Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of vide ...
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Scaling a fast-growing small business can seem daunting, especially when you’re cut off from operational resources normally reserved for larger enterprises. As a world-renowned business infrastructure expert, Alicia Butler Pierre has dedicated the past 16 years of her career to closing this knowledge gap. Each Sunday, she and her guests pull back the curtain of their successful businesses to share the people, processes, and tools to scale. If you’re an ambitious entrepreneur seeking actionab ...
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This podcast inspires for a healthier and happier gourmet foodie-fit healthy nutrition and balanced lifestyle that bursts every day with a little magic spice. Chef Marie and Lee Cummings, Foodie-Fit at Heart talk about culinary trends, food from all around the world, Gastronomy is a Lifestyle. The main subjects are: NUTRITION: clean-eating tips – with Chef Marie no. 1 Rule: NO MORE PLAIN FOOD EVER even if you have any food restrictions. Discover the clean-label mission on www.mchef.com! 🙌MCH ...
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283: AI Conference | Building Your Own AI Tools to Unleash Operational Efficiency with Tracy Hazzard
38:37
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We’re back! And now we are down to our last episode for Season 22 of The Business Infrastructure Podcast. In our previous episode, we learned how to leverage AI to make slides to streamline client presentations and trainings. This time, it will be a fireside chat with one of the OG in the podcast industry and she is going to specifically talk about…
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Zoom Alternatives: Top Recording Platforms Compared (Pros, Cons & Podetize's Picks)
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Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your …
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284: Season 22 Wrap-Up with Alicia Butler Pierre
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Finally! We are at the end of another successful and exciting season of the Business Infrastructure Podcast! This Season 22 of the Business Infrastructure Podcast is focused about the use of AI technology and how to take advantage of it. The guests lined up for this specific season are guests that has success on using AI for their businesses, and w…
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Taming The Comment Stream: Strategies For Social Media Engagement
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Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically manag…
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Unveiling The Power Of rasa.io: Transforming Podcast Communities
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Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how A…
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282: AI Conference | Using Gemini to Create Presentations, Handouts, and Online Courses with Dr. Terica Pearson
24:40
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Here we are again with another episode of our AI audio conference session, a Business Infrastructure Podcast special. The last time we were here, we were able to witness how AI can help you decide a name for your business or innovation, and how it can make your life easier when taking down notes whenever you are in a meeting. Now, let’s find out ho…
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Podcast Scheduling Simplified: The Art of Customizing Booking Calendars
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If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline …
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Mastering YouTube Engagement: Expert Tips For Subscriber Growth With Fran Asaro
31:17
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If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connection…
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281: AI Conference | Using Namelix for Creative Naming and Fireflies AI for Revolutionary Notetaking with Edie Woelfle
29:11
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We’re back with another session of our AI audio conference. The last session featured tools for using AI to become a professional sound engineer. This time, we will give you a glimpse on how to make your life easier when taking down notes whenever you are in a meeting. Have you ever had that experience when you’re trying to listen attentively to wh…
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Navigating Apple's New Regulations And The Power Of Consistency
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There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrenc…
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Podcast Profits Unveiled: Your Guide To Monetization
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In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting p…
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280: AI Conference | Using Cloud Bounce to Create Studio Quality Sound with Clarence Levy
28:59
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Now that you’ve heard from another one of our keynote speakers, Dean Hamilton, we’re ready to resume the demo sessions at our AI audio conference is here! Similar to the video editing demo, this one also gives you a sneak peek into how AI is leveraged to produce this very show, specifically – Cloud Bounce. Here to tell us all about it is our show’s…
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The Three Tragic Reasons Your Listeners Can't Reach Out To You
31:15
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Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode…
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279: AI Conference | Exploring the Frontiers of AI for Small Businesses with Dean Hamilton.
