AIRBNB OR A HOTEL, THIS AUDIO PODCAST WILL ANSWER MOST OF YOUR QUESTIONS. Cover art photo provided by Scott Rodgerson on Unsplash: https://unsplash.com/@scottrodgerson
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Interviews and Discussions about all things serious and fun! #neatup247 Hosted on Acast. See acast.com/privacy for more information.
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Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved ...
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Welcome to the Revenue Rebels podcast, hosted by Alan Zhao, Co-Founder of Warmly.ai. We feature B2B SaaS revenue leaders who have challenged traditional methods to achieve remarkable results. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, B2B Netflix, video marketing, warm calling, customer led sales, influencer marketing and more. On the show you can expect episodes with those who create demand - mar ...
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1
Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze
37:39
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Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…
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A/B Testing & Optimization Tips to Increase Web Conversion Rates -- with Spiralyze's Sahil Patel
16:40
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Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? In this episode of Closing Time, Sahil shares specific tactics to increase …
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Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener
17:22
17:22
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Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers. On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is 'the year of the brand crisis.' Allyson shares data-b…
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1
Hybrid Messaging Approach with Carolyn Beaudoin
47:48
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How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our websit…
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1
Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna
15:00
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Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics. In …
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1
Shorts: 4 UX Tactics that Make of Break Your SaaS App
10:22
10:22
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In this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, pr…
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1
Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand
32:45
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32:45
Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…
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1
WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao
52:54
52:54
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In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…
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1
Driving Success with a Scalable CRM: How American Truck Training Scaled to Millions with Insightly | Customer Spotlight
13:45
13:45
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13:45
Ready to take your business to new heights? One of the biggest roadblocks to growth can be outdated tools that can't keep up with your ambition. This is especially true for mission-critical systems like your CRM. You need a solution that scales alongside you, not hold you back. In this episode of Closing Time, Jerome Redmond, CEO of American Truck …
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1
Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar
16:44
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Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…
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In the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure star…
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1
Self-Sourcing Pipeline: How to Empower & Enable AEs to do More Outbound -- with Jason Bay
16:40
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Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-sourcing pipeline. Sales leaders, if you want your AEs to get excited about outbound, it's up to you to explain the "why" and enable them with fresh tactics for success. In this episode of Closing Time,…
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1
Shorts: Community-Led Business Development
11:01
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In this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tip…
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1
0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss
27:20
27:20
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27:20
The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…
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In this episode I sat down with one of my closest friends, Ali aka Big Ali, to discuss mental health & grief after a personal loss, and how Forrest Gump inspired him to run from London to Brighton to raise money for mental health & suicide awareness. Hosted on Acast. See acast.com/privacy for more information.…
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1
How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting
34:32
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34:32
Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…
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1
B2B Influencer Marketing Masterclass - Morgan J. Ingram, Founder & CEO of AMP
29:55
29:55
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29:55
