All that is going on with our Scotties at South Green Elementary!
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Welcome to the S.G.E Podcast! Please take a seat and listen to these humorous stories we have to offer! Support this podcast: https://podcasters.spotify.com/pod/show/s-g-e/support
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SGE with S&G is a School for Good and Evil read-a-long podcast hosted by Sam and Gale.
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Step up your content game with actionable tips and deep dives into essential software for content creation. Whether you’re crafting blog posts, creating engaging videos, or enhancing your podcast, you’ll find useful tips, techniques and hacks to help you with your content creation game. Soon you’ll be a Content Superhero!
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A weekly video recap of search news, SEO advice and contextual tips from Barry Schwartz of the Search Engine Roundtable. Visit us at http://www.SERoundtable.com/
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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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A new podcast about the world of generative AI, including ChatGPT, Large Language Models (LLMs), DALL-E, Stable Diffusion, and more.
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An English language, American-based Bundesliga fan podcast discussing VfB Stuttgart - the Verein für Bewegungsspiele Stuttgart 1893! Covering the club from afar with a foreign point of view, our views are unofficial, uninformed, and unprepared! Join us as we unofficially dive into everything we know (which is different than everything there IS to know!) about one of the most traditional and most exciting clubs in all of the Bundesliga, Europe, and the world! Reach us on Twitter @HazelFisch, ...
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more. Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), ...
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Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you ...
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To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of di ...
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Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation. Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field. Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.
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TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com
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Join hosts Michal Sadowski and Mick Griffin as they share powerful insights and proven strategies for success in the digital marketplace. This engaging podcast dives deep into AI, online business, e-commerce, digital marketing, website optimization, and more, equipping entrepreneurs with the tools they need to thrive. Mick Griffin, the Chief Growth Officer at Traffit, a recruitment ATS, has an exceptional record of driving exponential growth. With 13 years of experience in growth roles at Br ...
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
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What if you could spend time with experts in law firm marketing and practice management, ask them about their successes and failures, their tools and strategies; then take an insight or two to inspire your own business growth? That’s what we do each week on Your Law Firm is a Business... Take it to the Next Level. Hosted by Melanie Leonard, Esq (practice management maestro) and Mark Homer (law firm marketing master), every episode is an in-depth look at how to run a strong business, not just ...
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What Google Generative AI Search (SGE) means for Niche Blogging
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12:55
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The tools people are and will use to search the web are changing. Tools like Google Generative AI Search (SGE) and Perplexity.ai change the way we should look at niche blogging, informational blog posts and brand building. Tools I use: SEOWriting.ai: (Discount code: MIKESHUEY25) 25% off https://seowriting.ai/?fp_ref=ms25 AgilityWriter: https://agil…
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Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data …
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Understanding the impact of SGE on SEO, with Hannah Millist
26:28
26:28
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For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet. Joining me today is Hannah Millist, founder of TwoGether Digital,…
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Episode 118 - VfB:SGE ... 3:0 and Stuttgart International!
1:14:42
1:14:42
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It's official... we're going to Europe! And to celebrate the international clinching win, Ted and Travis break down what turned out to be a convincingly comfortable - and somewhat boring - win over SGE that has - let's say it again! - officially secured VfB's international status next season! Part One's Shout Outs go to the Frauen, some VfB newcome…
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Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE
28:31
28:31
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Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fear but create stringent …
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Search News Buzz Video Recap: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report
This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google...By Barry Schwartz
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Niche Blogs After Google's March 2024 Update: Dead or Alive? My Thoughts
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In this video, I dive into the seismic shifts caused by Google's latest core update in March 2024. What's next for niche blogging? Join me as I analyze the impact, discuss real-world examples, and predict what’s next for content creators. Tools I use: SEOWriting.ai: (Discount code: MIKESHUEY25) 25% off https://seowriting.ai/?fp_ref=ms25 KoalaWriter…
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March 2024 Google Core Update - Is niche blogging dead?
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Some people think this March 2024 Google Core Update has killed niche blogging. Will I still blog? Absolutely. But we may need to depend less on Google organic traffic. My thoughts and observations. Tools I use: - AI Writing Tools - SEOWriting.ai: (Discount code: MIKESHUEY25) 25% off https://seowriting.ai/?fp_ref=ms25 AgilityWriter: https://agility…
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Google Core Update March 2024 - De-indexing, organic traffic losses, and more
11:35
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Have you been hit by the Google March 2024 update? I have and here are my thoughts. Other tools I use: - AI Writing Tools - SEOWriting.ai: (Discount code: MIKESHUEY25) 25% off https://seowriting.ai/?fp_ref=ms25 KoalaWriter AI Content Writer: https://koala.sh/writer?via=MS Use link and discount code: MIKE for 15% off AgilityWriter: https://agilitywr…
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Google March 2024 Core Update - Spam, AI content and more...