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Artificial Intelligence (AI) is a trend nowadays, especially for businesses. It is a great tool that will potentially streamline your business. But, some people negatively use AI and just lurking in the dark, waiting for their next victim. This interesting episode will unveil the limitations of AI in decision-making. But be ready for an unexpected …
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278: AI Conference | Using Murf AI, Gling, and CapCut to Become a Video Editing Pro with Gladys Jimenez
31:41
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Here we are again with another episode of our first-ever AI audio conference. Last time, you learned about Momento FM and how it can automatically generate short video content. Now you will discover how you can use AI tools to edit videos in record time! Does the endless cycle of watching, editing, and rewatching your raw video footage sound all to…
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Captivate Your Audience: The Power of Episode Art in Podcasting
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Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibili…
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AI Vs. Copyright Trolls: Securing Your Creative Rights In The Digital Age
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While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting roya…
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Mastering SEO Secrets for Podcast Triumph With Melanie Gorman
42:43
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One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental im…
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277: AI Conference | Using Momento FM to Generate Content and Increase Customer Touch Points with Beate Chelette
32:26
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The next session from our AI audio conference is here! It’s all about Momento FM (now known as Momento FM) – a slick video content automation AI tool. And there’s no better person to tell us about it than Beate Chelette, the Growth Architect behind Chelette Enterprises and the wildly popular The Women’s Code. Overcoming a series of natural disaster…
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Five Annual Overhaul Essentials To Elevate Your Podcast Brand
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Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, the…
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Podcast Content Strategy: Audiograms Vs. Video Shorts
21:11
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In today’s digital world, it is not enough to know which platform showcases your content best; you also have to know what type of content to deliver. Join Tom Hazzard and Tracy Hazzard as they help you strengthen your podcast content strategy by helping you choose between audiograms and video shorts. While you can utilize both, it is important to k…
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Maximizing Your Podcast's Reach: The Power Of Directory Listings And Promotion
22:50
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Maximize your podcast’s reach this 2024! Join Tom Hazzard and Tracy Hazzard as they dive deep into the ways you can take your show to new heights, starting with tapping into the power of directory listings and promotion. From getting listed in micro categories to leveraging listicles and blog articles to optimizing SEO, Tom and Tracy provide you fr…
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276: AI Conference | Using Esker to Automate Your Order-to-Cash Process with Aurélien Coq
31:59
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We’re back with another session from our AI audio conference. It features Esker, a French-based tech company that’s created a revolutionary AI solution that automates key back-office processes. One of those processes that Esker’s AI can automate is Order-to-Cash – the cycle from the moment a customer places an order to delivering the order and prov…
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LinkedIn Optimization: Elevate Your Profile For Greater Visibility
32:28
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LinkedIn is one of the best places out there to connect with your podcast listeners and search for suitable guests for your show. Tom Hazzard and Tracy Hazzard are here to share their most valuable LinkedIn optimization strategies to elevate your profile, improve your brand image, and boost your online presence. Using Tom’s pretty outdated LinkedIn…
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Reflect & Project: Elevate Your Podcast In 2024
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The end of 2023 is right around the corner! There may be downtimes from the past year, but you can create possibilities as you start the next year. To leave you with some sweet treats, Tom Hazzard and Tracy Hazzard share their reflections on podcasting in 2023 and projections of their intentions into 2024 to elevate your podcast. Tracy emphasizes t…
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275: AI Conference | Using Jasper as a Writing Assistant with Neha Naik
28:59
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We’re back with another episode of our first ever AI audio conference. In the last episode, you heard about using Perplexity AI as a research assistant. Now, you will discover another AI tool to take ideas to implementation through writing. You know the importance of promoting your business. In the age where content is king, consistently writing an…
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Complete Guide To Social Media Sizes For 2024
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The social media code in 2024: master sizing, leverage algorithms, and channel traffic for unstoppable online success! Get ready to up your social media game as Tom Hazzard and Tracy Hazzard discuss the world of social media sizing, breaking down the essential tools and strategies you need to shine in 2024. Together, they reveal an approach to leve…
