Best william horrocks Podcasts (2024)

1
Dental Marketing Mastery #169: Say Hello to NPI's Call Management & Training Coach, Linda McNeil 29:14

8M ago29:14

29:14

In this podcast, Mark and Sal help unravel the secrets to optimizing your dental practice's success! You will be introduced to NPI's Call Management & Training coach, Linda McNeil. Join us as Linda delves into the crucial aspects of handling calls effectively, addressing challenges faced by dental practices, and sharing invaluable strategies to ens…

1
Dental Marketing Mastery #168: Startup Consultants and Marketing Plans 26:28

9M ago26:28

26:28

In this episode, Mark and Sal share tips to navigate the exciting world of launching and growing a startup dental practice. Learn how to create the right strategy to ensure you can accomplish your marketing goals. Most importantly, how to avoid the pitfalls that some experience launching a new practice.…

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Dental Marketing Mastery #167: AI in Dentistry and the current buzz 23:44

10M ago23:44

23:44

In our latest episode, we delve deep into the fascinating world of Artificial Intelligence in dentistry, a topic that's been creating quite a buzz in the dental community and beyond. Join us as we demystify the current landscape of AI-driven advancements for dental practices, from practice management to marketing solutions.…

1
Dental Marketing Mastery #166: Does it seem to be slowing down? 20:53

11M ago20:53

20:53

In this podcast episode, join Mark and Sal as they delve into a common concern among dentists: the slowdown in their practices. Unpacking the reasons behind this phenomenon, they offer valuable insights and helpful tips to fuel sustained growth for dental practices.By Mark Dilatush

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Dental Marketing Mastery #165: EDDM vs Bulk Sorted Mail 24:35

12M ago24:35

24:35

In this podcast episode, we'll delve into the critical differences between Every Door Direct Mail (EDDM) and Targeted Direct Mail for dental marketing. We'll break down the pros and cons of each method, providing valuable insights to help you make informed decisions.By Mark Dilatush

1
Dental Marketing Mastery #164: Art of Patient Reengagement with Samad Syed 22:56

1y ago22:56

22:56

In today's employment environment, there is even more emphasis on efficiencies and effectiveness of the people you employ and the hours they work. Samad Syed from mConsent and Mark Dilatush discuss existing patient re-engagement.By Mark Dilatush

1
Dental Marketing Mastery #163: Getting off The Hamster Wheel-Part 2 22:17

1y ago22:17

22:17

The hamster wheel: On this podcast Mark Dilatush and Vivek Kinra with PPO Profits share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.By Mark Dilatush

1
Dental Marketing Mastery #162: Chat GPT and Dentistry 27:01

1y ago27:01

27:01

Chat GPT and Dentistry: On this podcast Mark Dilatush and Rita Zamora update dentists and their teams on current social media strategies and how AI (artificial intelligence) will impact the process. Quick LinksGet Embed PlayerDownload Audio FileBy Mark Dilatush

1
Dental Marketing Mastery #161: The Hamster Wheel 27:23

1+ y ago27:23

27:23

The hamster wheel: On this podcast Mark Dilatush and Sal Khan share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.By Mark Dilatush

1
Dental Marketing Mastery #160: 2022 Dental Marketing Recap 20:33

1+ y ago20:33

20:33

Our most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion.

1
Dental Marketing Mastery #159 - Nov 2022 Update on the Fee for Service Journey 17:55

1+ y ago17:55

17:55

In this episode Mark describes the genesis of the Fee for Service Journey series of courses and how together (instructors and dentists), we can disrupt the dental insurance industry. Visit NPI Education and start the revolution today!

1
Dental Marketing Mastery #158: Setting up Your Marketing Plan for 2023 26:03

2y ago26:03

26:03

In this podcast Mark and Howie discuss how to set up your dental marketing plan for success in 2023.

1
Dental Marketing Mastery #157 - Update on NPI Education & The Fee for Service Journey 18:54

2y ago18:54

18:54

A LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast.

