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Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising
Manage episode 375231046 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Negotiation podcast, we are joined by Michel de Rijk.
Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4.
In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a long-term strategy and understand local market trends when entering China. We also discuss the impact of COVID-19 on companies' strategies in China and the importance of adapting to technological advancements, addressing misinformation, and prioritizing sustainability in the advertising industry. Michel also discusses his excitement about the Indian and Vietnamese markets. Enjoy!
Topics Discussed and Key Points:
● Energy and growth in the APAC region
● China's innovation track record
● Opportunities and challenges of doing business in China
● The importance of long-term strategic thinking while entering the Chinese market
● Impact of COVID-19 on companies' strategies in China
● The importance of international market exposure and learning from different regions
● The success story of Tim Hortons and coffee culture in China
● Exciting consumer markets in APAC beyond China (India and Vietnam)
● Regional strategies for APAC
● Importance of local presence in key markets
● The evolution of regional HQ strategies over time.
● Impact of technology on the advertising industry and daily lives
225 episodes
Share
Manage episode 375231046 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Negotiation podcast, we are joined by Michel de Rijk.
Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4.
In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a long-term strategy and understand local market trends when entering China. We also discuss the impact of COVID-19 on companies' strategies in China and the importance of adapting to technological advancements, addressing misinformation, and prioritizing sustainability in the advertising industry. Michel also discusses his excitement about the Indian and Vietnamese markets. Enjoy!
Topics Discussed and Key Points:
● Energy and growth in the APAC region
● China's innovation track record
● Opportunities and challenges of doing business in China
● The importance of long-term strategic thinking while entering the Chinese market
● Impact of COVID-19 on companies' strategies in China
● The importance of international market exposure and learning from different regions
● The success story of Tim Hortons and coffee culture in China
● Exciting consumer markets in APAC beyond China (India and Vietnam)
● Regional strategies for APAC
● Importance of local presence in key markets
● The evolution of regional HQ strategies over time.
● Impact of technology on the advertising industry and daily lives
225 episodes
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Similar to The Negotiation
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
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