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EPISODE 117: Entrepreneurship is Better Over Rocks: Social Media, Marketing, and Why You Need Haters with Paul Schiffbauer, Jr.
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Grab your cigar and pour yourself a bourbon because my guest today is Paul Schiffbauer, Jr., a York, PA-based business consultant who decided to pivot from selling home furnishings to transforming small businesses. Paul shares his multi-faceted journey from growing up around his father's tavern to founding Noir Gallery, a successful multi-channel retailer. After being bought out by his business partner in 2018, Paul leveraged his extensive experience and launched into a fulfilling consulting career. We dive into his top marketing strategies, emphasizing the power of personal networks and event-hosting to catapult new businesses into success.
Struggling to find the sweet spot between professionalism and authenticity on social media? Paul and I tackle this balancing act, revealing how aligning your online persona with your audience’s expectations can turbocharge engagement and build an unmistakeable personal brand. From sprinkling dad jokes into your content to the inevitable—and beneficial—presence of critics, or haters as we like to call them, we cover it all. Plus, get practical tips on unscripted video content creation and the essential tools that can elevate your production quality.
More about Paul and how to connect:
Paul Schiffbauer Jr. developed a passion for small business early on. While studying at York College, he started a home furnishings business that grew rapidly, selling on platforms like Wayfair and Home Depot. In 2018, Paul shifted to consulting, helping small businesses with digital marketing. His firm, Schiffbauer Consulting Group, has generated thousands of leads for clients in Central Pennsylvania and Baltimore County. In 2023 alone, they generated over 3,000 opportunities. Paul was recognized on the 2024 Central Penn Business Journal Power 100 List. He also hosts the podcast Schiffbauer Over Rocks at Casta Cigars.
Website:https://schiffbauerconsultinggroup.com
SCG TV:https://www.youtube.com/@schiffbauerconsulttv/featured
Socials: @yungmarketer
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