1
Dental Marketing Mastery #156: Prepping for the Upcoming Recession 17:43

2y ago17:43

17:43

Learn how to evolve your marketing with different targeting and messaging during recession years, to keep your dental practice growing even though the dental market as a whole is shrinking. Learn how to NOT participate in the next recession.By Mark Dilatush

1
Dental Marketing Mastery #155 - What's New at NPI in 2022? 19:04

2+ y ago19:04

19:04

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.By Mark Dilatush

1
S1, E30 - Betsy Bird 15:55

3y ago15:55

15:55

Betsy Bird (@FuseEight) is the Collection Development Manager of Evanston Public Library. In addition to running the School Library Journal blog about children's literature A Fuse #8 Production, Betsy reviews for Kirkus and has two podcasts about kids books. Betsy is the author of the picture books Giant Dance Party and The Great Santa Stakeout, ed…

1
S1, E29 - Caitlin Horrocks 23:42

3y ago23:42

23:42

Caitlin Horrocks is author of the story collections Life Among the Terranauts and This Is Not Your City, both New York Times Book Review Editor’s Choice selections. Her novel The Vexations was named one of the Ten Best Books of 2019 by the Wall Street Journal. Her stories and essays appear in The New Yorker, The Best American Short Stories, The PEN…

1
S1, E28 - Kat Williams 30:11

3y ago30:11

30:11

Dr. Kat Williams is a Professor of Women’s Sport History at Marshall University, and is author of The All-American Girls After the AAGPBL: How Playing Pro Ball Shaped Their Lives, and Isabel Lefty Alvarez: The Improbable Life of a Cuban American Baseball Star. Through her teaching, scholarship and advocacy Kat has dedicated many years to the preser…

1
Managing Your Marketing Next Year Will Be Different 19:59

3y ago19:59

19:59

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: S…

1
S1, E27 - Katie Zhao 22:02

3y ago22:02

22:02

Katie Zhao is a 2017 graduate of the University of Michigan with a B.A. in English and Political Science, and a 2018 Masters of Accounting at the same university. She is the author of THE DRAGON WARRIOR series (Bloomsbury Kids), HOW WE FALL APART (Bloomsbury Kids), forthcoming LAST GAMER STANDING (Scholastic), and forthcoming WINNIE ZENG series (Ra…

1
Are Google Ads Overbought In Your Area? 24:23

3y ago24:23

24:23

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price. Podcast Highlights: Learn what overbought even means Learn how Google Ads might become overbo…

1
S1, E26 - M.J. Kuhn 24:18

3y ago24:18

24:18

M.J. will be appearing at KPL on September 28, 6:00 pm!! M. J. Kuhn is a fantasy writer by night and a mild-mannered office worker by day. She lives in the Midwest with her husband and a very spoiled cat named Thorin Oakenshield. Less than a year into her life as a full-time office-worker she began using her nights and lunch breaks to work on her f…

1
Google Ad Training for Dentists! 18:22

3y ago18:22

18:22

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses! Podcast Highlights: Small Learning Groups (no more than 10 dentists). Short Courses - Typically 45 minut…

1
S1, E25 - Sonja Cherry-Paul 27:07

3y ago27:07

27:07

Dr. Sonja Cherry-Paul has adapted Stamped (For Kids), the #1 New York Times best selling children's book. She is an educator, author, and the co-founder of the Institute for Racial Equity in Literacy. Sonja is the Director of Diversity and Equity at the Teachers College Reading and Writing Project at Columbia University and the host of The Black Cr…

1
S1, E24 - Arnie Johnston and Deborah Percy 22:06

3y ago22:06

22:06

Married writers Deborah Ann Percy (Johnston) and Arnold Johnston live in Kalamazoo and South Haven, MI. Their individually and collaboratively written plays have won over 300 productions and readings on stage, screen, and radio, as well as numerous awards and publications across the country and internationally; and they’ve written, co-written, edit…

1
Dental Marketing Things To Consider When Ownership Changes 20:57

3y ago20:57

20:57

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well. Podcast Highlights: Who owns the website? Who owns th…

1
S1, E23 - Emmy Kastner 24:19

3y ago24:19

24:19

Emmy is an author and illustrator of children’s books. Her first book series, Nerdy Babies, is a primer for curious babies and young readers exploring an exciting range of topics, from SPACE to DINOSAURS. A former high school teacher, Emmy taught English and science in San Francisco, CA. Moving back to Michigan, she co-founded Read and Write Kalama…

