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The ROI Podcast

The Kelley School of Business

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The ROI Podcast provides professionals from all industries with actionable insight from world-renowned faculty members at Indiana University's Kelley School of Business. Learn not only from award-winning faculty but business experts who are disrupting their respective industries. The ROI Podcast equips you and your organization with the knowledge to keep a competitive edge over the competition.
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LEVEL UP

Taylor Petrinovich & Kelley Gilster

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Ready to level up your wedding videography or photography business? Created to help wedding filmmakers + photographers level up their businesses and their craft, so they can make more and work less. LEVEL UP gives filmmakers + photographers every tool needed to confidently enter the luxury market. Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmak ...
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The Fly Girl Guide Podcast

The Fly Girl Guide Podcast

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What's a fly girl? She is educated, stylish, sexy, cool, free-spirited, and sophisticated. A fly girl is knowledgeable on an array of topics; she can school you on politics, sports, social issues, and entertainment news. She knows the best place for happy hour, the latest clubs, and she's rockin' fashions the masses are not up on yet. She is a quiet charmer yet the life of the party, and her friends are real squad goals. How fly are you?
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It is no secret that operating as a team is not super common once you reach a certain level in the industry. But can it be done when executed correctly? Today’s guest Abby Jiu is showing us that it absolutely can! Abby of Abby Jiu excels as the leader of a dynamic team of four photographers. Together, the all-women lead team specializes in luxury w…
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In this captivating episode of the Business Leaders of America Podcast, we have the privilege of hosting Julie Hutchinson, a dynamic entrepreneur who has carved her path from the corridors of corporate America to the forefront of stress reduction and resilience training. With an illustrious career spanning over 25 years, Julie's journey is a testam…
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Risk taking is a muscle. You can flex it, you can get better at it, but that doesn't make it any less scary. Today's guest Chris Jespersen is proof of that. Chris's company, Storybox Cinema, is at the top of almost every "best of" list and how did he get there? By taking risks. Chris discusses how taking calculated risks in his career has gotten hi…
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In this insightful episode, we had the pleasure of hosting Jim Manning, a visionary entrepreneur transforming the landscape of real estate investing. Jim's story is one of inspiration and determination, rooted in his early experiences working alongside a self-made billionaire. Fueled by a desire for both financial freedom and personal fulfillment, …
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What do you do when you have all these goals and dreams for your business but feel limited by your local market? Do you choose to accept those pre convinced notions that there may not be space for "luxury weddings" or do you push those boundaries and make it happen? We started the conversation last week about bringing luxury to your local market an…
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In today's episode, we delve into the fascinating journey of Don Ward, Founder and CEO of Laundris Corporation, which is revolutionizing inventory management in the hospitality industry. With nearly two decades of experience honed at tech giants like Microsoft, IBM, and VMWare, Don's expertise spans enterprise sales and B2B platforms. Recognized by…
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Have you ever thought that you can’t charge luxury prices because there is no luxury market in your area? First of all, you are not alone in thinking this. But second of all, you might be wrong. And today’s guest proves that. Mike Cassimatis is sharing his story about how he helped bring luxury to St Louis and how he has gone from charing 1500 to 1…
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In this episode, we're thrilled to welcome Bennett Maxwell, the dynamic founder and chairman behind Dirty Dough. Join us as Bennett delves into his entrepreneurial journey, highlighting resilience, innovation, and the transformative power of turning challenges into opportunities. During our interview, Bennett shared his remarkable story of building…
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When you are thinking about your brand, you should be thinking beyond your logo and the colors on your website. Yes the fonts you choose and the words you use are important, but it will mean nothing if you aren't giving the same care and attention to your social media. Today's guest Peyton Frank has mastered making her social media presence part of…
