A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: T ...
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Welcome to Untold Valor, a podcast with a unique focus on veterans with stories of courage, recovery, perseverance and strength. Listen as veterans share their perspectives on what it's like to battle mental health challenges, combat addictions, and overcome other adversities unique to those who have served. We'll also speak with experts who have valuable experience working with veterans through their recovery journeys. Our mission is to reach veterans with a message of recovery and hope. Un ...
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1
Running a Business As a Parent – 06/21/2024
1:02:06
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The Empowerment Zone: Serving Veterans and the Community with Felecia Coffee
19:11
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We are excited to welcome you to season 3 of Untold Valor! To kick off the new season, we had the honor of speaking with Felecia Coffee, a remarkable community leader in Collingdale, Pennsylvania, dedicated to serving veterans and those in need. Her mission? To bless others as she has been blessed. Felecia is at the forefront of numerous community …
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Cat & Cloud x Valor Coffee - Burn Out, Human Dignity, Tacos & Dunking
1:32:35
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Cat & Cloud x Valor Coffee - Burn Out, Human Dignity, Tacos & Dunking by Cat & CloudBy Cat & Cloud
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1
Communicating Your Needs - How expressing your desires leads to growth
37:25
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This week on the Cat & Cloud Podcast we are throwing it back to an early conversation Chris and Jared had about the importance of communicating needs at work. As an employee, being able to ask for what you need and feeling empowered by your leadership team to speak up can be the difference between your team quitting or staying. Listen to the full e…
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Roasting Development - How much flavor is from roasting the coffee
44:15
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This week on the Cat & Cloud Podcast Chris and Jared hop on the mic to discuss the complex process of roasting development. There are so many factors that affect the coffee that ends up in your cup, from water composition to the temperature of the air, but how much of your flavor profile comes straight from the way your beans are roasted? Listen to…
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Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024
53:56
53:56
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The boys sit down and have a continuation of last e…
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Managing vs. Leading - Fostering creative thinking in your team
43:15
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Why is it important for your company's mission to match the intention behind your training programs? How do you empower your team members to be leaders on their own? This week on the Cat & Cloud podcast Chris, Jared, and Charles sit down and take a temperature check on the business so far this year. Listen to the full episode to hear their thoughts…
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Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024
1:08:42
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week Riley and Ross chop up something we here …
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Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/2024
1:32:01
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We credit a lot of our success to the Cat and Cloud…
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1
Cost and Value - What goes into what you pay
41:45
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On this episode we discuss transparency in prices. How to give your team members the same coverage and care while also communicating to the Guest where the 5$ for their latte is going. and chris shares is option on what tipping someone should mean.Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast?…
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This recording comes from January of this year, when Chris and Nick from Beeline sat down to talk through some of the challenges that come from running a business. Listen to the full episode to hear the guys talk through operational struggles and getting organized to tackle big projects.Do you have a question you’ve been dying to ask us? Do you wan…
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Well...Ross sat down with Jared Truby for this week…
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Making an Impact - How your guest are left feeling
54:52
54:52
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How do you build in a curated experience to your business? Is greeting people when they come in, and helping them land enough? This week the guys are sharing what they believe is thee secret sauce to offering something so curated and so awesome, that your guests can’t help but recommend you to their friends, co-workers, and strangers on the street.…
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Tips to Prevent Employee Turnover at Your Coffee Shop – 05/15/2024
1:03:06
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This episode is a continuation of our previous epis…
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1
The Courageous Call For Help with Bryan McCauley
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Bryan McCauley is a Marine Corps veteran, former firefighter, police officer, and detective with a powerful story. As the director of the Heroes program at PA Recovery Center, he is deeply passionate about helping fellow veterans and first responders navigate their path to recovery. He joins us today to share his story and speak from personal exper…
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Ooooh the mail’s here! Cue the Blue’s Clues mail song!Welcome back to the second half of the Cat & Cloud Podcast, After Hours 👀We’re back in the roastery with our cocktails, and Chris, Jared, and Charles are opening some mail from our listeners! Y’all have been sending in your questions about the coffee industry, running your own businesses, and ev…
