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Episode 25: Sports Sponsorships in the Digital Age (Ft. Massimo De Zordo)
Manage episode 276226407 series 2642125
Content provided by Prashant Malkani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prashant Malkani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention.
A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends?
To know more, check out the latest episode featuring Massimo De Zordo now!
40 episodes
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Manage episode 276226407 series 2642125
Content provided by Prashant Malkani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prashant Malkani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention.
A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends?
To know more, check out the latest episode featuring Massimo De Zordo now!
40 episodes
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Go offline with the Player FM app!
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