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274: AI Conference | Using Perplexity as a Research Assistant with Jim Stroud
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Welcome back to our special AI audio conference. In the last episode you heard our opening fireside chat. Hopefully you now know more about AI and the possibilities it offers to boost your productivity, efficiency, and capacity to achieve better results faster. Now it’s time to start exploring specific tools to help you do just that! That brings us…
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How To Craft Compelling Calls-to-Action For Your Podcast
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Are you frustrated with the lackluster response to your podcast calls to action? There might be a couple of things you're doing wrong. Join Tracy Hazzard and Tom Hazzard in this episode of Feed Your Brand as they shed light on the widespread challenges podcasters face when it comes to CTAs and why so many miss the mark. Discover the art of crafting…
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273: AI Conference | Demystifying AI - a Fireside Chat with Kjell Carlsson
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Artificial Intelligence (AI) seems to be all the rage now, so it’s easy to feel excited but also overwhelmed or even…scared. Have you been told that implementing AI in your business is the key to upgrading your operations and staying ahead of the competition? Or, are you interested in learning more about AI and how it can help increase your operati…
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272: Remastered | Season Finale with Alicia Butler Pierre
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We've come to the end of Season 21 which featured 11 remastered episodes that we pulled from our podcasting vault. In this monologue, host and producer Alicia Butler Pierre hints at what is sure to be an exciting future for all of us - us as the content producers and you as our loyal audience. Though our recent episode releases have been a bit spor…
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The Pitfalls Of Over-Guesting: Mastering Guest Appearances While Prioritizing Your Own Podcast
18:42
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Being a guest on other podcasts can undeniably grow your reach, particularly beyond your own show. But just when is guesting too much? Are you aware whether perhaps you are guesting more than you do your own show? In this episode, Tom Hazzard and Tracy Hazzard tackle the pitfalls of over-guesting and how to find the perfect balance of mastering gue…
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271: Remastered | Scaling a Non-Profit Organization - the Story of Emily Miller
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We’re finishing 2023 the same way we started it – with our most popular episode to date. It comes from our original business infrastructure masterclass season. In this remastered episode, you’ll hear the story of Emily Miller – a fictitious character from the book, Behind the Façade: How to Structure Company Operations for Sustainable Success. She …
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Best Practices Every Podcaster Should Add To Their Social Media Strategy Revealed With Angie Lile
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Our podcast can only go as far as we allow it. No matter how much we create the best content and deliver the best show, we can never fully reach our audience without utilizing a social media strategy. In this special episode, Tom Hazzard and Tracy Hazzard are joined by a powerhouse in social media. Angie Lile is the owner of Wholistic Media Agency,…
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270: Remastered | Tips for Intentionally Scaling a Small Business Slowly with Aman Agarwal
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As we approach the end of 2023, we’re rounding out our season of remastered episodes. Our latest trip to our podcasting vault leads us to a guest on the other side of the world – India to be exact, with special guest Aman Agarwal. Aman is a former engineer and B2B salesman who built SANPRAM Transnational in response to a growing crisis he noticed w…
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How To Say Thank You To Your Podcast Listeners In A Meaningful Way
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The year is almost at an end, filling us with the spirit of thanksgiving—of simply giving thanks to the people who have helped us through this year. As podcasters, those people are your podcast listeners. Just as it is important to provide them with great content, we must not forget to show our appreciation for them. In this special episode, Tom Ha…
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269: Remastered | Scaling Companies via Agile Transformation with Lynn Bonner
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We’re getting close to the end of our season of remastered episodes. These are previous episodes that were popular. We’ve taken them off the shelf of our podcasting vault and revived them with the quality you’re used to hearing now on our show! Up next from our vault is our episode with Lynn Bonner. She’s working double duty as the CEO of her firm,…
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268: Remastered | Building Influence, Spreading Your Message and Making Money via Podcasting with Doug Sandler
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We’ve selected our next episode to remaster and you’re in for a treat! Why? Because this episode is all about podcasting – that is, the actual business of podcasting. It features Doug Sandler, someone we refer to as a podcasting “O.G.” Not only is the co-host of the wildly successful Nice Guys on Business podcast, but he also is the co-founder of T…
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Podcast Guest Swapping: Unleash The Power Of Audience Sharing
