AI Is Making Marketing Specialists Obsolete

Revenue Rehab

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Added one year ago

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Silver Linings with The Old Gays

1
Our Chosen Family: "The gay community is much bolder today." 33:19

17 days ago33:19

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What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

about a year ago 38:23

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This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ.

Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million investment portfolio at American Express, Jorge has mastered the art of data-driven marketing strategies, ABM, and funnel optimization. Currently, he integrates the latest generative AI tactics to revolutionize team efficiency and deliver high-impact results at Evolve IQ.

In this episode of Revenue Rehab, Brandi and Jorge explore how AI is transforming the marketing landscape. They delve into whether AI is making marketing specialists obsolete or is it merely the next evolution in team structure. This conversation navigates the balance between human expertise and AI capabilities, offering insights into the future of marketing roles and strategic leadership.

Episode Type: Problem Solving

Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won’t hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.

Bullet Points of Key Topics + Chapter Markers:

Topic #1 The Future of Marketing Teams with AI [00:05:46] Jorge Alvarez discusses the transformative role of AI in marketing, emphasizing how it will alter team structures: “The power of AI, it's huge. And when you start digging deeper into agentic AI and the possibilities that that enables, you see that it's going to change fundamentally. The way we work, like the way we set up our teams is going to be very different.”

Topic #2 Specialists vs. Generalists in the Age of AI [00:08:27] Alvarez provides insight into the ongoing debate about the necessity of specialists vs. generalists in marketing as AI becomes more prevalent: “The way I see it is that you have your CMO that should be super experienced… and then you have generalists that are actually executing on those tasks and they work alongside maybe an engineer that is taking care of setting up the agents in the proper way.”

Topic #3 Preparing for an AI-Driven Future [00:29:44] On adapting to new AI technologies, Alvarez shares advice for those early in their marketing careers: “I would say start learning about all sorts of tools, start implementing them at your job, if it's possible. Right…I see, I follow many, many podcasts and, you know, YouTubers and on a weekly basis, the number of advancements we get…it’s going to, if you don’t, it’s going to hit you in the face at some point.”

What’s One Thing You Can Do Today

Jorge's ‘One Thing’ is to dive into implementing AI with simple workflows and activities. “Just start jumping into it and testing different ways. You'll find yourself pleasantly surprised by the efficiency and possibilities these tools bring. Start small, explore what AI can offer in your tasks, and gradually incorporate it into your workflow to maximize its potential.”

Rapid Fire Round

In this rapid-fire round, Brandi Starr asked Jorge Alvarez four critical questions about balancing AI and human resources in business.

When asked, “If your company is struggling to figure out where to leverage humans versus AI, what’s the first thing you should do?” Jorge’s advice was simple: Start implementing AI in small ways. Don’t overthink it; just begin testing and iterating.

In response to “What’s one red flag that signals a company has this challenge but doesn’t realize it yet?” Jorge pointed out that if a company outright bans AI, that’s a sign they’re falling behind.

When asked, “What’s the most common mistake people make when trying to determine human versus AI?” he emphasized that failing to revisit AI tools regularly is a huge misstep as what didn’t work two months ago may be game-changing today.

Finally, to the question, “What’s the fastest action someone can take today to make progress?” Jorge doubled down: Start experimenting. The sooner you begin, the sooner you’ll uncover opportunities.

Buzzword Banishment

Jorge’s Buzzword to Banish is ‘ABM’ (Account-Based Marketing). Jorge argues for its banishment because “people throw ABM for many things that are not ABM and it kind of cheapens a little bit the impact of such an amazing methodology.” Brandi agrees, pointing out that it is not only overused, but often used incorrectly.

Links:

LinkedIn: https://www.linkedin.com/in/jorgealvareznyc/
CMO Blueprint: https://cmo-blueprint.beehiiv.com/

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

163 episodes

#Vice President

AI Is Making Marketing Specialists Obsolete

Revenue Rehab

published about a year ago

MP3•Episode home

This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ.

Episode Type: Problem Solving

Bullet Points of Key Topics + Chapter Markers:

What’s One Thing You Can Do Today

Rapid Fire Round

In this rapid-fire round, Brandi Starr asked Jorge Alvarez four critical questions about balancing AI and human resources in business.

Buzzword Banishment

Links:

LinkedIn: https://www.linkedin.com/in/jorgealvareznyc/
CMO Blueprint: https://cmo-blueprint.beehiiv.com/

