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Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski
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What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on?
Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions.
HIGHLIGHTS:
00:00 Intro and Reflections on the Market Condition
08:30 Person-Based Ads in ABM
16:19 Advanced Marketing Tactics
36:21 C-level Executives in ABM Strategy
Connect with Dmitri Lisitski
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