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Why Coffee Shops Have Terrible Turnover – 05/08/2024
1:06:13
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The coffee industry is one of notoriously heavy tur…
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Welcome back to the Cat & Cloud Podcast, After Hours 😎This episode is dedicated to Andre. As promised. This week Chris, Jared, and Charles are sitting down with a couple of cocktails and bringing out the Hot goss about SCA. Jared revisits the debate topic of the moment from the expo; to co-ferment or not to co-ferment, and the guys spend some time …
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Q&A: Barista vs Roasting Job + Should Baristas Have to Work Weekends? – 05/01/2024
1:08:24
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Upcoming Event: The A.S.A.P Seminar featuring Darcy Rideout and Reverend Ben
16:05
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We are honored to welcome Darcy Rideout back for today's episode. Alongside Reverend Ben, she's here to highlight an important event organized by Voice & Vision and CompeerCORPS on May 21st, 2024. The A.S.A.P. (Advocating Suicide Awareness & Prevention) Seminar will be a space where veterans, mental health professionals, and the community can unite…
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Progressing Your Career - The mindset for how to move forward
34:01
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Welcome back to the Cat & Cloud Podcast! This week y’all are getting a blast from the past, we’re revisiting a previous episode where Chris and Jared were answering some questions about how to progress in the coffee industry. Whether that means in your career or your life at large, the guys shed some life on finding your vision for growth and worki…
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1
SCA EXPO 2024 Chicago Recap – 04/24/2024
1:12:06
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Wait... 100 Episodes?! Who knew this little podcast…
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1
Importance of communication - Clearly expressing yourself in order to do things better
38:37
38:37
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Welcome back to the Cat & Cloud podcast! This week we’re back with Chris and Jared as they discuss how important common language is within an organization. Creating a lexicon that is universally understood in all aspects of your company can be a huge challenge, whether you’re talking about content creation or roast profiles. Listen to the full epis…
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1
The Healing Power of Horses with PATH-certified CTRI Kim Longo
21:34
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In today’s episode, Kim Longo, a PATH-certified therapeutic riding instructor (CTRI), invites us into her inspiring work at Thorncroft Equestrian Center. She discusses her lifelong passion for horses, and how her father’s experiences as a World War II paratrooper drove her mission to provide a safe haven for veterans through equine therapy. Kim has…
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1
Keys to the Shop x Valor: How to Raise Barista Wages – 04/13/2024
1:16:58
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We were stoked to have the opportunity to take a br…
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1
Coffee Processing - Are exotic processing methods good or hype
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Welcome back to the Cat & Cloud podcast and to White Ivy, Jared's long-lost email address! On this weeks podcast the guys are tackling a pretty huge question, what is your favorite processing method, and why. Listen to the full episode to hear some of their hot takes on why washed processing is the elite form, and why natural processes are sometime…
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1
Making It Cool to Care at Your Coffee Shop – 04/10/2024
1:04:55
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Welcome back to the Cat & Cloud podcast! A couple of months ago Chris and our Marketing Team Leader Michael took a trip out to Seattle to hang out with La Marzocco. While there they had the chance to connect with Kent Bakke, their former CEO turned Board Member, and figured they might as well record a podcast! This week's episode is all coffee and …
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1
Should You Open a Second Coffee Shop? – 04/03/2024
1:14:39
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1
Heroic Gardens: Planting Seeds of Hope for Veterans with Collie Turner
20:07
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Collie Turner is the founder and executive director of Heroic Gardens. This organization has been transforming the lives of veterans through the healing power of plants and nature since 2018. She’s here to share more about the origins of Heroic Gardens, inspired by her familial legacy of military service and a deep-rooted connection to gardening. S…
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Connecting the Dots - How experience and practice come together
41:05
41:05
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Welcome back to the Cat & Cloud podcast! This week Chris, Jared, and Charles are covering a whole host of topics from prepping for SCA, the creativity that goes into connecting all the arms of our company, and even reminiscing on some of the weird and wild times of early Verve. Listen to this week's episode to hear how they’ve built their Quality C…
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1
Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/2024
1:00:14
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When you're running a coffee shop or looking to sta…
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1
Learning by Doing - Allowing yourself the room to grow
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We’re throwing it all the way back to 2021 for this weeks episode. This week we are revisiting a freshly quarantined Chris and Jared as they discuss the natural eb and flow of progress. Listen to this weeks episode for some perspective on taking that first step into the unknown and how we learn and grow even in the failures. Do you have a question …