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Growing an audience and finding a steady stream of guests are two of the biggest challenges every podcaster has, especially for those who are just starting. They may seem to be unrelated problems at first, but what if you could hit these two birds with one stone? Enter podcast guest swapping – the power move that will help you unleash the power of …
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267: Remastered | Becoming a CEO in Silicon Valley with Shellye Archambeau
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Our continued search through our podcasting vault has led us to the next episode to remaster. Who was selected? None other than Shellye Archambeau. As a master planner and strategist, Shellye knows how to create roadmaps to accomplish just about anything she sets her mind to. This is what led her to attend a top-ranked university, moving up the ran…
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Maximizing Podcast Revenue: A Guide To Securing Paid Advertisements For Your Show
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Paid advertisers are essential in keeping your podcast alive and running, but you cannot simply get hold of them just by waiting around. Tom Hazzard and Tracy Hazzard present some valuable tips on maximizing your podcast revenue. They talk about the ideal episode length to run advertisements on, the best place to put ad spots, and why host-recorded…
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How To Leverage Press Articles For Podcast Promotion With Sara Diehl
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Unlock the potential of your podcast's reach and engagement by mastering the art of leveraging press articles for effective promotion. In another Coaching Crasher episode, Tracy Hazzard sits down with international content expert and business owner, Sara Diehl. With expertise in content marketing and entrepreneurship, Sara helps clients looking to …
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Mastering Podcast Momentum: Overcoming Accountability & Discipline Hurdles
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Now you have a show up and running, but how do you make sure it doesn’t halt on its tracks? You are the single most important thing that determines whether you keep that podcast momentum or not. It’s all about self-discipline and accountability. But as we know all too well, these things are a whole lot better said than done. We all have our persona…
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266: Remastered | Scaling & Selling Businesses to Fortune 500 Companies with Jeff Wald
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We’re back inside our podcasting vault in search of the next episode to remaster. This time we’ve selected Jeff Wald, a serial entrepreneur, investor, and bestselling author. Jeff previously left our podcast listeners on the edge of their seats as he took us on his journey of starting, building, growing, scaling, and ultimately selling not just one…
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Tips For Effective Ad Placement: Harnessing The Untapped Potential Of Post-Roll Podcast Advertisements
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Ads are an important part of any podcast show, especially if you wish to monetize. But what is an effective ad placement that can get you a high conversion rate? In this episode, Tom Hazzard and Tracy Hazzard point you to the untapped potential of post-roll podcast advertisements. Did you know that there is a very high conversion rate to post-roll …
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Tips For Planning And Hosting Memorable Live Podcast Launch Events
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Live podcast launch events are a surefire way to generate the buzz for your show, but only when you do it right. How can you fill your event and captivate your audience, keeping them at the edge of their seats for what you have to offer? Tom Hazzard and Tracy Hazzard have you covered. In this episode, they give you tips to plan and host memorable l…
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Coaching Crasher: Boost Your Podcast's Promotion Through Collaborating On Social Media With Angie Lile
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Collaboration on social media isn’t just about growing your audience; it’s about creating a genuine community that fuels your podcast’s success. Are you ready to take your podcast promotion to the next level? Tom Hazzard and Tracy Hazzard interview Angie Lile about the power of social media collaboration to boost your podcast’s promotion. In this e…
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How To Find And Book More Search Engine Worthy Guests
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There is a lot of power in being found through search engines. That is why doing good SEO is paramount, not only in ensuring you’re creating search engine-worthy shows but also in booking search-engine worthy guests. In this episode, Tom Hazzard and Tracy Hazzard break down the ways you can find guests who rank high and align and match with you. Th…
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Tips For Increasing The Visibility Of Your Podcast On YouTube With Fran Asaro
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As the second largest search engine behind Google, YouTube is undeniably the platform you should take advantage of. But different platforms have different sets of rules you need to know to win the game. If you want to increase your podcast’s visibility on YouTube, then this episode is for you. Fran Asaro, the President of Thrive Anyway and the Foun…
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265: Remastered | Creating Magical Client Experiences Through Event Design & Planning with Jennifer Wang
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What’s next as we continue searching through our podcasting vault? None other than Jennifer Wang. Her original interview took place during the pandemic and resulted in an outpouring of love not only from our listeners but also from many of Jennifer’s clients who saw the episode promoted across different platforms. So, it’s no surprise that this is …
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