1
S1, E22 - Megan Giddings 17:08

3y ago17:08

17:08

Megan Giddings' debut novel, Lakewood, was published by Amistad in 2020. It is a Michigan Notable book for 2021, was nominated for two NAACP Images Awards, was an NPR best book of 2020, a New York Magazine Best Book of 2020, and is nominated for an LA Times Book Prize. Megan is currently an assistant professor at Michigan State University and visit…

1
S1, E21 - Kristin Kobes Du Mez 21:48

3y ago21:48

21:48

Kristin Kobes Du Mez is Professor of History and Gender Studies at Calvin University. She holds a PhD from the University of Notre Dame and her research focuses on the intersection of gender, religion, and politics. She has written for the Washington Post, NBC News, Religion News Service, Christianity Today, and The Daily Beast, and has been interv…

1
S1, E20 - Luke Epplin 22:58

3y ago22:58

22:58

Luke Epplin’s writing has appeared online in The Atlantic, The New Yorker, GQ, Slate, Salon, The Daily Beast, and The Paris Review Daily. Born and raised in rural Illinois, Luke now lives in New York City. You can purchase a signed copy of Our Team by clicking this LINK. Follow on Instagram - @fiveauthorquestions Follow on Twitter - @5AQpod Email 5…

1
Get High Tech for 169 bucks 20:54

3y ago20:54

20:54

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) …

1
S1, E19 - Liz Braswell 21:17

3y ago21:17

21:17

Liz Braswell spent her childhood reading fairy tales, catching frogs, and going on adventures in the woods with her stuffed animals. She has a degree in Egyptology from Brown University (and yes, she can write your name in hieroglyphs). After making video games for ten years Liz now writes full-time and plays video games for fun. She has written Sn…

1
S1, E18 - Wade Rouse 22:48

3y ago22:48

22:48

Wade Rouse is the internationally bestselling author of 11 books, including four memoirs and five novels, which have been translated into 20 languages and sold over a million copies worldwide. His books have been selected multiple times as Must-Reads by NBC’s Today show, featured in USA Today, The Washington Post and Chelsea Lately and chosen three…

1
S1, E17 - Michelle Nijuhuis 19:31

3y ago19:31

19:31

Michelle Nijhuis is the author of Beloved Beasts: Fighting For Life in the Age of Extinction. She is a project editor at the Atlantic and a longtime contributing editor of High Country News. Her reporting has appeared in National Geographic, The New York Times Magazine, and elsewhere, and she lives in White Salmon, Washington. For more about Michel…

1
S1, E16 - Lydia Millet @ 2021 Edelweiss Bookfest! 21:18

3y ago21:18

21:18

Episode 16 was recorded at the 2021 Edelweiss Bookfest on June 8. Over 100 attendees watched the interview via Zoom. Lydia Millet has written more than a dozen novels and story collections, often about the ties between people and other animals and the crisis of extinction. She has won awards from PEN Center USA and the American Academy of Arts and …

1
S1, E15 - Margo Rabb 24:38

3y ago24:38

24:38

Margo Rabb is the author of the novels Lucy Clark Will Not Apologize, Kissing in America, and Cures for Heartbreak; her novels have been named to multiple best-of-the-year lists, including the Amelia Bloomer Project’s List of Recommended Feminist Literature. Margo’s essays and short stories have been published in The New York Times, The Atlantic, S…

1
The Best Offers to Put in Your Marketing 17:38

3y ago17:38

17:38

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing. Listeners will learn: Choosing the right half of the dental market Opportunity Costs Give them more than one reason to choose you How offers can be damaging Use offers to drive volume. Delete offers to drive revenues It’s all about “which moms?” There’…

1
S1, E14 - Tanuja Desai Hidier 33:39

3y ago33:39

33:39

TANUJA DESAI HIDIER (thisistanuja.com) is an author/singer-songwriter and innovator of the ‘booktrack’, and was selected this year to be a Good Morning America Inspiration List headliner for ABC’s network-wide project for Asian American and Pacific Islander Heritage Month 2021. Her pioneering debut BORN CONFUSED, considered to be the first South As…

1
S1, E13 - Paula Yoo 28:02

3y ago28:02

28:02

Paula Yoo is an author, screenwriter, and musician. Her latest YA non-fiction book, From a Whisper to a Rallying Cry: The Killing of Vincent Chin and the Trial that Galvanized the Asian American Movement (Norton Young Readers/W.W. Norton & Co. Publication Date: April 20, 2021), is a Junior Library Guild Gold Standard Selection. Her other books incl…