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In our recent episode of the Business Leaders of America podcast, we had the pleasure of hosting the remarkable Oakland McCulloch, a retired Lieutenant Colonel from the US Army turned internationally acclaimed keynote speaker and author. With a distinguished career spanning over 40 years, including combat roles and civilian positions, Oakland bring…
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It's time to go all in. It is time to show up and pull that safety net from your business. It is time to simply go for it and figure it out along the way. Let's burn the boat and further our growth together. The Luxury Framework + Mastermind are now OPEN FOR ENROLLMENT. The door will close March 20th so DO NOT WAIT! https://thelevelupco.com/theluxu…
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In this episode, we had the pleasure of speaking with Chad Burmeister, the Founder and CEO of BDR.ai. Chad's expertise and experience offer a unique perspective on the intersection of technology and sales. During our conversation, we explored Chad's innovative strategies, discussed the future of AI in sales, and gained valuable insights into the ch…
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Sometimes it can feel like all we ever do is plant seeds in our business but we never actually reap those rewards. Today on the podcast Taylor and Kelley are joined with some of their Luxury Framework Mastermind alumni to discuss how easy it is to become impatient and just give up. Instead, you must prioritize progress over perfection and remember …
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Do you ever feel frustrated trying to figure out how to attract luxury clients when you are not shooting luxury weddings quite yet? Today's guest Giselle Diaz shares how she learned to find the luxury in every event. She has been able to double her prices by discerning what to show, and not show, from each wedding she captures- even if they may not…
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Introducing Kim Kelley, CEO and Co-Founder of pepelwerk, a groundbreaking HR tech platform reshaping talent acquisition and development. With a background in business administration and a passion for education, Kim leads a team dedicated to bridging the gap between businesses and talent through cutting-edge technology. From her tenure as a Human Re…
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We are taught from a young age how not to be selfish. But what if we told you that you actually NEED to be selfish in your business sometimes? Today we are giving you four reasons why. From how to curate what you are showing on social media to learning when to say no, we are holding nothing back. We promise you will leave this episode with a newfou…
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Are you letting who books you dictate the kind of weddings you are shooting? Or what about feeling totally in control of the video side of things but lost when it comes to the business side of things? Today's guest Miranda Rangel of Rosemary Films opens up about how she felt stuck in her business and overwhelmed with where to turn. Running a succes…
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In this episode, we had the privilege of speaking with Dr. Maja Zelihic, the esteemed Dean of the Forbes School of Business and Technology at the University of Arizona Global Campus. Throughout our insightful conversation, Dr. Zelihic shared her wealth of knowledge and experience in academia, research, and international education. As a Fulbright Sp…
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How much can you really learn after almost two decades worth of experience in the wedding industry? Today's guest Matthieu Meynier has the answer. And spoiler alert? You actually never stop learning. Matthieu has been in business since 2001 and is revealing the best investment he has made in those 23 years- continuing to invest in education. THE RO…
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Introducing Marty Strong, a seasoned CEO, Chief Strategy Officer, retired SEAL officer, and best-selling author, renowned for his insightful leadership strategies. With a distinguished career spanning U.S. Navy SEAL Teams and corporate boardrooms, Marty has honed his expertise in crisis leadership, strategic vision, and creativity. As the driving f…
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Want to know the truth about booking luxury weddings? Your business is meant to serve you. Not the other way around. Period. On today's podcast, Taylor and Kelley are talking about all the ways to make sure your business is serving you how it should. From figuring out which market you should target to the benefits of having a healthy work/life bala…
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Welcome to another compelling episode of the Business Leaders of America Podcast. In this episode, we had the honor of sitting down with the accomplished Paul Gunn Jr., Founder & CEO, whose extensive background in the Defense & Space industry has made him a prominent figure in business. During our conversation, we explored Paul's diverse career, sp…
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So you have had your eyes opened to the luxury wedding industry- now what? Today’s podcast guest Summer Jones of Summer Films talks about just that. After feeling burnt out in her business Summer chats about the actionable steps she took to reach the luxury market. From rebranding, to updating her headshots, to really honing in on finding her ideal…
