Best Giles Edwards Podcasts (2024)

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Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event) 27:20

13d ago27:20

27:20

At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️Key takeaways were:• The power of context – and the life-or-death nature of standing out• The commercial significance of brand awareness – and wh…

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S2 - Ep 8 - Keir Giles: Europe should get back from a defense holiday 1:04:06

2h ago1:04:06

1:04:06

Keir Giles is a senior consulting fellow of the Russia and Eurasia Programme. Previously, he worked with the BBC Monitoring Service and the UK Defence Academy, where he wrote and advised on Russian military, defence and security issues including human factors influencing Russian security policy, Russian strategy and doctrine, the Russian view of cy…

1
The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women 57:51

1h ago57:51

57:51

The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.The folks below are the brands we work with because we think they're useful compan…

1
The Defuse Podcast - Martyn’s Law – Better Protection from Terrorism with Figen Murray 1:09:47

1d ago1:09:47

1:09:47

Send us a text On the 22nd May 2017, Figen Murray’s life as she knew it changed forever. Her son, Martyn Hett, was one of the 22 people killed in the devastating Manchester Arena terrorist attack. The acts of kindness and support that followed the tragic loss of Martyn Hett in the 2017 Manchester Arena bombing highlight the strength of community in…

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Saint Pelagia the Harlot – 8 October 1:04:36

4d ago1:04:36

1:04:36

We start off strong with a cool name and then it’s all downhill from there as we talk about the life and times of Saint Pelagia the Harlot. A crowd of people looking at her ass (by which we mean donkey) leads to a nosey bishop making her feel bad for selling her ass (by which we mean her ass) and then it’s all fake eunuchs and eating disorders unti…

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How to build business case for social media - Michael Corcoran 1:05:18

8d ago1:05:18

1:05:18

Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael disc…

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The secrets of B2B Social Media - Andy Lambert and Luan Wise 58:34

14d ago58:34

58:34

This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to he…

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S2 - Ep 7 - Darth & Katie 1-1: Belarusian lawyers without rights & Tweets of the week 46:17

15d ago46:17

46:17

In this episode, we delve into the Belarusian legal system through Katie's firsthand experience as a co-defendant in a political trial. We discuss the challenges of finding a criminal defense lawyer—or any lawyer—willing to represent a dissident. Darth also reads an excerpt from his book and shares insights on the week's most significant tweets. In…

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149: Dave Dye on the philosophy behind creating ads people actually enjoy 1:33:14

19d ago1:33:14

1:33:14

This week we just kept on making the logo bigger and bigger (and bigger) until we caught the despairing eye of legendary art director, author and, let’s face it, visual Jesus, Mr Dave Dye. The art director’s art director, Dave is the architect of some of the coolest advertising you’ve ever seen – with a hit-list of iconic ads for everyone from Adid…

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How to deal with social media overwhelm - Miruna Drogmir, Planable 57:15

23d ago57:15

57:15

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

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S2 - Ep 6 - John Sipher - Putin’s calculus: "I’m going to keep going until you stop me" 1:04:34

23d ago1:04:34

1:04:34

John Sipher, former CIA officer and a co-founder of Spycraft Entertainment, in the bunker. We are asking our guest how it would be if the CIA were tasked to invade Canada; what were John's impressions from working in Moscow; and many details about Russian intelligence services. Follow us on Youtube: https://www.youtube.com/@InTheBunkerWithDarth Joh…

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S2 - Ep 5 - Edward Lucas: "If you worry about nuclear escalation, it is vital that Ukraine wins" 41:25

29d ago41:25

41:25

In this episode, we sit down with Edward Lucas, who is British writer, journalist, and politician. Did you know that Edward was among the first 100 Darth's followers back in the days? Here is some context for Edwards' reference to Lennart Meri's speech. Full address by Estonian President Lennart Meri in 1994 is here. As usual, we are most thankful …

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Saint Giles – 1 September 1:12:33

