Episode 27: Understanding audiences through neuromarketing (Ft. Ram Jalan)

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By Prashant Malkani. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key

In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:

  • Martech tools vs Consumer mindsets
  • Platforms of neuromarketing - fMRI vs others
  • The 5 senses in a human body
  • Research studies
  • Exciting case studies

We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well

To know more, catch the latest episode now!

28 episodes