I help overworked, overwhelmed multi-hatted entrepreneurs like you become CEOs of their very own sustainably scalable and powerfully profitable business through proven business tips, practical processes, and a touch of tough love - heavy on the love!
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Transgenre Music Nonbinary presents the Artists Spotlight. A weekly, 60-minute program that shines a light on the concept of music beyond boundaries as we talk with artists who are blending genres and blurring the lines of traditional classification. Hosted by Sandra Booker. Wednesdays 1:00PM PT.
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Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
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The online marketing podcast hosted by Sara Vartanian for business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.
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[OLDIE BUT GOODIE] The Fear of Visibility with Jennifer Ogunyemi
54:01
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Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founde…
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[OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda Weaver
59:36
59:36
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Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on i…
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It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out.…
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"Ignoring my cash flow almost cost me my business" with Sandra Booker
1:35:09
1:35:09
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Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owner…
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[TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again
25:43
25:43
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Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :)…
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“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)
1:21:33
1:21:33
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Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura …
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32 of my favourite things (for my 32nd birthday 🥳)
1:11:33
1:11:33
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It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening!
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How to Do Email Successfully in 2024 with Eman & The Marketing Meetup
1:08:30
1:08:30
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We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right. Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscrib…
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Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang
1:46:10
1:46:10
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Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also…
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“My Scarcity Money Mindset Made Me a Bad Leader” with Gloria Chou
1:14:36
1:14:36
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Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, …
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How I Became a Highly-Paid Service Provider (And How You Can Too) with Eman
1:04:01
1:04:01
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When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS?…
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[TEASER] Behind the Scenes: Making the Podcast with Eman & Zuri
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This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and script…
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Putting All Your (Client) Eggs in One Basket with Steve Folland
1:44:59
1:44:59
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When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also…
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Want access to my BONUS podcast content? Here's how!
2:20
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Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended Guest Interviews Get access to extended interviews with Mis…
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Overhiring (and Firing) with Jordan Gill
1:29:25
1:29:25
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Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in…
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Big News: We've joined the Hubspot Podcast Network!
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Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date!
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My 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal)
1:42:57
1:42:57
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Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I l…
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Reflections on 5 Years in Business & 6 Figures in 4 Months
1:15:27
1:15:27
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In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going. So, listen and let me know what you think. Does this solo format work for you? I’…
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I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: ratethispodcast.com/mistakes If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forg…
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My £1.2 MILLION case study. Hire me to work on YOUR business
2:23
2:23
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Here are the links you’re looking for: Want to hire me to work on your emails and/or launch? Fill in this enquiry form Looking for my million pound case study? Read it here Join my newsletter to get all my best content, including my FREE 35-minute email class: The Email Rules Wanna check out my website? Here it is (Eman Copy Co.) And this is for co…
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“Ghosting My Email List" with Laura Belgray
1:18:02
1:18:02
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Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode,…
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3 AI Game-Changers for Online Entrepreneurs
20:08
20:08
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Let's take a fun journey through some fun and interesting AI tools that could change your business! We'll also cover some AI news about Searchie's up-and-coming features. 00:00 Introduction 00:13 beautiful.ai makes creating presentations incredibly easy - and beautiful! 04:40 AdCreative.ai creates great social media content with about a hundred opt…
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Making an amazing prompt for ChatGPT is tough because it's hard to know where to start. But what if there was a simple trick? A trick you can just copy/paste giving it just the roughest idea of what you want, and have ChatGPT create the perfect prompt for you? 00:00 Introduction 01:00 The value of ChatGPT in generating content and research. 02:00 I…
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4 Do's and 1 Don't for Amazing Customer Service!
23:18
23:18
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This video is jam-packed with tips and tricks designed to help you surprise & delight your customers with knock-your-socks-off customer service, while SAVING YOU TIME and a lot of stress! 00:00 Intro 00:51 Have a customer service policy or process 03:21 Ask questions! 04:10 Delegate your customer service 05:20 Embrace good AND bad feedback 09:08 Ne…
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How To Prep For A Successful Vacation (Even When You're Indispensable)
14:09
14:09
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How do you go on vacation without your clients all leaving you? How do you go away without spending your entire time on your phone or laptop trying to keep everything together? Here are my big lessons on how to successfully go on vacation, come back, and feel refreshed and happy instead of rushed and anxious! 00:00 Introduction 00:30 What does a "s…
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Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet f…
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Five Things I Wish Someone Told Me When I First Launched My Business
13:06
13:06
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These are the five things I wish someone had told me when I started my business. What are your top 5? 00:00 Introduction 00:20 No one knows what they're doing 03:55 Take advice with a grain of salt 07:12 Watch your cashflow 09:44 It's okay to say no 10:21 Sometimes you HAVE TO say no #businesssuccess #professionaldevelopment #entrepreneurship…
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Falling Prey to New Ideas with Caroline & Jason Zook
1:27:59
1:27:59
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Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and …
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Launching Without a Plan with Amy Posner & Kirsty Fanton
