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Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna

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Manage episode 424130929 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal.

Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics.

In this episode of Closing Time, Sam shares practical examples of using her trademarked “Show Me You Know Me®” model in cold email, nurture email, social media, and more. Tune in to learn how to cut through the noise and make your outreach truly stand out in a sea of same.

Watch the episode on YouTube.

Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.

Connect With:

• Sam McKenna: Website // Twitter // LinkedIn

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 424130929 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal.

Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics.

In this episode of Closing Time, Sam shares practical examples of using her trademarked “Show Me You Know Me®” model in cold email, nurture email, social media, and more. Tune in to learn how to cut through the noise and make your outreach truly stand out in a sea of same.

Watch the episode on YouTube.

Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.

Connect With:

• Sam McKenna: Website // Twitter // LinkedIn

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

109 episodes

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