The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode

Rockstar CMO FM

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week:

#1 - Right fit marketers

#2 - Is the Forrester term “Frontline marketers” complete bollocks?

#3 - The Buying Tribe

#4 - Distinct and Differentiation

#5 - Your content, like turn signals, is for other people

Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of a rant about why Elon hates marketers with the recent news that Elon has fired one of his marketing teams amidst a large redundancy round at Tesla.

Enjoy!

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The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Same But Distinct - Ian’s Tuesday 2¢

// Forrester’s Frontline Marketing the Evolution of B2B Growth Teams

// Robert’s article on Tesla’s marketing layoffs - Don’t Follow Tesla’s Marketing Mistake

// Alexander Ingram on his Tesla layoff on LinkedIn

// Robert’s firm: The Content Advisory

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// So Much Thing to Say by Bob Marley - on Spotify

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