Best Rockstar CMO Podcasts (2024)

1
The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode 47:33

5h ago47:33

47:33

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Diffe…

1
[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 30:02

7h ago30:02

30:02

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…

1
The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode 43:31

6d ago43:31

43:31

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you ar…

1
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 33:04

7d ago33:04

33:04

In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…

1
Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development 49:40

9d ago49:40

49:40

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline). Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for b…

1
The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode 55:14

13d ago55:14

55:14

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immedia…

1
[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 33:13

15d ago33:13

33:13

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of …

1
The Death of the CMO and Directing Operations with a Cocktail Episode 51:50

21d ago51:50

51:50

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, C…

1
Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer 43:10

22d ago43:10

43:10

In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about th…

1
Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan 43:31

23d ago43:31

43:31

Dive into the world of LinkedIn mastery with Jason Tan, LinkedIn top voice and founder of Engage AI and DDA Labs, on this week’s Enterprise Sales Development Podcast. Discover the secrets behind leveraging LinkedIn for substantial business growth, the fine line between effective automation and genuine engagement, and innovative strategies for enhan…

1
The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode 54:47

28d ago54:47

54:47

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publicati…

1
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 33:36

29d ago33:36

33:36

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands…

1
The 5 F’in’ Fundamentals, a Book and a Budget Episode 51:23

1M ago51:23

51:23

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal …

1
The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr 54:46

1M ago54:46

54:46

In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte John…

1
Dale Thorn Debunks SDR Myths: The Undeniable Human Element in AI's Era 44:31

1M ago44:31

44:31

Dive into the heart of sales development with Dale Thorne as he shares his unparalleled insights on SDR leadership, the vital role of human connections in an AI-driven world, and his mission to mentor sales leaders globally. Don't miss this episode if you're ready to elevate your sales strategies and embrace the future of SDR with wisdom and warmth…

1
The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode 50:45

1M ago50:45

50:45

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content …

1
[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 30:29

1M ago30:29

30:29

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as out…

1
The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode 50:42

2M ago50:42

50:42

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual…

1
The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors 50:09

2M ago50:09

50:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold …

1
Empathy in the Inbox: Crafting Prospect-Focused Pitches with Arianne Hatfield 44:22

2M ago44:22

44:22

Dive into the essentials of sales development with Arianne Hatfield, a seasoned SDR leader with a rich background from SAP to Lucidworks. This episode unpacks the power of AI in sales, the significance of fundamental sales practices, and innovative strategies for personalization and gifting. Discover how to leverage ChatGPT for impactful account re…

1
The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode 53:53

2M ago53:53

53:53

In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week …

1
[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku 34:12

2M ago34:12

34:12

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your prod…

1
The RevOps Primer and Storytelling over a Cocktail Episode 51:50

2M ago51:50

51:50

In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders. Ian then winds down t…

1
From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 47:16

2M ago47:16

47:16

In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director…

1
Unlocking the Inbox: Navigating the Secrets of Email Deliverability with Benny Rubin 1:03:25

2M ago1:03:25

1:03:25

In this episode of "Unlocking the Inbox," host Eric Quanstrom, CMO at CIENCE Technologies, interviews Benny Rubin, CEO and co-founder of Senders, an email deliverability and sendability company specializing in the B2B sector. The discussion focuses on the challenges and strategies of ensuring emails reach their intended inboxes, a critical issue fo…

1
The B2B Marketing Lag and Getting Strategic with AI Episode 49:32

2M ago49:32

49:32

In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 mont…

1
[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research 25:43

2M ago25:43

25:43

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professiona…

1
The Educational Content and Getting Creative over a Kansas City Cocktail Episode 59:23

3M ago59:23

59:23

In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile…

1
Differentiation and Authenticity in Marketing with Alex Montas of BENlabs 29:54

3M ago29:54

29:54

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learn…

1
From CEO to Catalyst for Change: Adam Robinson's Sales Development Revolution 48:27

3M ago48:27

48:27

In this gripping episode of the Enterprise Sales Development Podcast, hosted by Eric Quanstrom of CIENCE Technologies, we dive deep with Adam Robinson, the visionary CEO of Retention.com. Known for his dynamic approach to sales development and his critical eye on outbound strategies, Adam shares his revolutionary journey from leading traditional sa…

1
The Trends from Metia and Flaws on a Farm Episode 48:06

3M ago48:06

48:06

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss beha…

1
[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton 32:44

3M ago32:44

32:44

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence …

1
The it's a Sink not a Funnel and Owning Media over a Cocktail Episode 56:08

3M ago56:08

56:08

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, rev…

1
Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 33:31

3M ago33:31

33:31

In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. Bec…

1
From Med School to Market Mastery: Skye Snayd's Sales Development Secrets 42:04

3M ago42:04

42:04

Dive into a riveting episode of the Enterprise Sales Development Podcast with host Eric Quanstrom, CMO at Science Technologies, as he converses with Skye Snayd, the dynamic founder of Skyline Consulting. Skye shares his unique journey from a potential career in medicine to becoming a trailblazer in sales development. Throughout this episode, listen…

1
The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode 50:02

3M ago50:02

50:02

In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig…

1
[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents 49:20

3M ago49:20

49:20

In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product in…

1
The 5 Dysfunctions, Lettuce and Blame Episode 45:42

4M ago45:42

45:42

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamen…

1
Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties 37:01

4M ago37:01

37:01

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conver…

1
The 5 F'in' Fundamentals and Robert's Word for 2024 Episode 49:50

4M ago49:50

49:50

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rock…

1
Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition) 13:44

4M ago13:44

13:44

Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing t…

1
Unlocking Sales Enablement Secrets with Paul Butterfield 39:33

4M ago39:33

39:33

In this episode of the "Enterprise Sales Development Podcast", our host Eric Quanstrom engages in a deep dive conversation with Paul Butterfield, a renowned leader in the field of sales enablement and the CEO of the Revenue Flywheel Group. They tackle pressing topics like effective strategies for training sales development teams, the unique challen…

1
The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode 58:51

4M ago58:51

58:51

This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to market…

1
[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German 42:50

4M ago42:50

42:50

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and champi…

1
The Predictable Predictions Episode 49:55

4M ago49:55

49:55

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions …

1
Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 44:39

4M ago44:39

44:39

In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. Prateek is a three-time entrepreneur and marketing leader, guiding sta…

1
The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode 49:58

4M ago49:58

49:58

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR. Ian then joins Robert Rose, Chief Trouble Maker at The …

1
[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!" 48:47

4M ago48:47

48:47

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most…

1
Leveraging AI for Sales Excellence: A Podcast with Ryan Staley 39:05

5M ago39:05

39:05

Harnessing AI for Sales Success: Interview with Ryan Staley on Enterprise Sales Development Podcast In this episode of the Enterprise Sales Development Podcast, Eric Quanstrom, the CMO of Science Technologies, converses with special guest Ryan Staley, the CEO and founder of Whale Boss. Whale Boss is a consulting firm that specializes in helping sal…

1
The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode 46:41

5M ago46:41

46:41

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, …

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