At Refresh Reel, we cover hip-hop music, movies, television, and video games. Check us out for news and reviews about your favorite content.
…
continue reading
The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
…
continue reading
READY TO GROW? It’s time to turn your blog into a thriving business and The Blogger Brunch is here to help! Join blogger and marketing coach, Rhonda Jenkins, as she shares easy-to-digest, actionable steps in every episode, covering everything from content planning, to marketing, to pitching and negotiation! It’s time to step into the life and business that you have been dreaming of!
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
…
continue reading
Join us each week with host Lord Stirling, Ser Duncan 'the Fearsome', Lord Zach of House Bruce, and Lady Rachel of House Fox as we go in- depth and celebrate this amazing, dark, complex show, Game of Thrones, and now House of the Dragon! We'll be releasing new episodes each week as the prequel series airs. While your here, pick any episode from the entire back catalog and our Game of Thrones Series Rewatch. Refresh your Westerosi knowledge and relive the magic! Be heard! Send us a voicemail ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mustard First Week Sales, Drake Blocking TDE Artists, Kanye Releases Vultures 2: This Week in Hip Hop
19:36
19:36
Play later
Play later
Lists
Like
Liked
19:36
We discuss the news taking over the last few weeks of hip-hop, from the response to DJ Mustard's new album, to Drake and Lil Yachty making the internet mad... againBy Refresh Reel
…
continue reading
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets a…
…
continue reading
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling f…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
172 | How to Monetize Your Digital Presence BEFORE You're Ready
15:37
15:37
Play later
Play later
Lists
Like
Liked
15:37
What happens when you’re not quite ready to launch/sell/announce your thing?! Don’t just sit and wait without doing one of these things to earn income online in the meantime! GRAB YOUR GOAL MAPPING TEMPLATE + FREEBIE HERE! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episod…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How H&M Revolutionized Recruitment Campaigns
12:58
12:58
Play later
Play later
Lists
Like
Liked
12:58
Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Unveiling Differin's Brand Refresh Campaign
16:24
16:24
Play later
Play later
Lists
Like
Liked
16:24
Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Strategies to Overcome Social Media Burnout as an Entrepreneur
28:40
28:40
Play later
Play later
Lists
Like
Liked
28:40
Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Reel Success: How Reels Elevate Your On-Site Presence
10:36
10:36
Play later
Play later
Lists
Like
Liked
10:36
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Significance of Short-Form Video for Modern Branding
11:24
11:24
Play later
Play later
Lists
Like
Liked
11:24
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
171 | This Perspective Shift Will Change Your Life and Business!
10:44
10:44
Play later
Play later
Lists
Like
Liked
10:44
Getting personal today and giving you a life lesson that has made a huge impact on me recently. Hard Is Not the Same Thing as Bad by Abbie Halberstadt GRAB YOUR GOAL MAPPING TEMPLATE + FREEBIE HERE! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or scr…
…
continue reading
Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…
…
continue reading
Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…
…
continue reading
Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…
…
continue reading
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
29:36
29:36
Play later
Play later
Lists
Like
Liked
29:36
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
170 | Go From Idea to Website Launch with These 8 STEPS!
14:07
14:07
Play later
Play later
Lists
Like
Liked
14:07
Part two of how to start your blog or website! This episode gives you the exact ACTION steps you need to take (in order!) to finally take your website from just an idea to a reality! Bluehost + Wordpress deal 50% off Flodesk Free Month of Showit Hosting Free Content Planner Follow and tag me on IG: @thebloggerbrunch Find show notes and more resourc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone
14:17
14:17
Play later
Play later
Lists
Like
Liked
14:17
Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand wit…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How General Mills Comprised Household Name Brands
18:02
18:02
Play later
Play later
Lists
Like
Liked
18:02
Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? A…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Storytelling in Marketing with Dan Coughlin
34:46
34:46
Play later
Play later
Lists
Like
Liked
34:46
How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Changing the Way Brands Think About Checkout
23:56
23:56
Play later
Play later
Lists
Like
Liked
23:56
Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. Checkout is often overlooked when it comes to personalization. While other parts of the website are tailored to individual preferences, brands have yet to fully embrace this idea for the checkout process. Today, Casey discusses changing the way bra…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Are Video Game Adaptations Taking Over Hollywood?
