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Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They shar ...
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What's Really Happening with Third-Party Cookies? With CEO Jeff Greenfield
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Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising. What's Really Happening with Third-Party C…
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What Should Marketers Know About Automating with AI? With CEO Michael Greenberg
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Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses. In this episode, we explore the significa…
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What is AI's Real Impact on Marketing? With Georgios Grigoriadis
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Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities. I…
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1
The Cookie is Crumbing, CDPs Can Help Prevent The Mess
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How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators. In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up…
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How Does Data Drive AI in Transforming Marketing and Copywriting?
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Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike. In…
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What Role Does Patent Law Play in AI Innovations?
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In this insightful episode, we sit down with Robert Plotkin, a distinguished AI patent lawyer renowned for his expertise in the legal intricacies of AI technologies and patents. As we delve into the intersection of artificial intelligence, legal frameworks, and marketing, Robert shares his unique perspective on what will drive AI's evolution in the…
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What Advice Do Experts Have for Navigating AI Changes in Marketing? With Kevin Surace
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Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge…
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Are We Losing the Human Connection in AI-Driven Marketing? Insights from John Miller
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This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies. John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding…
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What Are the Three Keys to Marketing Success with AI and Chat GPT?
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Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985)…
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Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within ico…
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How Can You Fuel Growth Through Marketing & AI?
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How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a…
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Is It Possible to Dominate with just SEO?
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In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies an…
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How is AI Changing the Game in Sales and Marketing Teamwork?
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Welcome to another exciting episode of The Backstory on Marketing & AI where we sit down with Will Riley, the Director of Revenue Operations at FitzMartin. Known for his innovative approach in bridging the gap between sales and marketing, Will is a master at optimizing operational efficiency and driving significant revenue growth. In this in-depth …
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What is Artificial General Intelligence? A Sit Down with Aigo Founder Peter Voss
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Join us in an enlightening conversation with Peter Voss, the pioneering founder of Aigo, as we go into the extraordinary journey of transforming the concept of AI beyond conventional chatbots. Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for…
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Decoding Digital Dominance with Next Net Media's President Marc Pickren
46:44
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How marketing and technology can grow your brand, sales, and career? In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepren…
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The Entrepreneur's Marketing Strategies with Josh Sweeney
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Welcome to another enlightening episode of "The Backstory on Marketing" with your host, Guy R. Powell. Today, we're honored to introduce you to our guest, Josh Sweeney. With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovat…
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Unleashing the Power of Narratives in Media Buying with Mary Ann Pruitt
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Welcome to a new episode of "The Backstory on Marketing" hosted by Guy R. Powell! Get ready for an in-depth exploration into the dynamic marketing and media buying world as we sit down with Mary Ann Pruitt – a true talent whose insights are bound to inspire you. Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during …
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Episode 30: Transformative Marketing Tactics: Insights with Andy Buyting | TulipMediaGroup
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Welcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses …
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Unveiling the Power of PR: Insights from Mickie Kennedy
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Join host Guy R. Powell in the next episode of "The Backstory on Marketing" as he welcomes Mickie Kennedy, an experienced PR and Media Outreach expert. Learn valuable tips for impactful PR, crafting compelling press releases, and leveraging digital marketing strategies. Subscribe now and connect on social media to access exclusive content. Tune in …
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Data-Driven Marketing: Insights and Strategies with Travis Lodolinski
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Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively. Learn about the role of artificial intelligence and machine learning in mark…
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Episode 27: AI and Beyond: Exploring the Future of Marketing with Brian Davidson
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In this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professional with over 20 years of expertise. Join us as we explore the importance of Artificial Intelligence (AI) in marketing today. Brian shares valuable insights and real-world examples of successful AI st…
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Stories that Sell: Uncovering the Power of Challenger Marketing with John Gumas
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For this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency t…
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Charting the Evolution of Marketing: A Conversation with Jeff Greenfield
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Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned mark…
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About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands. In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing inf…
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Episode 24: Noor Naseer - Basis Technologies
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About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign. In this discussion, Noor covers everything especially the importance of privacy and…
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Episode 22 - Brandon Leibowitz - SEO Optimizers
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About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO Help Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. Chat…
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Episode 21: Douwe Bergsma - Piedmont Healthcare
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About this Episode: What does it take to change the brand in healthcare? Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges. Interested in learning more? Check out their website: https://www.piedmont.org About Douwe Bergsma: He joined Piedmont as Chief Mar…
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Episode 20: Laura Patterson - VisionEdge Marketing, Inc.
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About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics) Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge …
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Episode 19: Andrea Pass, Andrea Pass Public Relations
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About this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketing, Guy Powell sits down with Andrea Pass, Owner of Andrea Pass Public Relations. As a public relations expert, Andrea Pass speaks on her experience in the PR field. She and Guy discuss the similariti…
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Episode 18: Lauren Abernethy - Marketing an Experience
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About This Episode: Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing an experience versus marketing a product or brand. Responsible for the creation and implementation of the strategic marketing direction of The Battery Atlanta, Lauren has excellent insight into property mar…
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Episode 17: Atiba de Souza - The Content Superman
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About This Episode: CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world. He expresses the importance of understanding the custo…
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Episode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing World
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About This Episode: On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge an…
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Episode 15: Jo Ann Herold - CMO, Strategic Advisor, Adjunct Marketing Professor
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About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your car…
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Episode 14: Sharon Goldmacher - Digital Marketing is the Future
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About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing. Abou…
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Episode 13: Kevin Hanegan - The Evolution of Data Literacy in a World of Change
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About this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan. About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the int…
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Episode 12: Teresa Caro - Transformational Leadership in Marketing
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Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital…
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Episode 11: Joe Koufman - Chemistry in Marketing Matchmaking
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About Joe: Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business…
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Episode 10: Nick Schittone - Building a Spirit of Co-creation
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About Nick: Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music…
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Episode 9: Josh Cherfoli. Georgia Aquarium
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About Josh: Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultiv…
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Episode 8: Tia Cummings-Hopkins, Brand Value & Measuring DEI
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About Tia: Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manu…
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Episode 7: Natasha Davis, Impact Branding Consulting
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About Natasha: Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community. Natasha developed and launched the predictive model CRM tool for consultants, …
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Episode 6: Angela Cannon, UP Faith & Family
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About Angela: As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment. Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, di…
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About Cristina: Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia…
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About Bill: Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University. He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI. Links Guy’s Special Offer Find…
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About Ethan: Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics. Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media. Ethan shares his expertise in applying location data to marketing research questions and business goals, e…
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About Pete Kelso: Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account. He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future. He shares …
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Episode 1: Jamie Turner, An Audience of One
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About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes. He's a regular guest on CNN and HLN. Jamie is the co-…
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#87 Mid Life Crisis 2 - New Life, Who Dis?
1:27:54
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A while back, one of our episodes took on a life of its own. The topic was the mid life crisis. We covered this topic simply because it is an "expected anomaly" in the average adult's path of life and we thought it was more than relevant to the human behavior we see around us. We still think that. That's why we decided to revisit the topic of the m…
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#86 UFOs, Direction Of Humanity, And Ancient Myths
1:24:40
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Even before the craziness of 2020 came about, you didn’t have to examine society collective human behavior that hard to get a sense that we were going in the wrong direction; in other words, the future didn’t look bright. That is, of course, quite vague, but beyond a basic prediction of how our future will look, there is an element of ‘high strange…
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