Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently. With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into…

We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing. What better way to kick start this new season, than by discussing Metaverse and its impact on marketing. Through this episode Piyush Gupta, who is the CEO of Vosmos (a one-stop shop for customer-centric, experiential, and immersive solutions), …

Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you. The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learn…

In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic. Keeping this in mind, companies and businesses have started looking a…

Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives. Early adopters of new techn…

Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO s…

The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion. In this episode of the #transformarketing podc…

Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. This in the past has led to sales teams …

Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today. Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respon…

A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape …

Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline. Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. A customer-centric way of doing business, doesn't stop at acquisition. In fact, i…

The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype. So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights pi…

Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell. Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see …

Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach. Unfortunately…

Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like: Mart…

Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow them down the funnel, right to acquisition. To actually get that done, we need to understand things like …

Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention. A good example of this is the news of MPL moving in the sponsor of the Indian cricket t…

The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago. A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed. To understand the tra…

All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the results they are looking for If you resonate with this situation, they this episode is for you, as Dinesh Subramaniam takes us through the journey of how he spent only $10 to achieve his results and build from th…

E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. Hence a great example for us to discuss. On this episode we have Aditi Anand, who is the head of brand, med…

Transformation doesn't mean only technology or digital, it could also mean innovative ideas & strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH & Publicis worldwide (India)…

Corporate communications, internal & external, is an integral function for any brand. Check out the latest episode, featuring Shalini Bhattacharya, as we discuss the importance, outcomes and measurements of corp commsBy Prashant Malkani

This episode is for you, not for your brand or company. Let's start focusing on ourselves, to promote our growth for a change. Catch the latest episode featuring Minal Jagitiani, as we speak discuss Personal Branding and the importance of promoting your capabilitiesBy Prashant Malkani

Bots for marketing have been around for a while but has been causing greater impact now then ever before. The impact caused has been both, negative and positive. To know more, check out the latest episode featuring Namrita Mahindro!By Prashant Malkani

Humans aren't the most rational creatures we've imagined them to be and hence triggers & nudges to provoke your consumer's mindset, can help your brand in a large way. To know more, check out the latest episode, featuring Robert Duboff (CEO & Founder - HawkPartrners)By Prashant Malkani

One of the strongest outcomes of Martech is data and data has the capabilities of leading to some path breaking insights if used correctly. Catch the latest episode with Zarina Stanford, as we discuss the value and importance of data todayBy Prashant Malkani

Martech has been substantially growing over the last few years and so has its importance within marketing teams. Catch the latest episode, where we discuss the role of technology in marketing.By Prashant Malkani

Brands have started investing more time and effort into customer-centricity and one important aspect of that is customer experience (CX). Check out the latest episode with Lalit Jagtiani, as he takes us through some dos & don'ts of CXBy Prashant Malkani

Innovation is not always forward looking. Going back to the basics and focusing on your fundamentals, could lead to great thought-starters. Check out the latest episode now!By Prashant Malkani

The voice of a CEO on social media adds immense value and humanizes a brand. Check out the latest episode featuring Vijay SankaranBy Prashant Malkani

Stay ahead of the curve by analyzing the pulse of the market's requirements. Check out the latest episode featuring Dr. Kumar Iyer, focusing on the importance of sustainability for a brandBy Prashant Malkani

Consumer research is pivotal for any brand, find out more in conversation with Deepa & Milind SomanBy Prashant Malkani

Using employee as your brand advocates is key for any brand. Check out the latest episode, which features Krusha Sahjwani from SociabbleBy Prashant Malkani

Campaign management is a process, which can silently benefit when executed properly. Check out the latest episode!By Prashant Malkani

Content has been growing though different formats & channels. Check out the latest episode!By Prashant Malkani

Social media marketing and consumption has been seeing the highest YoY growth. Check out the latest episode to know more!By Prashant Malkani

Marketing is incomplete without analytics. Catch the latest episode, now!By Prashant Malkani

Think consumer first and focus on their journey. Check out the latest episode!By Prashant Malkani

An important aspect when you're looking at digital marketing. Catch the latest episode, now!By Prashant Malkani

Latest trends and opinions on where marketing and digital marketing stands todayBy Prashant Malkani