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The Ambitious Bookkeeper podcast is for bookkeepers & accountants who are growing or aspiring to start their own business. Our mission is to elevate the bookkeeping profession by providing support and resources for new and experienced firm owners. We share actionable tips on running a successful bookkeeping business, tools and resources, plus guest expert interviews that will help you elevate your business. Where you can find us: Website: https://www.ambitiousbookkeeper.com BBA: https://www. ...
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The Bookkeepers' Podcast

The 6 Figure Bookkeeper

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We help bookkeepers find clients, make more money and build businesses they love. Join our free community for bookkeepers and accountants. The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of th ...
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Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.
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The Business of Bookkeeping

First Class Accounts, presented by Robert Gerrish

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Meet members of First Class Accounts, Australia's largest bookkeeping network and learn how and why they got into the business and what they do to succeed. Presented by Robert Gerrish, Founder of Flying Solo and host of the Rekindle podcast.
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Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with industry leaders. Through case studies and in-depth discussions, we deliver a vivid picture of the painting industry, with a disclaimer that any financial or tax information is general and not a substitute for professional advice.
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The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know ...
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PMP Industry Insiders

Brought to you by Donnie Shelton and Dan Gordon

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The PMP Industry Insiders podcast helps pest control and lawn care professionals grow their businesses. Every week, hosts Donnie Shelton and Dan Gordon talk with the biggest players in the pest control and lawn care markets about what’s changing in the industry and take listeners to the front lines of what the future holds.
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This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients. On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap. This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkee ...
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Growing Your Firm is the top podcast for ambitious firm owners to find tips, tactics, and strategies on how to grow their firm (or practice). In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.
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A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Clie ...
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The Abundant Accountant

Michelle Weinstein - The Pitch Queen, Sales Strategist

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The Abundant Accountant Podcast is where accounting and tax professionals come to learn the most efficient and powerful ways to grow their firm, sharpen their skills, and have consistent increasing revenue. We cover topics from networking, pricing, finding your ideal clients, increasing cash flow, setting boundaries with clients and much more so you can stop giving away your time and expertise away for free and start being paid your value and worth! You’ll learn tips and strategies as well a ...
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The Accounting Podcast

Blake Oliver & David Leary

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The Accounting Podcast (formerly the Cloud Accounting Podcast) is the world's #1 accounting, bookkeeping, and tax podcast! Join us weekly for a roundup of accounting news, analysis, and interviews. Plus, earn free NASBA-approved CPE credits for listening with the Earmark app. Learn more at https://earmarkcpe.com.
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We empower business advisors to transform businesses. This podcast is your source for information and news you need for your accounting, bookkeeping, or tax practice. Don’t forget to check out ScalingNewHeights.com for information about our conference in June. And if you subscribe to this podcast, we will have a special registration offer just for you coming up soon. For more information, please visit https://www.woodard.com/podcast
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Welcome to the Business Advisor Podcast, the go-to show for entrepreneurs and professionals tired of the grind of client work and eager to step into the role of a business advisor. This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need. So, hit t ...
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Those Gals at Work

Sadie Fienberg and Kayla Caldwell

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Introducing “Those Gals at Work” podcast, where we keep it real in business! Join Kayla (your money gal) and Sadie (your marketing gal), as we navigate entrepreneurship. From personal growth to business strategies, we cover it all. We understand the struggles of owning a business, paying ourselves what we’re worth, and serving our clients. Together, we are Those Gals at Work!
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QB Power Hour Podcast

Dan DeLong & Michelle Long

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This is an audio rebroadcast of the QB Power Hour webinar series. QB Power Hour is a free, bi-weekly webinar series for accountant, bookkeepers, and QuickBooks Consultants presented by Michelle Long and Dan DeLong who are very passionate about the industry, QuickBooks, and Apps that integrate with QuickBooks. The Webinars are Live every other Thursday at 12:00 PM EST with the archives posted in the Archives. You can register for upcoming webinars at www.qbpowerhour.comIn the QB Power Hour we ...
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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*THE* podcast for accounting technology enthusiasts. Dive into the world of Accounting Apps with Heather Smith, a Chartered Accountant with a flair for storytelling and the engaging host of the Accounting Apps Podcast. Heather is obsessed with how effective automation and integration can produce timely clean data, to surface information for brave, fast data-informed decision making. Better data, better decisions, better business. She explores this topic with her guests, uncovering insights t ...
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The Maguire Enterprise Podcast

