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Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
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The Football Fanalytics Podcast is the show where two football fans, Ryan Bailey (Senior Podcast Producer at Crowd Network) and Mark Carey (Data Analyst at The Athletic), combine their love of the game with their knowledge of football statistics and data analytics. Join us as we break down some of football’s key concepts, explore the ever-growing world of football analytics, and get the views from a whole host of guests across the game. With access to the Twenty3 Content Toolbox, we will als ...
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00:00 Welcome to the Fanalytics Podcast 00:11 The WNBA: A Mixed Story 00:36 The Importance of the WNBA in 2024 01:21 Challenges and Media Coverage 02:33 Fandom and Financial Concerns 03:50 Key Questions About the WNBA 05:26 The Caitlin Clark Effect 06:12 Social Justice vs. Sports League 17:50 Media Attention and Marketing Challenges 19:05 Olympic S…
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MLB 2024 Review: Ohtani Judge Skenes and the White Sox
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00:00 Introduction to the Fanalytics Podcast 00:08 The Cultural Significance of Baseball 02:55 Current State of Major League Baseball 04:28 Key Players to Watch in 2024 04:58 Aaron Judge: The New York Yankee Star 08:20 Shohei Otani: The Japanese Unicorn 10:54 Paul Skenes: The Rising Star 14:25 Analyzing Media Attention and Trends 19:12 The Chicago …
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NFL QB Salaries and Dominant College Football Brands
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00:00 Introduction and Overview 01:00 College Football Highlights 03:06 The Big Ten and SEC Dominance 06:27 NFL Week One Highlights 07:40 The NFL Quarterback Market 15:10 Pittsburgh Steelers' Unique Strategy 20:37 Upcoming NFL and College Football Stories 24:08 Conclusion and Sign-Off Fanalytics is a part of the Professors.fm podcast network - maki…
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Trump Fans love Musk and Brady, Kamala Fans like Rapinoe and Markle
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The Interplay of Politics and Sports: A Cultural Analysis | Fanalytics Podcast Join Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data…
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Olympics 2024 Recap: The Athletes and the Brands
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Analyzing the Paris 2024 Olympics: Success, Politics, and Future of Fandom In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games wer…
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NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed! Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of tea…
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Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the Rankings In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social medi…
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00:00 Introduction to Political Fandom 00:11 The Role of Narratives in Politics 00:33 Current Political Landscape: Trump vs. Harris 00:41 Understanding Political Fandom Metrics 03:06 Impact of Negative Advertising 05:21 Historical Context of Political Fandom 07:35 Fandom Trends Across Demographics 10:37 Gender and Political Fandom 13:24 Generationa…
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00:00 Introduction to Haley Welch and the Hock Tua Phenomenon 01:21 Media Coverage: Barstool Sports and Rolling Stone 08:04 The Cultural Significance of Haley Welch 08:39 Economic Impact and Brand Potential 13:26 Fandom Dynamics and Cultural Relevance 18:31 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - ma…
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In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing …
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RERUN: The NIL Marketplace with Drew Butler
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We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on thei…
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Future Fandom Insights: The WNBA's Growing Influence and Marketing Impact In this episode of the Fanalytics podcast's Future Fandom series, we explore the rising influence of the WNBA and its significant stories from women's collegiate and professional basketball in 2023 and 2024. The discussion covers foundational stories of WNBA fandom, analyzes …
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RERUN: Storytelling and Analytics with Yahoo! Sports Writer Jay Busbee (Part 1)
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We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” at Emory Univ…
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We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines c…
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RERUN: The Impact of Commercialization on Sports Fandom
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We're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom. Welcome to another exciting episode of the Fanalytics Podcast, brought to you b…
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The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA
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In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's impressive college career, her rise to fame in 2023, and her impact on women's sports, particularly the WNBA, this interlude episode discusses whether her stardom and influence can be sustained in the long term. Mike del…
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In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new partnerships, the shift to using Substack for detailed content, and the focus on analyzing the future of fandom across different sports and cultural entities. Key topics include the impact of technology, demographics, and m…
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Final Four Storylines & Troubleshooting Minor League Football
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This Fanalytics podcast episode features ho Mike Lewis and Doug Battle discussing their immersive experiences as fans following significant college basketball games, particularly focusing on Illinois' loss to Connecticut in the Elite Eight. They share moments of intense fandom, the emotional highs and lows that come with following a team closely, a…
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March Madness and College Basketball Fandom
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In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports. In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basket…
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The Impact of NIL on College Sports & Analyzing Political Fandom
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This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and th…
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Free Agency Madness & The NCAA Tournament(s)
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In this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the po…
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This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male star…
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Fields' Future & The Challenge of Evaluating Quarterbacks
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This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance. Lewis als…
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Reviewing All Star Weekend & The State of Basketball Fandom
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Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers. Lewis also analyz…
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Coin Toss Analytics & Super Bowl LVIII Stories
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Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis. We begin with an exploration of the NFL's record-breaking ratings, coupled with a…
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The Swiftie Bowl & Why Marketing Ruins Everything
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In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she atte…
