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The ROI Guy

Thomas Pisello

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If you are like most B2B vendors, you face a new breed of buyer who is committee driven, risk averse and more frugal than ever. In this new environment, its difficult to gain consensus, overcome skepticism and get to a timely positive decision. The ROI Guy podcast will provide you the insights and help you need today, to better communicate and quantify your unique value to the modern buyer - to engage better, discount less and win more. Led by Tom Pisello, CEO & founder of ROI / TCO agency A ...
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When you experience the loss of your spouse / partner or significant loved one, it can be difficult to overcome the overwhelming sadness, fear and other emotions and get back on the right track. This podcast and community is designed to explore the issues we have all faced in our loss and healing process, and how to best move forward, in mind, body and spirit to transition from grief to renewed purpose. To do this, host Tom Pisello, himself a widower, serial entrepreneur and growth evangelis ...
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In this episode we interview John Polo. He is a fellow widower, losing his wife, Michelle to cancer in January of 2016. From these experiences, John has found purpose, as a coach, best-selling author, podcaster and keynote speaker. His 4 books on grief and loss are well worth the read, including: Widowed. Rants, Raves & Randoms Widowed 2. Now I Liv…
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A wife that passed away from cancer, a career in transition, and a young daughter to raise on your own ... how do you not just move forward but thrive despite this hand you have been dealt? In this interview we discuss this scenario with AJ Coleman, who lived it and documented his experience as the author of the book "Keep Those Feet Moving: A Wido…
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One day you are a successful entrepreneur, husband and father, and then you lose a son, and not too long after, lose your bride too? This is the story of Jeff Johnston’s life, and in this interview we explore how his life was forever changed five years ago when he got the call that his eldest son died of fentanyl poisoning, and then two years ago w…
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This quote struck me: “An in-between place that trauma escorts you to. The gap between my life the day before—the me who was living her dream life, preparing to launch her first book and new program into the world—and the me now, whose beloved husband had just committed suicide”, from the book You Make Your Path by Walking. In this interview we vis…
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What are some of the most common financial challenges for widowers, and how to best avoid and mitigate? This interview with retired Financial Advisor Chris Bentley will provide some of the answers you need to be aware of, avoid and handle some of the most common issues we face in dealing with finances and financial planning after the loss of our sp…
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How can you accelerate your grief healing? One widower finds that a service mission and renewed purpose could do just that. In this interview we explore Alex Hamlow's love story and grief journey to learn how to better cope and heal. Important Note: The information in this podcast is for informational purposes only. No material on this site is inte…
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Who would think that cooking could provide a path to your grief healing? In this podcast we interview widower, growth coach and author John Lewis, who found that the simple task of cooking for his youngest daughter provided a catalyst for his entire healing process. Getting uncomfortable and finding a new purpose were two ways John believes that hi…
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Can a nature hike help in your healing process? Absolutely, as both the act of walking and connecting with green space can both bring about spiritual, mental and physical changes. In this podcast we talk with Helen Keeling-Neal, mental health professional and widow, about our own personal "walk in the woods" experiences, how these have provided rel…
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How important is community and faith in the healing process? In this podcast interview, we talk with James Thornber, author of the book - Better with Every Breath: The Journey from Loss to Living Again. James is a Pastor who lost his wife of 26 years Barbara in 2020 and in this podcast we discuss his journey of faith and healing in the aftermath of…
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How do you best turn your loss into renewed purpose, peace and joy? In this podcast I interview Rob Swymer the author of the book Surrender to Your Adversity. Rob is a sales executive who lost his wife Bonnie a few years ago, and through this loss and several other rounds with adversity prior, he shows us how fighting through each experience with r…
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Husband, Partner, Joint Parent. These are just a few of the identities that are shattered by your loss. And then there are the new identities you have to handle, piling on: Sole parent, cook, cleaner, comforter and much more. In this episode we chat with mental health expert Helen Keeling-Neal, as we discuss the challenges with losing your old iden…
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What does the research reveal about the loss of a spouse and your health? In this podcast we interview Carolyn Moor, a widow and the founder of the Modern Widows Club. Through her community they have compiled some incredible research on loss and health, and she shares those findings with us here, along with her own experiences with loss and her cre…
