Best Tegrita Podcasts (2024)

1
My Journey with Neil Rogers: From Bartending to Boardrooms 35:56

1d ago35:56

35:56

This week our host Brandi Starr is joined by Neil Rogers, Author & VP of Sales at Rogers Marketing. Neil has built a successful career in sales and marketing that spans almost forty years in a variety of industries, ranging from pharmaceuticals to military defense contractors. But before the multiple sales awards and accolades, Rogers spent ten yea…

1
Crafting the Click: Mastering Email for Meeting Success 46:24

36m ago46:24

46:24

This week our host Brandi Starr is joined by Jeff Winters, CRO of Abstrakt Marketing Group. While at a previous sales position, Sapper founder Jeff Winters implemented a unique email strategy that consistently landed him in Fortune 100 boardrooms. But every time he finished his pitch, these companies would grill him on his strategy: “Great product,…

1
The Selfless CMO: Embracing Servant Leadership 36:24

5d ago36:24

36:24

This week our host Brandi Starr is joined by Kurt Uhlir, Chief Marketing Officer at Ethereal Innovations. Kurt is a sought-after marketing leader that's been called "king of scaling". He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents. In the past few years, …

1
Board Seat Battle: The CMO’s Dream vs. Reality 36:15

12d ago36:15

36:15

This week our host Brandi Starr is joined by Eileen Campbell, Founder of Womintuition. Meet Eileen Campbell, a force to be reckoned with in the world of marketing and insights. From launching US operations for a global Insights agency, to serving as CEO of a $1B consulting firm and serving as CMO for one of the world's most iconic entertainment bra…

1
My Journey with Deidre Hudson: Embracing the Journey of Intention 38:05

20d ago38:05

38:05

This week our host Brandi Starr is joined by Deidre Hudson, Revenue Marketing Leader, Speaker, and Author. With over 20 years of experience, Deidre Hudson has built and scaled demand generation and revenue marketing functions for companies ranging in size from under a million to over $5 billion in revenue. She has appeared on several podcasts and f…

1
The Predictive Power of VOC: Navigating Beyond NPS 39:29

28d ago39:29

39:29

This week our host Brandi Starr is joined by Lihong Hicken, Chief Executive Officer at TheySaid. Lihong is the co-founder and CEO of Theysaid (Theysaid.io), a company that is disrupting the customer engagement space to drive business growth. With a background in user experience and B2B revenue growth, Lihong is transforming the way businesses inter…

1
SEO and SEM in the Age of AI: Adapting to Change 36:56

1M ago36:56

36:56

This week our host Brandi Starr is joined by Max Gomez, Chief Marketing Officer at Next Net Media. Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, a company at the cutting edge of data-driven marketing solutions. His visionary leadership extends to various brands, most notably the HOTH, a renowned search engine marke…

1
Heinz on Growth: Shaping Success in Brands and Business 47:36

1M ago47:36

47:36

This week our host Brandi Starr is joined by an exceptional returning guest, Matt Heinz, Founder and President at Heinz Marketing. Matt Heinz has more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Throughout his career, Matt has focused on delivering me…

1
Collaborative Velocity: Accelerating Pipeline Together 31:48

2M ago31:48

31:48

This week our host Brandi Starr is joined by Jennifer Hopkins, Senior Vice President of Marketing at Sonar. Jennifer Hopkins, the driving force behind the marketing strategy at Sonar, has 14 years as a B2B marketing executive. She’s known for driving category-leading brands to unprecedented growth and helping founders successfully exit. With a knac…

1
Mastering B2B Customer Marketing: Strategies for Retention and Growth 36:29

2M ago36:29

36:29

This week our host Brandi Starr is joined by Anastasia Pavlova, Founder & CMO at Bold GTM. Anastasia is not your average CMO. She is a go-to-market strategist with a robust foundation in business, backed by an MBA from the prestigious Haas School of Business, and enriched by nearly 20 years of full-funnel marketing experience across B2B SaaS, cyber…

1
Unleashing Potential: Women Empowering Women 40:48

2M ago40:48

40:48

This week our host Brandi Starr is joined by Melissa Moody, GM at Matcha. A full-stack marketing executive with a profound commitment to user-centric innovation, Melissa followed her 14-year tenure in large-partner marketing at Google with a role as Founder and CMO at tech start-up Gated. In her current role at Matcha, a Commsor brand, she champion…

