Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
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Ace the Sales - Simplifying Selling for Women Entrepreneurs
Roshni Baronia - Strategic Sales Expert, Entrepreneur
Selling does not come easy to first-time entrepreneurs and that’s what we are here to change. If you are a woman solopreneur and small business owner then Ace the Sales Podcast will help you bring your most authentic and influential self to each sales conversation so that you take your business solution to more people and create more impact. On this show, hosted by Strategic Sales Expert and Serial Entrepreneur Roshni Baronia, we ditch the jargon and uncomplicate the sales talk by going behi ...
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From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma
21:17
21:17
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In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…
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Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan
32:40
32:40
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32:40
In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…
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Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma
36:31
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Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…
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Building a woman-centric business? Get the cheat sheet from Swathi Kulkarni, Co-Founder Elda Health
32:18
32:18
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32:18
Join us for an insightful episode as we chat with Swathi Kulkarni, the brilliant mind behind Elda Health, a platform that supports women in their menopause journey. Swathi walks us through her early days of building a woman-centric startup from the ground up, navigating the unique challenges and opportunities in the health industry. Learn about the…
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Meet our next guest on Ace the Sales Podcast - Swathi Kulkarni, Co-Founder Elda Health in this fun Rapid fire session. Stay tuned for the full interview dropping this Thursday. Guest bio: Swathi Kulkarni is Co-Founder & CEO at Elda Health, a women’s healthcare platform tailored for the mid-life urban woman. She is a seasoned entrepreneur with exten…
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Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror
27:58
27:58
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Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …
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From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution
33:26
33:26
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33:26
Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…
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Setting up your shop as a Body Positivity Influencer with Bhavya Gandhi, The Happy Mommie
39:00
39:00
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Meet Bhavya Gandhi, Body positivity influencer who is spilling the beans on how to make money as an Instagram Influencer. She shares with us not just one or two but SIX revenue streams that you can build as a health and wellness content creator. She also talks to us about productivity hacks as a solopreneur and content creation tips on finding your…
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Meet our next guest on Ace the Sales Podcast - Bhavya Gandhi, Body positivity influencer, in this fun Rapid fire session. Stay tuned for the full interview dropping this Thursday. Guest bio: Mom influencer turned advocate for body positivity and plus-size fashion. Recognized by Instagram, Femina, and She The People. Awarded for dedication to promot…
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From Data to Diagnosis How AI is Shaping Pharma Marketing
26:25
26:25
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Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …
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Building a healthy food D2C brand in India with Sonali Sarogi Singh, Founder Feedsmart
41:53
41:53
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Join in for a deep dive with Sonali Sarogi as she shares her incredible journey of launching and scaling Feedsmart in a highly competitive market of healthy snacks. From identifying the right product-market fit to leveraging digital platforms for growth, Sonali's insights are a goldmine for aspiring entrepreneurs and established business owners ali…
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Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence
26:05
26:05
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26:05
Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…
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RapidFire Unplugged With Sonali Saraogi Singh
4:20
4:20
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4:20
Meet our next guest on Ace the Sales Podcast - Sonali Saraogi Singh , Founder, Feed Smart in this fun Rapid fire session. Stay tuned for the full-interview dropping this Thursday. About The Guest Sonali Saraogi Singh, a committed mompreneur, spearheads a global venture in child nutrition to combat escalating childhood obesity. With proficiency in s…
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Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar
20:50
20:50
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What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…
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Introducing Fit India series on Ace the Sales Podcast
5:18
5:18
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Welcome to a brand new version of Ace the Sales Podcast where your host Roshni Baronia is giving you a download on what sells and how to sell in a particular industry. Kickstarting the new series with the fitness and wellness industry, Roshni will be interviewing startup founders and mentors on how to build and scale a business in this industry. Gi…
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Data-Driven Decisions: Transforming Pharma Sales
29:37
29:37
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29:37
How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …
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PR & Communication Agency GenAI Playbook: Decoding trends and best practices
18:46
18:46
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Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…
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Data Insight Playbook: Tools and Training for marketing effectiveness
24:29
24:29
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24:29
Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…
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This is the Pharma Marketing Playbook: Data, GenAI, and Beyond
1:26
1:26
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Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…
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Diving into Pharma's Digital Marketing Evolution with Saumya Prakash
33:53
33:53
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Ever wondered how the intricate world of pharma sales and marketing is evolving in the digital age? Considering that pharma industry has been one of the slowest industries to wake up to the importance of digital presence of a brand, it is an interretsing conversation for everyone, even outside this space, to learn the nuances of an industry that is…
