company
50:25
50:25
Play later
Play later
Lists
Like
Liked
50:25
The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s im…
…
continue reading
[Content Warning] this episode contains speak of domestic violence so please take care while listening Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpet…
…
continue reading
In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including: ✿ being flexible ✿ being kind to yourself ✿ managing trolling ✿ how to ask for what you want mother's day gift guide is live and features products from 30 fem owned small businesses RSVP to our craft fair events Leave us a 5 star review o…
…
continue reading
Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the wo…
…
continue reading
In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus: ✿ why partnerships have saved her business ✿ myths about working with big brands ✿ how she got into pitching partners ✿ aligning brand partners with he…
…
continue reading
Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, buildi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Foodie Feminism and Opening a Flagship with Amy Larson
51:07
51:07
Play later
Play later
Lists
Like
Liked
51:07
Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded …
…
continue reading
Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family. Key Poi…
…
continue reading
In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more. Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Embodying your power through dance with Emily Chandra
43:17
43:17
Play later
Play later
Lists
Like
Liked
43:17
Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio. Key Moments from this episode: ✿ Emily tells us how we can use…
…
continue reading
Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Myth of Handmade + other product based queries
19:14
19:14
Play later
Play later
Lists
Like
Liked
19:14
Solo Episode on making business decisions that support sustainable practices. As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit? We get into all that and mo…
…
continue reading
Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores…
…
continue reading
Today on the pod, Phoebe gets us hungry for MONEY SNACKS! Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons. Ways to bring in Money Snacks: ✿ Pitching partners ✿ Emailing retailers ✿ Client outreach ✿ R…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Nourish Your Artistry and Embody Your Creative Spirit
45:29
45:29
Play later
Play later
Lists
Like
Liked
45:29
Phoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being. Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwel…
…
continue reading
On today’s solo episode, Phoebe explores ✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself ✿ Showing bravery by running your business against resistance and pushback ✿ Continuing to try or to create, because you know it’s in alignment with your ethos ✿ How you show bravery by setting boundaries for yourself and oth…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tough self-love: How to take radical responsibility and own your business decisions with Angela Henderson
47:36
47:36
Play later
Play later
Lists
Like
Liked
47:36
Angela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountab…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Phoebe Sherman On Taking a Break, Setting Goals, and Tax Season Approaching
20:15
20:15
Play later
Play later
Lists
Like
Liked
20:15
Hello Creatives! Welcome to 2024! We’re so happy you’re here with us. After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU. Today,…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How To Establish Core Values For Your Business with Janet Mesh of Aimtal
47:10
47:10
Play later
Play later
Lists
Like
Liked
47:10
On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing stra…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Follow What Delights You with Sarah Faith Gottesdiener
37:49
37:49
Play later
Play later
Lists
Like
Liked
37:49
Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, b…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mindful metrics: How to understand analytics + boost sales as a small business with Janine Mulone
43:38
43:38
Play later
Play later
Lists
Like
Liked
43:38
Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Maximize your Business by minimizing your time with Manu Muraro
47:47
47:47
Play later
Play later
Lists
Like
Liked
47:47
Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns…
…
continue reading
Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Death-Defying Creativity with Chelsea London Lloyd
1:07:10
1:07:10
Play later
Play later
Lists
Like
Liked
1:07:10
Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, cli…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Styling Your Sales Funnel With Elizabeth Stiles
49:05
49:05
Play later
Play later
Lists
Like
Liked
49:05
This week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online c…
…
continue reading
Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Camly Nguyen on Feeding Your Soul With a 5 to 9
59:00
59:00
Play later
Play later
Lists
Like
Liked
59:00
“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 work…
…
continue reading
Harley Jordan made a name for during the pandemic as a social media strategist who was bringing more transparency to the secretive world of the influencer industry. But after hitting burnout as the founder of a successful influencer agency and podcast, she knew she had to pivot. Harley joins Phoebe Sherman in this episode to talk about the philosop…
…
continue reading
At first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a c…
…
continue reading
Self-taught witch and founder of Lady Moon Co. Inc. Laura Wong (she/her) joins Phoebe Sherman for Girl Gang Craft Pod’s first interview ep of the year. Laura Wong considers herself a creatrix - uniquely connected to her inner feminine source of creative power. The founder of Lady Moon Co., Inc., Wong has curated an online space that’s part podcast …
…
continue reading
Girl Gang Craft the Podcast is back! It’s our first episode of 2023, and we’re excited to be back on the (digital) air. On this week’s episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing “failures” as a student, early employment, college, and most poignantly, in …
…
continue reading
Jocelyn Kelly Reid is here for one major mission: to lead spiritual women towards making a big impact to get rich, work less, play more, and fall in love with life. This Money Queen has had her fair share of success: she worked for the largest asset manager in the world for 7 years, grew a direct sales team of 100 people for a social impact brand, …
…
continue reading
Kara Harms is the CEO and founder of Whimsy Soul, a lifestyle website with a mission to help empower women to find their everyday magic. She built her 6 figure business on an old futon mattress in an empty apartment after just moving to San Francisco and now manages a team of 7 (and growing!) Tune into this episode to learn about body neutrality, t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Intuition as a Business Witch with Erica Feldmann
57:20
57:20
Play later
Play later
Lists
Like
Liked
57:20
Erica Feldmann is the founder of HausWitch. She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012. What started as a “micro budget + magic = makeover” interiors blog would eventually become …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How To Turn Your Natural Talents Into A Business
43:36
43:36
Play later
Play later
Lists
Like
Liked
43:36
Happy spooky szn to all! This week on GGC, we have a long time community member Miss Melinda, a Professional Priestess & Mystic Guide! She's been sharing the gifts of spirituality for years now. Join us as she shares the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful bus…
…
continue reading
This week Phoebe is joined by Joanne Hammer, Program Manager for ACT Insurance, a program for Artists, Crafters, & Small business owners that offers annual & event insurance in minutes for product based business. Joanne is passionate about creating new product opportunities for small businesses and entrepreneurs and educating them on the value of p…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to stay Hyper focused + targeted when growing your business
55:21
55:21
Play later
Play later
Lists
Like
Liked
55:21
This week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the sp…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Make Reels + TikToks Happen for Your Biz with Phoebe Sherman
15:18
15:18
Play later
Play later
Lists
Like
Liked
15:18
This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts. Noteworthy Quotes: [04:55] If you don’t have a marketing team, YOU are you…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Scale Your Product-Based Biz with Minna Khounlo-Sithep and Jacqueline Snyder of The Product Boss
1:07:08
1:07:08
Play later
Play later
Lists
Like
Liked
1:07:08
Minna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil’ Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Mi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Small Business Alchemy with Jules Benefico
50:51
50:51
Play later
Play later
Lists
Like
Liked
50:51
Julie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that…
…
continue reading