1M ago1:12:33

1:12:33

This month’s episode is pure poetry as we bust into the life and times of the highly recommended Saint Giles. He’s a sweet, if chronically misunderstood, man who loved animals and solitude and we discuss his close relationship with a deer, a king who does not know when he’s not wanted, his “expertise” in lactation, and whether PETA is front for Big…

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S2 - Ep 4 - Ben Hodges: "Gerasimov should be arrested" 58:16

1M ago58:16

58:16

In this episode, we sit down with General Ben Hodges to talk about Ukraine's counteroffensive in Kursk, as well as Russian army capabilities (lack thereof) and corruption. We are most thankful to each Patreon for the material support of our podcast. If you are not ready for a long-term commitment, such as on Patreon, but you enjoy our chatter in th…

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148: Dan Nelken on copywriting confidence, creatively winging it and not giving a forklift 54:39

1M ago54:39

54:39

This week, we got into a thumb-war-to-the-death with our inner critic in order to lure over legendary copywriter, speaker, coach, author and all-round good Canada goose egg Dan Nelken. The alphabetical genius behind the bestselling Self Help Guide for Copywriters, and his 5-star online course ‘Writing Under Pressure’, Dan has made it his mission to…

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The Defuse Podcast with Mark Follman - The Trigger Points - Inside the mission to stop mass shootings in America 1:05:03

1M ago1:05:03

1:05:03

Send us a text This podcast provides an insight into the causes and possible solutions of mass attacks in the US. In this podcast Mark discusses: Importance of Talking to Attackers Key Elements of Threat Assessment Challenges in Reporting Threats The Role of Social Media in Threat Assessment The Importance of Human Connection in Threat Assessment M…

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S2 - Ep 3 - Eto Buziashvili - Russia is now afraid of using Telegram 52:15

1M ago52:15

52:15

In this episode Eto Buziashvili joins us in the bunker to discuss the recent arrest of Pavel Durov, founder of Telegram. We talk about how telegram works, what the Kremlin uses it for, what kind of content is on there and what the implications are for the Kremlin now they believe western intelligence has access to the platform. In June Eto wrote "A…

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S2 - Ep 2 - Maria Snegovaya pays a visit to the bunker again 1:19:22

2M ago1:19:22

1:19:22

Apparently, Maria Snegovaya survived visiting us in the bunker in Season 1. So we decided to invite Maria again, this time to talk about her recent article, "Dissecting Putin's regime ideology," which she co-authored together with Jade McGlynn: https://www.tandfonline.com/doi/full/10.1080/1060586X.2024.2386838. Jade appeared on our pod as well, and…

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147: Kevin Chesters on Shambles to Success via Strategy, Creativity and Muddy Fields 1:03:58

2M ago1:03:58

1:03:58

This week, we went fishing in a Levi’s Creek to catch TED speaker, co-author of ‘The Creative Nudge’ and enthusiasm enthusiast, Kevin Chesters. His Twitter bio says he’s a “tall bald bloke from Penzance”. And whilst that might be true, it does rather undersell the fact that perched atop that tall body, and in that bald bonce, are some serious smart…

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Season 2 - Ep 1 - "Teenage Darth Bag" - with Brendan Brown 1:01:23

2M ago1:01:23

1:01:23

Did you miss us this summer? We finally caught our sound editor, who's been in hiding, and we're back with season 2 of our podcast. This time we sit down with Brendan B. Brown, the frontman of the Wheatus rock band, to talk about music censorship, Russian tsar Nicholas II, and many other things in between. When Brendan is not touring and performing…

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How do innocent manage their social media? - Behind the scenes with innocent! 37:52

2M ago37:52

37:52

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.This is the first edit from out day at innocent so make sure to sub for more!

