Rob Taormina, social media marketing expert and award winning entrepreneur, features hard-working business owners from around the world to learn their secrets to success. How do entrepreneurs get started? What are the hardest parts of starting a business in the first year? Did you ever want to quit your job? How did you overcome the challenges of owning a business? How do you define grit? What are the marketing strategies and advertising technologies being used by the top businesses? We tack ...
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Find out just What the Nell is going on! We discuss business, life, and everything in between.
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EPISODE 121: How to Master Content Creation and Why We Love It with Kelly Johnson
42:14
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EPISODE 121: How to Master Content Creation and Why We Love It with Kelly Johnson Have you ever felt overwhelmed with content creation or wondered how to even start using your existing content? My guest, Kelly Johnson, a talented photographer, radio show host, and my co-creator of The Content Strategy Workshop is helping me break down the art of tr…
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EPISODE 120: Checking All of the Boxes On Your Journey in Life and Business with Jon Emery
30:13
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What happens when life throws you a curveball, and you're forced to reinvent yourself from the ground up? On this episode of the What the Nell podcast, we welcome Jon Emery, who is in the process of transitioning from a secure 20-year job and a tough divorce to embark on an entrepreneurial journey. Jon shares his inspiring story of launching his po…
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EPISODE 119: Collaboration at the Top, Competition on the Bottom with Bitsy McCann
42:31
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My guest today is the whimsical Bitsy McCann, the creative genius behind Bitsy Plus Design, and we explore her incredible journey to celebrating a decade in business. Bitsy shares the stories behind her magical creations and emphasizes the importance of perseverance and self-belief during those challenging early years. Her vibrant energy and insigh…
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EPISODE 118: We Can Do Hard Things and the True Meaning of Success with Chris Dreisbach
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Chris Dreisbach, a man of many hats, joins me on the "What the Nell!?" podcast to share his multi-faceted journey from addiction to convicted felon to becoming a successful entrepreneur and dedicated father. Chris recounts his transformative experiences and the pivotal moments that led him to find purpose in Lancaster, Pennsylvania. Through his rol…
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EPISODE 117: Entrepreneurship is Better Over Rocks: Social Media, Marketing, and Why You Need Haters with Paul Schiffbauer, Jr.
23:10
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Grab your cigar and pour yourself a bourbon because my guest today is Paul Schiffbauer, Jr., a York, PA-based business consultant who decided to pivot from selling home furnishings to transforming small businesses. Paul shares his multi-faceted journey from growing up around his father's tavern to founding Noir Gallery, a successful multi-channel r…
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EPISODE 116: Behind the Strategy of Branding Identity with Jenna Eicholtz
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In this episode of What the Nell!?, I'm excited to welcome Jenna Eicholtz, a talented designer and owner of Behind the Logo where she focuses on brand strategy and identity for small and mid-sized businesses. Jenna shares her expertise on how consistent branding efforts can create essential brand awareness and help businesses thrive. We discuss the…
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EPISODE 115: Achieving the "near impossible" and Overcoming Clinical Depression with Carlo Taormina
44:31
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When everything seemed to be falling apart, Carlo Taormina felt the weight of the world on his shoulders. From losing his job as a gym manager right before the holidays to grappling with immense physical pain from a herniated disc, Carlo's life took a harrowing turn. The additional insult to injury came from a sudden breakup (the same week) followe…
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EPISODE 114: The Value of Education in Today's Digital Era with Rob Cochran
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Do you value your education? Is there a decline in educational value? In this episode, we are answering these questions and more. Today's guest Rob Cochran, Director of Youth Ministry at St. Andrews Presbyterian Church, whose academic evolution from repeated college failures to earning two master's degrees challenges conventional wisdom. Our lively…
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EPISODE 113: From the Corporate Universe to the World of Small Business with Jasmine Perfect
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Every journey begins with a single step, and Jasmine Perfect's path from the corporate universe to the vibrant world of small business ownership is no exception. Jasmine, a talented graphic designer in Central Pennsylvania, discusses the evolution of her career and we learn about the joys and hurdles of trading the corporate ladder for the freedom …
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EPISODE 112: From Clean Tech to Self-Storage and Investing in Yourself with Jon Keeney
34:15
