The Successful Bookkeeper podcast

#Marketing #Bookkeepingfranchise #Finance #Michaelgerber #Valuepricing #MBA #Michael Palmer #Coaching #Accounting #Business #Business Disciplines #EMyth #QuickBooks #Bookkeeping

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

The Successful Bookkeeper Podcast

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The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.

473 episodes

The Successful Bookkeeper Podcast

176 subscribers

updated about 23 hours ago

Series home•Feed

473 episodes

#Marketing #Bookkeepingfranchise #Finance #Michaelgerber #Valuepricing #MBA #Michael Palmer #Coaching #Accounting #Business #Business Disciplines #EMyth #QuickBooks #Bookkeeping

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1
EP473: Ruth Milligan - Building Influence Through Better Words 51:52

23 hours ago51:52

51:52

“Speaking requires feedback. We have to listen to ourselves. We have to listen to each other and give feedback in order to get better. Speaking is social.” -Ruth Milligan Ruth Milligan, founder of Articulation and curator of TEDxColumbus, dives into how better communication leads to better business — especially for bookkeepers and business owners who want to be more clear, confident, and effective. In this episode, you’ll learn… The hidden cost of unclear communication How to fix filler words, jargon & “shaded habits” How to explain complex topics without dumbing them down To learn more about Ruth, click here . Connect with her on LinkedIn . Time Stamp 02:14 – Helping people own their voice & ideas 02:53 – From speechwriter to TEDx coach to business owner 05:47 – What’s a “threshold concept” in speaking? 07:30 – Speaking is social: your audience decides the meaning 09:30 – Why technical experts lose audiences 14:35 – Bookkeepers: Your audience isn’t in your field 15:15 – The pain (and power) of watching yourself speak 17:43 – The power of feedback & self-awareness 20:30 – Emails that confuse vs. emails that get results 23:00 – Declarative vs. procedural knowledge 25:00 – Training clients: Why reschedules are your problem 34:18 – Using AI for voice notes & speech prep 37:28 – The risks of AI hallucinations with real content 41:23 – A direct takeaway for introverts: Watch your “shaded habits” 43:07 – What you don’t know can hurt your influence 45:48 – Breath: the simple fix for filler word 55:29 – Valuing yourself & your time This episode is brought to you by our great friends at Hub Analytics ! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!…

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EP472: Michelle Quiñonez - Growing A Business That Aligns With Your Values 37:17

8 days ago37:17

37:17

“Practice is what gives the consistent and reliable delivery of whatever you're mastering. So for me, I remind myself that I'm not faking, I'm becoming, I'm working on it until I become it.” -Michelle Quiñonez Michelle Quiñonez, CEO and partner at Financial Stories Inc, shares how childhood play led to a lifelong love for administration and business building. She opens up about her journey from stay-at-home mom to entrepreneur, and how her passion for structure and growth fueled the launch of a full-service accounting firm alongside her CPA co-founder. In this episode, you’ll learn… Why keeping your word to yourself matters The impact of joining a CEO peer group Simple time-blocking that actually works To learn more about Michelle, click here . Connect with her on LinkedIn . Time Stamp 00:53 - Michelle’s early influences: childhood office play & college mentorship 02:11 - MBA shift & why she chose the accounting field 04:04 - Founding her first solo business as a stay-at-home mom 05:01 - Pain points with external tax firms & why she co-founded Financial Stories 06:50 - Merging systems, hiring, remote tech stack & onboarding 08:19 - Surprises: how hard it is to find good people & differences in accounting roles 09:51 - Personal transformation, CEO roundtable, imposter syndrome reframed 12:00 - Time management 14:18 - Why business growth is about daily consistency & reps 16:35 - How Lisa Campbell & A2A influenced Michelle’s mindset & systems 19:45 - Setting clear intentions to stay present with her family 22:39 - Keeping your word—to yourself & how that shifted everything 25:47 - Visualizing success, parenting parallels & trusting your own word 31:33 - Her experience with Profit First & how it supports delegation 34:48 - Where to connect with Michelle This episode is brought to you by our great friends at Hub Analytics ! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!…