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Today, we have the privilege of sitting down with Dean Peter Rodriguez, a distinguished leader in academia and the field of business and economics. With over 25 years of experience, Dean Rodriguez has left an indelible mark on higher education, serving as the Dean of the Jesse H. Jones Graduate School of Business at Rice University since 2016. Dean…
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Get ready for an enlightening episode of the Business Leaders of America Podcast as we sit down with Dr. Don Capener, the esteemed Dean of Brad D. Smith Schools of Business at Marshall University. With over two decades of experience in university administration and a background spanning academia, entrepreneurship, and strategic consulting, Dr. Cape…
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Can you imagine quadrupling your prices in less than a year? Because that is exactly what today's guest Drew Coleman did. He went from charging $2500 to $10k in just 9 months! If your ideal client landed on your instagram page would they book you based off that alone? Make that answer YES!! FREE Instagram Review February 15th in our Level Up Co Fac…
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In today's episode, we're joined by Denise Panza, a seasoned mortgage banking professional with over 28 years of experience. Discover firsthand insights into building trust with clients, mastering time management in a competitive market, and leveraging effective marketing strategies, including Denise's expertise in growing a significant following o…
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The possibility of millions of people seeing your content and being exposed to your brand is an amazing thing, right? Well, maybe. The popularity of reels + TikTok and the excitement of trying to going viral has changed the way we view content and these platforms. We see more and more people acting like influencers, whose sole mission is audience b…
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In this episode, we're joined by Robert Weiss, the President of Multivision Digital, a premier corporate video production and marketing firm located in the heart of New York City. With over 14 years of industry experience and an impressive portfolio featuring over 1,500 videos tailored for businesses of all scales, Robert offers a treasure trove of…
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For many of us we are currently in the midst of our off season. Of course this is a time to rest, but it's also a time to RESET and REFRESH a few areas of our business that can use some TLC. We walk you through the most effective ways to utilize this off season so that you are setting yourself up for the best year ahead! MISSED OUR RESET SUMMIT? PU…
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Join us for a dynamic episode with Joah Spearman, serial entrepreneur, community builder and adviser to CEOs. As one of the few Black tech founder-CEOs to secure $5 million+ without Silicon Valley VCs, Joah founded impactful communities like Localeur. We discuss Localeur's global impact, explore the potential of AI, and touch on Joah's role as an a…
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Does the luxury market put you in a box? Today's guest Kim Alvarado is well on her way to the luxury market and firmly believes in remaining true to yourself. We love her outlook and dedication to her brand! GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset About Kim: Kim is a former journalist turned filmmaker who began filming …
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Join us as we embark on a transformative journey with Tim Perreira, the founder of PER Wellness, as he shares his evolution from a thriving tech career to becoming a Performance Coach. In this episode, we unravel insights on overcoming burnout, navigating high-pressure roles, and conquering self-doubt. Tim's rich experience in sales, spanning over …
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Hate getting ghosted? So do we. If you're a wedding filmmaker or photographer, you might be making one (or many) of these 7 common mistakes when it comes to the booking process. GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset LEVEL UP resources: - Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communi…
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In this episode, we're thrilled to bring you an engaging conversation with Eric Franco, the founder of Franco I/O Consulting and a distinguished leader in organizational development. Throughout our discussion, Eric shares his remarkable journey from the ground floor to leadership excellence. We delve into the importance of coaching culture in busin…
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Heading in to a new year is always exciting, and as wedding filmmakers and photographers, we tend to have a fresh and energized outlook on the coming year. Now is the time to: Reset. Refocus. Restart. Especially since booking season is upon us. We challenge you to adopt a fresh perspective and strategy to the way you approach pricing, packages + pr…
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In this episode, we sit down with Dan Lier, a powerhouse in sales and leadership. From winning college basketball championships to leading Tony Robbins' seminar division, Dan's journey is nothing short of extraordinary. Join us as we explore how his time with Tony Robbins shaped his views on sales and leadership, and how a two-year battle with chem…
