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Episode 27: Understanding audiences through neuromarketing (Ft. Ram Jalan)
Manage episode 283190081 series 2642125
Content provided by Prashant Malkani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prashant Malkani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key
In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:
- Martech tools vs Consumer mindsets
- Platforms of neuromarketing - fMRI vs others
- The 5 senses in a human body
- Research studies
- Exciting case studies
We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well
To know more, catch the latest episode now!
40 episodes
Share
Manage episode 283190081 series 2642125
Content provided by Prashant Malkani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prashant Malkani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key
In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:
- Martech tools vs Consumer mindsets
- Platforms of neuromarketing - fMRI vs others
- The 5 senses in a human body
- Research studies
- Exciting case studies
We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well
To know more, catch the latest episode now!
40 episodes
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Similar to Transformarketing
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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…
continue reading
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