Best Rockstar CMO Podcasts (2024)

1
The Cathy on Content and Robert on SEO, Expresso and Tequila Episode 1:03:03

1h ago1:03:03

1:03:03

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up. This week, Ian and Cathy discuss Cathy’s recent trip to London for …

1
[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 39:55

1h ago39:55

39:55

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning…

1
The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters 33:14

1d ago33:14

33:14

In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Alan Versteeg is an engineer turned sa…

1
The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode 58:23

14d ago58:23

58:23

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. The topic for Ian’s contribution to the book is a guide on how …

1
[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 42:29

8d ago42:29

42:29

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surfac…

1
The Grant Johnson MPI Special Episode 44:03

21d ago44:03

44:03

This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index. It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing jo…

1
Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound 33:35

15d ago33:35

33:35

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also s…

1
The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode 57:28

28d ago57:28

57:28

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. Plus, Ian asks if Jeff st…

1
[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 47:56

26d ago47:56

47:56

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Techn…

1
The Writer turned CPO of Viator ft. Kristin Dorsett 48:51

24d ago48:51

48:51

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, I sit down with Kristin Dorsett, Chief Product Officer at Viator. Kristin is a dynamic leader passionate about building businesses and …

1
The 5 Steps for Metrics and Authentic Pride Over a Cocktail 48:49

1M ago48:49

48:49

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisor…

1
Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited 39:57

29d ago39:57

39:57

In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers ho…

1
The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode 56:17

1M ago56:17

56:17

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantas…

1
[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 44:39

1M ago44:39

44:39

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers f…

1
The Actress turned CMO of WorkRamp ft. Jack Foster 48:59

1M ago48:59

48:59

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jack Foster is a dynamic CMO who has been steering the marketing team at WorkRamp for over two and a half years. Jack shares how she's nurtured an all-f…

1
The Chat with ChatGPT and What’s Next for Search Episode 58:59

2M ago58:59

58:59

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retir…

1
Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe 43:00

1M ago43:00

43:00

In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott …

1
The New Products, New Markets and the Death of the Follower Episode 55:39

2M ago55:39

55:39

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Tro…

1
[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu 52:06

2M ago52:06

52:06

In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discu…

1
The Rockstar Turned Co-Founder of CMP Research ft. Nicole Kyle 43:29

2M ago43:29

43:29

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, Nicole Kyle candidly discusses the challenges faced by women in male-dominated industries, the pressure of being one of the few female …

1
The 5 Steps for Campaign Planning and Apple Crushing It Episode 55:21

2M ago55:21

55:21

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on …

1
Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency 30:36

2M ago30:36

30:36

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strate…

1
The Frontline Marketing with Jeff and The Greatest Story Episode 35:55

2M ago35:55

35:55

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost anot…

1
[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online 43:33

2M ago43:33

43:33

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cu…

1
The Pediatrician turned CRO ft. Stephanie Valenti 47:11

2M ago47:11

47:11

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Stephanie Valenti, a dynamic leader who has shattered glass ceilings in multiple C-level positions, joins me, Kristi Faltorusso, to delve into the candi…

1
The Be Honest and a Social Cocktail in a Walled Garden Episode 41:04

3M ago41:04

41:04

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Not the regular competitors #2 - Ren…

1
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos 38:06

2M ago38:06

38:06

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex…

1
The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly 54:34

2M ago54:34

54:34

🎙️ Want to fill your pipeline with quality leads and close more deals faster? Tune in as Donald Kelly, the Sales Evangelist, reveals his proven strategies: A 3-step LinkedIn outreach method that sparks conversations Creating content that makes your target buyers stop scrolling The multi-channel approach to earning trust and booking meetings Optimiz…

1
The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode 47:33

3M ago47:33

47:33

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Diffe…

1
[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 30:02

3M ago30:02

30:02

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…

1
The Athlete turned CEO ft. Kristin Savilia 45:31

3M ago45:31

45:31

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Kristin Savilia, CEO at JOOR, joins me on She's So Suite to share her profound insights into leading a SaaS startup as a female CEO, nurturing a support…

1
The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode 43:31

3M ago43:31

43:31

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you ar…

1
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 33:04

3M ago33:04

33:04

In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…

1
Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development 49:40

3M ago49:40

49:40

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline). Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for b…

1
The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode 55:14

3M ago55:14

55:14

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immedia…

1
[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 33:13

3M ago33:13

33:13

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of …

1
The Dancer Turned Chief Customer Officer at Infor ft. Mari Cross 43:10

3M ago43:10

43:10

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Mari Cross, the Chief Customer Officer at Infor join me in this episode of the She's So Suite Podcast. In this conversation we navigate through Mari's f…

1
The Death of the CMO and Directing Operations with a Cocktail Episode 51:50

4M ago51:50

51:50

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, C…

1
Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer 43:10

3M ago43:10

43:10

In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about th…

1
Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan 43:31

3M ago43:31

43:31

Dive into the world of LinkedIn mastery with Jason Tan, LinkedIn top voice and founder of Engage AI and DDA Labs, on this week’s Enterprise Sales Development Podcast. Discover the secrets behind leveraging LinkedIn for substantial business growth, the fine line between effective automation and genuine engagement, and innovative strategies for enhan…

1
The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode 54:47

4M ago54:47

54:47

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publicati…

1
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 33:36

4M ago33:36

33:36

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands…

1
The Drummer turned Co-Founder and CEO of Hummingbirds ft. Emily Steele 40:12

4M ago40:12

40:12

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ The story of Emily Steele, the CEO & Co-founder of Hummingbirds, is one of courage and tenacity, illuminating the path for future female entrepreneurs w…

1
The 5 F’in’ Fundamentals, a Book and a Budget Episode 51:23

4M ago51:23

51:23

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal …

1
The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr 54:46

4M ago54:46

54:46

In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte John…

1
Dale Thorn Debunks SDR Myths: The Undeniable Human Element in AI's Era 44:31

4M ago44:31

44:31

Dive into the heart of sales development with Dale Thorne as he shares his unparalleled insights on SDR leadership, the vital role of human connections in an AI-driven world, and his mission to mentor sales leaders globally. Don't miss this episode if you're ready to elevate your sales strategies and embrace the future of SDR with wisdom and warmth…

1
The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode 50:45

4M ago50:45

50:45

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content …

1
[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 30:29

4M ago30:29

30:29

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as out…

1
The Veterinarian turned CPO of UserTesting ft. Michelle Engle 49:09

4M ago49:09

49:09

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Michelle Engle, Chief Product Officer at User Testing, has established herself in the male-dominated tech industry and serves as a role model for women …

1
The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode 50:42

4M ago50:42

50:42

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual…

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Rockstar CMO Podcasts

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