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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
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This week, host Jorden Guth is joined by Ian Colquhoun, founder of Axiom Audio and now also the owner of Bryston and Magnum Dynalab, to discuss the origins of the company, its connection with the National Research Council, his own relationship with Dr. Floyd Toole, and how the company’s speakers evolved after the legendary NRC research wound down. …
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In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this. In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors…
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This week, host Jorden Guth continues his conversation with Dr. Peter Schuck, technical director at Paradigm Electronics Inc. The two cover the birth of Anthem Room Correction, the pros and cons of IIR and FIR filters, side quests, diversions, why flat in-room response isn’t actually the goal, and how ARC has evolved in response to market pressures…
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To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy,…
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This week, host Jorden Guth is joined by Dr. Peter Schuck, technical director at Paradigm Electronics Inc., to discuss his history in hi-fi, how he ended up at the NRC, how his work with Dr. Floyd Toole evolved into the pioneering Athena project, and exactly what sorts of tests he and others constructed and conducted to determine listener preferenc…
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This week, host Jorden Guth continues his conversation with Paul Barton, founder of PSB Speakers. If you haven’t listened to season 3, episode 1 yet, do check that out first! In this second half of their conversation, the two discuss how the research at NRC contributed to the evolution of PSB speakers. Along the way, Paul gives the most cogent expl…
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A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights. In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how …
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Let's talk fly fishing around the world. Anil and I discuss his fly fishing journey as well as those potential journeys open to every one, around the world. Take a listen, start dreaming of your "I have to go there," destination, and then get a hold of us to make it happen. Travel HERE Let's get at it...right? "...Its the Journey that counts" Websi…
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Welcome to season 3! This week, host Jorden Guth sits down with Paul Barton, founder of PSB Speakers, to discuss his personal history, his love of music, his passion for violin, and the origin story of PSB Speakers—all as a lead-in to a discussion about his time at the NRC doing research with Dr. Floyd Toole. Sources: PSB Speakers: https://www.psbs…
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“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the…
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We have a few trade shows coming up and we'd love to shake your hand or if your a huger, like me... Feb. 23rd 5:30-9 Larurel High School's Conservation Club is holding their "Sportsmans Night Out. Great cause, Great event. Here are links to the other two shows we will be at. https://www.jdmfishingandoutdoorshow.com/ https://centralpaoutdoorshow.com…
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For the final episode of season 2 of the SoundStage! Audiophile Podcast, host Jorden Guth is joined by T+A COO Condradin Amft to discuss the company’s history and heritage, its entry into the headphone market, and how hi-fi will evolve into the future. Sources: “44 Years of T+A—Germany's Hi-Fi Giant in Detail”: https://youtu.be/lzW18SuAJW0?si=SUjQk…
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Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experienc…
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This interview....man..just listen. Please buy his books and connect with him. You will not regret it. Website All his social media spots are on his website find them and please follow him. Let's get at it...right? "...Its the Journey that counts" Website: JOF Instagram : JOF Facebook: JOF PA Fly Fishing Guide, Guides near me…
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When Sonus faber introduced its massive new flagship loudspeaker system, Suprema, at this year’s CES, most of the press responded by asking about the price and finishes and little else. In this episode of the podcast, host Jorden Guth and SoundStage! founder Doug Schneider ask the real (and really tough) questions about the design and technical spe…
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“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from …
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Believe it or not your fly box says an awful lot about who you are. Maybe you have a lot of OCD and you have an incredibly well organized box but it literally drives you crazy to lose the fly. Maybe you are completely and utterly disorganized. Meaning, maybe you hope you get to the stream and remember what you have. Possibly you right in the middle…
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This week, host Jorden Guth is joined by SoundStage! Access editor and producer of the podcast Dennis Burger to discuss his recent article about how reviewers’ reference systems are often necessarily different from the systems they wish they could own. Dennis also gives Jorden some tips on writing a good review. Sources: “The Needs of the Many vers…
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Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insigh…
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and SoundStage! Australia editor Edgar Kramer to discuss their respective 2023 year-end awards. Sources: “The 2023 SoundStage! Network Awards for Outstanding Achievements and Products of the Year” by Doug Schneider: https://www.soundstagehifi.com/index.php/opinion/1843-the-…
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider to tell the origin story of SoundStage! Network’s InSight video series, how they’ve evolved, and the details of their most recent globetrotting trip to Wilson Audio and T+A. Sources: Muraudio's Domain Omni Series Speaker | SoundStage! InSight: https://youtu.be/VkHQC8pz2H8?s…
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2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems…
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This week, host Jorden Guth is joined by Simaudio product director Dominique Poupart and marketing director Étienne Gautier to discuss the company’s new North Collection, how it was developed, what it means for the future of hi-fi, why the remote control is the best in the world, and how the lineup has been embraced by audiophile press and customer…