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The Defuse Podcast – Improving Personal Safety with the Power of Awareness with Dan Schilling 1:00:20

2M ago1:00:20

1:00:20

Send us a text With the The Power of Awareness you can change your approach to personal safety from passive bystander to becoming your own personal safety expert. Your personal safety is your responsibility and no one else’s. That is a simple fact. And the two foundations your safety stands upon are possessing situational awareness and listening to…

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146: Why Brand Matters More Than Ever in B2B Marketing with the Marvellous Mimi Turner of the B2B Institute at LinkedIn 1:31:04

2M ago1:31:04

1:31:04

This week we got out our thesaurus and sent a proper professional-sounding connection request to snag the attention of Mimi Turner, Head of LinkedIn’s B2B institute for EMEA and Latin America. With more strategic know-how in her little finger than a yurt-load of gurus, Mimi has worked as Director of Strategy, Messaging and Research for The Liberal …

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Data based storytelling for marketers - Thierry Ngutegure 59:26

2M ago59:26

59:26

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

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Saint Philomena – 11 August 1:08:31

2M ago1:08:31

1:08:31

In today’s episode we try to figure out how important being real is to being a good person with the life(?) and after life of Saint Philomena. From humble beginnings as a pile of dust, she became the daughter of a Greek King and, after several false starts, a martyr. Along he way we meet ham wives, questionable nuns, and have a run in with our old …

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AI & Marketing: Marketer’s FAQs answered! - Ross Simmonds 54:59

3M ago54:59

54:59

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

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What marketers should know about SALES 58:39

3M ago58:39

58:39

As part of our series on helping marketers understand different departments, today's session was all about sales.

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144: [BEST OF] Building a culture of creativity with ex-Burger King CMO, Fernando Machado 39:48

3M ago39:48

39:48

It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. Back in 2021, we posed as a jester in the throne room of the Burger Kingdom to nab one of the…

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How are marketing leaders thinking about AI? - Thomas Barta 56:09

3M ago56:09

56:09

How are leaders thinking about AI? - Thomas Barta

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145: Why craft is crucial with copywriter Andrew Jolliffe. 1:02:24

3M ago1:02:24

1:02:24

This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe. For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have w…

1
The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies 56:57

3M ago56:57

56:57

Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghost…

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The Defuse Podcast – Family Office Risk Management with Edward V Marshall 54:56

3M ago54:56

54:56

Send us a text The Defuse Podcast – Family Office Risk Management with Edward V Marshall From December 2023 to January 2024, Dentons, led by Edward Marshall, surveyed over 200 family office respondents from 33 countries worldwide, comparing the findings to the earlier research published in 2020. This survey went further than before by examining var…

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Saint Benedict of Nursia - 11 July 1:06:03

3M ago1:06:03

1:06:03

Were back in Italy (do we ever really leave) with the life and times of Saint Benedict of Nursia. In this episode we uncover a royal conspiracy discover the origins of HR departments and get deep into the life of Saint benedict and his sister (she comes into the story late or was she there the whole time!?). Plus, Anna and Matthew express real grat…

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Episode 14 - "Hell is locked from the inside" - with David Frum 1:00:03

4M ago1:00:03

1:00:03

In this episode, we welcome David Frum, a Canadian political commentator and former speechwriter for President George W. Bush. David is currently a senior editor at The Atlantic and an MSNBC contributor. What we discuss: David expresses his belief that Trump will soon lose: "He would seem like a stronger candidate if he just stayed at Mar-a-Lago an…

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143: [BEST OF] Why advertising MUST entertain with Paul Feldwick. 55:12

4M ago55:12

55:12

It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, …

1
Canva's European Head of Marketing on Growth 52:55

4M ago52:55

52:55

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

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Episode 13 - Belarus From The Bunker: Making Sense Of The Union State 42:50

4M ago42:50

42:50

* This episode was originally recorded for our Patreon supporters who receive premium content on Belarus, Russia, and Darth's insights on Twitter debates. Join us on patreon.com/IntheBunkerwithDarth to engage directly with our team, ask questions, and shape the content you love. * Greetings from the Bunker! In this 1-on-1 episode with Darth, we dis…

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Episode 12 - Rick Wilson, ex-Cold War warrior and Never Trump Republican 57:43

