Best Stamats Podcasts (2024)

1
In 2020, Agency Success = Agency Collaboration 5:33

4+ y ago5:33

5:33

Some agencies say “NOPE!” when asked to collaborate with other vendors. But Stamats says "YES." Find out why in this week's podcast. Listen now. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support

1
Working From Home Now? A Therapist’s Advice on Maintaining Healthy Family Relationships 22:19

4+ y ago22:19

22:19

Millions of workers have suddenly transitioned to working at home to wait out the coronavirus pandemic. Relationship therapist Megan Bearce, MA, shares tips for maintaining your family relationships when you’re all under stress and cooped up in the same house. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…

1
Will Your Institution Thrive in 2020 and Beyond? 6:39

4+ y ago6:39

6:39

Challenging in the higher ed landscape yield the opportunity to retool your school’s marketing vision for maximum effect. Is yours compelling enough to drive the results? In this #HigherEdVoices podcast, Bob Sevier, Senior Vice President, Strategy for Stamats, shares expert tips for developing a marketing vision based on your organization’s resourc…

1
Inspired Collaboration: Three Agencies, One System 9:51

4+ y ago9:51

9:51

When more than one agency joins forces on a project, the outcome can be awful – or amazing. In this episode of the #HigherEdVoices podcast, I discuss with Mariah Obiedzinski, Sr. Director of Content Services, how The Thorburn Group collaborated with two other agencies to exceed our mutual client's expectations. Want to learn more? Attend my session…

1
You CAN Do a Content Audit in House – Here's How! 17:07

4+ y ago17:07

17:07

Successful website revamps start with a content audit: What do we have? What do we need? What's good as-is? It's a big undertaking, but with the right resources and team members, you can conduct a content audit in house. In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss …

1
Why 'Annual and Manual' Audience Data Won't Fly in Modern Publishing 11:02

4+ y ago11:02

11:02

Some tenants of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical "annual and manual" qualification process. On this week's podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now. Get the lat…

1
Discover Your Brand Story Through the 3 Es of Branding 8:56

4+ y ago8:56

8:56

A solid brand foundation is the core of your organization's success. Your brand is what drives prospective students to engage with email messaging, respond to a mailer, and ultimately apply to your institution. In this week's #HigherEdVoices podcast, Bill Thorburn, CEO and Executive Creative Officer with The Thorburn Group, Stamats’ brand engagemen…

1
Dashboards + Workflows = Data-Driven Marketing Success 11:56

4+ y ago11:56

11:56

"Data-driven marketing" is more than a buzzword. It's an ongoing challenge for higher ed marketing teams – how can you more effectively gather data, and what do you do with it all once it's collected? In this week's #HigherEdVoices podcast, Dave Olsen, marketing technologist, shares how the University Relations - Digital Services unit at West Virgi…

1
Agile Marketing Basics: Sprints, Roles, and More: A Stamats 2020 Sneak Peek 10:26

4+ y ago10:26

10:26

The marketing team at University of Wisconsin-Stout – inspired by the IT field – has adopted a workflow called Agile Marketing. This program makes the team's jobs easier while continually improving our outcomes. Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our Agile Marketing philosophy an…

1
Why Demand Generation Works Wonders in Higher Ed Marketing: A Stamats2020 Sneak Peek 8:21

4+ y ago8:21

8:21

In this week's #HigherEdVoices podcast, Stamats Director of Content Mariah Obiedzinski and I discuss the most effective ways to market a new higher ed program. At the top of my list? You guessed it – Demand Generation, with email and social media as our primary distribution channels. Listen now. Want to learn more? Attend my Demand Generation sessi…

1
6 Quick Tips to Doom Your Brand Transformation 13:53

4+ y ago13:53

13:53

Higher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging? Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices…

1
Higher Ed + Modern Publishing = One Stamats 11:30

4+ y ago11:30

11:30

Stamats has long been known for working with higher education clients on research, branding, and digital marketing initiatives. But we are also a leading B2B publisher, with 100 years of traditional marketing expertise and three digital and print publications: BUILDINGS, interiors+sources, and Meetings Today. On this week's podcast, find out how we…

