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EPISODE 116: Behind the Strategy of Branding Identity with Jenna Eicholtz
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In this episode of What the Nell!?, I'm excited to welcome Jenna Eicholtz, a talented designer and owner of Behind the Logo where she focuses on brand strategy and identity for small and mid-sized businesses. Jenna shares her expertise on how consistent branding efforts can create essential brand awareness and help businesses thrive. We discuss the challenges that small business owners face, such as balancing their time between working in and on their business, and the significant impact the pandemic has had on operations. Jenna's motivation to empower smaller enterprises shines through as we highlight the importance of staying active and adaptable in today's business landscape.
We also explore the significance of brand identity strategy, particularly for new businesses, and introduce a unique subscription-based model for brand management. This innovative approach breaks down the branding process into manageable stages, making comprehensive branding services more accessible for new business owners. From developing client personas and logos to designing websites and growing organically on social media, this method ensures that businesses can continually adapt their brand strategy over time.
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Produced by enTICEing Media, LLC
15 episodes
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