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Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations ...
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In this episode, Darren Fay introduces the Intent-Based Revenue Ops framework with its four pillars explaining how this approach makes RevOps people a business strategic partners, rather than just a support role. HIGHLIGHTS: 00:00 Intro and Background 02:31 Intent-Based Revenue Ops Framework 06:24 Change Management 13:43 The Power of Well-Defined M…
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Romeo chats with Jeremy Donovan, VP of RevOps at Insight Partners, on ways to improve sales forecasts' accuracy for SMB and Enterprise, fill in forecasting gaps, and manage the sales pipeline. Connect with Jeremey Donovan LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage *** This episode is brought to you by MAN Digital - RevOps and AB…
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Launching GTM Ops requires a strategic first step. Confused about where to start? Romeo chats with Roee Hartuv from Winning by Design about how to set up and improve GTM operations by creating a clear data model to track the customer journey. HIGHLIGHTS: 00:00 Intro 03:01 Product Market Fit vs Go-To-Market Fit 08:30 Implementing GTM Ops 26:41 GTM O…
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GTM expert Jill Rowley explains the "Nearbound" - a new GTM on the block focused on building partnerships with the companies that your customers already work with to drive joint growth. You'll learn about moving from aggressive growth to more sustainable ways of driving revenue and how GTM strategies have evolved. HIGHLIGHTS: 00:00 Intro and backgr…
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Romeo talks with Yaroslaw Lazor, CEO at Railsware, and Sergiy Korolov, Managing Director, about Railsware's rise as a top product studio. They delve into their lean methods, problem-solving frameworks, and hiring philosophy that underpinned their success. HIGHLIGHTS: 00:00 From IT outsourcing to product studio 35:59 Team management 38:18 Achieving …
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Landscape in the Software Development Industry is getting harder. Less demand, more competitors. Romeo talks with Radek Zaleski, Partner at Netguru, about the growth strategies that have made them one of Europe's top software houses. All B2B professional services companies can learn much about growth from this episode. HIGHLIGHTS: 00:00 Intro 03:23…
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What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on? Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions. HIG…
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What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies? Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions: HIGHLIGHTS: 00:00 Intro and Background 01:23 GTM Roadmapping 09:27 Customer Feedback and Insights 20:38…
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How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance? Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and Ba…
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What is Allbound? What are the challenges with traditional inbound and outbound? How to improve the B2B buying process? Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and Background 03:15 Developing Outbound Motion 06:00 The Difference Between CRO and Sales Leader 08:00 Aligni…
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How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO? Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions. 00:00 Introduction and background 06:54 Applying Lean Meth…
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What drove the shift from SalesOps to RevOps? What are the key functions in RevOps and how do they evolve with company growth? When should a company start RevOps and what are the initial steps? Romeo Mann sits down with Carol Chen, VP of Revenue Operations, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and background 04:22 How …
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What are the marketing fundamentals many B2B marketers overlook or neglect? What does alignment between sales and marketing look like in practice? What the CMO should focus on during the first 90 days? Romeo sits down with Jeff Perkins, CMO at Greenlight Guru, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and background 03:09 T…
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In this episode Romeo sits down with Shantanu Shekhar, Senior Director of GTM operations at Gong.io, to explore creative go-to-market strategies, from exclusive events to community building. Additionally, our guest sheds light on Gong's AI strategy, highlighting the importance of understanding data volume, relevance, and compliance. Drawing from Go…
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This time, Romeo together with Anastasiia Binss (now RevOps Head at Semble) discusses the 5 most common pitfalls of ABM in organizations and how to fix them. What you'll learn from this episode: 00:00 Journey from Anthropology to ABM and RevOps 5:28 What is Account-based marketing 7:28 Changing to ABM is scary 17:41 Common misconceptions about ABM …
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Today, Romeo is joined by Jeppe Wienziers Stenbæk - Head of Business Architecture & Technology at Pleo. They offer smart company cards that enable employees to buy the things they need for work, all while keeping the company's finance team in control of spending. From this episode, you will learn the difference between tactical and strategic RevOps…