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My thoughts on the Google March 2024 Core Update and possible ways to future-proof your blog or website against core updates. Google statement: https://developers.google.com/search/blog/2024/03/core-update-spam-policies Tools I use and recommend: - AI Writing Tools - SEOWriting.ai: (Discount code: MIKESHUEY25) 25% off https://seowriting.ai/?fp_ref=…
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Marky Review: Social Media Software for Brand Building and Web Traffic Generation
19:30
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Marky easily integrates with all major social media platforms to make social media posting automatic, fast and easy. Marky takes your business goals and objectives to inform its AI. That AI then generates engaging social media posts you can use on all of your accounts. Marky Lifetime Deal at Appsumo: https://appsumo.8odi.net/JzNBEr Tools I use: SEO…
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Scaling Technical SEO For Millions Of URLs
20:59
20:59
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Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combi…
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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again
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Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its re…
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Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More
Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations...By Barry Schwartz
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Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is scaling spam at an unprecedented level and we must employ constan…
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Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, …
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Importance In Taxonomy For Large Websites
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Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they'r…
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Pre-Planning PR for Maximum Impact - With Maeve O'Sullivan
26:39
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When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect. In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships wit…
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Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO
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Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete C…
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Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts …
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Episode 119 - SVW:VfB ... and did we lose?
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The guys are so distraught that that don't even do the bare minimum - record an episode together! Travis goes solo and attempts to chat up the match, the questions, and the upcoming game. Yeah ... it's 29 minutes of your life you'll never get back ... but at least their attendance streak keeps going!…
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Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience fo…
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Why Interaction Signals (IE:RankBrain) Matter
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Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and…
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Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More
The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings...By Barry Schwartz
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Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with yo…
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Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail
33:08
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Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platforms and with the end of c…
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Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason dis…
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Dwayne Hogan on Content Briefs and Creating Helpful Content
55:57
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Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne u…
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If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright…
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5 Things Growth Marketers Need To Understand About SEO
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Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discus…
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Integrating SEO Into The Content Creation Process
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Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and i…
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Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors lik…
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Ep. #115 - The Basics of Local SEO: Dominating Your Niche Market
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Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you’re managing a café, running a dental practice, or owning a q…
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Increase Ecomm Sales By Leveraging Topic Clusters
19:13
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Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-ter…
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Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from...By Barry Schwartz
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Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need t…
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How The Total Addressable Market Creates Biz Value
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Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a so…
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Clear Strategies & Measurable Goals On Social Media - With Luan Wise
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Failure to plan is planning to fail, and research by this week’s guest shows that most marketing teams are doing just that when it comes to their organisation’s social media. In this episode, I catch up with Luan Wise a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurab…
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Terakeet’s Audience-First Approach To SEO
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Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right …
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Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies
56:05
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Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impac…
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Episode 117 - BVB:VfB ... 1:0 and eclipsing expectations!
1:02:36
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Ted and Travis break down the recent match versus BVB in which the boys in white and red continue to - wait for it - ECLIPSE all pre-season expectations! Part One's Shout Outs include some love to Hansa loanee Juan, Part Two looks at the big win on the road in which VfB blew out the BVB 50th birthday celebrations with some incredibly impressive - a…
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Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term career planning is crucial for success in the constantly evolving field of SEO. However, by setting clear goals, staying current with industry trends, and continually building skills and connections, you c…
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Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in the SEO industry, the debate of whether it's better to be in-house or at an agency is a common topic. However, Micah’s SEO role at Turn/River blends both sides and offers him the opportunity to work …
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Search News Buzz Video Recap: Ongoing Google March Core Update, Googlebot To Crawl Less, Pay For Google Search AI & More
This week, I posted the big Google Webmaster Report for April; it is an excellent place to catch up quickly on the news. Google’s March 2024 core update had some volatility this week, and it is still rolling out. There are still no....By Barry Schwartz
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SEO Regression Tests To Safeguard Your Site
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Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your website's SEO can result in a significant loss of traffic and revenue. SEO regression testing is a critical step in ensuring that your enterprise website maintains its search engine rankings and traffi…
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The Blurring Lines Between Search Intent & Optimization
19:24
19:24
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Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and compet…
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Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T
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Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO event…
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Crafting Compelling Case Studies With Rob Beadle
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Whether it’s fair or not, people generally don’t trust marketing, which is what makes customer case studies so valuable. Instead of just broadcasting a marketing message, your customers are sharing their stories in their own words. In this episode of Marketing Freed, I’m joined by Rob Beadle who shares insights from his career as a B2B Technology C…
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Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when …
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Ep. #114 - How to Do SEO with $0 (using Google Search Console & ChatGPT)
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Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month. Tune in to unlock the full potential of your SEO efforts with this proven method. -=-=-=-=- Resources Mentioned: Google Se…
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