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I’m here to totally disrupt the legal industry and how lawyers exit their law firms. I want to crush the old notion that you can’t sell your law firm or that it is not worth anything. You absolutely can and … There is a Better, Much more profitable way.
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The Marketing Lawcast

Jennifer Goddard & James Campbell

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Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host Jennifer Goddard. of Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.
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We’re here to share tips, resources, wins, losses and encouragement for moms who are raising a family while building a lawfirm, so you feel less alone in your journey toward a fulfilling career and being the best mom you can be.
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This podcast is intended to awaken, revive and bring back intimacy between God's (Ruach HaKodesh) or Holy Spirit and man's (ruach) or spirit through offering a sacrifice of silence. The way to offer silence is simple and God tailors it to each individual through (Yahushua) or Jesus. These interviews are from people all over the world who have been invited by the Holy Spirit to lead a life of trust in unseen happenings. These interviews will provide a glimpse of ordinary people who are exerci ...
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show series
 
Prepare to unlock the strategies that can catapult your law firm to new heights, as we sit down with the incomparable Victoria Collier of Quid Pro Quo Law. Witness the journey firsthand, from the founding of a successful estate planning and elder law firm to its high-value sale, and beyond. Victoria, an authority on the topic, generously shares the…
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In this episode of our special series, “Life After Law,” our host Victoria Collier sits down with Kyla Denanyoh, founder of KD Creative, to explore the role of storytelling in life and business. Kyla shares with us her journey from law school to podcasting, highlighting the importance of embracing creativity and taking risks. Through her own experi…
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In this episode, our host Victoria Collier sits down with Lauren Lester, a solo practitioner who offers guidance and support to lawyers looking to optimize their practices for both profit and enjoyment. Throughout this conversation, they highlight the potential for solo practitioners to build valuable, sellable law firms by embracing innovation, sy…
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Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, ach…
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In this episode of Smart Lawyers Position to Transition, our host, Victoria Collier, sits down with guest Mathew Kerbis to discuss his subscription-based law firm and the departure from the traditional billable hour model. Discover why this model not only enhances access to justice but also attracts a larger clientele and boosts revenue for law fir…
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Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention…
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In this episode, Victoria Collier hosts a conversation with Josh Fitch, co-founder of Troxel Fitch LLC, a multi faceted law firm built to support today's business owners and entrepreneurs. Together they discuss the transformation of law practices into businesses, the challenges and benefits of partnerships, and the importance of setting clear expec…
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Navigating the twilight years of our loved ones can be as complex as it is emotional. But Michelle Unvarsky, a seasoned attorney from Las Cruces, New Mexico, joins us to shed light on how to handle these challenges with foresight and empathy. In this episode we uncover the value of estate planning and elder law, understanding the profound impact it…
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In this episode of the "Life After Law" series, Victoria Collier has a conversation with Robert Ingalls, the founder and CEO of LawPods. Robert shares his journey from practicing law to venturing into the world of podcast entrepreneurship, offering valuable insights into the transition and the role of podcasting in law firms. He emphasizes the impo…
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In this episode, host Victoria Collier explores the complexities of determining when an offer truly becomes binding in the context of law firm sales. She explores the distinctions that exist between a letter of intent and an actual offer to purchase, shedding light on the nuances and practical implications for both buyers and sellers. Through anecd…
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In a world where the traditional boundaries of office space and geography are increasingly blurred, law firm owners face unprecedented challenges and opportunities. Here the question of hands-on versus hands-off management takes on new dimensions, particularly in the legal profession. Today, we explore a paradigm-shifting approach to leadership: be…
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In this episode, Victoria explores the concept of earnouts in relation to the sales of law firms while also drawing attention to the various pitfalls associated with these types of transactions. Throughout the discussion, she also examines alternative approaches to earnouts when looking to buy or sell a law firm. Key Takeaways: Defining Earnouts: V…
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In this episode of "Smart Lawyers Position to Transition," host Victoria Collier engages in a conversation with Laura Cowan, an award-winning estate planning attorney in New York. Together, they explore the concept of the lifestyle lawyer and how attorneys can achieve a better work-life balance while still running successful law practices. With a k…
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In this special 100th episode of the "Smart Lawyers Position to Transition" podcast, we're shaking things up with a thrilling game of "Would You Rather?" Host Victoria Collier is joined by her dynamic producer, Jen Edds, for a fun and insightful conversation that will leave you laughing, pondering, and on the edge of your seat! Dive into the excite…
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Ever wondered how your law firm can outrank competitors and secure that coveted spot in Google's Map Pack? You're about to get a crash course in digital marketing mastery specifically tailored for law firms aiming to conquer the digital space in 2024. We're peeling back the layers on the complex world of on-page SEO, Google Business Profiles, and h…