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

163 episodes

#Vice President

All episodes

This week on Revenue Rehab, host Brandi Starr takes the mic for an insightful solo episode in celebration of episode 149. Join Brandi as she reflects on the journey of Revenue Rehab and the evolution it sets to embark upon with its upcoming format relaunch. Brandi opens up about the podcast's inception, conceived during the pandemic as a dynamic alternative to traditional book launch events for "CMO to CRO: The Revenue Takeover by the Next Generation Executive," and evolved into a vital platform where marketing leaders find their voice and share collective challenges. In this intimate episode, Brandi candidly explores lessons learned over three years—affirming the power of pushing past self-doubt, understanding shared industry struggles, and the wisdom in never getting too comfortable. As the face of Revenue Rehab and COO of Tegrita, she reveals how the podcast has not only enriched her connections and insights but has also played a significant role in business growth and community building. With an eye towards the future, Brandi teases the podcast's new format and invites listeners to reflect on their own challenges, urging them to embrace the hard things in their lives. Prepare to be both inspired and encouraged, as Brandi Starr embodies the essence of Revenue Rehab: a communal space for transparent and transformative conversations designed to empower marketing leaders. Bullet Points of Key Topics + Chapter Markers: Topic #1 Starting Revenue Rehab and Embracing Vulnerability [00:00:35] "When we initially launched the book CMO to CRO the Revenue Takeover by the Next Generation Executive, we launched during COVID...Instead of doing in person events, we went the path of gaining exposure for the book through being a guest on various podcasts. And going through those conversations was not only really enjoyable, but we recognized that we had a missed opportunity...I wanted to create a safe space for marketing leaders especially, but really all of go-to-market to have a place to talk about the challenges and to have some open conversations." Topic #2 Tackling Self-Doubt and Building Confidence [00:06:55] "And it's one of those things that you, you know, you get to a certain level within the organization or within your career and people start to look at you almost like superhuman...And that self-doubt and a little bit of imposter syndrome I have learned creeps in. So much for all of us having conversations with people that I look up to and admire and hearing them talk about how they too have challenges with self-doubt or with imposter syndrome really humanizes everyone." Topic #3 The Importance of Community and Continuous Learning [00:12:44] "And so one of the catalysts for changing the format of the podcast and, you know, trying to push a little harder is that never get comfortable. And that's something that, you know, it's very easy to get comfortable, get complacent, and just, you know, keep moving along. And so the lesson that I take from, from that is the importance of having the right people in your corner...You know, sometimes have they have to voluntell. I always love the term voluntold. You know, you that you need to do something different." What’s One Thing You Can Do Today In Brandi Starr's solo episode of Revenue Rehab, her 'One Thing' for the audience is to reflect on areas where you may be experiencing self-doubt or complacency and take proactive steps to challenge these feelings. Brandi encourages listeners to identify the hard thing they've been considering and take action. Whether it’s pursuing a hobby, seeking a promotion, or changing jobs, she urges you to step outside of your comfort zone and overcome any doubts. By doing so, you can foster personal and professional growth beyond perceived limitations. Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts , Spotify , Google Podcasts , Amazon Music , or iHeart Radio and find more episodes on our website RevenueRehab.live…

1
The Future of Operations: Harnessing AI for Predictive Insights 27:52

13 weeks ago27:52

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This week our host Brandi Starr is joined by Tracey Fudge, the visionary behind AI by Thrive. Meet Tracey Fudge, a dynamic leader revolutionizing the intersection of marketing and artificial intelligence. With a career dedicated to untangling the complexities of marketing operations, data analytics, and AI, Tracey bridges gaps that stagnate revenue growth, making her consultancy a catalyst for marketing success. In this episode of Revenue Rehab, Brandi and Tracey dive into the transformative potential of AI in marketing operations. As the world grapples with the rapid evolution of AI, they explore actionable insights to dispel fears and effectively harness AI for predictive analytics, lead routing, and much more. This engaging conversation offers strategies for aligning marketing and revenue operations to drive unprecedented revenue breakthroughs. Bullet Points of Key Topics + Chapter Markers: Topic #1 Embracing AI in Marketing Operations [03:24] "Everyone's talking about AI and it's almost like everyone's having an existential moment with it," Tracey elaborates, addressing the looming anxiety among leaders about AI's impact. She reassures them, "We've had AI for a long time and it's just doing things faster now with AI," emphasizing the steady and strategic integration of AI into marketing strategies without fear of job loss. Topic #2 The Importance of Clean Data for AI [05:00] Tracey underscores a critical point: "AI is useless if the data does not make sense." She suggests companies should “clean your data and make sure that it is centralized in one place,” highlighting the necessity of organized and accurate data to leverage AI effectively, with tools ready to act on real-time, reliable information. Topic #3 Overcoming Territorial Data Silos [10:55] Brandi highlights a common organizational challenge, "I just never understand that my data, your data sort of mentality," while advocating for integration. Tracey adds, "AI is leveling the field...lean on each other a little bit more as one cohesive team," pointing out that AI can serve as a catalyst for breaking down silos and fostering collaboration across different departments. What’s One Thing You Can Do Today Tracey’s ‘One Thing’ is to identify and automate repetitive tasks within your organization. “Look at the few tasks that people do that are mundane and repetitive and outline those and then figure out how to automate those to make things faster. Look at the things that people don't want to do and see if you could automate that. That's kind of a fun exercise too.” By tackling these types of tasks, you can enhance efficiency and free up your team to focus on strategic initiatives that drive growth. Buzzword Banishment Tracey’s Buzzword to Banish is ‘collaborate’. Tracey wants to banish it because she feels it's just so overused. Although she acknowledges that she loves a good collaboration, the frequency of its usage has made it a bit of a cliché in industry conversations. Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts , Spotify , Google Podcasts , Amazon Music , or iHeart Radio and find more episodes on our website RevenueRehab.live…

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AI Is Making Marketing Specialists Obsolete