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In this episode, Romeo sits down with Jesse Ouellette, founder of LeadMagic, discussing insights on email deliverability, technology setup, and pitfalls of conventional outreach. Together with Romeo, they explore challenges in data and tools for modern outbound strategies and ABM. They also address GDPR concerns with tools like ZoomInfo and Apollo,…
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Kubilay, VP of Revenue at Insider, guides listeners through the global impact of overseeing sales, marketing, and customer success for a company with over 1000 employees and 26 offices. Serving clients like Singapore Airlines, Estelada, Samsung, Adidas, and Nike, Insider's technology, illustrated through the New Balance example, enhances conversion…
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In this episode, Romeo is joined by Nicholas Lansberry - GTM Operations Manager at Expedient. They are a data center and cloud services provider for digital transformation. Nick together with Romeo discusses the role of AI as a teammate. Nick explains a few use cases, eg. using AI to assist salespeople in crafting tailored messages for target accou…
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In this episode, Romeo is joined by Leopold van Oosten, the CEO and Founder of Amsterdam Standard - a Software House providing team augmentation for product companies. Leo describes Amsterdam Standard's journey from referral-based business to scaling marketing and sales motions in the red ocean of the IT market. He agrees with Romeo, that to stand …
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In this episode, Romeo is joined by Mark Kosoglow, the CRO of Catalyst Software - a Customer Success Platform that helps CS managers proactively take the right actions to prevent churn. During the conversation with Romeo, Mark challenges the traditional focus on top-of-funnel acquisition and advocates for prioritizing post-sales efforts. He explain…
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Romeo and Todd Thomas, CRO of Aiden Automotive Technologies, touch upon the essential nature of subject matter expertise in B2B and targeted ABM. No matter how advanced technology becomes, knowing the nuances of a specific industry or field remains critical. True ABM requires a deep understanding of the target audience, precise messaging, and tailo…
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In this episode, Romeo delves deep into the world of Revenue Operations (RevOps) alongside Dan Tyre, a seasoned veteran from HubSpot, with a robust entrepreneurial background spanning over 42 years. From the very beginning, Dan takes listeners on a journey through his impressive career. He recounts his pivotal roles in five startups - with the firs…
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In this episode, Romeo is joined by Matt Bolian, the Co-Founder of RevPartners and the Co-Founder/CEO of Supered - a company that helps turn CRM adoption into your superpower by providing training and guidance for revenue teams. Matt’s background is in the US military, where at the end of his 6 year tenure he held the title of Director of Analytics…
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In this episode, Romeo is joined by Matt Volm, CEO and Co-Founder of RevOps Co-op. Matt's journey into Revenue Operations (RevOps) began as a VP at ALLY.io, an early-stage startup focused on developing OKR software. As one of the initial ten employees, he managed various aspects, including accounting, legal, finance, and revenue operations. Despite…
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In this episode, Romeo is joined by Steffen Hedebrandt Co-Founder and CMO of Dreamdata.io - a company that Automatically extracts, cleans and simplifies your B2B go-to-market data, and empowers your team through revenue impact. Steffan's journey into the world of B2B marketing and growth began shortly after graduating from university in the early 2…
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In this Episode, Romeo is joined by Evan Dunn, Director of Growth Marketing at Syncari. Evan's career spans linguistics, marketing, analytics, and AI. He began in linguistics, transitioned to marketing and social listening consulting, and later entered analytics consulting for TV shows. Evan excelled in digital and growth marketing, having worked w…
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In this episode, Romeo is joined by Anastasiia Binns, Head of RevOps at N.Rich - an ABM and buyer intent platform. The episode focuses on how she has implemented Account-Based Marketing (ABM) and how Revenue Operations (RevOps) plays a crucial role in enabling ABM within their organization. The guest takes a no-nonsense approach to RevOps and proud…
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In this episode Romeo is joined by Mallory Lee, VP of Operations at Nylas. Their platform gives developers universal access to email, calendar, and contacts providers through a single integration. Mallory graduated in 2009, when the economy was in a dreadful shape. She was determined to stay in Indianapolis, and during that time one of the only gro…
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Welcome To The RevOps & ABM Alignment In this inaugural episode of The RevOps & ABM Alignment, guest host Ed Purmalis interviews the Co-Founder & CRO of MAN Digital - Romeo Mann. Romeo loves to ask questions to absolutely everyone, learn the why behind complex issues, and break down complicated concepts to present them in a simple manner. This week…
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