Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food in…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiot…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea o…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to p…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight is…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. On this episode of "Bricks & Clicks," we're joined by Alexa Richardson and Lucas Walker of Triple Whale, where we dive into the world of e-commerce and podcasti…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of "Bricks & Clicks," we speak with Mike Fata, founder and former CEO of Manitoba Harvest, about the importance of density and local distributio…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of "Bricks & Clicks", we welcome Min Chen, the founder and CEO of Wisy, an AI startup solving problems in the CPG industry. Min shares his 20 ye…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Omnium's third partner Adam joins Johnny and Colin to discuss competing in the Microsoft Excel World Championship, plus their recent Excel training they've open…

If you heard the most recent what's in my pantry episode, the group talked about launching a panckae mix brand. Andrew Maida Launched Flourish a few years ago, and talks expanding into the US. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In the final episode of the year, Johnny and Lucas are joined by Lucas the producer to play What's in My Pantry.…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this penultimate episode of Bricks and Clicks, Johnny and Colin break down Revenue Growth Management. What is Revenue Growth Management? How was it tradition…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. The proud parent of a thriving gluten-free sourdough starter, Sadie launched her business on an impulse, and learned how to run it between the baking and the bi…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more…

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Mary Tarczynski is Principal and Client Solutions Lead of Parabolic. She has has 25+ years of experience leading cross-functional teams to build equity and driv…

The unsexy parts of the process may be the most important. Reviewing the trade spend you’ve spent on events with retailers may not always be the most exciting. In this episode, Johnny and Colin are breaking down deductions from retailers, distributors, and making sure you’re not leaving trade spend unaccounted for, without spending your resources o…

Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop. In this episode Olivia joins us to discuss Share her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's. Build an innova…

Johnny and Colin are back! This episode was recorded live at Naturally Bay Area with Heather Cooper, Senior Vice President of Retail Sales at Oatly. How Heather got into CPG industry Processes of good sales teams Key learnings over time for young sales reps Questions from the audience Bricks and Clicks is hosted by Johnny Valeriote and Colin Davids…

We're taking a few weeks off for a pat leave, so we're going the episode we've been putting off. It's all about Oreos! From regional differences to their pricing and promotion strategy. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and qu…

It's that time of the year -- when buyers are looking to run promotions on everything from ice cream to sunscreen. It's a great time to run promotions like 2 for 6 to get a lift in sales, and more products in pantries. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolle…

By Rolled Up Podcast Network

Josh Mohr posted this would you rather to Twitter. Johnny and Colin breakdown which one is better. Velocity is units per store per week. $1M in Sales 2.3 units per store per week $650K in Sales 3.7 units per store per week Link to the original post. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partne…

Johnny and Colin break down their approach to hiring, recruiting, and managing and we discuss why there aren't more graduates looking to work in consumer packaged goods. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on…

Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite. In this episode, they talk about. Becoming the #1 BBQ Sauce on Amazon. History of the brand Becoming #1 on Amazon Triple digit growth on all channels From High Growth Ecommerce to Brick and Mortar Excellence E…

Drew Marconi, founder of Intelligems, swings by to talk about pricing and how it impacts your bottom line. Your customers may be Most valuable growth levers to pull to drive sales without giving up too much profit. "Smart" pricing like the impact of free shipping, especially on smaller items. Ending things in 9 gives a significantly higher conversi…

Johnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss: The importance of measuring units per store per week. When to use retailer dollars per store per week. Differences when calculating velocity at grocery stores, and other stores that sell groceries like Wal-Mart. Economical ways to impact v…

Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. From there he moved onto a true startup as VP of Marketing for Revive Kombuch…

What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion. Check out thebrandpantry.com Oreos as a sweet, accidentally vegan treat that are always on sale. Wild Planet Canned Pink Salmon. Balzac's coffee. Bricks and Clicks is hosted by Johnny Va…

As the Omnium team builds out My Brand Pantry, Johnny, Colin, and Lucas all picked a product from their pantry and guess the price on DTC websites, Amazon, and grocery retailers. The products from our pantry are: Bachans Newman's own popcorn Kewpie Mayo We talk about food changes, and shrinkflation happening in Canada.…

Johnny and Colin are planning out their year of promotions. Hear how they plan for their CPG clients. In this episode they talk about planning how to roll out the MAPs across all teams. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and qu…