James, Jeff, Joe, & Jason

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The Maguire Enterprise Podcast's purpose is to help entrepreneurs and business owners win in the game of business and life. We are here for you to bring as much value as possible to help inspire you into taking action. We will share our knowledge, lessons learned, failures and wins, resources and tools, and habits that have helped us get better at business and life. We will bring in special guests, take you into the field, and provide a variety of approaches to business that will help you wi ...
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Sarah Delevan hosts The Good Food CFO Podcast | Building Financial Confidence. Redefining Equitability. Leading The Good Food Revolution. You'll hear stories from Food Founders, Disruptors, and Industry Experts as we discuss building a business on your own terms. New episodes weekly.
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Dream of turning your travel blog into a location independent business? The Profitable Travel Blogger Podcast is for busy content creators who want actionable strategies for serious website growth. I've removed the fluff to provide short but powerful episodes that will help you grow your blog's traffic, community, and income, allowing you to be your own boss from anywhere in the world.
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Conquering Workflows & Systems with Alyssa Lang, aka the Workflow Queen, is a show dedicated to bookkeepers and accountants who want to use tech, automation, workflows and systems into their firm so they can scale. We will help guide you on the best tools, softwares and systems that bookkeepers and accountants can use to help you run your firm on autopilot. Our goal is to help you to scale bigger, hirer better and breakthrough to the next level! Conquering Workflows & Systems with the Workfl ...
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Should I be doing my own bookkeeping and accounting? Is QuickBooks the best software for me to use in my business, or is there another accounting software I should be using? What’s the best way for me to process my payroll? How can I track my money and cash flow? How do I prepare for my business taxes? What do my financial statements really mean? How can I bring my business to the next level? How can I grow my business? What is the best way to create my business strategy? Should I start a si ...
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Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: An ...
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Unofficial QuickBooks Accountants Podcast

Hector Garcia, CPA & Alicia Katz Pollock, MAT

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Stay up-to-date on the latest QuickBooks news, tips, and updates with Certified QuickBooks ProAdvisors Hector Garcia, CPA and Alicia Katz Pollock, MAT. Hector and Alicia break down need-to-know QuickBooks information in a fun and engaging format. Learn about new product features, accounting technology trends, integration how-tos, and best practices for getting the most out of QuickBooks all while earning NASBA-approved CPE.
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If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecomme ...
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The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My gue ...
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*Formerly known as Solopreneur: The One-Person Business Podcast* Welcome to The Aspiring Solopreneur, the weekly podcast that dives deep into the world of solopreneurship. Join us as we bring you insightful interviews with industry experts and successful solopreneurs who have mastered the art of running their own businesses. Are you a solopreneur looking for guidance on how to attract clients? Or maybe you're searching for ways to stay motivated and overcome the challenges of working alone. ...
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Finance Client Acquisition - Simple Sales Systems for WOC Money Experts

Ro Shah | Sales Coach & Lead Generation Expert For WOC Finance Experts

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The Finance Client Acquisition Podcast helps women of color money coaches, bookkeepers, and accountants book out and hit 5-figure months, 6-figure months, and build 7-figure empires by mastering lead gen and sales calls to create repeatable (and simple) sales systems.I’m your host, Ro Shah. I was tired of seeing “finance bros” representing the financial industry with their outdated takes, and knew it needed to change. That’s why my mission is to show you simple strategies you can use as a WO ...
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The Finance Cafe