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In this brand-new episode, I sit down with Jon Keeney, co-founder of Quick Lock Storage, to unlock the secrets behind the flourishing, yet often unspoken-of self-storage industry. From Jon's unexpected transition from clean tech and electric vehicles to his mastery of a market that safeguards everything from family heirlooms to the most bizarre kee…
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EPISODE 111: Riding the Entrepreneurial Rollercoaster of Isolation with Ross Stockdale
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Every entrepreneur knows the unique blend of exhilaration and exhaustion that comes with the territory—it's like riding a rollercoaster with no one else in the car. That's why I'm excited to have Ross Stockdale, my friend, neighbor, and former client who's mastered the art of solopreneurship and fractional CMOship, sit down with me to share the pea…
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EPISODE 110: Exploring the Science of Weight Wellness and Hormones with Dr. Caissa Troutman
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Welcome to the first episode of season 3! Today, we're approaching the thought-provoking journey through the complexities of obesity, wellness, and the power of mindset. In this enlightening conversation with Dr. Caissa Troutman, owner of Weight Remdy in Camp Hill, PA. Dr. Troutman shares her innovative plan that equips patients with the tools to a…
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EPISODE 109: The BEST Is Yet to Come; Season 2 Wrap-Up, and Don't Follow Me Series Summary with Steve Trott
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In this episode, we wrap up season 2 of What the Nell!? with a recap of the series "Don't Follow Me," where Steve Trott and I take a look at the intricacies of social media behavior and authenticity. We revisit all of the thought-provoking insights shared by our guests throughout the series and share details about each episode. The debate of what e…
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Melissa Firpo, Former Hells Kitchen Contestant, Exposes Life As A Chef & How To Establish A Health Oriented Lifestyle
1:07:53
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Ever wondered what it's like to work under the relentless glare of Michelin stars? Brace yourself for a whirlwind odyssey into the world of gastronomic gladiators as we converse with the indomitable Melissa Firpo. With a culinary career spanning a formidable 25 years, Melissa peels back layers of the kitchen's steaming facade to expose the grit and…
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EPISODE 108: Imposter Syndrome and Social Media, From Feeling Like a Fraud to Protecting Your Mindset with Steve Trott and Kelly Johnson
47:19
47:19
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Have you ever experienced that nagging voice in your head whispers, "You're not good enough"? You're not alone. This week, we unpack the complexities of imposter syndrome with returning guest host, Steve Trott and our special guest, your branding gal, Kelly Johnson of Kelly Johnson Photography. We share a raw discussion on how this phenomenon can u…
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Running with Life's Curveballs: How Noah Lam's Cancer Diagnosis Impacts His Business Approach
56:03
56:03
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When life threw Noah a curveball, he didn't just catch it—he ran with it, all the way from his family's restaurant to the forefront of the medical supply industry. Join us as Noah, the entrepreneur behind ConnectQuot West and the youtube culinary critic of NOAH Eats, recounts his inspiring journey. You'll find both wisdom and wit as he shares how h…
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EPISODE 107: Why Hustle Culture Doesn't Work and How to Get Out with Steve Trott and Christina Diehl
46:35
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We are BACK with the next episode in the Don't Follow Me series, all about why hustle culture doesn't work and how to get out of it, or even prevent getting sucked in to it. Guest host, Steve Trott is in the hot seat, along with our special guest, Lancaster HomeGirl, author, and real estate investor, Christina Diehl! There's a myth that constant hu…
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EPISODE 106: Walking Across America with Ranger Kielak
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Every step tells a story, and nobody knows this better than Ranger Kielak, our latest guest and a holistic success coach embarking on a walking journey across America from Myrtle Beach, SC to Pismo Beach, CA. He sat down with me to share the rich tapestry of his upcoming journey. His philosophy intertwines the vigorous demands of professional growt…
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The Resilient Entrepreneur: Mike Evans on Turning Setbacks into Success and Balancing Life's Pursuits
50:46
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Have you ever faced a setback that felt like the universe was telling you to take a different path? Mike Evans certainly has, and he turned those moments into a mosaic of success across various industries. From the ashes of a martial arts supply company to the heights of co-owning a thriving school, launching into massage therapy, and imparting sur…
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EPISODE 105: Dear Entrepreneur, A Love Letter
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28:40
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This is my love letter to you. There's something about the raw, unfiltered stories of the entrepreneurial journey that resonates deep with us. It's the unspoken truth behind the shimmering facade of success that we often fail to recognize: the tough lessons, the emotional swings, and the courage it takes to keep moving forward. In my latest episode…