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Coffee Shop Owners Suck at These Three Things – 03/20/2024
1:14:24
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1
Finding Strength in Community and Faith with Lena Fowler
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We’re excited to welcome Lena Fowler to the show this week. Lena is a decorated United States Navy veteran with 17 years of service, including deployments in Operation Desert Storm and at ground zero in the aftermath of September 11th. She’s here to share her story, from overcoming personal tragedies to facing the challenges of war and transitionin…
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The Cat & Cloud podcast is connecting to the source. In this week's episode, Jared goes full Neo, talking about his experience test roasting for SCA, and shares his insight on intuitive forecasting. We also hear about the dream for a Cat & Cloud Beach Bodega, Chris’s East Coast-inspired limited menu surf shop. And finally, Chris gets to ask Chuck t…
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Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024
1:12:21
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome our Director of Roasting Operations, Sam…
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1
Doing The Right Thing - Being true to yourself for your guests and producers
1:07:06
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Welcome to the very first Cat & Cloud After-Hours Podcast 😎Chris, Charles, and Jared are staying late tonight to chat about all the different facets of our business and industry. From the coffee buying experience online and in store, to the complicated world of Green Buying… even speculating on what might be our own brand stereotypes. Listen to thi…
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1
What It’s Really Like Being a Barista - 03/06/2024
1:17:16
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DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Hope Amidst Hardship with Chief Joseph Daly
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We are honored to have Joseph Daly on the show with us today. Joseph is the Chief of Police for Springfield Township and a former U.S. Marine, serving two tours in Vietnam. During his time of service, Joseph received a Bronze Star, Vietnamese Cross of Gallantry, and the Purple Heart. Join us as Joseph reflects on his remarkable journey from the bat…
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Gaining Perspective - How getting away can help you see things differently
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Welcome back to the Cat & Cloud Podcast! This week Chris and Jared have each returned from some pretty spectacular visits with our coffee partners, and are hoping on to sharing both their experiences and the insights they’re bringing home with them. Listen to the full episode to hear the guys share their unique experiences in Costa Mesa with the St…
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1
We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/2024
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DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Fostering Leadership - Giving your team what they need to grow
42:29
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This week on the podcast is a Rerun from 2021 where Chris Jared and Charles Talk about ways to grow leaders in your company, how hands off or hands on to be, and what they had been discovering as owners of a small business. If you have heard this before or if you are listening for the first time it is a great conversation with a lot of insight. Enj…
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How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024
1:10:04
1:10:04
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DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Investing In Your Growth - How community and mentorship help you achieve goals.
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Mr. Miyagi, Yoda, Jaime Escalante - all great mentors that helped those around them improve and become better. On this weeks episode of the podcast Chris asks Chuck about this same idea, as Charles is apart of the Entrepreneurs’ Organization (EO). EO is a community of people in similar entrepreneurial roles, who gather together helping one another …
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Crafting the Perfect Coffee Shop Menu - 02/14/2024
1:23:14
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Getting Back to Your Civilian Self with Marine Andrew Nelson
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We have a fantastic conversation for you today. We are joined by Andrew Nelson, a Marine Corps veteran who served for 10 years and completed two combat tours. He’s here to discuss his experiences during and after his service, highlighting the challenges he faced and the support systems that helped him navigate through them. From finding purposeful …
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Your Work Matters - The Importance of Confidence
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Well, Chuck didn’t come back this week…. But maybe next week! We’ll hold the space for him. This week on the podcast Jared gives us his full list of dream cafe improvements; from new grinders for improved product management to speakers that play the podcast in the bathrooms. And Chris dives in on how to help people find their opportunities at work,…
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Q&A: Owner Disagreements, Drive-Thru Specialty Coffee, & Slushie Machines – 02/07/2024
1:16:21
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Job Readiness and Beyond with Keith Moore and Danielle Veltri of EDSI
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We are excited to sit down with Keith Moore and Danielle Veltri from EDSI (Educational Data Systems Incorporated) in today’s show. EDSI is a workforce development company that started in Dearborn, Michigan, and now operates in 30-40 offices across the US. Listen in to learn how EDSI supports veterans in their post-military journey through job place…
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