1
S1, E12 - Wesley Stace 29:34

3y ago29:34

29:34

Wesley Stace has published four novels, including the international bestseller Misfortune, and recently co-wrote Mark Morris’ memoir Out Loud. Since 1988, he has released many albums under the name John Wesley Harding - his most recent, 2018’s Wesley Stace’s John Wesley Harding, with the Jayhawks as his backing band - and recorded duets with, among…

1
S1, E11 - Jill Santopolo 16:34

3y ago16:34

16:34

Jill Santopolo is the internationally bestselling author of Everything After, More Than Words, and The Light We Lost, which was a Reese Witherspoon Book Club pick. Her books have been translated into more than 36 languages and have been named the New York Times, USA Today, Wall Street Journal, Apple, and Indiebound bestseller lists. She has also wr…

1
S1, E10 - Ty McCormick 19:33

3y ago19:33

19:33

TY McCORMICK is an editor at Foreign Affairs, the magazine published by the Council on Foreign Relations in New York. A former foreign correspondent in Nairobi and before that in Cairo, he has reported from more than a dozen countries in Africa and the Middle East. From 2015 to 2018, he served as Africa editor of Foreign Policy magazine, where he l…

1
CEO Level Control Over Your Marketing 14:00

3y ago14:00

14:00

Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center. Listeners will learn: What source/attribution is What outcome classification is What interaction rating is Why they all matter a great deal How they give the practice owner full visibility…

1
S1, E9 - Walter Mayes 21:48

3y ago21:48

21:48

Walter M. Mayes is the librarian at The Girls' Middle School in Palo Alto, CA, where he has spent the last two decades sharing his lifelong passion for books. A noted expert on literature for children and teens, Walter has presented all over the country, as well as serving as a judge for numerous literary awards and prizes, among them the LA Times …

1
S1, E8 - Libby Copeland 25:55

3+ y ago25:55

25:55

Libby Copeland is an award-winning journalist who has written for the Washington Post, New York magazine, the New York Times, the Atlantic, and many other publications. She specializes in the intersection of science and culture. Copeland was a reporter and editor at the Post for eleven years has been a media fellow and guest lecturer and has made n…

1
S1, E7 - Anton Treuer 21:41

3+ y ago21:41

21:41

Anton Treuer (pronounced troy-er) is Professor of Ojibwe at Bemidji State University and author of many books. His equity, education, and cultural work has put him on a path of service around the region, the nation, and the world. https://antontreuer.com Young Reader edition of Everything You Wanted to Know About Indians But Were Afraid to Ask was …

1
S1, E6 - Gail Griffin 18:34

3+ y ago18:34

18:34

Gail Griffin was born in Detroit and raised in its suburbs and in Ann Arbor, where she reveled in literature and rock music. One of her proudest claims to fame is having seen the Beatles in concert in Detroit in 1964. She went away to school and came back to take a teaching position at Kalamazoo College, where she taught literature, writing, and wo…

1
S1, E5 - Cesar Brioso 30:28

3+ y ago30:28

30:28

Cesar Brioso is a digital producer and former baseball editor for USA Today Sports. Aside from Havana Hardball, he is the author Last Seasons in Havana: The Castro Revolution and the End of Professional Baseball in Cuba, winner of the 2020 SABR Baseball Research Award. Follow 5AQ on Instagram - @fiveauthorquestions Email 5AQ - podcasts@kpl.gov 5AQ …

1
S1, E4 - Natalie Standiford 20:14

3+ y ago20:14

20:14

Natalie Standiford was born and raised in Baltimore, Maryland, and studied Russian language and literature at Brown University and in the former Soviet Union. She has written many books for children and teens, including How to Say Goodbye in Robot; The Secret Tree; and Confessions of the Sullivan Sisters. Her book reviews and essays have appeared i…

1
S1, E3 - Jerry Craft 29:45

3+ y ago29:45

29:45

Jerry Craft is the New York Times bestselling author and illustrator of the graphic novels New Kid and Class Act. New Kid was the winner of the 2020 John Newbery Medal for the most outstanding contribution to children’s literature. In addition, New Kid was awarded the Kirkus Prize for Young Readers’ Literature. He is also the recipient of the Coret…

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