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From Wall Street to Community Streets: Christine Fitzgerald’s Journey to Philanthropy and the Power of Local Charity
49:50
49:50
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Imagine leaving the high-speed world of Wall Street for the heart-to-heart connections of community service. That's exactly what Christine Fitzgerald, my esteemed guest and co-founder of the Smithtown Children's Foundation, did. Join us as we navigate her extraordinary journey from finance to philanthropy, discussing the foundation's inception and …
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EPISODE 104: Mastering Public Speaking: Confidence, Connection, and the Art of Authentic Storytelling with Leslie Fiorenzo
33:09
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Ever found your palms sweating and your heart racing at the mere thought of speaking in public? I've been there, but today, we're turning the tables. With the help of Leslie Fiorenzo, a seasoned expert in public speaking and referral marketing, we're unpacking the tools and techniques you need to transform your public speaking fears into confidence…
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EPISODE 103: You Saw My Post, Why Didn't You Like It? Guest Host: Steve Trott for the Don't Follow Me Series
38:55
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Ever had that moment where you refresh your feed obsessively, waiting for that one 'like' to validate your post? That's where Steve Trott and I found ourselves, entangled in the digital web of social media engagement. On our latest podcast episode, we peel back the layers of online interactions, discussing everything from the peculiar psychology be…
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SEASON 5 VISION! - Unlocking the Entrepreneurial Triumphs and Trials of Business Visionaries
8:39
8:39
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Ready to unlock the entrepreneurial spirit that dwells within you? Season 5 of Don't Fear Grit is your treasure chest, packed with the real-life sagas of industry trailblazers. Rob Taormina is taking you behind the scenes, sharing the heartfelt stories of visionaries who have navigated the tumultuous waters of business to emerge victorious. Each ep…
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From Spy Balloons to Taylor Swift's NFL Triumph: A Year in Review
15:47
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Get ready to journey back to the most riveting moments of 2023. We're bringing to life a year of exhilarating highs and perplexing lows, from Chinese spy balloons to the unexpected journey of Taylor Swift conquering the NFL, and the contentious rise of AI technology. Prepare to be engaged as we revisit our top 10 episodes that have sparked lively d…
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Unlocking the Secrets of Capturing Attention and Trust
21:39
21:39
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Ready to unlock the secrets of capturing attention like never before? This episode from Rob Taormina is your key! Whether it's using the power of scent to create positive associations or making a memorable mark with the power of silence, we've got you covered. Dive into the science behind these techniques and understand how they can help you influe…
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STEP 7: Finalizing and Implementing Your Successful Marketing Plan
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Prepare to dive headfirst into the final lap of our seven-part series on creating a successful marketing plan. We assure you, by the end of this episode, you'll be armed with the critical knowledge on how to effectively schedule your marketing strategies, the importance of taking immediate action, and the art of remaining flexible in the ever-chang…
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STEP 6: Mastering the Hunter-Gatherer Approach: Strategic Marketing Planning and Feedback Loop
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Ready to up your marketing game with a unique strategy? Welcome to step six of our seven-part series on crafting a successful marketing plan. This episode uncovers the "Hunter-Gatherer" method, a potent combination of strategic planning and feedback gathering. As the "hunter", you'll learn to anticipate the moves of your target audience and create …
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Step 5: Mastering the Art of Goal Setting for Successful Marketing Plans
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Setting goals - we talk about it often, but do we truly understand the gravity it carries when it comes to crafting a successful marketing plan? Who knew that setting realistic, ambitious goals based on resources and infrastructure could be such a game-changer? Brace yourself for a podcast episode from Rob Taormina that offers a deep dive into the …
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STEP 4: Crafting a Compelling Marketing Message for Business Success
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Ever wondered why some businesses spark instant interest while others struggle to grab attention? The secret sauce is a compelling marketing message! Rob Taormina is here to guide you on crafting an impactful initial brand identity that not only highlights what your product or service is but also the problems it solves and how it stands out from th…
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STEP 3 Of Creating A Successful Marketing Plan: Defining Your Market Niche