1
Flexible MBA + Digital Marketing: William and Mary's Data-Driven Approach 12:40

4+ y ago12:40

12:40

A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms. When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and…

1
How to Get Your Optimal Academic Program Offerings 14:27

5y ago14:27

14:27

How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? In this week's #HigherEdVoices podcast, Patrick Stark, Director of Consulting of Marketing Research, discusses how an academic program demand assessment can help you make revenue-impacting decisions about marketing your programs. Liste…

1
Central College Puts Students First with Bold, Transparent Tuition Pricing 15:40

5y ago15:40

15:40

Central College, located in Pella, Iowa, will implement a novel tuition pricing standard in Fall 2020. Shedding discounts, their published tuition will be $18,600—far lower than their former listed price. Listen now. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support

1
Using Tech to Personalize the Digital Journey for Students 16:01

5y ago16:01

16:01

Over the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers c…

1
The Dangers of Data Silos and How to Overcome Them 11:23

5y ago11:23

11:23

Data is often stored in silos - aka different departments at companies. That can be a problem when you want to make sure your data is accurate across the organization and can create issue when analysis is happening. Stamats Account Manager Melissa Chapman discusses this problem with me and shares ideas how to overcome it in this episode of our Stam…

1
The Difference Between a Marketing Lead and Sales Lead 9:50

5y ago9:50

9:50

Marketing and sales teams need to work together to pass leads at the right time. That's easier said than done, of course. In this episode of the Stamats Insights Podcast I'm chatting with Jill Fetcher, VP of Client Services at Buffalo-based Farm, about when a person becomes a lead, when they are considered a marketing lead and when a sales lead. We…

1
How to Use Email Marketing to Extend Your Conference's Reach 21:35

5y ago21:35

21:35

In this episode of our podcast we are discussing how your team can use email marketing, dailies and different content assets to extend your conference's message.We are sharing tips on: finding stories sending emails that matter workflow --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…

1
What Marketers Must Know About Artificial Intelligence 20:52

5y ago20:52

20:52

In this episode of the Stamats Insights Podcast, I talk with author Jim Sterneabout artificial intelligence in marketing. Jim wrote the book on the topic and shares: why marketers should care about the topic how to communicate with data scientists how to understand the barriers and opportunities AI presents Other links: Jim's Marketing Analytics Su…

1
How Publishers Can Use Gated Content to Drive Results 8:39

5y ago8:39

8:39

In this Stamats Insight Podcast Christoph Trappe talks with Joyce Neth, VP of audience development at Watt Global Media. She shares how her publications use gated content for 80 percent of all site content. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support

1
Do Keywords Still Matter? Writing for Intent 13:56

5y ago13:56

13:56

What's the deal with keywords and SEO? In this Higher Ed Voices podcast, three content experts discuss keywords, writing for events, and the virtuous journey of creating exception digital content. Listen now. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support

1
Data Hygiene: How to keep your data clean for marketing success 14:25

5y ago14:25

14:25

Now that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including: basic contact information such as name, address, phone, email demographic data su…

1
The Anatomy of a High-Performing Facebook Ad 16:33

5y ago16:33

16:33

What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now. --- Support this podcast: https://podcaster…

1
How Data-Driven Decision-Making Affects Tech Integration in MedEd 33:10

5y ago33:10

33:10

How can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re joined by John Lynn, founder and editor of Healthcarescene.com. John has more than a decade of experience in healthcare and higher education data driven marketing. --- Support this podcast: https://podcaste…

1
How smaller teams can win at higher ed social media engagement 18:36

5y ago18:36

18:36

In this episode of the Stamats Insights Podcast I chat with Shannon Nicholson, program director at the West Virginia University Graduate Admissions and Recruitment office. She shares her top tips on how even small teams can maximize social media engagement. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…

1
How to create evergreen content for longterm content success 10:49

5y ago10:49

10:49

In this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content. Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/suppo…