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Watch the YouTube version of this episode HERE This week on Maximum Mom, your host Elise Buie is joined by Brita Long. Brita is an attorney and attorney coach who teaches flat fees to other attorneys and more importantly mind set. One of the workshops Brita provides is on our relationship with money. "It ain't about the money" isn't about the knowl…
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In this podcast, Victoria Collier and her podcast producer, Jen Edds, discuss how lawyers can build law firm assets through podcasting. Victoria talks about her experience utilizing a podcast in her elder care law firm and emphasizes the importance of podcasting as a marketing and branding decision. She explains why having a quality podcast also al…
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In this episode, Victoria Collier and guest Elise Buie discuss books for business success and scaling a law firm. Elise Buie is an attorney, business owner, an avid reader, and coach for other lawyers. They delve into Elise's background, from practicing law in New Orleans to starting her family law firm in Minnesota and later moving to Seattle. Eli…
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In this episode, our host Victoria Collier discusses the complexities of selling a law firm when you have multiple partners that decide to exit simultaneously. Victoria gives examples of various partnership scenarios, from traditional law partners to spouses or key employees who act as partners. She emphasizes the challenges that may arise from the…
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Ever wondered how a few strategic changes to your law firm's website could dramatically increase your client intake and revenue? Strap in as we reveal how optimizing your digital presence could be the key to unlocking a surge in conversions. Throughout this episode, we dissect the elements of conversion design that can transform your law firm's web…
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Watch the YouTube version of this episode HERE This week on Maximum Mom, your host Elise Buie is joined by Sarah Walton. Sarah Walton is a business coach and sales expert who’s been featured on The Today Show, speaks at women’s conferences all over the world and has helped hundreds of women start and grow businesses they LOVE. From growing up in a …
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In this new installment of “Life After Law,” our host, Victoria Collier, engages in a conversation with the founder of PractiGal, Sonya Sigler. Sonya takes us on her personal journey, transitioning from being an IP lawyer to a successful business founder. Together, they examine the most common challenges lawyers often confront, including the strugg…
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Unlock the secrets to constructing a powerful Internet marketing plan for your law firm. In this episode, I dissect the intricacies of your law firm's performance, breaking down everything from monthly revenue to the nuts and bolts of new case acquisition. Get your hands on our invaluable worksheet - a tool that translates lofty annual goals into m…
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In this episode, Victoria Collier delves into the critical factor of timing when it comes to selling a law firm. Drawing on real-world experiences and success stories, she discusses the multi-phased process of preparing and selling a law firm, emphasizing the need for a strategic approach and dispelling common misconceptions. About Victoria Collier…
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Embark on a journey with me, Jennifer Goddard, as we navigate the essentials of developing a transformative digital marketing plan for the year ahead. With a promise to illuminate the path towards a more purpose-driven practice, our discussion zeroes in on the heart of your firm's mission, enabling you to set forth with goals that not only reflect …
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In this episode, host Victoria Collier sits down with Rocky Lalvani, a certified profit first professional and host of the Profit Answer Man podcast. Together, they explore the crucial topic of prioritizing profits in your business. The podcast delves into the challenges lawyers face in managing their practices, including issues related to pricing,…
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Ever find yourself scratching your head over the convoluted puzzle that is digital marketing for estate planning and elder law? You're not alone, and this episode packs a punch with tailored strategies that promise to sharpen your online presence and attract a constant stream of new clients. We dissect the complex beast of marketing in a field wher…
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Unlock the hidden potential in your law firm with Jennifer Goddard's expert insights on the four pillars of success. Are you ready to revolutionize the way you attract clients and manage your practice? Join us as Jennifer delves into the dynamic world of lead generation, advocating for a fresh, tech-forward approach. Say goodbye to the days of rely…
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In this episode of Smart Lawyers Position to Transition, your host, Victoria Collier, takes a deep dive into the intricate process of closing the gap and orchestrating a successful sale of a law firm. With her wealth of experience and expertise, Victoria unravels the layers of complexity surrounding this pivotal aspect of the legal business landsca…
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Upleveling Your Business. The podcast explores the theme of systematizing freedom in business and life, focusing on Kristen's journey from being a trial attorney working 85 hours a week to building a million-dollar-plus business that thrived without her presence. She highlights the significance of creating and refining policies and procedures, shar…
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In this podcast episode, host Victoria Collier interviews guest Josh Fonger, CEO of WTS Enterprises, and expert in helping entrepreneurs transition from working in their business to working on their business. The discussion revolves around the importance of systems in a business, with a focus on the "Work the System" (WTS) methodology. Josh shares …
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In today's episode, host Victoria Collier explores a fundamental aspect of the acquisition process: the delicate balance between knowing what you want and embracing flexibility. As a seasoned expert in the field, Victoria shares valuable insights into the importance of having a clear vision when considering law firm acquisitions while also navigati…
