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The Growth Leadership Show is a straight-to-the-heart marketing podcast. Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.
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The Growth Leadership Show
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#20: Wes Bush, Going Product-Led: How To Build a Product That Sells Itself
56:20
56:20
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Topics Discussed: Why product-led growth matters The Foundations of a successful product-led strategy Is your business in the red ocean or the blue ocean? Can complex products go product-led? How to gather customer feedback How and where to start with Product-led GTM motions Why everyone on your team needs to be responsible for growth On product qu…
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The Growth Leadership Show
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#19: Joei Chan, How to build and scale your content marketing operations
58:49
58:49
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58:49
Topics Discussed: Using your skills for a new role Learning how to delegate Creating brand guidelines for content How marketing teams are built and scaled 360 Learning’s current main content distribution channels How to manage organic engagement on social media Co-marketing and how to use it in your business Learning to say no to people Resources: …
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#18: Ross Simmonds, The B2B Content Distribution Playbook for Startups
54:53
54:53
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54:53
Topics Discussed: Ross’ content-philosophy explained: “Create once and distribute forever” The role of a content distributor in your business The split between content creation and distribution The content that is best suited for ongoing distribution Why it's important to deeply understand a social platform Analysis of your competitors' content dis…
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#17: Louis Grenier, Radical Differentiation:
What It Takes To Stand Out
56:01
56:01
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56:01
Topics Discussed: Louis describes his transformation from following the herd into a radical marketer How Louis Grenier defines no bullshit in his marketing practice What it takes to be radically different Louis process for radical differentiation What makes it so hard to articulate our uniqueness How to find the triggers that identify your ideal cu…
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#16: Fio Dossetto, How To Link Your Content Marketing To Business Results
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1:05:30
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1:05:30
Topics Discussed: How to manage a team of content writers Deciding what content to keep in-house and what to outsource How to interview experts to build thought-leadership content On hiring VA’s to scale your content operations What is product-led content and how to implement it How to produce content that links back to your business results Why fo…
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The Growth Leadership Show
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#15: Rosie Sherry, How To Build A Transformational Community For Your Business
52:14
52:14
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52:14
Topics Discussed: Kindness is the best community "strategy" The importance of a crossover between marketing and community How to transform an audience into a community Selling community building to executives and investors How to make your community less "businessy" Building communities around a unifying purpose How to integrate events into the com…
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#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category
1:00:16
1:00:16
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1:00:16
Topics Discussed: What is category creation How can a company differentiate itself Dealing with a boss who doesn’t believe in radical differentiation The distinction between missionaries and mercenaries in business Category creation for small businesses Focus on one thing and be the best at it Category designers change the world to their image The …
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#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team
59:19
59:19
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59:19
Topics Discussed: The role of the marketing department at Teamwork.com How to structure a marketing team Hiring a marketing team with the future in mind RevOps and it’s role in the company Things to consider when moving into a CMO role Leveling up your career by seeking out and learning from your peers Vulnerability: Leading your team by example Ho…
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#12: David Spinks, Community Marketing: The New Growth Driver
1:10:29
1:10:29
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David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com and became their VP of community. His book, The Business of Belonging, is described as an "epic journey into the world of community building." This episode discusses the drive towards using community as a marketing tool to grow bus…
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#11: Liam Boogar, Your First 90 Days As A Marketing Leader
1:09:59
1:09:59
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1:09:59
Liam Booger is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia. In this episode, Liam talks about the importance of those first 90 days in a new marketing role, including establishing credibility when you are still learning the ropes, coaching yo…
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#10: Phil Nottingham, How to Use Video To Grow Your Brand And Create Demand
46:33
46:33
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Video can still be a bit of a marketing mystery, especially for B2B businesses. During our conversation, Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.By Sandro
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#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing
1:16:27
1:16:27
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Prashant Mohan began his career as a software engineer before making a move into marketing. He's now CMO at Sharesight (an online portfolio tracking software), but it hasn't always been easy for him; he had to leave his comfort zone of data and work hard to build his creative side, something that didn't come naturally. Prashant came to believe that…
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#8: Jimmy Daly from Superpath & Animalz: How Content Drives Revenue
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57:03
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57:03
Jimmy Daly is the founder and CEO of SuperPath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz. Since starting SuperPath, Jimmy has had to wear lots of hats, but he’s still all about content. During our conversation, we talked about his transition from co…
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#7: Nadya Khoja from Venngage: From First Marketing Hire to Chief Growth Officer
1:00:06
1:00:06
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1:00:06
When Nadya Khoja was offered a job at Venngage (a SaaS software that enables users to create infographics) she’d had no previous marketing experience. With a background in theatre, she knew her creativity would be useful as a marketer, and eventually, her previous training, her desire to learn, and hard work paid off. She is now the Chief Growth Of…
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#6: David Arnoux from GrowthTribe: The Essential Principles For A Successful Marketing Career
1:14:31
1:14:31
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1:14:31
The Guest David Arnoux is the co-founder and head of growth at GrowthTribe, Europe's first Academy focused on growth marketing. David is a marketing expert and serial entrepreneur, and throughout his career, he has helped more than 500 companies implement their growth strategies. Topics Discussed 01:32 - Your Product Reflects How You See the World …
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#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track
55:53
55:53
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55:53
Chris Walker is the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth. We discuss how he started out in marketing, how his success on LinkedIn came about, and why he believes it works so well for his business. Also, we take a deep dive into why traffic and number of leads are not the metric…
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Episode #4 w/ Ben Harmanus from HubSpot: On Building Resilience and Learning to Fail
1:15:35
1:15:35
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Ben Harmanus is Head of Brand Marketing EMEA, set up and hosts HubSpot's Digital Helpdesk podcast, and co-authored the best-selling conversion book, Content Design. Ben took me back to his HubSpot early days and explains how a combination of resilience and determination enabled him to get the podcast off the ground despite his colleague's initial r…
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Episode #3 w/ Peep Laja: On Playing the Long Game and Practicing Patience
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56:16
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56:16
This episode is sponsored by The Growth Report. Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership. Summary: In this episode, I had the pleasure of speaking to Peep Laja, the founder of several businesses, including Conversion XL, Speero, and most recently, his newest venture, Wynter. As well as bei…
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Episode #2 w/ Kevin Indig: How to Lead a Team While Staying Productive and Dealing with Conflict
1:14:58
1:14:58
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1:14:58
The Growth Leadership Podcast 👉 Go to http://growthreport.ch to receive all future episodes on growth marketing and personal leadership. Summary: Read Kevin Indig’s CV, and you cannot fail to be impressed! He’s the current SEO Lead at Shopify and has previously held the same title at companies such as G2, Searchmetrics, Atlassian, and Dailymotion, …
This episode is sponsored by The Growth Report. Go to growthreport.substack.com and receive a free weekly briefing on growth marketing and personal leadership. Summary: Rand Fishkin is the former CEO and Co-Founder of MOZ and is currently building his next company SparkToro. He became famous through his video series Whiteboard Friday and has recent…