How do you use your data, and what learnings can you develop from it? Johnny and Colin break down what to look for when developing your MAPS. Merchandising and promotions. What needs to change this year? Assortment - have your priorities changed based on sales? Are there items to move up, or items at risk? Pricing - Is the pricing still accurate? S…

Recorded live in the Gorgias office, Colin Davidson shares what brands who started as DTC need to know before going into grocery. DTC brands are marketing companies. They're marketing their store as much as their products. When moving to brick and mortar, you need to think of your team as a sales organization instead. This means knocking on doors a…

In this episode, Lucas asks Johnny and Colin about Expo west. What they saw, what was missing, and what their biggest takeaways were. Lucas also talks about differences and nuances in the UK and Ireland. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit yo…

One of the most common myths in CPG is that you can make it up in volume. Sometimes it's doable but unless you're a big company you're not going to make up for eroding margins. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions t…

We screwed up how we would spend the $75,000,000 raised by Liquid Death by not investing in data. Investing in Nielson, IRI and other data sources are a great investment when growing your business. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your com…

Johnny and Colin are back, and don't expect this episode to be popular, but watch out when changing your packaging. It's rare to see a lift in sales when there is new packaging being released. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments…

Johnny and Colin share how they use pay for performance marketing to evaluate the best trade rates and promotional opportunities in grocery store promotions. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.…

In this episode of Bricks and Clicks, Stix joinsJohnny and Colin of Omnium to talk about Liquid Death's Cans in Hands strategy. What it means to be a VP of Cult Indoctrination The brand's first Super Bowl Commercial How else Liquid Death plans to spend the $75M they recently raised General supply chain conversation. Bricks and Clicks is hosted by J…

In this episode of Bricks and Clicks, Johnny and Colin of Omnium break down Rising Tide prices coming from P&G and the impact on the grocery industry What Campbell's is doing with their brothtails. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your com…

The first recorded episode of the year DSD or direct store delivery vs other types of delivery Impact of Omicron variant on supply chains and logistics How we would spend $75M if we were a CPG brand. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your c…

Colin and Johnny of Omnium breakdown why it's so hard to sell online. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.By Rolled Up Podcast Network

60-75% of account planning is spent on distribution planning because it's going through SKU by SKU to see what products are selling well in each location. In this episode, Johnny and Colin talk about how they approach account planning with their clients.By Rolled Up Podcast Network

What happens during account planning? In short it’s a collaborative process when everyone, from the team at Omnium, heads of sales, account management, and customer marketing go over weeks and years of data to drive and execute the strategy for each account (retail store). When one store can have 2500 locations, the strategy of a single SKU can mak…

Transactional spending is something we all spend on, buying events, ads, shopper marketing, any type of marketing in store -- the goal of these is to drive sales in store, but also to build relationships with your retail partners. Johnny and Colin break down the nuances in this episode of Bricks and Clicks. What are events? Events are time based pr…

When you walk the grocery store, you always see the same products. Why is that? It might be easy to ignore when launching a new product, but most products that are launched, don’t make it. Your favourite brands probably started out with one product, and even if you do succeed, it’s very hard to replicate that. Analytics before launches As much as w…

Were does your data come from? Retail data comes over looking at 104 weeks, or two years worth of data to be able to make multimillion dollar decisions for CPG brands. All of the purchases at point of sale goes through a syndication of data providers like Neilson and IRI who collect and sell the data to manufactures. This is layered on with other c…

What is Trade Marketing? Trade marketing and advanced analytics is like playing Moneyball (what Jonah Hill did in Moneyball). It’s using data to make better decisions. It’s a bit different than looking at things like Packaging, it’s a study of the purchase environment, where people make purchases. What do those different marketing and trade activit…

Welcome to Bricks and Clicks, hosted by Johnny and Colin of Omnium. Every day they bring strategy and insights to their CPG clients developed by mathematicians with PhDs. Now they're sharing insights, strategy, and weekly events with you! Make sure you're subscribed wherever you get your podcasts.By Johnny Valeriote and Colin Davidson

Show Links Check out Growthbuster Check out Konnect Follow Vasa Martinez on LinkedIn Follow Sabina Gault on LinkedIn Employee surveys Sabina spoke about: Office Vibe Key Takeaways: 12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is…