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Data Hygiene: How to keep your data clean for marketing success
Manage episode 341240290 series 3143990
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Now that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene
In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including:
- basic contact information such as name, address, phone, email
- demographic data such as company size, household income, number of units, etc.
Stamats Account Manager Melissa Chapman tells me that "good data hygiene requires thought and planning to insure that all of your data fields- both contact information and demographic information- are current and accurate."
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