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Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The 5 Steps for Metrics and Authentic Pride Over a Cocktail
Manage episode 423754934 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week.
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, where he shares a splendid cocktail recipe and some timely advice on marketing during Pride Month.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
// Jeff Clark on LinkedIn
Mentioned in this week’s episode:
// Grant Johnson’s - Marketing Performance Index
// Jeff’s ROI Rabbit Hole article
// Robert’s firm: The Content Advisory
// Robert’s podcast - This Old Marketing
// How to Balance Controversial Content for Marketing
// Coverage of a quieter Pride Month on the Content Marketing Institute blog
Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Counting Stars by One Republic on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
236 episodes
Share
Manage episode 423754934 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week.
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, where he shares a splendid cocktail recipe and some timely advice on marketing during Pride Month.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
// Jeff Clark on LinkedIn
Mentioned in this week’s episode:
// Grant Johnson’s - Marketing Performance Index
// Jeff’s ROI Rabbit Hole article
// Robert’s firm: The Content Advisory
// Robert’s podcast - This Old Marketing
// How to Balance Controversial Content for Marketing
// Coverage of a quieter Pride Month on the Content Marketing Institute blog
Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Counting Stars by One Republic on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
236 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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continue reading
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