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The Negotiation

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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
 
Created by the team that brings you the breakthrough series of events know as Global eCommerce Leaders Forums or GELF, get ready for the Global eCommerce Leaders Podcast! Together thought leaders Kent Allen, Jim Okamura and Scott Silverman along with host, retail and eCommerce veteran Michael LeBlanc bring you insightful & action oriented episodes laser focussed on 100% cross-border, global eCommerce. © 2020-2022 M.E. LeBlanc & Company Inc. All Rights Reserved.
 
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This episode of The Negotiation podcast features part 2 of our in-depth discussion with Gordon Domlija, an advertising and media specialist with over 25 years of experience in communications and marketing. In Part 2 of our conversation with Gordon, we continue talking about marketing in different regions of Asia. We dive into the various strategies…
 
This episode of The Negotiation podcast features part 1 of our BIG discussion with Gordon Domlija, an advertising and media specialist with over 25 years of experience in communications and marketing, and an expert in growing companies in China and Asia Pacific. Most recently, Gordon has launched Elucidate X as Co-Founder and Managing Partner. In P…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the Los Angeles Global eCommerce Leaders Forum in early 2023. These episodes are presented by Stream Commerce, a full-service Shopify Plus eCommerce agency delivering world-class Shopify Plus digital storefronts & growth marketing solutions.…
 
Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up. The bo…
 
In this episode of The Negotiation, we continue our conversation with Gil Chavez, a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught ove…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the Los Angeles Global eCommerce Leaders Forum in early 2023. These episodes are presented by Stream Commerce, a full-service Shopify Plus eCommerce agency delivering world-class Shopify Plus digital storefronts & growth marketing solutions.…
 
In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies, and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initi…
 
This episode of The Negotiation features part one of our conversation with Gil Chavez, a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
In this episode of The Negotiation, we continue our conversation with Morgan Keldsen, a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike, Converse, and Vans. Today, he offers his expertise to organizations …
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike, Converse, and Vans. Today, he offers his expertise to organizations in …
 
This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. Today's episode cont…
 
This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. In today’s episode, …
 
In this episode of The Negotiation, we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in senior management roles with McCann, one of the world’s biggest advertising agencies. He joined McCann in 1986 in his native Sydney, where he built th…
 
This episode of The Negotiation features part 2 of our conversation with Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s most successful advertising agencies. He joined McCann in …
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
Topics Discussed and Key Points: ● The Coke vs. Pepsi challenge ● How great brands figure out what matters to people and play to that ● Why storytelling is fundamental when you are in business ● The reason Dave chose the name BIBLIOSEXUAL for his company ● Why it is important for a marketer to understand the mediums that matter to consumers ● The p…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 - Louis Houdart, E150 & E151, October 5th & 12th 2022 Episode…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
This episode is our Year In Review: 2022 Greatest Hits Part 1! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 Patrick Deloy, E146 & E147, September 7th & 14th, 2022 Our fi…
 
This episode of The Negotiation features part 2 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail e…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
This episode of The Negotiation features part 1 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail e…
 
In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie. We talk about creativity and the role it plays in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing + Technologies. Among other topics, we discuss the growth of digital commerce, evolutions in that space, why it might …
 
In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. In this conversation, we dive deep into the current state of China's consumers, and what Jacob is see…
 
In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & Technologies. Over the course of the conversation, Charles shares insights on how technology is transforming the creative space in APAC and illuminates …
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
In recent years, the Asia-Pacific (APAC) region has emerged as one of the fastest-growing economies in the world, with countries such as China, India and Japan leading the way. They have been developing businesses quickly by deploying new technologies and building massive startup ecosystems. As a result, VCs in this region is witnessing huge opport…
 
Over the past decade, businesses have witnessed an incredible evolution in how people communicate. Along with this shift came innovations and technologies that changed the way we interact with one another, not least in business. Where communication was once centered around traditional means such as face-to-face meetings or phone calls, it is now in…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
The recent unprecedented growth of Chinese brands, most of them being start-ups, has become one of the hottest topics in business and marketing. The growth of Chinese brands is starkly contrasting when compared with other global categories such as western brands in China. There is no doubt that China is one of the most exciting markets in the world…
 