1
Making the Most of Social Media with Influencers 11:31

5y ago11:31

11:31

Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with influencers like John McClain to digitally promote and cover this year’s show. Worried your own social media is falling behind? Conta…

1
What marketers should know about databases to drive marketing results 18:29

5y ago18:29

18:29

In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…

1
Infographics Best Practices 10:31

5y ago10:31

10:31

Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah Obiedzinski discuss best practices of creating useful infographics for your marketing content. Read the transcript. --- Support this podc…

1
Live Social Media Checklist: Pro-Tips to Engage Your Audience 29:32

5y ago29:32

29:32

Social media remains an important engagement tool for your audience. Mariah Obiedzinski speaks with Top 100 Digital Health Influencer Jared Johnson about some best practices when utilizing live media channels. Included is the Social Media Live Checklist to download to make sure you don't miss any steps. Read the transcript --- Support this podcast:…

1
Tips for Crisis Communication in the Digital Age 14:51

5y ago14:51

14:51

Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences. Click here to read the transcr…

1
Lead Generation: Creating Demand for Your Academic Programs 7:22

5y ago7:22

7:22

Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process. Click here to check out the transcript. --- Support this podcast: …

1
The Difference Between LinkedIn Company Pages and Groups 2:50

5+ y ago2:50

2:50

With over 260 million active users every month, brands of all shapes and sizes have no excuse for ignoring the professional social platform LinkedIn. That being said, it's important to understand the different means of engagement that LinkedIn offers. Whether just starting out or a power-user, one key area seems to mystify many on LinkedIn; pages v…

1
College Admissions Scandal: Talking Points for Higher Ed Professionals 11:18

5+ y ago11:18

11:18

On March 12, prosecutors from the Department of Justice charged 50 people with crimes ranging from fraud to racketeering as part of a larger conspiracy to cheat and bribe their children into elite colleges across the country. According to an article in the New York Times, the massive investigation involved over 200 Department of Justice agents in 6…

1
Why Every Admissions Office Should Do a Non-Matriculant Study 14:40

5+ y ago14:40

14:40

It’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing admitted students to enroll. It’s a time filled with events, direct outreach to admitted students, and the all-important enrollment deposit reports. Yield is a complicated animal; the factors that influence a…

1
Why your brand must use Facebook Messenger ads today! 12:33

5+ y ago12:33

12:33

Digital analyst Andrew Rohlf and chief content director Christoph Trappe review research in this podcast that evaluates 1 million ad impressions on Facebook. Andrew reports that Facebook Messenger ads are currently performing extremely well, with a higher click-through rate and at a lower cost. In this episode, you’ll hear Christoph and Andrew disc…

1
The Missed Opportunities of Ignoring Community College Transfers 10:36

5+ y ago10:36

10:36

A 2018 report from the Jack Kent Cook Foundation explored the number of transfer students enrolling at 4-year colleges and universities in the US. The researchers found that just 5% of new students at colleges considered to be “most competitive” transfer in from community colleges. Colleges are missing out on an opportunity to not only increase the…

1
How Medical Schools Can Leverage Social Media Influencers 44:50

5+ y ago44:50

44:50

Medical schools can join forces with active social media leaders from within their organizations to grow the school’s brand and encourage more active, relevant engagement across multiple audiences. Jared Johnson, a top 100 digital health influencer, podcaster and keynote speaker who spent his entire 16-year career in healthcare and education joins …

1
The Connection Between Unemployment and Higher Ed 19:20

5+ y ago19:20

19:20

Grant DeRoo's experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind th…

1
Balancing Student Relations with Data Collection 21:13

5+ y ago21:13

21:13

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that be…

1
Going Viral With Your Non-traditional Student Marketing 21:13

5+ y ago21:13

21:13

Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion. In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of …

1
Marketing to military personnel as non-traditional students 21:12

5+ y ago21:12

21:12

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it's important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we're joine…

1
How to target nontraditional student prospects in your higher ed marketing 19:41

5+ y ago19:41

19:41

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing's success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at…

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