1
EP471: Morgan Law - The Unexpected Way Bookkeepers Are Winning On YouTube 24:02

15 days ago24:02

24:02

“Just start small. Just start doing it. It'll take a while, most likely to kind of build. So start even before you feel like a hundred percent ready. Just start. It's a lot of it the first year or so, it's just like kind of practice too.” -Morgan Law Morgan Law, founder of Fine Points Bookkeeping and a popular YouTuber, shares how she transitioned from corporate life and copy editing to part-time bookkeeping, and eventually into full-time content creation. Morgan's story is packed with actionable advice for anyone starting or growing a bookkeeping business. During this interview, you'll learn... How to build a thriving YouTube channel Why confidence, clarity & community are key for new bookkeepers How free certifications like the QuickBooks ProAdvisor program can jumpstart your journey Click here to learn more about Morgan. Connect with her on LinkedIn . Check out her YouTube channel at this link . Time Stamp 00:27 - Morgan’s Journey to Bookkeeping 01:49 - Early Hurdles in Starting a Business 02:37 - Starting on YouTube 03:54 - First Breakthrough Video 04:44 - Challenges with Growth 05:45 - YouTube vs Bookkeeping Today 06:36 - Common Struggles for Bookkeepers 08:32 - Content That Resonates 10:04 - Should Bookkeepers Start a Channel? 11:29 - Getting Started on YouTube 12:53 - Growth Timeline & Milestones 14:02 - Bookkeeping Today vs 10 Years Ago 18:53 - Favorite Tools & AI Experiments 20:14 - Resources for Listeners 22:02 - Value of Facebook groups & online communities This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who’ve already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!…

1
EP470: Nellie Akalp - How To Boost Revenue With Compliance Services 26:04

22 days ago26:04

26:04

“By offering corporate services, compliance services, payroll and sales tax registration services to their clients, they're actually not only enhancing their trusted advisory services, but they're also scaling their revenues, increasing their revenues. More importantly, they are keeping that client with them long term because they're becoming a one-stop shop.” -Nellie Akalp Nellie Akalp, CEO of CorpNet.com, shares how bookkeepers and accounting professionals can elevate their advisory role, boost retention, and increase revenue—all by helping clients with business formations, payroll tax registration, BOI filings, and more. In this episode, you’ll learn: Why compliance services are a natural extension of bookkeeping Flexible ways to earn (referral, reseller, or hybrid) What bookkeepers get wrong about forming LLCs and S-corps To learn more about Nellie, click here . Connect with her on LinkedIn . Time Stamp 2:36 – Nellie’s Background 05:43 – Why Compliance Services Matter 09:02 – Practical Compliance Support 13:21 – The Revenue Potential of Compliance 18:06 – Bookkeepers as Strategic Partners 22:41 – Getting Started with Compliance 27:51 – Embracing Compliance as a Growth Area This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who’ve already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!…

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EP469: Holly Corcoran - How Bookkeepers Can Build Strong Partnerships With CPAs 29:06

29 days ago29:06

29:06

“Go out, stick your hand out, say hello and start talking. It's not easy, but over time it becomes easier and it's definitely worthwhile just creating the relationships either virtually or physically in the community.” -Holly Corcoran Holly Corcoran, owner and CEO of Corcoran Business Advisory Services, shares her journey from running a traditional CPA firm to launching a virtual, advisory-focused business that specializes in veterinary practices. She explains why she chose this niche, the value of niching down, and the importance of collaboration between bookkeepers and accountants. In this episode, you’ll also learn… Why collaboration between bookkeepers & CPAs leads to better client outcomes What bookkeepers can do to build strong, lasting partnerships with accounting firms The benefits of focusing on a specific niche like veterinary practices To learn more about Holly, click here . Connect with her on LinkedIn . Time Stamp 00:22 – Holly‘s transition from traditional CPA to advisory work 01:41 – How Holly got into veterinary advisory 03:41 – Benefits of niching & the unique needs of veterinary clients 06:10 – Developing branding, virtual practice setup & publishing her book 07:16 – Role of bookkeepers in Holly’s advisory model & collaborative opportunities 09:02 – Key qualities of a good bookkeeping partner & working relationship dynamics 11:30 – Red flags bookkeepers should watch for when partnering with CPAs 13:42 – Virtual firm structure & plans for national exposure in the veterinary space 16:07 – Holly’s strategy for outreach & educational webinars 17:56 – Perceptions and misconceptions between CPAs & bookkeepers 20:42 – The value of outsourcing, avoiding DIY traps & preventing fraud 24:44 – Encouragement for bookkeepers to connect with CPAs & overcome intimidation 27:20 – Final thoughts on consistency, outreach & building strategic relationships This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who’ve already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!…