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In part two of our series on Pa Steelhead fishing I discuss some overlooked aspects of these fish. Aspects that, when we are knowledgeable on them, we become more well-rounded anglers. Biology, temps, season... Let's get at it...right? "...Its the Journey that counts" Website: JOF Instagram : JOF Facebook: JOF PA Fly Fishing Guide, Guides near me…
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A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, …
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This week, host Jorden Guth is joined by SVS president Gary Yacoubian and VP of marketing Nick Brown to discuss the company’s history, its unique approach to hi-fi and home theater, and how it actively engages with its customers. Sources: SVS: https://www.svsound.com/ “The Only True Currency in This Bankrupt World” by Audio Unleashed: https://audio…
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Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction? To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder …
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Fishing Pennsylvania's Great Lake region for Steel Head is down right fun. It can be tough and challenging as well. Which, to me, is one of the things that makes it so dang enjoyable. If you're new to the sport and are looking to explore Steel Head fishing in PA this series is for you. I hope you enjoy it. In this first episode I air some grievance…
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and SoundStage! Ultra senior editor Jason Thorpe to discuss Warsaw 2023, why it’s such a special show, what it’s like to be there, and what it was like to see it through the eyes of a young audiophile. Sources: SoundStage! coverage of Audio Video Show 2023 - Warsaw, Poland:…
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Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form. Pulling…
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This week, host Jorden Guth is joined by Emotiva’s Dan Laufman to discuss the origins of his passion for hi-fi, the history of electronics manufacturing in the neoliberal era, how to make an profit in the audio business ethically, the long hard road to revitalizing North American manufacturing capabilities, and the virtues of being inclusive instea…
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If insights don’t translate to action and impact, do they really matter? On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just…
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This week, host Jorden Guth is joined by Martijn Mensink of Dutch & Dutch to discuss how an old clock radio incubated a love of music that developed into a passion for good sound that evolved into a career in speaker design. During the course of the conversation, they explore Martijn’s history of speaker development, the business ventures that prec…
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Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the ma…
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This week, host Jorden Guth is joined by David Mascioni, Global Director of Brand Marketing for McIntosh, to discuss the origins of the original World of McIntosh Townhouse in New York City, how it developed, why it closed, and how the concept evolved into the new House of Sound at a new location, with much more representation for the entire McInto…
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What could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights. We spoke with Steve Mushkin, …
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This week, host Jorden Guth is joined by legendary speaker designer Laurence Dickie to discuss his history with Bowers & Wilkins, the design of the iconic Nautilus, how his thinking on speaker design has evolved over to years, whether or not he draws inspiration from nature, and why his speakers are an exercise in engineering, not industrial design…
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We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth? In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Direc…
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and podcast producer Dennis Burger to discuss what Jorden has learned in six months of hosting the podcast, since he’s been able to speak to some of the hi-fi industry’s most influential and respected luminaries. As Doug often tells him, “Talking to these people is like get…
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Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything togethe…
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This week on the SoundStage! Audiophile Podcast, host Jorden Guth is joined by Monitor Audio global marketing director Michael Johnson and technical director Michael Hedges to discuss how the Concept 50 speaker was developed; how it evolved into the company’s new flagship retail offering, the Hyphn; what makes a Monitor Audio speaker sound like a M…
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True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.…
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This week on the SoundStage! Audiophile Podcast, host Jorden Guth is joined by Anthony Grimani, former director of technology for THX and founder of Performance Media Industries, to discuss his history with Dolby and THX, why the room is such a crucial component of any sound system, home theater vs. hi-fi, room correction, and whether the world nee…
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Luke and I discuss what fly fishing has done for him and more so what fly fishing has helped reveal. We also talk, passionately, about family and the role of fathers. Good stuff...right? Luke's Instagram , Youtube Books mentioned in the show: 1. Do Fathers Matter? 2. Secure Daughters. Confident Sons. 3. 52 Things Kids Need from a Dad. 4. Life Witho…
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This week, SoundStage! Audiophile Podcast host Jorden Guth is joined by SoundStage! founder Doug Schneider and former SoundStage! Audiophile Podcast cohost Brent Butterworth to discuss the what, how, and why of speaker and headphone measurements. What measurements correlate with listening impressions? How do active and wireless products complicate …
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This week, SoundStage! Audiophile Podcast host Jorden Guth is joined by Jack Oclee-Brown, VP of Technology at KEF, to discuss speaker design and engineering, the development of the Tangerine Waveguide, how electromechanical design and industrial design come together, KEF in cars, and more . . . Sources: The Sweet Sound of KEF's Tangerine Waveguide:…
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