Best Tom Breeze Podcasts (2024)

1
Why you're doing YouTube Ads wrong with Tom Breeze 1:01:22

24d ago1:01:22

1:01:22

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode …

1
193: Best in Slot Jokes 1:09:38

1d ago1:09:38

1:09:38

Comedy is an endless playground of creativity and innovation, but some jokes are so good that nothing could ever be better in its niche. We call these "Best in Slot" jokes and most of them are from 30 Rock, The Simpsons, and Venture Bros. Listen to us talk about them!

1
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo 54:35

4d ago54:35

54:35

Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-co…

1
How Google Ads Are Ripping You Off & How to Scale In Spite of It 44:21

6d ago44:21

44:21

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and …

1
Live Panel Q&A with Lucy Crehan, Dr Gareth Evans and Matthew Maughan 58:50

6d ago58:50

58:50

We've reached the end of season 6 of the podcast, and thanks to all our listeners for coming along for the ride! Today we bring you a live recording of a panel discussion we put on for our PGCE Secondary student teachers. The panellists were the international curriculum consultant and bestselling author Lucy Crehan, former educational journalist Dr…

1
192: Remy Siu Goes Guesto Mode 1:51:44

8d ago1:51:44

1:51:44

Remy Siu, creative director of the excellent narrative game 1000xResist, goes guesto mode! We discuss how he & the game's writing staff put together a frankly staggering work that you WILL buy and play, how MMOs were more fun when they made zero concessions to the player, how to use lore for good instead of evil, why only geniuses appreciate Vinlan…

1
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) 22:19

9d ago22:19

22:19

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies…

1
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) 35:27

13d ago35:27

35:27

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren introduces us to her game-changing gadget, the Stream De…

1
191: The Sickos Read Cog Tales 59:35

15d ago59:35

59:35

The Sickos remembered that we have a form we shared a long time ago where people can submit horror stories from their workplaces, and we finally read some of them! Then, we discuss if Joe should get a Vespa so he can fit in with all the Italian guys. Submit your own cog tales here, perhaps we'll remember to read them one day: https://forms.gle/aBFB…

1
The Single Hardest Part of Scaling a Business Revealed 40:52

16d ago40:52

40:52

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the importance of aligning teams with a unified vision and mak…

1
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency 48:05

20d ago48:05

48:05

Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discussing critical choices related to business valuation and growth pathways. The discussion also touches on the fundamental principles that sustain busines…

1
Currere with Dr Kevin Smith 54:01

21d ago54:01

54:01

Strap in and prepare yourselves for another roller-coaster ride as regular guest Dr Kevin Smith from Cardiff University is back in the studio, and this time he's brought sweets! Kev is here to talk about Currere, an approach to considering curriculum which might be refreshing to those of us who work in the world of education. We'll leave it to Kev …

1
190: The Sickos Shoot Da Breeze 1:14:11

25d ago1:14:11

1:14:11

We've had too many high-concept episodes lately that require lots of thought and prep, so we just turned the mic on and had an hour of organic jawing. Just two buds hanging out folks. I think I heard somewhere that people like this sort of thing. Well, I sure hope it's true.

1
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner 47:06

27d ago47:06

47:06

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging t…

1
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent? 33:04

1M ago33:04

33:04

Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving t…

1
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes 53:54

1M ago53:54

53:54

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosi…

1
Ethics in Classroom Research with Dr Lisa Reed 39:59

1M ago39:59

39:59

Conferences are a great opportunity to find new guests for the podcast, and last November's Scottish Educational Research Association (SERA) conference in Edinburgh didn't disappoint! Dr Lisa Reed from the University of Dundee joins us down the line to discuss how we can ensure we're being ethical when carrying out school-based research, especially…

1
189: The Sickos Complain About AI 1:08:14

1M ago1:08:14

1:08:14

This AI shit sucks so bad folks. We expand on what we found so distasteful about generative AI art and how much it would suck ass to see it expand into mainstream media. The joy of great art comes in contemplating the choices that went into it and what those choices represent. AI makes no choices and sucks ass. Listening to this episode is equivale…

1
The Best of Kasim Aslam on Perpetual Traffic 1:09:07

1M ago1:09:07

1:09:07

we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights…

1
Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets 56:11

1M ago56:11

56:11

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kas…

1
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time 1:07:53

2M ago1:07:53

1:07:53

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to st…

1
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo 24:02

2M ago24:02

24:02

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, t…

1
Equity and Diversity in the Classroom 44:02

2M ago44:02

44:02

For today’s episode, we’re bringing you a panel discussion about equity and diversity in the classroom, which was originally broadcast live on YouTube as part of our PGCE programme. Our panel of experts, Dean Pymble from Show Racism the Red Card, Marc Lewis from Ysgol Gyfun Cymraeg Plasmawr, and Mark Williams from Cardiff Met, joined Tom and our co…

1
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo 31:23

2M ago31:23

31:23

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Di…

1
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges 25:32

2M ago25:32

25:32

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing ch…

1
188: Oops! All Sketches 2 46:38

2M ago46:38

46:38

The Sickos come bearing eleven killer sketches that will make you hoot and laugh and go nuts. Join us as we travel through time, meet god, become Michelin reviewers, count cards, and more. If you don't listen to this, go to hell! Sketch Timestamps: Austin Powers - 00:00:58 G-Man #1 - 00:06:03 Square Enix Name Consultants - 00:11:28 G-Man #2 - 00:15…

1
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges 39:24

2M ago39:24

39:24

Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major i…

1
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller 33:56

2M ago33:56

33:56

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical…

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Tom Breeze Podcasts

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