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Get ready to disrupt your traditional marketing approaches! As your host, Jennifer Goddard, I'm here to guide you through an enlightening exploration of how AI platforms - think ChatGPT - are revolutionizing the marketing landscape for elder law and estate planning practices. But it's not all just about AI. The main theme throughout this episode is…
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In this episode, we have the privilege of hearing Ken Hardison's remarkable journey from humble beginnings to becoming a highly successful lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a…
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Are you ready to unlock the secrets to transforming a general practice into a thriving business with a focus on estate planning and probate? Buckle up for an enlightening conversation with Troy Werner, owner of the Werner Law Firm, as he shares his inspiring journey and the strategies that doubled their revenue. From being thrown into court the day…
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In this episode of Smart Lawyers Position to Transition, Victoria Collier engages in a conversation with Sid Upadhyay, CEO of Wizehire. Together, they navigate the ever-evolving terrain of legal staff recruitment while unraveling current trends and dispensing invaluable insights on the challenges and opportunities when hiring. Key Takeaways: Introd…
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Have you ever wondered why your law practice isn't growing as expected, despite your best efforts? It might be time to scrutinize your client acquisition strategy and mindset. I'm your host, Jennifer Goddard, and in this eye-opening episode, we dare to explore the common yet perilous practice of over-relying on a single mode of client acquisition. …
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In this episode of "Life After Law," host Victoria Collier engages in a candid conversation with Jennifer Thomas Collier, a seasoned assistant district attorney who took a hiatus from the legal field to focus on parenting. Jennifer's journey, marked by passion, perseverance, and a recent return to law, serves as an inspiring narrative for those nav…
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Ready to uncover the untapped potential of gratitude in your law firm? This episode, hosted by Jennifer Goddard, CEO of Integrity Marketing Solutions, promises to shed light on how this simple practice can revolutionize not only your personal well-being but the success of your entire firm. Join us as we delve into the science of gratitude, explorin…
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Our guest on this week's edition of "Smart Lawyers Position to Transition" is Matt Spiegel, CEO and co-founder of Lawmatics, a cutting-edge platform revolutionizing the way law firms approach business and client relationships. Tune in to learn how AI and automation are influencing the expansion of law firms as we dig into the exciting world of lega…
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Have you hit a revenue plateau with your law firm? Ever wondered how to break through this infamous barrier? Tune into this episode of The Marketing Lawcast where Jennifer Goddard, CEO of Integrity Marketing Solutions, shares her expert insights on scaling estate planning law firms. In this episode, you'll explore: Innovative digital marketing tech…
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In this episode of "Smart Lawyers Position to Transition," Victoria is joined by Brooke Lively, the founder and president of CathCap, to explore how law firms can enhance profitability through data-driven insights. With a wealth of experience, Brooke takes on the role of a fractional Chief Financial Officer (CFO) for law firms, offering invaluable …
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How much are you leaving on the table by focusing primarily on referrals? Here's a thought-provoking episode that addresses the missed opportunities for estate and elder law attorneys who are heavily dependent on referrals from financial advisors. It's a wake-up call to the stark income disparity between the two professions, with financial advisors…
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In this episode of "Smart Lawyers Position to Transition", Victoria Collier, a renowned expert in the field, delves into the ideal timeline for selling a law firm within a perfect world scenario. Victoria emphasizes the importance of early planning and the necessary steps to ensure a successful transition. These steps include personal and financial…
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Have you ever felt as if your law firm's revenue has hit a ceiling? A plateau that, no matter how hard you try, you can't seem to surpass? Join us on this enlightening episode as we uncover the strategies that can help your firm break through the dreaded revenue plateau. We begin by defining the revenue plateau and identifying its common markers. W…
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In this insightful conversation, host Victoria and Molly McGrath delve into a crucial aspect of law firm management – building law firm value through effective team management. They discuss the pivotal role a law firm's team plays when it comes to selling or buying a legal practice. Join us as we explore how a strong and well-organized team can enh…
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Ever wondered how you could navigate Google's mysterious core updates or conquer the world of AI-driven content for legal SEO strategies? Promise us your ears, and we'll present you with the insightful revelations of SEO guru, Lane Houk. Explore the labyrinth of SEO for lawyers, particularly the areas of estate planning and elder law. Together, we …
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In this episode of "Smart Lawyers Position To Transition," Victoria Collier is joined by Kim Hegwood, an elder law and estate planning attorney. Together, they delve into an innovative and impactful approach: employing non-attorney sales teams to elevate the value of law firms. Kim Hegwood shares her remarkable journey of transitioning from persona…
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Are you ready to skyrocket your law firm's growth with data-informed strategy? This episode is a game-changer for you. Join us today with Jennifer Goddard, the powerhouse CEO and co-founder of Integrity Marketing Solutions, as she uncovers the nuts and bolts of a strategic fourth-quarter marketing audit. Jennifer guides us through tracking financia…
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