20:17
20:17
Play later
Play later
Lists
Like
Liked
20:17
With the increasing rise of (good) movies and television shows based on video games, we look at the possibility of video game movies being the next big Hollywood wave, replacing the age of the superheroBy Refresh Reel
…
continue reading
Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controve…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Modernizing Business for Today's Consumers
17:09
17:09
Play later
Play later
Lists
Like
Liked
17:09
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative player…
…
continue reading
With the Switch 2 releasing next year, everyone thought Nintendo would keep things quiet for the Switch's final year. Not many games, and mostly remasters, at that. How silly we were.By Refresh Reel
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Arizona Lottery Impacts the Wider Arizona Community
22:01
22:01
Play later
Play later
Lists
Like
Liked
22:01
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
169 | FIVE Steps to Take Before Starting a Blog or Biz
19:10
19:10
Play later
Play later
Lists
Like
Liked
19:10
It’s my most downloaded episode ever! This week we are talking five things to do BEFORE launching that new blog or business and you don’t want to miss it! GRAB YOUR GOAL MAPPING TEMPLATE + FREEBIE HERE! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Future of AI in the Advertising Business
20:13
20:13
Play later
Play later
Lists
Like
Liked
20:13
Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to in…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eminem - The Death of Slim Shady (Coup de Grâce) Album Review
24:44
24:44
Play later
Play later
Lists
Like
Liked
24:44
On July 12th, Eminem finally returned with his twelfth studio album The Death of Slim Shady (Coup de Grâce). We review it here at Refresh Reel, tune in to find out what we thoughtBy Refresh Reel
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Brands Use Microsoft to Drive Revenue
20:07
20:07
Play later
Play later
Lists
Like
Liked
20:07
Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage o…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Marathon Training Inspired My Entrepreneurial Journey
29:24
29:24
Play later
Play later
Lists
Like
Liked
29:24
Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
168 | Get the Life You Want! Do This to Refresh Your 2024 Vision
10:54
10:54
Play later
Play later
Lists
Like
Liked
10:54
It’s not too late to have the best year of your life. Here are the 5 things to do NOW to refresh your vision and make 2024 count. GRAB YOUR GOAL MAPPING TEMPLATE + FREEBIE HERE! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or screenshot this episode …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Utilize Sonic Branding and The Modern Audio Landscape
11:40
11:40
Play later
Play later
Lists
Like
Liked
11:40
Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of a…
…
continue reading
On June 19th 2024, Kendrick Lamar threw a concert in Inglewood, California to celebrate West Coast hip-hop and celebrate his historic victory over Drake. Listen to hear what happened!By Refresh Reel
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Using Compelling Language to Define Your Brand
16:15
16:15
Play later
Play later
Lists
Like
Liked
16:15
Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Choose the Best Social Media Platforms for Your Business
24:27
24:27
Play later
Play later
Lists
Like
Liked
24:27
Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why Influencers Are Becoming Racehorse Owners
23:28
23:28
Play later
Play later
Lists
Like
Liked
23:28
Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Patagonia Increased Traffic Thru Empathy-Based Marketing
20:28
20:28
Play later
Play later
Lists
Like
Liked
20:28
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
167 | IG CHALLENGE: Turning Followers Into Customers (how to make sales!)
12:09
12:09
Play later
Play later
Lists
Like
Liked
12:09
SALES is why we are here! Let’s wrap up our IG Challenge with today’s episode all about converting followers into customers and two methods that will work for you! Grab your free content planner here! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or s…
…
continue reading
Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying th…
…
continue reading
Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segment…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
32:34
32:34
Play later
Play later
Lists
Like
Liked
32:34
Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
166 | IG CHALLENGE: What Do People REELy Want? (my reels secret!)
11:52
11:52
Play later
Play later
Lists
Like
Liked
11:52
We are going strong in week 4 of our IG growth challenge and this week is so juicy! There’s one thing people want from your reels and content and I’m sharing it today and telling you exactly how to do it! Grab your free content planner here! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If yo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How GLI Takes Incredible Technical Things and Makes Them Understandable
9:31
9:31
Play later
Play later
Lists
Like
Liked
9:31
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: …
…
continue reading
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email /…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mastering Your Brand Messaging featuring Mackenzie Fleming
35:24
35:24
Play later
Play later
Lists
Like
Liked
35:24
Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
165 | IG CHALLENGE: No-Fail Story Formula
21:01
21:01
Play later
Play later
Lists
Like
Liked
21:01
Ready to win at IG Stories? This week’s challenge episode is so good! Here’s the *simple* formula to use to elevate your IG story game and increase engagement with your community! Grab your free content planner here! Follow and tag me on IG: @thebloggerbrunch Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, lea…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Employing the Right Audience-Targeting Solutions
23:15
23:15
Play later
Play later
Lists
Like
Liked
23:15
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also e…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Addressing the Major Challenges Facing CMOs
27:03
27:03
Play later
Play later
Lists
Like
Liked
27:03
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with c…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Organic SEO Strategies for More Website Traffic : Featuring Barb Davids
37:10
37:10
Play later
Play later
Lists
Like
Liked
37:10
Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…
…
continue reading
Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not…
…
continue reading