B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you’re bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here’s the thing - unlike investing in safe,…
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1
5 Discovery Questions to Double Deal Size & Shorten Sales Cycle -- with Krysten Conner
16:34
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Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…
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Ep. 77 MVP Traction: Design For Aha Momements with Javier Rincon
53:43
53:43
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53:43
Get ready to supercharge your growth mindset with Bonanza Growth, the ultimate podcast for innovators, entrepreneurs, and industry leaders. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode brings you face-to-face with world-class experts who share their insider knowledge and game-changing strategies. This week, Behra…
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1
Mastering B2B Positioning with Aditya Vempaty, VP of Marketing at MoEngage
28:14
28:14
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28:14
Today’s episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestrati…
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1
SEO Optimization for Existing Content with Kai Davis
41:04
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41:04
How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Visit our website for the detailed episode recap with key learnings. Survey-based Research Projects with B…
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1
From Spreadsheets to Success: Why Insightly is the Best CRM for Nonprofit Business UK Screen Alliance | Customer Spotlight
10:32
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If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…
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How to Implement Signal-Based GTM in B2B - Chris Walker, CEO of Passetto - Part 2
27:19
27:19
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This episode continues the conversation with Chris Walker - Executive Chairman of Refine Labs and CEO of Pasetto - a GTM Strategy Consultancy that helps B2B Executives identify and execute against their highest priority growth levers with confidence and clarity. He’s also the host of B2B Revenue Vitals - one of the most beloved podcasts in the B2B …
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1
The Modern Go-To-Market Playbook - Chris Walker, CEO of Passetto - Part 1
21:40
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21:40
B2B has recently been obsessed with the word “dead”. Cold calling. Email marketing. Blogs. Interview based podcasts. You name it - someone’s made a case on a LinkedIn post that it’s dead and discouraged many from strategies that have worked for seemingly forever. Truth is - in 2024, the word “dead” is more relevant than ever when used to refer to m…
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1
Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning -- with Eric Christopher
17:18
17:18
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17:18
It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…
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1
The Secret Behind High-Growth B2B SaaS Revenue - Jared Fuller, Co-Founder of Nearbound.com
33:02
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33:02
Whether you know it or not, your business has a Nearbound sales strategy. Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere. So what is nearbound? In simple sales terms, those are the deals that close quickl…
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1
Cheat Sheet for B2B Category Creation - Phil Carpenter, CMO of ALICE Technologies
29:48
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Today’s episode welcomes Phil Carpenter, CMO at ALICE Technologies - the world's first artificial intelligence platform that understands construction. ALICE enhances your construction planning and scheduling abilities to help keep crews flowing on any size project – so you can build faster and cheaper. Everybody wants to be a category creator - unt…
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1
🎉 100th Episode: The End of the Line for Cold Calling (& What's Replacing it) -- with Sam McKenna
21:47
21:47
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Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…
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1
Ep. 76 The Future of AI-Native Apps with Jack Lancaster
51:52
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Dive into the dynamic world of AI innovation with our latest episode of Bonanza Growth! Hosted by Behrad Mirafshar, founder and CEO of Bonanza Studios, this week's special guest is none other than Jack Lancaster, the CPO and co-founder of Spoke.ai. Jack Lancaster, an industry titan with a passion for cutting-edge technology, takes us on an exhilara…
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1
How to Build a Brand like ClickUp - Melissa Rosenthal, CMO at Insight Timer (ex. CCO at ClickUp)
29:48
29:48
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Stale marketing is like stale bread. People will bite - but only if they’re desperate enough. When you’re going to market with a new product in a well-established, saturated space that consists of top-heavy key players with billion dollar evaluations, stale won’t cut it. Today’s guest is Melissa Rosentha - CMO at Insight Timer, and ex. Chief Creati…
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1
Season 1 Recap + What's in store for Season 2!