1:16:01
1:16:01
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Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of …
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Here's my hard-won advice on how to handle hard conversations with clients - either they cut off contact after a proposal has been sent, or don't pay your invoices, or try to push you out of your scope of work. A process should be established with clear timelines and methods of communication outlined in the contract. Attention should be paid to any…
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Playing the "Nice Black Girl" with Michelle Gyimah
1:12:12
1:12:12
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Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”. Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional…
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Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even mak…
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Smart Investing in Professional Development
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14:59
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It can be tempting to overspend on professional development! Professional development is an important part of businesses in terms of helping hone your skills, increase productivity, and enhance the business’s bottom line. To maximize the Return On Investment (ROI) of professional development, look at what you’ll learn and how the takeaways will imp…
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"Rejecting What Made Me Rich" with Tarzan Kay
1:11:37
1:11:37
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Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need. In this episode of Mistakes That Made, I talk with email marketin…
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I’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know. The links I mention: Eman’s Week of Workshops Join Like a Boss, my 12-week mastermind for copywriters Listen to my private podcast: Like a Boss – Success Stories from Graduates And if you’re interested in working with me, visit emancopyco.com/cont…
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Key Performance Indicators (KPIs) are the numbers that tell you what’s happening in your business. You can rescue a failing launch, get ahead of staffing problems, and see what’s coming ahead of time. Brought to you by Scale Society https://AnyOldTask.ca/Scale 00:00 Introduction 00:12 The short answer 00:30 Cashflow 00:52 Revenue & Profit Margin 01…
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My pick for “the best” email marketing tool
12:47
12:47
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No, it's not ActiveCampaign. It's not MailChimp. It's not even ConvertKit. It's the one for your specific situation! Let's dive into how to avoid buggy software, dodge overly-complex money wasters, and discover the real tool that's going to work for your situation. 00:00 Introduction 00:23 What people further ahead are doing 01:09 When you're first…
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Financial Bare Bones Basics for Your Business
11:58
11:58
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This is a NO MATH guide for small business owners, solopreneurs, or entrepreneurs, on how to best deal with revenue and other financial issues. This is the easy way to know the numbers in your business and understand what you're doing that's profitable or not profitable. 00:00 Introduction 00:30 "Entrepreneurial Mindset People" 01:25 What you're mo…
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Relationship-Based Sales Strategies with Dr. Nadia Brown
51:17
51:17
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Dr. Nadia Brown explains what it means to have authentic sales conversations and shares the systems every online business owner needs to put in place to actually enjoy the sales process while closing high-ticket sales. Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravar…
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What do I do when my VA keeps making errors?
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If your VA keeps making errors, there are plenty of ways to address them. Oftentimes there are several straightforward ways to address what's happening, and I'll not just go through the process of getting to the bottom of the situation, but also cover several specific solutions that will work for everyone involved. 00:00 Introduction 00:15 A specif…
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Need help but funds are tight - What do I do?
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This covers a LOT of angles, so make sure to watch the whole thing! What do I do when I desperately need help but I can't afford to hire? There are LOTS of different reasons you might find yourself in this position, so let's go through all of the causes for tight funds, the different reasons you might need help, and the solutions to these problems.…
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How do I get out of my own way and let my support handle things without me? There are many reasons someone might struggle with this, from communication issues to staffing issues to just plain old control issues. We're going to dive into ALL of it, and chart a path to being able to happily delegate tasks with confidence! 00:00 Introduction 00:58 Get…
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What do you do with random notes in your notebook, Post-It notes around your office, or things you jotted down in an app? The answer is simple, but chances are you aren't doing it! If your desk is covered with "oh right I have to remember to..." notes, you need this entire episode of Sidekick COO. 00:00 Introduction 00:31 A simple change that fixed…
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One answer to "How to stay motivated" that Google won't tell you
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9:45
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Motivation! Ever have a day where you know what you need to do, but you just can't make yourself do it? That's where being motivated comes in, and it's something you can control and work with over time. Here's how. 00:00 Introduction 00:17 First place to look 00:50 First way that I stay motivated 01:26 One way to stay motivated as an entrepreneur (…
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Board of Directors or a Mastermind: which do you need?
8:23
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How do you know it’s even time to get advisors for your company? Do you need to hire, or would a free option be better? Here we’ll dive into the two main types of company advisors (Boards of Directors and Mastermind Groups), and talk a little bit about when to form them, how to find them, and which one would be the best fit.…
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2 Key Habits EVERY Business Owner MUST Be Practicing
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11:03
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If you want a stable business that grows and scales smoothly and successfully, whether big or small, this is a video you cannot miss. We’re going to do a deep dive into 2 habits you absolutely need to start building over time, without sugar-coating it or dancing around how hard building those habits will be. So, give it a listen, and let’s thrive t…
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Finding those first few clients seems like an impossible task, but it’s possible for anyone! Here are 4 methods I used to get my first clients, and establish a steady stream of new ones going forward. Let me know which is your favorite! 00:00 - Introduction 00:20 - Today’s Question 00:50 - First way I ever found clients 02:04 - Local networking 101…
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Making your very first hire is a huge decision, and it’s not one you should take lightly. This is not the time for a one-size-fits-all solution! Rather, it’s time to take a look at not only your business but your entire life and decide where the biggest difference can be made with a hire. In this episode we’ll dive into how to do that, the tricks a…
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If you’ve heard about project management tools and wondered if what they’re all about, this short video is for you! I dig through what project management tools do, why you should use them, and make a very strong case for Teamwork as your choice. I’ll also go over my absolute favorite features of Teamwork and cover how you can customize it to make i…
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Being a CEO is more than just “being the boss”, but it doesn’t mean that you have to give up doing what you love in order to run the business. It’s a very specific role that involves delegation of a lot of responsibilities, but there are certain things that you’re always going to be responsible for. Let’s break down how you can remain the caretaker…
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