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Unlocking the Fun Factor in Sales: 7 techniques for more fun in sales
9:16
9:16
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9:16
Welcome to another episode of \"Ace the Sales\" with your host, Roshni Baronia! In today\'s solo episode, we\'ll be delving into a topic that is often overlooked in the sales world but is crucial for long-term success: how to have fun in sales. Because if you are not having fun while you work, you won\'t be able to reap the results you are looking …
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7 Steps to Create a Winning Sales Playbook | Boost Sales Process
10:55
10:55
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10:55
Forget the Dating Playbook for a moment—have you ever delved into the world of the Sales Playbook? Brace yourself for an eye-opening revelation! Unfamiliar with the concept? Don\'t worry! The Sales Playbook is an absolute game-changer for your business, providing a streamlined roadmap to revolutionize your marketing sales strategy. It\'s your secre…
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Crafting Effective Breakup Emails for Prospective Clients
14:33
14:33
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14:33
How to tell your prospects - LET’S BREAKUP! Your host Roshni Baronia is back with a solo episode after a very long time. Tune in to this quick and valuable episode as she sheds some light on what break-up emails are and how to write them. Sending emails to prospects for sales communication is common but have you ever received an offensive email jus…
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Intuitive way of doing business and scaling sales
33:21
33:21
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Decisions backed by both data and intuition can 10x your sales. Often you feel that you need something more than data alone to drive business decisions or create a sales strategy. What makes data driven decisions even more powerful and unbeatable is Intuition. It is something that moves you from self doubt and illusion to confidence and acceleratio…
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Using Law of Attraction to increase sales and success in business - Nita Sundararaju
26:42
26:42
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26:42
“Rejection is a Redirection”- Roshni Baronia. Join this exciting and valuable conversation with our guest Nita Sundararaju who explains how the universe is here to give you an ocean of abundance in every aspect of your life. Still, unfortunately, you only get a spoonful as you receive it while holding a spoon of your limiting beliefs. Key Takeaways…
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Steps to create business and life vision for women entrepreneurs -Avneet Kohli
32:29
32:29
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“Have a vision and work backwards to understand what action you need to take today” - Roshni Baronia. Join this conversation with our guest Avneet Kohli as she walks you through creating and acquiring your life vision. She believes that you cannot compartmentalize your life into personal and business. Everything is connected, so you should focus on…
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How to plan a Sales Strategy to hit revenue goals?
19:28
19:28
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19:28
“True success always starts with a plan. Success doesn’t happen; you plan for it” - Roshni Baronia. Your host Roshni Baronia wants you to start the year strong by thinking about sales planning to hit your revenue targets. Most business owners are good at goal setting but find planning hard and following up on that plan harder. But, a written plan h…
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How to rock outbound sales? - Hiteshi Upadhyay
21:42
21:42
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21:42
Selling is an art, and like with all art, you need to be patient with it. Once you learn to be patient and transparent with your client while selling, you win half the battle. For the other half, you have to identify your buyer persona and target the right prospects. Join our guest Hiteshi Upadhyay in this exciting episode where she says that most …
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How to sell effectively through social media? - Maitri Verma
35:02
35:02
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Are you on Social Media? Well, who isn\'t? It has changed selling dynamics and helped businesses reach a vast audience and increase their sales. But, your boundaries can blur when you start with Personal Branding on social media. Our guest Maitri Verma says it is essential to establish boundaries and decide which parts of your life you want to shar…
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How to setup a reliable business model which helps you to skyrocket your sales? - Kate De Jong
32:50
32:50
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32:50
Want to skyrocket your sales? The secret behind doing that is setting up a structured business model. Confused? Don’t worry, join us in this exciting episode with Dr. Kate De Jong as we discuss the challenges that small women business owners face when trying to increase sales. Most entrepreneurs don’t map out a customer journey or create a selling …
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Value creation, Self-awareness, and Authenticity - Shwetha Sivaraman
33:37
33:37
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One life — make it count! A person with that philosophy, definitely leads a full life, prioritises what matters the most and is unfazed by setbacks. It is a pleasure to have as a guest on the show today Shwetha Sivaraman, who strongly believes that we are more than our names, work, designations, and labels as children, spouses, and parents. Calling…
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How to harness people and passion to build a business - Amita Jalan
32:24
32:24
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32:24
The journey from being an employee to an entrepreneur is never an easy one. For some, it is slow and organic. For others, it is a quick and snap decision. And for yet others, it is something that is just natural and meant to be. Let’s learn what was it like for our guest on the show today as she moved from corporates into entrepreneurship, what wer…
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Bringing your true self to selling - Sonya Stattmann
37:40
37:40
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37:40
Our external world is a reflection of our internal world. The level of self-awareness you have as an entrepreneur and the kind of attention you give to your personal development is a measurement of your success not only in life and business but also in sales. So to help you understand better how you can bring your most authentic and true self to ea…
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Building effective business collaborations - Archana Dutta
28:31
28:31
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28:31
Our guest for the day today is someone whose conversations start with just one question - What’s your Second Act? With the intent to transform people\'s lives for the better, our guest, Archana Dutta is empowering people with the tools and resources for well-being and growth, assisting people as they undertake their journey of self-discovery, to op…
