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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
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Celebrating the Art of Film. The Garden Cinema is an independent art-house cinema in Central London. We invite directors, producers, actors, and film commentators to talk about the films we show. Most of our podcast episodes are recorded post-screening, and with a live audience. We welcome recommendations! Our first few episodes feature Garden Cinema founder Michael Chambers.
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It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. Back in 2021, we posed as a jester in the throne room of the Burger Kingdom to nab one of the…
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Nida Manzoor, creator of the BAFTA, Peabody, and Rose d’Or award winning sitcom We Are Lady Parts, made her feature directorial debut with Polite Society. This exuberant feminist action comedy, turns genre etiquette on its head whilst examining the complexities of navigating life as a British-Pakistani teenager.  Actress Priya Kansara who plays the…
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This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe. For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have w…
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It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, …
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This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share …
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Young people took to the streets with political muralism all over Chile in the late 60s, at the same time that young people in New York were starting modern graffiti, and May 68 took place in Paris. Chile Estyle is a documentary film which explores the past and present of Chile's unique street art tradition, which comes from a remix of political mu…
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This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. S…
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This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cul…
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Ernesto (Armando Espitia) is a young Guatemalan anthropologist tasked with identifying the bones of the people killed by the military government in the 1980s. One day, while hearing the account of an old woman, he thinks he has found a lead that might guide him to his father, a 'guerrillero' who went missing during the war. Meanwhile, his mother Cr…
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This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the …
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It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide…
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This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon. Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressi…
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AWAN partnered with The Arab Film Club to present Another Reality: Genre Shorts by Arab Women Filmmakers, here at the Garden Cinema, a programme curated by Sarah Agha. AWAN is the UK’s only contemporary multi-arts festival dedicated to showcasing inspiring works from Arab female artists. Sarah discusses the shorts with their respective directors, a…
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It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite ep…
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This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first…
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Journalist and critic Sophie Monks Kaufman discussed the The Zone Of Interest with the Garden Cinema's Joe Miller. Sophie and Joe talk in-depth about all the inception of the film, the cinematography, the many layers and themes the film evokes, history, resonance, resistance and the dehumanisation of others.…
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This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads o…
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Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton. In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years,…
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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term…
  continue reading
 
This year marks 5 years since our maiden episode with Richard Shotton in February 2019. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, bu…
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...OR, THE INCREDIBLY STRANGE RISE AND FALL OF THE WORLD'S WILDEST CINEMA AND HOW IT INFLUENCED A MIXED-UP GENERATION OF WEIRDOS AND MISFITS A feature-length big screen documentary telling the riotous inside story of the infamous sex, drugs and rock 'n' roll repertory cinema which inspired a generation during Britain's turbulent Thatcher years. Jou…
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This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putt…
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This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrom…
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This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests th…
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This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins. As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one…
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This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara’s been on the frontline of the applied B.S. revolution for over a decade. More recently she’s turned ‘psychedelic evangelist’, lobbying to change the UK's approach to…
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We discuss new forms of storytelling, genre, Afrofuturism and conversations around storytelling amongst the Black diaspora with writer Irenosen Okojie who curated the Black To The Future festival. We are very pleased to be showing two of the programme's films here at the Garden Cinema. We strive to expand the reach of the films we show and look for…
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This week we led Lucky Saint’s Head of Brand, Emily Laws, not into temptation but into Call To Action's recording studio. With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK’s Number 1 Dedicated Alcohol-Free Beer. We get in a round of …
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This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…
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This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…
  continue reading
 