The Finance Cafe

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Welcome to The Finance Cafe, Canada's leading business podcast for women entrepreneurs that breaks through the money taboo and explores what’s behind the numbers. Join your hosts, Shannon Pestun, Financial Expert and Shauna Frederick, Chartered Professional Accountant and CFO On the Go, founders of the financial learning platform designed by women entrepreneurs, for women entrepreneurs as they dive into conversations about business and finance with women entrepreneurs and the experts that su ...
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Ready to level up your accounting firm? Join Leadership Guru Heather Elkington for Firm Up, the GoProposal podcast especially for accountants and bookkeepers keen to take charge of their career and thrive as business owners. From the best-selling author and entrepreneur who designed accounting software to scale and sell… To the accountant who grew a 7-figure practice in her twenties… To the ‘accidental’ entrepreneur who acquired 4 accountancy practices. This series will split your mind wide ...
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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of ...
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Profit by Design

Dr. Sabrina Starling

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You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Va ...
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BookSight

Taylor Arndt and Foster Brown

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your weekly accounting podcast with a unique perspective. Join Taylor Arndt and Foster Brown as they talk about being blind tax professionals.
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Strategy and the Virtual Controller

Penny Breslin & Damien Greathead

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Your hosts Penny Breslin and Damien Greathead have more than 30 years of combined experience in the accounting industry. This podcast is to share their experiences of working in, and consulting to accounting and bookkeeping firms of all sizes, helping them grow. Nothing discussed will be rocket science, instead they'll be discussing 'how' firms have successfully, and not so successfully, pursued growth. Penny and Damien will be sharing their insights on how firms can be successful by focusin ...
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Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeper For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below: Visit our website: ambitiousbookkeepe…
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“The sales conversation isn’t about the details of how we do the bookkeeping, it's about, what are the benefits of that for a business owner.” -Peter Cook Most of us would say that referrals have been our best avenues to new business. Yet when quizzed about how we get them, many of us have no system or proactive approach in place with which to attr…
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Send us a text message! But please include your email or a way to get in touch with you. This feature is not two way! Ever wondered why bookkeepers are the real superheroes of the business world? It's because they master the intricacies of the chart of accounts, ensuring every income, cost of goods, and expense is perfectly categorized in the profi…
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On this show, Joe and Heather talk about the evolving nature of bookkeeping and its future, alongside discussions on Heather's recent conference travels. Here are a few key points from their conversation: The Future of Bookkeeping Adapting to Industry Changes Personal Reflections and Predictions Heather's Conference Insights This episode is a deep …
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This week on the Bookkeepers Podcast, Jo Wood and Zoe Whitman speak with Natasha Britton about earning more while working less. Natasha, who transitioned from the beauty industry to online business mentoring, shares her insights and experiences. Together, they explore strategies for optimizing business practices to increase revenue and reduce workl…
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Staying at the leading edge is essential for sustained success and growth, requiring constant innovation, strategic foresight, and a commitment to staying ahead of the curve. Join host Michelle Weinstein as she welcomes Ron Baker, the founder of VeraSage Institute and radio talk show host. Ron guides firm owners to stay at the leading edge of their…
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Join us as we revisit this conversation from 2023! Welcome to "Building the Premier Accounting Firm" with your host Roger Knecht. In this episode, Roger sits down with Troy Ballard, a highly experienced and certified professional bookkeeper and Accountapreneur with over three decades of experience in the field of bookkeeping. Tune in as they delve …
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Episode 5 of this 8-part webinar/podcast series is the official companion to the ⁠⁠REFRAME2024.com⁠⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients…
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Unlock the secrets to maximizing your painting business's profits with tax strategies that can turn even a modest income into a growing wealth pool. Daniel and I take you through the crucial tactics that could save you thousands, exemplifying how a $2,000 tax credit can significantly impact lower-income earners. We'll tear down the common misconcep…
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Are you maximizing your firm's potential by effectively marketing your services, even when you're swamped with work? In this episode of "Strategy and the Virtual Controller," Penny Breslin interviews Damien Greathead about marketing for accounting firms. They discuss the importance of maintaining an updated and specific website, effective client co…