1
Building a Better Tomorrow: ESG Strategies for Impactful Marketing 31:32

3M ago31:32

31:32

This week our host Brandi Starr is joined by Orly Glick, Founder and CEO of ESGgo, the AI-powered operating system for sustainability. Orly has lived and worked in different countries and speaks several languages. Before founding ESGgo she was a Partner at Vintage, where she invested in technology start-ups and VC funds and built and led the Value-…

1
Email ROI Unlocked: Unraveling Insights from Litmus's Report 36:14

3M ago36:14

36:14

This week our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus. As the Director of Brand and Content Marketing at Litmus, Jaina leads a team that strives to create captivating and educational content for email marketers of all stripes. An #emailgeek to her core, Jaina’s worked in and around email for over…

1
My Journey with Tracy Sestili: Going from CMO to CRO 43:48

3M ago43:48

43:48

This week our host Brandi Starr is joined by Tracy Sestili, Chief Revenue Officer at Intellimize. Tracy is the former Chief Marketing Officer (CMO) turned Chief Revenue Officer (CRO) at Intellimize where she brings a holistic perspective and approach to the organization to drive end-to-end revenue generating strategies. Prior to Intellimize, she ha…

1
Gap Sales Approach: The Key to Customer-Centric Sales 43:48

3M ago43:48

43:48

This week our host Brandi Starr is joined by Celeste Berke Knisely, Certified Sales Trainer & Founder at Celeste Berke Knisely Sales Training & Coaching. Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve t…

1
Podcasting Power: Building Relationships That Last 44:52

3M ago44:52

44:52

This week our host Brandi Starr is joined by Angela Chong, Founder and Executive Producer of Amplify Podcasts. 2024 marks Angela’s fourth year in the podcasting industry, previously managing a talented team of producers and working with mid-enterprise level clients. As a Founder, Angela believes in conducting business with emotional intelligence, e…

1
Tegrita at Ten: Innovations & Universal Lessons 1:04:20

4M ago1:04:20

1:04:20

This week our host Brandi Starr is joined by the rest of the Tegrita Executive team; Mike Geller, Rolly Keenan, and Max Stoddard. Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marke…

1
Executive Caregivers: Managing Work and Elderly Parents 38:39

4M ago38:39

38:39

This week our host Brandi Starr is joined by Kim Barnes, Co-Founder at Parenting Aging Parents. Kim Barnes has spent 30+ years on the air! She was an award-winning reporter and news anchor for 15 years. Since leaving news, she is also seen in corporate videos, commercials and does voiceover work. Kim works with her former sportscaster husband as Ba…

1
Two Leaders, One Vision: The CEO & CMO Alliance That Transformed a Brand 36:09

4M ago36:09

36:09

This week our host Brandi Starr is joined by returning guest, Avnita Gulati, Head of Marketing at Genasys Inc. Avnita is a B2B enterprise marketing executive with experience leading revenue-based marketing organization that delivers new business pipeline and expands footprint within the customer base. As a change agent, Avnita leverages data, techn…

1
In-House vs. External: Crafting the Ultimate Marketing Ecosystem 38:07

4M ago38:07

38:07

This week our host Brandi Starr is joined by Kasper Sierslev, CCO at ZITE. Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work. He has written two best-selling books on the subject and worked with big international brands such as Apple, Lego, and Mars. Kasper has built and directed the i…

1
The Profitable Partnership: Navigating Revenue-Generating Alliances 40:25

5M ago40:25

40:25

This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia. Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose. Tenured VP, Partnerships with experience scaling ecosystems and now training field teams how to implement partner data and strat…

1
The Attribution Debate: What Level is Worth It 43:07

5M ago43:07

43:07

This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa. As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of marketing experience, including event management, partner marketing, web marketing, email marketing and most re…

1
Avoid the Hype: Making Smart Choices in Marketing Tech 31:16

5M ago31:16

31:16

This week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author. Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for the Advertising Research Foundation and the Marketing Science Institute. He is a frequent publisher, incl…

1
From Corporate to Creative: Navigating the Entrepreneurial Journey 38:58

6M ago38:58

38:58

This week our host Brandi Starr is joined by Deevo Tindall, CEO of Fusion Creative. Deevo is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. After a thriving corporate career spanning over 15 years, Deevo embarked on an audacious journey to rewrite the…

1
From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth 38:39

6M ago38:39

38:39

This week our host Brandi Starr is joined by Denmark Francisco, CMO of BlackBox Consulting & Advisory. A seasoned marketing executive with 15 years of expertise driving revenue growth and achieving outstanding results for start-up ventures, Denmark’s career highlights include assisting four start-up’s in achieving successful acquisitions, contribut…