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Education must never stop and as we move out of the structured learning environment of schools and colleges we should find avenues to keep learning going A book is the easiest and simplest way to learn because, in situations where we cannot have direct access to an expert, their insights and best practices that get captured in the form of a book be…
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How to create and communicate your USP - Bhargavi Swami
34:19
34:19
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An entrepreneur who is also a podcaster harping on her love for music. Balancing acts as they call it - here is someone who is excelling at it! It is our pleasure to have on Ace the Sales today, Bhargavi Swami, CEO of Excel Corporation, a company that has been recognized by Insight Business Magazine as the top HR consultancy and one of the top five…
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Conversations come before conversions - Udit Goenka
33:40
33:40
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33:40
This week’s Ace The Sales drop is an exceptional one as the host Roshni Baronia sits across a versatile entrepreneur to bring a male’s perspective to selling …and guess what, he admits with pride - he loves selling! So that’s something we got to reel into, isn’t it? We have on our show today Udit Goenka who brings beautiful insights and stories on …
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Content marketing that sells and converts - Marissa Pick
27:57
27:57
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27:57
The world of content marketing is filled with so many possibilities that in no time it can become very overwhelming and confusing. So this episode is dedicated to making sense of content marketing so that serves and sells. The host Roshni Baronia is in conversation with Marissa Pick, who specializes in digital transformation, social media strategie…
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People buy People first - Aakanksha Bhargava
36:38
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You learn best from people who have done it themselves and are willing to share their mistakes and milestones with the same enthusiasm. To do that, we have with us today a leader who has grown her business from 3 Cr in 2007 to 100+ Cr today. She is Aakanksha Bhargava who is a constant inspiration to many women entrepreneurs and a role model for her…
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5 daring acts to handle rejection in sales
12:22
12:22
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One of the biggest horrors of doing sales is facing rejection. But if you want a sustainable business, you must constantly put yourself out there, each day selling. Being rejected or hearing a NO can be frightening because we live in a society and culture where acceptance and approval are synonymous with our self-worth. And when that self-worth get…
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Pursuing Profit with Principles - Regina Bergman
32:38
32:38
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Her business helps entrepreneurs build solid foundations, accelerate business growth and make a positive impact on others. Today we are pleased to interview Regina Bergman on Ace The Sales Podcast. This episode features Regina Bergman and your host Roshni Baronia talking about business and sales. Entrepreneurs can gain a lot of insights from this e…
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Sales process always tends to get complicated because there are multiple activities that you do inside each step of it. But as you know, on Ace the Sales podcast, we simplify everything related to selling for you. So in this episode, the host of the show - Roshni Baronia - is sharing 3 overarching steps for developing an effective sales process. Li…
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A very warm welcome to Ace The Sales Podcast….AGAIN! It\'s been 3 months now since we put out a new episode but there is a good enough reason for that. We had completed two years of Ace the sales podcast and we felt it is the right time to infuse some new energy and vibe into the show. So tune in quickly to know what’s new on your favourite show ab…
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You can keep going through different hoops trying to crack the code for what makes one great in the game of sales ....but it will always come down to effectively two things - conversations and conversions. Sales is just about those two things- having more conversations - because without an initial connection and conversation - nothing really happen…
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Sales lessons from Corporate to Entrepreneurship
22:19
22:19
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What happens when you move from corporate to entrepreneurship? You bring the best of one to fix the next! Our guest for this episode did something similar. She moved from a corporate sales career to start a travel company for women. And while doing that she brought in her lessons in sales, integration of processes, and fostering a company culture i…
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Money conversations during a sales interaction
20:32
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Get comfortable with talking about money in your sales interactions as my guest for today shares some useful insights from the money stories that our Grandma has been telling us! For this episode I have with me Amanda Neely who is a financial professional and serial entrepreneur. She founded and ran Overflow Coffee Bar, L3C from 2008 through 2018. …
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You might have a great idea and a business model ready. You might even have a solid plan on how to execute it. So, what’s next now? Chances are, you probably want to go out there and raise funds. But before you reach out to Investors, you need to have that mental workout to make a compelling case for your investors. This week on Ace the Sales I had…
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How to do Sales Forecasting for small business
31:29
31:29
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As a small business owner, it is not only important to take daily actions for progress but also to know where this progress will lead you. In order to build a robust and sustainable business, it helps to have the foresight into what your business will look like in the future, what will your revenue be, what are the expenses, and how you can take be…
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Stop loving your product so much. Start selling it! Isn’t this a common mistake that small business owners make....they build a great product/program/service and then sit back cozily thinking that since it is such a fabulous product...clients will automatically line up at the door. But guess what...that doesn\'t happen. You need to be vocal about y…
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How do you decide whether or not you want to work with a client? Has it ever happened with you that you have signed up clients and just days into the project or initial sessions you discover this is not working out and ultimately you have to FIRE your client! It takes a lot of time, effort, and energy to bring clients into your business as a solopr…
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