1
EP468: Nick Mullen - Cybersecurity Mistakes That Could Cost You Everything 38:17

5 weeks ago38:17

38:17

“If you think about the most common mistake that most small and mid-sized business owners make when it comes to cybersecurity, it's this assumption that ‘I'm not very big. It's not going to happen to me’. And so they're not doing any security or they're doing minimal security measures in place.” -Nick Mullen Cybersecurity expert, Nick Mullen, founder and CEO of Entoo Security, shares the rising threats facing bookkeepers and accounting professionals. He provides real-world examples, common vulnerabilities, and how bookkeepers can protect themselves and their clients using the FTC Safeguards Rule as a blueprint for compliance. In this interview, you'll learn: The 3 major cyber threats facing bookkeepers How social engineering tricks users into handing over sensitive info Why small firms are easier targets— and how criminals exploit that To learn more about Nick and his services, click here . Connect with him on LinkedIn . Time Stamp 02:13 – Nick’s Mullen’s background 04:05 – The biggest threat today: Ransomware 06:42 – Real-World Scam Examples 09:13 – How to Protect Your Money 12:11 – A $400K Real-Life Loss 14:36 – The most common mistake business owners make 17:18 – Social Engineering Tactics 20:11 – How criminals insert themselves into real email conversations to redirect payments. 23:27 – What is Ransomware? 27:25 – Risk Assessment 31:43 – Compliance Checklist 33:28 – Regulatory Fines 35:32 – How Entoo Security Helps 38:09 – Why cybersecurity is as essential as bookkeeping This episode is brought to you by our friends at BILL! BILL is the smarter way to create and pay bills, send invoices, manage expenses and control budgets, and access the credit your business needs to grow — all on one platform and they’re designed to help bookkeepers succeed and grow, whether you have your own bookkeeping firm or you’re a bookkeeper at an accounting firm. To find out more, check out BILL.com/successfulbookkeeper TODAY!…

1
EP467: Debra Kilsheimer - Building A Bookkeeping Business On Your Own Terms 43:42

6 weeks ago43:42

43:42

“Define your customer first. I only want to work with people who understand that accounting is important to their business.” -Debra Kilsheimer Debra Kilsheimer, owner of Behind the Scenes Financial Services, shares her journey from growing up in an accounting household to running a modern, client-focused bookkeeping business. She discusses the power of flat-rate pricing, building strong client relationships and how embracing technology can transform your business plus much more! Connect with her on LinkedIn and Facebook . To listen to The Bookkeepers on Fire podcast, click here . Check out her YouTube channel at this link . Time Stamp 01:05 - Debra’s journey into accounting 04:31 - Early career struggles & leaving CPA firms 08:51 - Building a thriving firm with a focus on forward-looking financial strategies12:06 - Becoming a QuickBooks Pro Advisor 19:31 - Defining the ideal client & pricing strategies 25:46 - Embracing technology & efficiency30:05 - Work-Life balance & boundaries42:00 - Where to find Debra This episode is brought to you by our friends at BILL! BILL is the smarter way to create and pay bills, send invoices, manage expenses and control budgets, and access the credit your business needs to grow — all on one platform and they’re designed to help bookkeepers succeed and grow, whether you have your own bookkeeping firm or you’re a bookkeeper at an accounting firm. To find out more, check out BILL.com/successfulbookkeeper TODAY!…

1
EP466: Rae Gagnon - Scaling A Bookkeeping Business With Systems & Strategy 36:20

7 weeks ago36:20

36:20

“As I was building all these processes in my mind, if I had been documenting them, I would have not had to spend that two years documenting everything after the fact when the team started to come. If you're good at what you do, your accountants are going to find you and they're going to start referring business to you. So just to have those processes documented and you're ready for when they come, that's gonna be a huge time saver.” -Rae Gagnon In this episode, Rae Gagnon, founder of Blue Jean Business Solutions, discusses the challenges of fast growth, the importance of documenting processes, and how systemizing allowed her to take a 10-week break without disruptions. In this episode, you’ll also learn... How niching in real estate bookkeeping accelerated growth The power of referrals & partnerships in scaling a firm Moving beyond bookkeeping with advisory & financial coaching To learn more about Rae, click here . Connect with her on LinkedIn . Time Stamp 02:06 – Rae’s journey into bookkeeping 04:10 – Finding a niche in real estate 08:18 – Rapid business growth 10:38 – Managing growth & personal life challenges 11:59 – Hiring & scaling the business 14:28 – Implementing systems & processes 16:15 – Strengths & weaknesses as a business owner 18:06 – Industry changes in real estate 20:38 – Advice for bookkeepers starting their business 22:31 – Implementing Pure Bookkeeping System 24:28 – The impact of systemization 28:08 – Transitioning to advisory services 30:25 – Expanding offerings beyond bookkeeping 33:42 – What’s next? 34:39 – Final thoughts This episode is brought to you by our friends at BILL! BILL is the smarter way to create and pay bills, send invoices, manage expenses and control budgets, and access the credit your business needs to grow — all on one platform and they’re designed to help bookkeepers succeed and grow, whether you have your own bookkeeping firm or you’re a bookkeeper at an accounting firm. To find out more, check out BILL.com/successfulbookkeeper TODAY!…