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Today, Shannon breaks down the key differences between C Corporations and S Corporations, highlighting the advantages and disadvantages of each. She explains how a C Corporation can be beneficial for certain businesses, especially when considering investors and tax strategies. Listeners are encouraged to explore C Corporations as a potential option…
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Blake and David get brutally honest about why pricey accounting conferences are a no-go and how the industry sidelines neurodivergent professionals. You'll also get a rundown of the rebranded Intuit Connect event's new direction, the political firestorm around IRS Direct File, and a Google Sheets update that will blow your mind. From the mailbag, d…
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In this episode, Hector and Alicia discuss the many accounting conferences happening in 2024, providing an overview of each one they plan to attend or have insights on. They dive into some of their personal experiences and what makes certain conferences unique, such as Appy Camp being invite-only for educators and Bridging the Gap focusing on welln…
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On this episode, Dan and Donnie welcome Dr. Cassie Krejci Ph.D., Head of Science & Innovation, North America, for Rentokil Initial — better known as the Bug Doc. She updates us on Rentokil's new North American Innovation Center, details her six points of customer innovation and shares four ways she leverages social media to raise the profile of the…
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Running around last minute trying to put together a booth for a local event? Struggling to make it interesting and get people chatting about your business? Tune into this episode of Bella In Your Business for game-changing booth strategies for pet sitters and dog walkers!Bella will guide you on transforming your event booth into an engaging and int…
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In this episode of Growing Your Firm, host David Cristello interviews Randy Crabtree, a top influencer in the accounting industry. Randy, co-founder of Tri-Merit, discusses R&D, tax credits, and cost segregation, sharing insights on the success of his firm. Tune in for a valuable conversation on creating a culture of value and importance in the wor…
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Today, we’re diving into a crucial yet often overlooked aspect of running a successful business: your bookkeeping. As many of you are catching up on your books from last year or transitioning to new relationships with bookkeepers and accountants, it’s vital to understand what you should be tracking and how to customize your financial records to sui…
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In this episode of the eCommerce Podcast, Matt Edmundson is joined by Steven Schneider, the maestro of Trio SEO, to discuss the importance of blogging for eCommerce sites and share practical strategies for creating content that converts. Discover: Why blogging is still a must for eCommerce sites in 2024 How to approach blogging from a customer's pe…
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Key performance indicators (KPIs) help you make strategic decisions in your business. There are many things to measure, so how do you know which KPIs make the most sense and are worth your time to track? Join Dr. Sabrina and her guest, Angie Noll, as they discuss why we need to know our KPIs, what to do with them, and how they can make it easier to…
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Today I’m speaking with Damien Greathead Head of Marketing - Accountant & Advisor Group, Intuit Australia Our guest is a dynamic sales and marketing leader who excels in helping venture-funded software companies build robust sales and marketing functions. With a specialised focus on the accounting and fintech verticals, he has a proven track record…
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Picture this: You've painstakingly finished a paint job only to realize your wallet is as empty as a freshly primed room. Fear not, for Torlando Hakes, paintpreneur extraordinaire, joins us to lay down the law of pricing it right. We zero in on the delicate dance of valuing our craft, teasing apart the threads of hourly rates and customer perceptio…
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Join us as we dive into the complexities of pricing in business. In this episode, we explore navigating pricing challenges, the impact of virtual communication, and the importance of valuing yourself. Learn how to communicate price changes confidently and effectively, and discover strategies to handle these transitions smoothly. Whether you're adju…
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Today, we're diving into a critical topic for entrepreneurs—creating a business partnership. While partnerships can be incredibly rewarding, they come with their own unique set of challenges and responsibilities that can make or break your business. In this episode, we'll explore what a partnership truly entails, from the tax implications to the im…
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Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place. In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll dis…
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In this episode, Universal Accounting Center President Roger Knecht dives deep into the world of accounting and bookkeeping with Matthew Pollard, a renowned expert in rapid business growth. Pollard shares his wisdom on how to transform an accounting firm into a premier establishment by leveraging motivation, goal-setting, and strategic differentiat…