1
The Tipping Point: Signs You're Ready to Outsource Marketing Efforts 32:37

6M ago32:37

32:37

This week our host Brandi Starr is joined by Erik Huberman, CEO & Founder of Hawke Media and the Co-Founder of Hawke Ventures. CEO & Founder Erik Huberman launched Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide. Hawke Media is the fastest-growing marketing consultancy agency in the United State…

1
Events Reimagined: How AI is Shaping the New Normal in Experiences 31:35

6M ago31:35

31:35

This week our host Brandi Starr is joined by Eileen Page, Senior Vice President of Digital Solutions and Innovation at InVision Communications (IVC). Eileen spearheads IVC’s digital and technology innovation team, ensuring digital activations and experiences are executed to the highest standards. With 20+ years of expertise crafting break-through d…

1
Email Fight Management: The Secret Engine Behind Email-Driven Growth 43:54

6M ago43:54

43:54

This week our host Brandi Starr is joined by Rolly Keenan, Chief Revenue Officer and Mike Doane, Sr. Client Engagement Manager at Tegrita. Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and …

1
CMO vs. CXO: Who Owns the Customer Journey 32:11

7M ago32:11

32:11

This week our host Brandi Starr is joined by Brian Powers. Brian has a background managing customer operations and product management. Most recently, he was Chief Experience Officer (CXO) for a financial services firm. He's worked closely with Marketing to improve revenue, retention, and overall customer satisfaction. On the couch in this weeks’ ep…

1
Reading the Room: Mastering Body Language and Non-Verbal Communication 36:18

7M ago36:18

36:18

This week our host Brandi Starr is joined by Mark Raffan, CEO of Negotiations Ninja. Mark is an award-winning negotiation trainer, speaker, podcast host, well-known negotiation expert, and entrepreneur. He has coached executives and teams in some of the largest companies on the planet and has been featured in Entrepreneur, Forbes, Thrive Global, Su…

1
The Heart of Marketing: Staying True to Brand Authenticity & Purpose 33:26

7M ago33:26

33:26

This week our host Brandi Starr is joined by Robin Bowling, VP of Marketing at Sentrics. Robin Bowling is a dynamic force in the marketing and leadership realm. Based just outside of Atlanta with her supportive husband, Gabriel, and their lively trio of dogs, Riley, Lola, and Batman, Robin has shaped an impressive 25-year trajectory in marketing. W…

1
Emotions in Motion: Marketing Strategies that Reach the Heart 34:28

8M ago34:28

34:28

This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group. Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams, spearheaded brand transformations, and achieved remarkable results. Her expertise lies in developing innovative strat…

1
Channeling Success: Navigating the Creation of a Powerful Reseller Channel 43:53

8M ago43:53

43:53

This week our host Brandi Starr is joined by Jim Berkman, Fractional CMO at GROW Powered/ New Zealand Trade and Enterprise. Jim is a seasoned marketing and growth leader with several decades of experience in the B2B start-up technology space. He has helped dozens of companies cross the chasm, scale, and achieve market leadership with successful exi…

1
From Chaos to Clarity: How to Get Your Marketing Data in Order 50:24

8M ago50:24

50:24

This week our host Brandi Starr is joined by Steve LaChance, Founder, Speaker, and Author at discernr. Steve LaChance is an (inter)nationally recognized speaker, 4x entrepreneur, and author of the book Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy. He teaches growth leaders to accelerate success by engagi…

1
The Heart of Success: A Leader's Guide to Highly Engaged Teams 34:02

8M ago34:02

34:02

This week our host Brandi Starr is joined by Stosh D. Walsh, Founder and Managing Principal at Constant Organizational Development. Stosh D. Walsh serves leaders and their organizations as a consultant, coach, facilitator, speaker, and writer. His direct, insightful, and encouraging style invites individuals and organizations to live with greater c…

1
Deciphering Customer Desires: From Insights to Brand Promise Delivery 36:08

9M ago36:08

36:08

This week our host Brandi Starr is joined by Jim Combs, Vice President of Experience Strategy & Research at Human Spark. As VP of Experience Strategy & Research at Human Spark, Jim leads development and integration of digital and traditional brands, products, services, and marketing for global Fortune 1000 companies. Jim is one of those rare indivi…

1
Revenue Takeover on Revenue Rehab: Author Discussion 48:56

9M ago48:56

48:56

This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita. Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive. Mike Geller is the cofoun…