1
EP465: Brandy Derrick - The Virtual Bookkeeper's Success Journey 45:53

8 weeks ago45:53

45:53

“People came to me thinking that I was an expert. They saw the posts that I was posting about bookkeeping for law firms, and they already had buy-in to use my services. So I didn't need to sell them that much. I just needed to prove that I was a real person. I don't want to be out there selling my services. I want people coming to me already sold on my services.” -Brandy Derrick Brandy Derrick, owner of Legal Ease Bookkeeping, discusses her journey from learning bookkeeping for her father’s business to building a successful virtual firm specializing in law firms. Brandy shares how she overcame self-doubt, found her niche, and leveraged online marketing to grow her business while working remotely—even from a sailboat! You'll also learn... The role of LinkedIn, YouTube & referrals in client acquisition strategy Why niching down simplifies marketing, sales & client trust The importance of persistence, overcoming self-doubt & finding a support system To learn more about Brandy & Legal Ease Bookkeeping, click here . Connect with her on LinkedIn . Time Stamp: 01:00 – Brandy’s background & start in bookkeeping 03:00 – Challenges of working remotely without reliable internet 08:00 – Getting clients as a new bookkeeper 14:00 – Narrowing focus & building a niche in legal bookkeeping 17:00 – The role of Google Ads in business growth 21:00 – LinkedIn & Referral Marketing Strategy 30:00 – The power of offline marketing 38:00 – The value of niching in bookkeeping 42:00 – Overcoming challenges & growing confidence 45:00 – Final thoughts & where to find Brandy This episode is brought to you by our friends at BILL! BILL is the smarter way to create and pay bills, send invoices, manage expenses and control budgets, and access the credit your business needs to grow — all on one platform and they’re designed to help bookkeepers succeed and grow, whether you have your own bookkeeping firm or you’re a bookkeeper at an accounting firm. To find out more, check out BILL.com/successfulbookkeeper TODAY!…

1
EP464: Spotlight - Christine Siegenthaler - The Importance Of Contingency Planning For Bookkeepers 31:50

9 weeks ago31:50

31:50

“In the bookkeeping and accounting world, if someone gets sick and that client can't get what they need, they just get back into the universe and another bookkeeper picks them up. So you lose everything.” -Christine Siegenthaler Christine Siegenthaler, founder of Succession Security, discusses the importance of contingency planning for solo bookkeepers and small bookkeeping firms. She shares how Succession Security helps ensure businesses continue operating during unexpected events like illness, injury, or even death. In this interview, you'll learn: Why contingency planning is essential How technology enables seamless business continuity Steps to secure your business To find out more about Christine, click here . Connect with her on LinkedIn . To learn how Succession Security can help you, visit SuccessionSecurity.com . Time Stamp 00:37 - Why solo bookkeepers need a contingency plan 01:52 - Risks of losing clients without a backup plan 03:22 - Importance of documentation and access to critical accounts 04:07 - Using cloud-based technology for seamless transitions 07:30 - The role of internet and cloud-based services in contingency planning 13:35 - Finding and trusting the right person to help manage your business 15:04 - The personal nature of bookkeeping and why AI can’t replace human interaction 17:23 - The challenge of bookkeepers taking time off – business doesn't stop 19:31 - Legal considerations and recommended insurance coverage 21:22 - Best practices for security, encryption, and protecting client data 24:14 - How proactive planning ensures business continuity and client security 29:05 - The importance of designating an emergency point of contact 30:05 - How to get started with Succession Security and where to learn more…

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EP463: Jamie Van Cuyk - The Must-Know Steps For Hiring & Delegating Successfully 42:47

9 weeks ago42:47

42:47

“If it's consistently where you're feeling behind like you can never get on top of your to-do list, that you're always having to reschedule stuff for tomorrow, that's probably a sign that you have too much work on your plate. That's a sign that you could use more help within your business.” -Jamie Van Cuyk Jamie Van Cuyk, owner of Growing Your Team, joins the podcast to help solo bookkeepers and small business owners master hiring and delegation. She shares practical strategies for building a strong team, improving efficiency, and setting up a business for long-term success. In this episode, you’ll learn: Common delegation mistakes & how to avoid them How to create a job post that attracts the right candidates The difference between micromanaging & effective leadership To learn more about Jamie, click here . Connect with her on LinkedIn . Time Stamp 01:07 - Jamie Van Cuyk’s background 02:57 - Common fears around delegation 06:22 - The mindset shift needed to delegate effectively 10:42 - Key signs to hire & delegate tasks in your business 14:05 - How shifting from control to trust can create freedom & growth 20:06 - The importance of clear processes & training when delegating tasks 26:45 - How to determine what tasks to delegate 32:25 - Steps in hiring the right person & avoiding common mistakes 35:14 - Real success stories 39:58 - How to connect with Jamie for hiring support 41:33 - Business-building resources…