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This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week …
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Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head co…
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Ideological Capture in Sports & Entertainment
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Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the in…
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Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Prof…
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In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - m…
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In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected …
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Player Contracts, NFL Villains, and Gaming Fandom
1:07:32
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This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA) following the release of the highly anticipated GTA6 trailer. Professor Lewis delves into the intricacies of the gaming community, examining the factors that contribute to the overwhelming popularity of the franc…
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The Playoff Committee & The NBA's In-Season Tournament
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In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament i…
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The Power of Rivalries in Sports Fandom
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In this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern, Georgia-Georgia Tech, Ohio State-Michigan, Alabama-Auburn, and Georgia-Alabama as compelling case studies. Drawing upon his expertise in marketing, Lewis unravels the psychological and emotional underpinnings that make these …
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Building Boxing Brands & NIL's Challenges for Student Athletes
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This week's podcast focuses on league structure and its effect on sports fandom. We specifically discuss how boxing's organizational fragmentation negatively impacts the sport. We also explore how the advent of NIL has effected NCAA sports for better or worse in a breakdown of Angel Reese's recent departure from the reigning champion LSU women's ba…
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NCAAM vs. NCAAW Basketball & College Football Playoff Scenarios
1:03:38
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In this podcast episode, Professor Mike Lewis explores how NIL, draft rules, and changing media strategies have put women's college basketball on the map as men's college basketball loses its mass appeal. This podcast also features discussion on how the SEC could be left out of the College Football Playoff, rookie NFL QB performances, and more. Sen…
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Michigan's Scandal, Alabama's Inevitability, & The NBA Tournament
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This week's podcast features discussion on Michigan's scouting scandal, Alabama's inevitable College Football Playoff push, and the NBA's inaugural in-season tournament. We also discuss Victor Wembanyama's historical start as well as Travis Kelce's out-of-nowhere advertising success and Bob Knight's legacy. Send in a voice message: https://podcaste…
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In this week's podcast, Professor Mike Lewis focuses on the sports leagues that are struggling to cut through the noise amidst the busiest season of the sports calendar. Discussion revolves around Major League Baseball's dismal World Series viewership numbers, NCAA Men's Basketball's lack of star power, and boxing's long-gone heyday. Professor Lewi…
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Professor Lewis takes to the podcast to discuss Major League Baseball's struggles with the Gen Z market and what it would take to bring baseball back to its rightful place as America's pastime. This podcast also features discussion on Victor Wembanyama's NBA Preseason, NFL Week 7, the College Football Playoff picture, and much more. Watch/listen to…
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Fandom Me-search & College Football's Halfway Point
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In this week's episode, Professor Lewis and Doug Battle talk the state of college football at the season's halfway point as well as some personal fandom stories that you won't want to miss. Check out more Fanalytics content at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is …
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It's the best time of the year for well-rounded sports fans as football, baseball, basketball, and hockey are all simultaneously underway! In this week's podcast, we discuss stories across the sports stratosphere as well as Taylor Swift's highjacking of football season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike…
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Storming the Field & More Fandom Madness
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This week's podcast features discussion on topics ranging from the NFL's gimmicky emphasis on Taylor Swift and Toy Story to the wild fandom stories observed across college football's fifth week. In this episode, Emory Professor Mike Lewis breaks down NFL quarterback performances, baseball's overlooked October, and fandom impact on the presidential …
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This week's episode features discussion of the collision of two top fandoms: NFL fans and Swifties. We also explore the week in sports as Coach Prime's Buffalos face their first loss, Justin Fields continues to struggle in the NFL, and the Miami Dolphins put up a historically dominant performance against Denver. Send in a voice message: https://pod…
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In the ever-evolving landscape of sports media, a new breed of influencers has emerged, reshaping the way we consume and engage with our favorite sports. In this episode of Fanalytics, we explore how the meteoric rise of sports personalities like Deion Sanders and Pat McAfee reflects an underlying shift in the sports media landscape. This episode a…
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Early Season Overreactions Across the NFL & NCAA
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This week's podcast features discussion on the NFL's opening week, Texas Longhorns fandom, and Disney's Ahsoka. EPISODE CHAPTERS (0:00:05) - NFL Quarterbacks and Fan Expectations(0:10:32) - Running Quarterbacks' Impact in Football(0:16:33) - Quarterback Strategies(0:29:53) - Alabama's Underachievement and Early Season College Football(0:33:07) - Te…
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Gear up football fans! Our latest episode will take you on a riveting journey through the electrifying world of college football - exploring the culture of fan devotion, the role of mascots, and the unfolding saga of Deon Sanders' arrival in Colorado. We also delve into the ripples of conference realignment and its potential implications on smaller…
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How Politicization Impacts Fandom Across Sports & Entertainment
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Join us as we dissect the implications of the recent incident involving the Spanish soccer president and analyze an overarching theme that has recurred yet again in women's sports.. This episode uncovers the shift in fandom focus from the sport to the exposed social issues, exploring the net effect on audiences worldwide. We also navigate the lands…
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The Impact of Commercialization on Sports Fandom
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Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' …
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This week's podcast features an analysis of rookie QBs after one week of preseason play, discussion on Michael Oher's lawsuit against the family that "adopted" him, and a look at a recent push to rename the Washington Commanders once again. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part …
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