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In this episode of "Don't Fear Grit," host Rob Taormina of Podcast Launch Labs and Talk IQ Media talks about the importance of defining a market niche for your business. We explore Step 3 in the business development process, which involves identifying the specific group of people, organizations, and issues that your business is designed to serve. R…
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Step 2 of a Successful Marketing Plan: Know Your Customers
8:56
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In this episode, Rob Taormina explores the second step of a successful marketing plan: knowing your customers. Once you have a clear understanding of your target market and competition, it's time to focus on your customers and their specific needs and desires. We'll discuss the various methods for gathering customer data, such as surveys, feedback …
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Step 1: Understanding Your Market and Competition - The Key to a Successful Marketing Plan
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In this episode, Rob Taormina dives into the first step of a successful marketing plan: understanding your market and competition. Before you can effectively market your product or service, you need to know who your target audience is and what they are looking for. We'll explore the various tools and techniques for researching your market, such as …
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Unlocking The Life-Changing Benefits Of Coaching Youth Sports
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🎙️ "Unlocking the Life-Changing Benefits of Youth Sports: Sharing Your Love and Leadership with Young Athletes" with host Rob Taormina is now live! 🎉 In this episode, Rob Taormina explores the power of youth sports and how sharing your love of the game with young athletes can be a truly rewarding experience. Discover how coaching and mentorship can…
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Leadership Lessons from Youth Sports: Discover the Valuable Skills Learned by Young Athletes
11:23
11:23
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In this episode, Rob Taormina dives into the lessons that leaders can learn from kids playing youth sports. While the sport itself may be the primary focus, the true value lies in the lessons that young athletes learn along the way. From discipline and perseverance to teamwork and resilience, youth sports offer a wealth of valuable experiences that…
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10 Expert Podcasting Tips to Optimize Your Podcast for Success: From Batch Processing to Audience Engagement
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Looking to grow your podcast audience and create engaging content? In this episode, Rob Taormina shares some expert tips on optimizing your podcast for success. First, mention other podcasts on your show to increase your visibility and gain new listeners. Next, incorporate storytelling into your content to make it more memorable and shareable. Batc…
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Top Ten Funniest Super Bowl Commercials Of 2023
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What were the top 10 funniest super bowl commercials of 2023? Check out the full list, commercials included. Where to watch the super bowl commercials from this years super bowl in Arizona from 2023? Support the Show. Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNi Download our free Podcast Gea…
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Google Bard: The $120 Billion Mistake Failed To Answer ChatGPT. Rob Taormina Investigates
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Uncover the truth behind Google's latest AI chatbot launch called BARD with "Don't Fear Grit." Get ready to be shocked as you witness the $120 billion mistake that brought down Google's new AI creation, Google Bard. In this episode, we'll take a deep dive into the comparison between Google Bard and OpenAI's ChatGPT. Was Google's answer to ChatGPT t…
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The Ultimate Checklist for Crafting an Irresistible Offer
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Join Rob Taormina as he dives into the topic of creating an irresistible offer in his latest episode of "Don't Fear Grit." In this episode, Rob will guide you through a checklist to ensure your offer stands out in a crowded market. From understanding the emotions of your prospects to removing risk, Rob will cover all the key components of a success…
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Maximize Your Social Media Exposure: The Secret Posting Strategy
14:31
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In this episode of "Don't Fear Grit," host Rob Taormina discusses the best posting strategies for maximizing exposure and engagement on the major social media platforms. He covers TikTok, Twitter, Facebook, Instagram, Youtube and more, and provides actionable tips for business owners looking to grow their online presence. By understanding the impor…
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Building a Brand Online: How to Monetize Your Success
27:54
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I. Introduction Brief overview of the importance of building a brand online Introduce the topic of monetizing your online brand II. Defining your niche Discuss the importance of finding your niche and understanding your target audience Provide examples of successful niche brands and how they found their niche III. Building a strong online presence …
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Shocking Truth About "Following Your Passion". You've been lied to!