1
EP462: Dr. Angela Jackson - Why Employee Well-Being Drives Productivity & Profitability 40:49

10 weeks ago40:49

40:49

“I remember being on Zoom and we saw our colleagues' children, people got personal and talked about the health challenges they were dealing with or that a family member was dealing with. I saw leaders and bosses having to have that same transparency. It was human to human. Since the workplace has evolved, employees are expecting that same transparency. They're expecting the same collaboration. And what they want specifically for the next generation of workers is the ability to contribute meaningfully to the decisions that impact their work.” -Dr. Angela Jackson Dr. Angela Jackson, founder of Future Forward Strategies and author of The Win-Win Workplace , shares how investing in employee well-being can boost productivity, profitability, and retention. She explains why traditional top-down management no longer works and how small businesses can create thriving workplaces by listening to employees and offering flexibility. In this interview, you'll learn: Why empowering employees leads to 23% higher profitability How small businesses can compete with larger firms by offering flexibility How to measure the ROI of employee engagement To learn more about Angela, click here . Connect with her on LinkedIn . To order her book, The Win-Win Workplace, visit this link. Time Stamp 02:00 - Dr. Angela Jackson and her background 04:50 - Career journey and inspiration behind The Win-Win Workplace 04:51 - Research on aligning employee well-being with business success 08:39 - Why top-down decision-making is outdated 13:59 - The importance of flexibility in modern workplaces 19:01 - Small bookkeeping firm example of flexible work policies 24:01 - Offering meaningful benefits to boost retention 29:01 - Addressing benefit abuse and tracking productivity 33:01 - Key employee metrics and how to access the book…

1
EP461: Lou Clarke - Money, Mindset & Mastery: Unlocking Business Success 51:28

11 weeks ago51:28

51:28

“Money is an energetic source in our world. When you get it, you feel really good, and when it leaves, you feel very bad. That's an energy. That's an exchange.” -Lou Clarke Lou Clarke, who is a CFO and profit strategist, discusses the power of confidence, pricing strategies, and how bookkeepers can shift into advisory roles to better serve clients. She also explains the importance of understanding money dynamics and building a business that truly thrives. To learn more about Lou, click here . Follow her on Instagram . Time Stamp 01:10 - Lou’s Journey into Bookkeeping 03:30 - Early Business Growth & Pricing Challenges 06:40 - Losing a Major Client & Financial Struggles 10:00 - The Road to Financial Recovery 15:00 - Finding Clients & Business Growth Strategies 20:30 - Pricing for Value & Selling Results 25:10 - Confidence & Business Success 30:00 - Transitioning to Advisory & Profit First 35:50 - Understanding the Energetics of Money 40:20 - What’s Next for Lou 45:00 - How to Connect with Lou…

1
EP460: Kristen Corey - How To Build A Website That Attracts Clients 35:13

12 weeks ago35:13

35:13

“If a majority of your leads come from LinkedIn, that's great, and you should keep doing that. But it doesn't hurt to diversify and to make sure that you have a couple of lead sources to pull in from different avenues.” -Kristen Corey Kristen Corey, founder of Media Books, dives into the importance of a well-designed website, how to make your firm stand out online, and common pitfalls to avoid. In this interview, you'll also learn: Why a website builds trust & credibility How to turn visitors into loyal clients The best platforms for an easy-to-manage site Plus much more! To learn more about Kristen, click here . Connect with her on LinkedIn . Time Stamp 00:28 – Kristen’s journey from accounting to marketing 02:33 – Founding Media Books to help bookkeepers 04:21 – Common marketing struggles for bookkeepers 06:11 – Why websites matter for bookkeeping businesses 08:53 – The importance of an About page 10:44 – Choosing the best website platform 13:42 – Questions to ask when hiring a web designer 17:24 – The role of SEO in the AI era 20:35 – How websites improve user experience 24:15 – Common website mistakes to avoid 26:33 – Must-have features for bookkeeping websites 28:33 – Ensuring a website is user-friendly 31:48 – Pitfalls to avoid in website building 32:59 – Media Books’ website design process 35:01 – Client success story…

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EP459: Stephanie Kelcey - How To Empower Clients Through Mindset Shifts 38:05

13 weeks ago38:05