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How can you best navigate your widowers journey, not just one or two years in, but beyond as well? In this podcast episode we interview Herb Knoll, author of the book Widower’s Journey. We discuss the common issues we see widowers face, the perils of getting remarried too soon, and so much more.By Thomas Pisello
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What can you do to help your children with their grief, when you are trying to cope with your own? I pose important questions about our children and grief to mental health counselor Helen Keeling – Neal to get her professional advice and personal insights (as a widow herself, with young children). We discuss some of the issues your children will fa…
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After tragically losing her husband Mark at the World Trade Center on 9/11, Juliette Brisman has successfully navigated her grief, raised her children, returned to school to become a licensed mental health counselor, and wrote an amazing book, A Heart Returned, recounting her love story, tragedy, healing and the miracle after which the book is name…
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When we experience grief, it's easy to get down on ourselves, feel guilty and have regrets, be angry with God and so much more. With so much weighing on you, your loss, helplessness and sadness, how can you possibly maintain a growth mindset? In this interview we tackle how to maintain a growth mindset despite these challenges, leveraging the wisdo…
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What happens to your body when experiencing grief? What are the impacts on your health and wellness in the short and long term? to learn the answers, we interview Dr. Kirsten Carter MD, the co-founder and Internal Medicine Physician of Grace Medical Home, a care facility for the uninsured in Orange County Florida, providing healing for mind, body a…
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What is the root cause of our grief and the trauma we experience from the loss of our wives? Is it loss and loneliness? Is it feeling helpless? My guest today is Tim Ohai a strategic effectiveness expert and coach, who I met in the business world, but got to know deeply as a fellow widower. Tim lost his wife Diana in 2020 and is now a single father…
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When we begin to date again, many of us have faced a point where our new partners may not be comfortable with the grief, and the spirits of our lives past. How do you balance moving forward, while still honoring your past life and late wife? In this interview, we tap the expertise of mental health expert Helen Keeling-Neal to understand the feeling…
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How does your brain process, handle and heal from grief? In this interview with Mary-Frances O’Connor author of a new and important book: The Grieving Brain: The Surprising Science of How We Learn from Love and Loss, we explore her research and seek the scientific answer to this question. Mary-Frances is a researcher and Associate Professor at the …
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What do you do when WE becomes just ME? Loneliness can be a serious challenge for the widower, especially soon after the loss of their wife, with many reporting feeling isolated from friends and family in their grief, suffering alone in isolation with their sadness and anxiety. In this episode, we tackle the loneliness challenge with mental health …
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Those first 365 days from when you lose your spouse can be incredibly sorrowful, depressing and angst ridden. So as a widower, how do you best navigate and survive that first year and beyond? In this interview with widower Terrell Whitener we discuss his experiences during the first year after losing his wife Robin, and how that inspired him to wri…
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In this episode we interview author Fred Colby about his personal grief journey as a widower, and the advice he delivers in his book "Widower to Widower: Surviving the End of Your Most Important Relationship". I pose the top three challenges I have seen widowers have to Fred to get his personal and professional take: everything from trauma and lack…
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Have you been contacted or visited by your late wife? Has she appeared in your dreams? Have you experienced the supernatural since her passing? I was a skeptic, but like my guests, entrepreneur and author Brian Rossi and mental health professional Helen Keeling-Neal, it didn't take any of us long to have these magical experiences and become convinc…
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You start dating again, but start to have some serious questions: Are you ready? Are you moving too fast? What about S-E-X? Are you being taken advantage of? When should you walk away? When should you bump things to the next level? In this interview with mental health professional Helen Keeling-Neal, we explore these dating questions and more, prov…
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When you experience loss, anger often ensues, and it is not unusual for a widower to look upwards, to cast blame on God for their situation, sadness and grief. In this interview with Pastor Joseph Thompson, a distinguished author, podcaster and minister, we discuss where this anger comes from, how to potentially transcend these feelings to capture …