1
My Journey with Alex Levin: From Product Manager to CEO 34:06

9M ago34:06

34:06

This week our host Brandi Starr is joined by Alex Levin, Co-Founder and CEO at Regal.io. Along with his roles as is Co-Founder and CEO of Regal (formerly Regal Voice), he also leads the GTM (Go-To-Market) teams. Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an earl…

1
Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas 31:07

9M ago31:07

31:07

This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal eve…

1
Content ROI: How B2B Teams Measure & Optimize for Success 34:48

10M ago34:48

34:48

This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata. Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptio…

1
The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity 36:43

10M ago36:43

36:43

This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting. Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Throughout her career, Lindsey has had the opportunity to work …

1
The Power of Podcasting: Cultivating Brand Love through Authentic Stories 38:43

10M ago38:43

38:43

This week our host Brandi Starr is joined by Rachel Downey, Founder & CEO at Share Your Genius. Rachel is the founder and CEO of Share Your Genius, an award-winning podcast production company. With an innate ability to connect with humans first on all levels, plus her years of work in B2B marketing, live performance, and large-scale events, she and…

1
Filling the Void: Strategies to Overcome the Executive Competency Gap 36:30

10M ago36:30

36:30

This week our host Brandi Starr is joined by Abi Williams, Chief Revenue Officer at Lead Not Lag. Abi has spent 20+ years in Venture Capital and PE-backed companies of varying sizes in the SaaS, B2B space such as Oracle, META, LinkedIn, Pluralsight, Udemy, and Oliva as a revenue leader. She has also excelled in driving sustainable profitability for…

1
Champion Tracking: Unearthing Hidden Pipelines in B2B Marketing 32:32

11M ago32:32

32:32

This week our host Brandi Starr is joined by Braxton Carr, Revenue Enablement Director at UserGems. Braxton Carr is passionate about building enablement programs that feature coaching at the center and reflect the skills and growth opportunities of reps on the team. Before leading Enablement departments, Braxton cut his teeth as a mid-market and en…

1
Sustaining Success: The Integral Role of Customer Success in Revenue Teams 35:38

11M ago35:38

35:38

This week our host Brandi Starr is joined by Georgie Papacostas, VP of Customer Success at Sales Assembly. Georgie is a third-culture kid born in the US to Greek immigrants who grew up in the Middle East. She began her career in the public sector at the Embassy of Cyprus, conducted health care research as an analyst at the Advisory Board Company in…

1
AI Powered Content Creation: Key Considerations When Getting Started with AI 34:41

11M ago34:41

34:41

This week our host Brandi Starr is joined by Ryan Johnston. Ryan is a marketing executive with deep expertise in demand generation. From highly verticalized and ABM motions in the enterprise to PLG motions at start-ups, he has seen it all and built go-to-market strategies at multiple B2B tech companies along the way. In his most recent role, he cau…

1
Outsource to Outperform: Unlocking Growth by Embracing External Expertise 36:41

12M ago36:41

36:41

This week our host Brandi Starr is joined by Taft Love, founder of Iceberg RevOps. Iceberg RevOps is a service that helps sales and marketing teams with their operation needs. Taft is also the head of sales for DocSend, a Dropbox company. When he's not focused on sales or revenue operations, Taft is usually spending time with his wife and son or vo…

1
Marketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies 40:43

12M ago40:43

40:43

This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc Kaycee is a graduate of Florida State University, with a bachelor’s degree in political science, and holds a Master of Business Administration (MBA) from American University. In her role as Chief Marketing Officer for Premier, Kalpin is responsible f…

1
Executive Burnout Roundtable: Recognizing, Recovering, and Re-entering 49:33

12M ago49:33

49:33

This week our host Brandi Starr is joined by Neelu Kaur, Karen Mangia and Hannah Holden for a roundtable discussion on executive burnout. Neelu Kaur is the Author, Facilitator and Executive Coach at Neelu Kaur Leadership + Wellness. Neelu holds a BS from NYU’s Stern School of Business, an MA in Social & Organizational Psychology from Columbia Unive…

1
Executive Burnout: Turning the Tide for a Healthier Leadership Journey 43:16

1y ago43:16

43:16

This week our host Brandi Starr is joined by Lisa Kelly, President and Founder at Workplace Wellness Centre of Excellence and Ruvi Makuni, Global Workplace Wellness Specialist and Certified Stress Master Coach at Fit.Active.Toned. As the President and Founder of Kelly Wellness Consulting Inc. and the Workplace Wellness Centre of Excellence, Lisa ha…

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