Go offline with the Player FM app!
How To Establish Core Values For Your Business with Janet Mesh of Aimtal
Manage episode 385171293 series 3399293
On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.
Key Takeaways:
✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience
✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.
✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.
✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.
✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.
Follow Janet on Instagram @aimtal_co and subscribe to her newsletter
Thank you to our sponsor ACT Insurance
Shop 130+ fem led businesses on our Holiday Gift Guide!
Girl Gang Craft has three craft fair events coming up this holiday season!
RSVP + purchase tickets for each here:
December 10th in Providence, RI
Check out our free craft fair e-book by Subscribing to our Newsletter
Follow all things GGC on Instagram!
Like, subscribe, and watch our conversations with creators on our YouTube Channel
94 episodes
Manage episode 385171293 series 3399293
On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.
Key Takeaways:
✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience
✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.
✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.
✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.
✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.
Follow Janet on Instagram @aimtal_co and subscribe to her newsletter
Thank you to our sponsor ACT Insurance
Shop 130+ fem led businesses on our Holiday Gift Guide!
Girl Gang Craft has three craft fair events coming up this holiday season!
RSVP + purchase tickets for each here:
December 10th in Providence, RI
Check out our free craft fair e-book by Subscribing to our Newsletter
Follow all things GGC on Instagram!
Like, subscribe, and watch our conversations with creators on our YouTube Channel
94 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.