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If you want to increase your sales, one of the first places you should be looking at is how much you believe in your product, service, or offer. When you genuinely believe that your product will benefit your customer, you’ll find that marketing and generating sales will come more naturally. In today’s podcast episode, I cover not only why you need …
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In today's episode, we're diving into the incredible journey of Andrew Seguin, who achieved seven-figure sales from his online guitar courses by the age of 22! Join me to hear about how he scaled his business to achieve some remarkable milestones. We discuss his course platform preferences, Andrew's customer support approach, and the rebranding of …
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We speak with a lot of solopreneurs every week, and have started to see a pattern with some of the most successful ones: they have accountability partners or accountability groups. Because this has come up so much recently, we want to pull an episode from the vault that we recorded over a year ago, fittingly called: Expert Advice For Holding Yourse…
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Today’s episode dives deep into a topic that’s crucial for anyone looking to improve their customer relationships and ultimately their bottom line. I'll be sharing three major pitfalls that can severely hinder your customer experience—pitfalls you might not even realize you're falling into. From ensuring a clear and timely sales process to creating…
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Looking to attract more bookkeeping and advisory clients through an online presence? In this episode of The CFO Project podcast, host Adam Lean picks the brain of KJ Johnson, known as the "Bookkeeping Side Hustle Kate." KJ shares her inspiring story of building a successful firm by leveraging video content on YouTube. You'll hear her practical tips…
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In this solo episode, Alyssa Lang covers what the reality looks like when you are back in the trenches of “doing the work,” preparation for a three week vacation, rapid hiring team members and recognizing when it’s time to reach out for help. In this episode you’ll hear: How to handle business’s ups and downs and adjust to change What it is like to…
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Ever wondered how a kid from Austria with a dream became a global icon? Strap in as we explore Arnold Schwarzenegger's riveting saga in "Total Recall," extracting wisdom pearls for the entrepreneurial soul, particularly in the painting business sphere. Embark on a tale of unwavering determination, from Arnold's austere childhood to his conquests in…
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Trusting in the process can be the hardest and most rewarding thing you can do for your Good Food business. In this episode, Sarah is joined by Lauren Montgomery, the founder of Monty’s, to discuss the intricacies of building a sustainable food brand. Lauren's journey from a deep passion for nutrition to creating the cleanest ingredient cashew crea…
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5Minu…
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In today's episode, we dive deep into various cash management strategies to help your business grow its wealth. Whether you're curious about different types of bank accounts or wondering how to make your money work harder for you, this episode will offer insights into leveraging your cash, from checking and savings accounts to high-yield savings an…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the fourteenth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the re…
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Embrace the Shift Back to In-Person Networking and Relationship Building. Find out how Amanda transitioned from valuing digital networking to advocating the profound impact of in-person interactions, especially post-pandemic. Discover why, even in a digital age, face-to-face connections create deeper relationships. Navigating Post-Covid Networking …
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Join us as we revisit this conversation from 2023! Welcome to another episode of "Building the Premier Accounting Firm" with your host, Roger Knecht. In this insightful episode, Roger sits down with Elizabeth Szporn, a seasoned guide at Profit First Professionals. As an expert in transforming accounting, bookkeeping, and coaching firms, Elizabeth b…
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Embark on a journey with us, where we unravel the complexities of estate planning for the entrepreneurial spirit. You'll grasp the essence of securing your business legacy and the future of your loved ones with a well-crafted strategy. We dissect the roles of wills and revocable living trusts, laying bare how they collectively shield your estate fr…
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Anthony Venette, Director of Business Valuation and Advisory Services at DeJoy & Co., joins Blake to discuss his unconventional career path and the world of business valuation. Anthony shares his journey from audit to tax and eventually to valuation, highlighting the importance of soft skills and effective communication in advisory roles. He also p…
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In today's episode, we're diving deep into the world of franchising. Whether you're looking to franchise your own business or thinking about purchasing one, there's a lot to unpack. I’ve had numerous chats with franchise business owners and even the founder of Squeeze, Brittany Driscoll, to shed light on both sides of franchising. From the hefty up…
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