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Do you ever feel like you're being pulled in multiple directions creatively, but having a hard time gaining meaningful traction in any one of them? You might be lacking focus. And as it turns out, focus is a key ingredient to building a successful and sustainable business in the wedding industry. Megan Edgemond founded Saltrock Studios with the goa…
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Join us in this episode as we sit down with Terry Jones, the visionary Founder of Travelocity and Founding Chairman of Kayak.com. Terry shares the fascinating journey from pioneering online travel with Travelocity to navigating Kayak through a competitive market. Explore the unique challenges faced by Travelocity and Kayak, and learn from Terry's e…
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We put out a call for questions from YOU on our Instagram and in our Facebook Group (linked below), and today we are answering your questions! LEVEL UP resources: - Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide - Download your free Planner Communication Guide here: https://thelevelupco.com/planner-com…
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In this emotionally charged conversation, we delve into the extraordinary journey and insights of Meridith Alexander, a powerhouse entrepreneur, best-selling author, and the visionary founder of G.R.I.T. Mindset Academy. As she unfolds her story, Meridith opens up about a deeply personal chapter, sharing the heart-wrenching details of her daughter'…
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As you begin to rise within the industry, your content will begin to shift. The way you capture the event + what you capture will slightly change, and you'll want a more polished and refined set of imagery to deliver to your clients and wedding planners. We created the Elevated Shot List in partnership with a luxury wedding planner to help you iden…
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In this captivating episode featuring Tyler Woodall, the accomplished founder of Agency Aid, listeners can anticipate a deep dive into his entrepreneurial journey, specifically focusing on the agency he steered from ground zero to an impressive seven-figure success within a mere two years. Tyler's wealth of experience extends beyond business triump…
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In this enlightening episode featuring Kevin Dunlap, the dynamic founder of Optimal Performance Academy, listeners can expect a wealth of insights drawn from his extensive 20-year entrepreneurial journey. As the author of four impactful business books, Kevin shares the challenges he faced when launching his enterprise, providing a candid look at th…
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Did you know that if you leverage your content well, it can lead to more bookings? This week on the podcast we chatted with Dryden and Emily of Wild + Roam about their strategy for utilizing Instagram to book incredible weddings across the world. This husband and wife photo/video team has only been in business for 3 years and are already doing some…
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In this episode, JC Cedeno, founder and CEO of Palm Era, which is a multicultural marketing agency serving clients in the US and LATAM, illuminates the challenges and rewards of running his own marketing agency. We touch on ways they differentiate from marketing agencies at Palm Era, as well as, the importance of storytelling in marketing campaigns…
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No matter what area of the wedding industry you serve, when you reach the luxury level, there are certain things you're expected to understand. The "language" and understanding of the ins and outs of luxury events will help you impress planners and avoid faux pas. LEVEL UP resources: - Luxury Client Communication Guide- https://thelevelupco.com/lux…
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In this episode, Chris Dyer, company culture and remote work expert, shares with us the importance of company culture, what mistakes companies make when trying to establish "sticky" change, and even shares some insights on his new book release, "the Power of Company Culture" 2nd Edition. Chris is a former CEO where he managed thousands of people an…
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Many of us have either encountered another filmmaking team capturing behind the scenes at a wedding, or have been the one to fulfill this role. The lines of what's appropriate to capture, share, and how to interact on the wedding day may seem blurred, but in this conversation we talk about the etiquette of filming bts at a wedding so we can be sure…
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If you've ever walked into an event and wondered to yourself, "Is this luxury?" then you're not alone. Chances are, the florals will be a good indicator as to whether or not the event is "luxury," and that's the theme of today's discussion. About Sarah Wahhab: www.mulberryandmoss.com @mulberryandmos mulberryandmoss.com/shop Sarah is the founder and…
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