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Can what I eat be making me more sad and depressed? Can food help me get through the widower's journey better and help in my healing process? Can the right nutrition help me to not just heal, but to grow and improve? In this episode we engage Carly Paige, a culinary nutrition expert, chef, and the Founder / President of FitLiving Eats Winter Park, …
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In this episode we talk with Brian Rassi. He is the CEO and founder of Enstigate, an Entrepreneurial success engine and consultancy, and Brian is author of the book: Lack or Success. Brian lost his life partner of over fourteen years Imelda. She was his exotic inspiration, his turnaround artist, his mystic, his spiritual guide, his life sherpa … an…
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When someone becomes a widower, society has certain expectations about proper mourning periods and dating again. Six months, one year? And how do you get back out there when you are ready, and make sure you take the right steps to create a healthy "next" relationship? In this episode, mental health professional and widow Helen Keeling-Neal and wido…
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Many of us have serious regrets about our late partner and our relationship. No relationship is perfect, and for many of us, because of the disease and struggle, things were less than ideal. For some of us, there were words that were left unsaid between us. For others, there were perhaps angry words that were said that we regret. In this frank disc…
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Our guest for this podcast is Chris Wasman, co-founder of Istoria Ministry Group with his wife Lorri. Before his life in counseling and creating his ministry, Chris spent many years serving in high-impact roles for several of the fastest growing churches in the nation, along with serving as a VP of sales and marketing in on-line travel, and serving…
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In this podcast, I interview business performance expert Jon Thurman. Jon currently serves as Executive Vice President & Board Member of Insurance Office of America. He is also a LifeWork Coach with LifeWork Leadership Orlando helping business leaders grow as transformative leaders in their community as they integrate their faith and their work in …
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David Brock is a widower of 2.5 years, having lost his wife of 38 years Kookie in 2020. I got to know David through his sales consulting business, having the pleasure of interviewing him for my former Evolved Selling podcast, tapping David’s business expertise as the Author of the book: Sales Manager Survival Guide, and CEO and Founder of sales per…
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My guest today is a growth expert, Russ Scala, the founder of Scala Precision Health, delivering evidence based, gender specific nutritional and hormonal testing and imaging, along with customized treatment protocols to improve patient recovery, health and performance. Russ is the author of the book American BioHacker, as well as a speaker, educato…
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Compound Grief happens when multiple traumas are experienced. When this happens, you don't have time to handle the primary grief, much less the second, third or fourth. With COVID, inflation and now recession hitting us along with the loss of our spouse, Compound Grief is in play. To help understand Compound Grief and it's impact on grief and growt…
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Joey Pazzelli lost his wife Giang, mother to his two college-aged daughters Sophia and Olivia, just a short 8 months ago, this after a two-year battle with colon cancer. Joey and Giang knew each other for over thirty years, and as you can imagine, saying goodbye, helping his daughters through their grief, and figuring out what is next has been a st…
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Christopher Ice lost his wife Mary K when she was 54 years old, saying goodbye to his bride of 32 years and mother to their 7 children after a 5-year battle with breast cancer. During the disease fight and aftermath, Chris served as the CEO and President of Ava Maria University and CEO of Catholic Charities of Kansas City-St. Joseph, while handling…
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Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”.And one of the best ways to do this with your Alinean tools is leveraging our unique Campaign Mode feature.What is Campaign Mode, and how can it help you gain adoption and implement better Account Based Marketin…
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If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that could be leveraged. When a prospect uses an Alinean-powered ROI Calculator on your website, to understand the business value your solutions could uniquely deliver, or a sales re4p uses an Alinean-powered TCO Calculator to com…
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You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and con…
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Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information.An ever growing buying committee, an inability to differentiate look-alike options, frugality and ris…
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If you ask the average IT solution provider exec, they’ll tell you how much they want to be a trusted partner of their customers. However, ask CIOs what they think about this, and they won’t be shy about how poorly vendors are delivering on these partnership promises. So where are the shortfalls, and what can you do to help your sales reps measure …
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