4M ago57:43

57:43

Isn't it exciting that Darth and I are now talking to the smart guys at the GOP? Tune into our chat with Rick Wilson, an American political strategist who ran campaigns for George W. Bush (R), Dick Cheney (R), and Rudy Giuliani (R). In this episode: Why is U.S. support for Ukraine being micromanaged? Why do Putin's policies resonate with Trump supp…

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142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier. 58:06

4M ago58:06

58:06

This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share …

1
Episode 11 - Michael Weiss, a CIA polymath (according to Darth) 59:06

4M ago59:06

59:06

Darth and I welcome Michael Weiss, an investigative journalist renowned for his extensive coverage of the wars in Syria and Ukraine, as well as his publications on Russian espionage and disinformation. Amid a fair amount of jokes and sarcasm, we delve into discussions about the GRU and how its spy culture contrasts with that of the SVR, Russia's fo…

1
Seth Godin on Marketing: Trends, AI, & Ethics 53:58

4M ago53:58

53:58

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate em…

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The Defuse Podcast – Psychology 101 Part 2 – Psychopaths, sociopaths, pathology, Fixation and the impact of Social Media with Dr Caroline Logan 56:53

4M ago56:53

56:53

Send us a text In this episode, part 2 of the series, we expand on the discussion of the psychological terms and learn about psychopathy, how high functioning psychopaths become CEOs, politicians and leaders, the difference between psychopaths and sociopaths, the impact that social media and the internet has on mental health. Caroline Logan is a Co…

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Saint Kevin - 3 June (Live! at the Saint Audio Podcast Festival) 53:55

4M ago53:55

53:55

In our first ever live show we talk about the life of Saint Kevin. A solitary guy who isn’t afraid to throw a lady out of his cave to get what he wants. A friend to all the animals whether they are blackbirds, geese, or otters but skylarks can go straight to hell! Plus, our audience sees a menagerie of animals and we establish that one member of a …

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141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross. 56:43

4M ago56:43

56:43

This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. S…

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Saint Dunstan - 19 May 1:14:23

5M ago1:14:23

1:14:23

This episode we check in with Saint Dunston, a seemingly affable guy who had no problem making enemies wherever he went. He out lived a large number of E-named kings, if you call living in a tiny room or a ruined abbey "living". Also, Anna becomes a hero at her work by sharing her non-convictions and Matthew is needlessly persecuted. Please rate, r…

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Episode 10 - Luka 101: How to enjoy the presidency for 30 years 54:16

5M ago54:16

54:16

This is our first episode in the monthly series on Belarus. You'll gain insights into Belarusian domestic politics as we discuss how our guy is running the country, relying on his family and the network of "mini-garchs.". According to Wikipedia, he is the "longest-serving European president." That's one way to put it. Tune in and learn more about o…

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140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison 1:07:44

5M ago1:07:44

1:07:44

This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cul…

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The Defuse Podcast - Psychology 101 - Part 1 - Demystifying Psychological Labels: A Deep Dive into Narcissism, Psychopathy, and Personality Disorders with Dr. Caroline Logan 1:09:28

5M ago1:09:28

1:09:28

Send us a text In this episode, the first of a two part series, we learn about what exactly a psychologist is and the differences between a Clinical and a Forensic Psychologist. Dr. Caroline Logan, who is a Consultant Forensic Clinical Psychologist, talks to us about the meaning of psychological terms such as personality disorders such as narcissis…

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139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye 1:04:23

5M ago1:04:23

1:04:23

This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the …

1
Episode 9 - Ben Wittes and his martial arts challenge to Putin 1:07:32

6M ago1:07:32

1:07:32

In this episode, Ben Wittes agrees to serve as a token for the gender equality balance, as he is the second male guest in our podcast series. On a more serious note, we're discussing Trump’s trials and how they'll impact the 2024 elections. While Darth’s parody plots to bring the bad guy back to the White House, we are discussing the unfavorable co…

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Giles Edwards Podcasts

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