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and …
 
The truth is there’s a lot more to China than just Alibaba. Getting your business in China can be a challenge. It is not like other countries where you can open up a shop around the corner, with time and patience. In order to enter the China market, you need to get your branding right. The Chinese market has been very competitive and difficult for …
 
The APAC region is witnessing the most exciting innovation of recent times. Technology platforms and disruptive business models are entering industries traditionally dominated by incumbents. Traditional business practices are being challenged and disruptors are leading the way. In the coming years, the digital economy in APAC will continue to expan…
 
The 2022 Global E-Commerce Leaders Forum brings together the top thought leaders and players in the global cross-border industry and in this episode meet Beauty Industry Group’s Director of Value Creation, Kevin Runolfson, and Global-e’s CEO, North America, Matthew Merrilees. Together they discuss how multi-portfolio businesses can capitalize on th…
 
Entrepreneurship in Japan fits the definition of the word ‘entrepreneur’. Japanese culture is one that can be described as ‘wabi-Sabi’, which literally means "frugal, simple, and expressed in a refined way’. Entrepreneurship is a newly emerging culture in Japan. The gap between the traditional business and the new generation of start-up companies i…
 
The future of omnichannel retail in Asia is inspiring. With the barriers to omnichannel integration falling, consumers are more comfortable switching channels and purchasing goods online, while retailers are evolving beyond physical retail stores to become full-service providers of products, services and experiences. Today on The Negotiation, we co…
 
APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this leave traditional retailers? And what's next for the omnichannel retail ecosystem and environment? In today's episode of The Negotiation Podcast, we are joined by Patrick Deloy. Patrick is Managing Dir…
 
Recorded live in New York, GELF Co-Founder Kent Allen sets the stage and gets us ready for the NYC GELF event happening September 29th back in New York The 2022 Global E-Commerce Leaders Forum brings together the top thought leaders and players in the global cross-border industry and in this episode Kent outline the key issues on the minds of top e…
 
Topics Discussed and Key Points: ● Being a news anchor for CNN Japan ● How foreigners can partner with Japanese companies or government entities ● Managing influencer marketing for 3Minute ● Best practices for entering the Japanese market ● The future of marketing in Japan Episode Summary: Today on The Negotiation, we continue our conversation with…
 
Topics Discussed and Key Points: ● The type of advertising that resonates with Japanese consumers ● Marketing lessons learned after working at Grey Group from 1988-1991 ● Ecommerce in mid-1990s Japan ● Brands that did in-store marketing well in the 1990s ● Producing media for Coca-Cola in Japan ● Working with the teams at the 2008 and 2012 Olympics…
 
Topics Discussed and Key Points: ● Leading Disney in Japan ● Growing Baroque Japan Limited ● Common branding mistakes made in Japan by foreign companies ● How COVID-19 impacted the Japanese retail market ● Technology-related trends that will shape commerce in Japan over the next decade ● About Jeff’s olive oil manufacturer Green Valley Olive Episod…
 
Topics Discussed and Key Points: ● Launching Gap in Japan in 1994 ● Growing a retail brand in the pre-eCommerce economy of Japan ● Recruiting the first management team for Gap in Japan ● How Levis became an iconic global brand ● Building loyalty around an athletic brand in Japan ● Why Jeff’s involvement in Nike’s first campaign in Japan went global…
 
Topics Discussed and Key Points: ● How Tod's Japan developed from 2001 to 2007 ● The importance of brick and mortar retail in the early-to-mid-2000s ● The Japanese perception of European luxury brands in the late 1990s ● The footwear and leather goods market in Japan ● How the Japanese outdoor industry evolved throughout the 2010s ● How COVID influ…
 
Topics Discussed and Key Points: · Ricky’s experience working with the Japanese market. · Adapting to the new normal. · The benefits of working with local distributors. · What it takes to have a successful omnichannel approach. · How the approach to being successful in the Indonesian market has changed. · How consumer behaviour has changed. Episode…
 
Topics Discussed and Key Points: ● How Bose approached omnichannel sales in Southeast Asia in the early 2010s ● Bose’s commitment to consistency across resellers ● How much control Microsoft had over ASUS’s local marketing strategy and pricing ● Localizing messaging and marketing for Indonesian consumers ● Driving preferential product placement on …
 
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