This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…
  continue reading
 
This week we travelled home and away to catch Tourism Australia’s Chief Marketing Officer, Susan Coghill. Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie. And we were lucky, lucky, lucky enough to talk to her on a ton of top…
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Ken Loach’s The Old Oak, tells the story of Syrian refugees relocated in a old mining village in the Northeast of England, amidst poverty, resentfulness and anger. As ever, Loach’s message is one of compassion and hope. Dave Turner who plays the lead character of TJ Ballantyne, the pub landlord, joined us at the Garden Cinema for a chat with journa…
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This week, we followed the HERDmeister to find and catch behavioural science buff, Mark Earls. Dubbed by DO Lectures as “Britain’s answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer. We shoot the breeze on the intimidatingly smart Paul Feldwick, being public enemy no. 1 in th…
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Alborada teamed up with the Garden Cinema to show the documentary Chicago Boys, which explores the The film tells the story of the Chicago Boys, a group of Chilean economists who studied at the University of Chicago, under Milton Friedman returned to their country after Augusto Pinochet's coup to become the main architects of the neoliberal economi…
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This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold. A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return …
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This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson. A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better…
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Every winter Mikma and her family travel by foot from their village deep in the Himalayas of Nepal to sell local medicinal plants in urban markets. This year, construction of a new highway to China has begun in their roadless valley, and things are never going to be the same. The documentary film Baato, distributed by Tull Stories is at once a sens…
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This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land’s how-to guide, Junior, to teach them to fly. Long overdue, it’s Thomas Kemeny. Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs it with proper, practical advice on navigating hallwa…
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This week, we cast a spell of double double toil and trouble and caught the pair from Burst Your Bubble; it’s Andrew Tenzer and Ian Murray. The duo behind a treasure trove of award-winning research on the culture of marketing, Andrew and Ian have recently launched a radical new consultancy powered by the art and science of perspective-taking. There…
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This week, we opened spoof copywriting dojo Cobra K-AI to sweep the leg of the scammer-scammer, Dave Harland. Copywriter and messabouter with massive fingers. Dave helps businesses and brands speak to people with more personality, via the medium of the alphabet. His favourite part of it all is “getting paid to be silly”. Tune in for an exclusive on…
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Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob. Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of t…
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We were joined by director Dionne Edwards, producer Georgia Goggin and editor Andonis Trattos, the team behind Pretty Red Dress, a BFI-distributed gem of a film currently on here at the Garden Cinema for a post-screening chat with our audience. Join us to delve behind the scenes of this wonderfully nuanced and upbeat film, as we chat about filming …
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We had to drag Giles away from Chick King to catch Spurs royalty and exceptionally talented business brain Chris Paouros this week. Broadcasting from the bench to the boardroom, Chris spends her time solving hugely complex, often highly emotive problems that are rooted in everything from corporations to communities. She talks to us on her first job…
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Writer-director Carolina Cavalli’s darkly comic feature debut, which received its world premiere at the 2022 Venice Film Festival, is a deliciously satirical character study of a twentysomething looking for purpose… and maybe also a friend. We had the opportunity to chat with Carolina over zoom about the film, her previous work, her time studying i…
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This week we’re leading the frontline charge against agencies not advertising themselves by catching and conscribing long-serving ad man, David Moore. A creative director and copywriter living in the land of beef and corn, he’s written ads for dog wormers, mainframe computer channel extenders, and $1000 dollar steaks. He even named the tallest, fas…
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Wi-re-du doo doo push pineapple shake the tree as we catch the messaging expert helping brands sing with a hula melody. This week, it’s Diane Wiredu (doo doo*). Founder of Lion Words, Diane is laser focused on customer research and brand strategy. She’s a top writer getting SaaS and B2B companies to simplify their message, attract more perfect-fit …
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We chat to a panel of producers, actors and directors about the current film scene in the Arab world, what is means to be an "Arab film", what the sources of funding tend to be, the topics and genres that appeal most internationally, the intricacies of subtitling and other issues our audience asked about. The event was held as a launch night for th…
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This week, we said pspspsps to tempt and catch the c̶a̶t̶ man behind US Ad Agency of the Year, Mischief, Greg Hahn. Dubbed a “legend who deserved to be a legend” by George Tannenbaum, Greg has produced creative work that works for decades, winning pretty much every award in the ad land arsenal in the process. But, more importantly than that, he’s o…
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To mark Italy's Liberation Day, we screened documentary Bella Ciao - Song Of Rebellion. The documentary traces the origins of the revolutionary song, the myths around it, its international appeal and use, its potential commercialisation. Directors Paul Russell and Andrea Vogt joined us to chat about making indie films, Bella Ciao and the deeply mov…
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