3:30
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Season 1 is officially over. Huge thank you to everyone who tuned in and the amazing guests that joined us over the last few months - we appreciate you! This new season will feature more highly effective, creative and courageous revenue professionals who have taken their unique strategies to market, succeeded, and now have tactical insights and str…
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1
Community is the New Marketing: Using Internal and External Communities in B2B to Support Sales Growth -- with Simon Severino
15:33
15:33
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15:33
How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…
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Ep. 75 The Art of Website Optimization with Sahil Patel
1:03:31
1:03:31
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In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling …
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How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Visit our website for the detailed episode recap with key learnings. Databeats Make (formerly Integromat) — Arp…
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1
Collaborative Growth is the Future - Jared Robin, Co-Founder of RevGenius
28:01
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28:01
The B2B Go-To-Market landscape is changing. Again. SaaS companies have adopted a “growth-at-the-lowest-cost” model, while social media platforms are becoming more pay-to-play by the day. This doesn’t go together well. But every now and then you’ll notice a group of companies appear seemingly out of thin air and take over your feed. These companies …
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1
Why Insightly is the Best CRM for Manufacturing Business Moduflex | Customer Spotlight
13:28
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Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…
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Ep. 74 True Bromance: Story of Founding SaaSiest with Thomas Sjöberg and Daniel Nackovsk
53:16
53:16
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Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming pro…
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1
Improve Your Sales Without Being an A$$hole - Adam Jay, Co-Founder of Revenue Reimagined
29:15
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The biggest myth that movies like The Wolf of Wall Street propagated about sales is that you need to be an a$$hole to succeed. The truth is that most great salespeople who later move on to lead high-performing teams and start companies, typically begin by adopting a lone-wolf, success-at-all-cost mentality, which only gets you so far before limitin…
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1
How to Track Your Highest Paying B2B Customers - Deepinder Singh Dhingra, Founder of RevSure AI
20:24
20:24
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Today's episode welcomes Deepinder Singh Dhingra, Founder & CEO of RevSure AI. They’re on a mission to improve predictable revenue growth through Predictive AI for Pipeline Generation for B2B SaaS companies. Deepinder has spent over 20 years in big data analytics and machine learning in multiple industries - but mostly serving the Fortune 500 in bo…
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Dreamers, Doers, and Drivers (Types of Leaders) – What They Are and Why You Need All Three in SaaS -- with Sangram Vajre
17:17
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If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…
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In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business…
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1
Get Better At Sales Through Active Collaboration - Vince Beese, CEO of Sales HQ (ex Meta)
28:30
28:30
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28:30
If you got into sales over the last 4-5 years, chances are you’ve never worked on the sales floor. While remote is wonderful, there’s something truly special about the level of interaction, feedback and energy you get when you’re closing deals as a team in-person. Before you start bickering about remote being the only way you’ll ever work, take a m…
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1
How To Build B2B Brand Awareness Through Video Content - Alex Minor, Owner of Eye AM Media
33:00
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The B2B content meta is about to change. LinkedIn is getting its very own short-form video section. We all knew this was coming. And with a potential TikTok ban on the horizon, there’s a whole new market of buyers that will now turn to LinkedIn for their scrolling needs. The time to invest in video is now. Today’s guest knows what it takes to succe…
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How to write sales email cadences that get opened (and replied to!) -- with #samsales' Kimberly Collins
17:47
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If you’re still ‘feature dumping,’ we need to talk. It’s time to start writing sales email cadences that make an impact and generate a response. In this episode of Closing Time, we hear from Kimberly Collins, VP of Strategy at #samsales Consulting. The team at #samsales has unveiled a new playbook for email writing, and Kimberly is here to share so…
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In the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like S…
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1
Drive Revenue Through Warm Intros - Olivier Roth, Chief Growth Officer at The Swarm
15:24
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Your network truly is your net worth. If you’re a new founder who’s bootstrapped and shooting for the stars in a heavily saturated SaaS market, your ability to access early investors, hire the right talent and build revenue generating partnerships will separate you from the startups that sink. Here’s the problem - manually asking people in your net…
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1
Growing to 100k+ YouTube Subscribers - Jamie McCauley, YouTuber and Top Podcast Host
28:08
28:08
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28:08
Many great B2B content creators have tried and failed to build an audience on YouTube that reflects the type of engagement and community they’ve built on LinkedIn. The reason why is simple - the type of content that succeeds on LinkedIn often falls flat on more casual social media platforms. Today’s guest has built a successful YouTube channel, wen…
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1
Branding Your Way into B2B Buyer's Initial Consideration Set -- with Jess Cook
16:35
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If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island…
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1
Shorts: Scaling Startups: Ditch Your Initial Ideas Fast!
6:39
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Bonanza Growth Shorts returns! Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first pri…
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1
Pricing and Packaging for SaaS with Dan Balcauski
44:24
44:24
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How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Visit our website for the detailed episode re…
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