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"Follow Your Passion" is big right now. Motivational speakers, self-help gurus, entrepreneurs, etc are all preaching the false idea that "Following Your Passion" is the most important path to success and happiness. This is a flat out lie. People are being preyed on by tapping into their emotions. Passion does NOT absolutely equate to happiness. In …
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8 Magical Leadership Tips Found In Harry Potter Movies
35:14
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Rob Taormina finds 8 magical leadership tips found in the Harry Potter Movies. What can we learn from Harry Potter to become a better leader? Support the Show. Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNi Download our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.com Follow us: htt…
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Historical Examples Where Progress Eliminated Jobs Yet Created More Opportunities
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28:25
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150 years of historical examples where PROGRESS did in fact eliminate jobs, yet created brand new job opportunities. Some people are afraid AI like ChatGPT will eliminate jobs. They are fearful what they do will become obsolete and therefore they no longer will be able to have an income to support their lifestyle and family. Is it true that ChatGPT…
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Four Psychological Tricks To Get People To Respect You Immediately
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Have you ever heard the phrase "command the room"? Some people seem like they have this natural ability to get others to listen to them. When they walk into a room, everyone is drawn to them. What are they doing that gives them this super power? In todays episode, Rob Taormina, draws from his two decades of leadership experience to outline four psy…
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Five Goal Setting Strategies To Help You ACTUALLY Achieve Your Goal In 2023.
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Have you ever failed to finish a new years resolution? Fell short of reaching your goal? Maybe the problem is how the goal was set. Rob Taormina covers five goal setting strategies for 2023 that will help you actually finish strong and accomplish your goals Have you ever asked yourself... What is the best way to set a business goal in 2023? Goal se…
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NEW YEARS EVE SPECIAL FEATURING THE TRIPLETS - What business would you start in 2023?
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For the first time in the history of DFG Rob Taormina interviews his triplets. For a New Years Eve special edition, Rob Taormina asks his 12-year-old triplets... What business would you start in 2023? How would you launch that business in 2023? You'll be surprised at their answers. In fact, polling kids is actually a great source of info. There's a…
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Email Marketing HACK To Increase Open Rates - Rob Taormina reveals the secrets
21:19
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Have you given up on email marketing? Think its dead? Open rates tumbling? Well, you are not alone. A ton of people are struggling with it. But why? Mainly, they haven't changed their approach since they started. In this episode, Rob Taormina, uncovers three fresh hacks that will inject new life into your email marketing and increase your open rate…
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The ONE type of marketing you should focus on in 2023
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What should you focus on creating/building in 2023? Rob Taormina, details the ONE form of marketing everyone should start or build out in 2023. When to start a podcast? How to start a podcast in 2023? What is the easiest way to start a podcast in 2023? How to become a social media influencer? How to sell more in 2023? How to build a business in 202…
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Top Trending Holiday TikTok Viral Videos December 2022
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December is the easiest time of the year to go viral online. Even if you have never created a viral video, not tech savvy, don't use social media that much or don't understand it....EVEN YOU can go viral in December. Rob Taormina, social media marketing expert and award winning video ad producer, clearly outlines how ANYONE can go viral in December…
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