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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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The Negotiation
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Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn
1:12:56
1:12:56
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Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up. The bo…
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The Negotiation
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Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication
35:47
35:47
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In this episode of The Negotiation, we continue our conversation with Gil Chavez, a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught ove…
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Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming
36:31
36:31
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In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies, and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initi…
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The Negotiation
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Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan
41:17
41:17
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41:17
This episode of The Negotiation features part one of our conversation with Gil Chavez, a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over…
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The Negotiation
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Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia
33:40
33:40
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33:40
In this episode of The Negotiation, we continue our conversation with Morgan Keldsen, a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike, Converse, and Vans. Today, he offers his expertise to organizations …
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The Negotiation
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Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia
29:58
29:58
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This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike, Converse, and Vans. Today, he offers his expertise to organizations in …
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The Negotiation
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Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail
31:31
31:31
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This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. Today's episode cont…
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Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories
33:00
33:00
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This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. In today’s episode, …
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The Negotiation
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Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia
44:59
44:59
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In this episode of The Negotiation, we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in senior management roles with McCann, one of the world’s biggest advertising agencies. He joined McCann in 1986 in his native Sydney, where he built th…
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The Negotiation
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Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia
39:50
39:50
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This episode of The Negotiation features part 2 of our conversation with Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s most successful advertising agencies. He joined McCann in …
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Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia
32:23
32:23
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Topics Discussed and Key Points: ● The Coke vs. Pepsi challenge ● How great brands figure out what matters to people and play to that ● Why storytelling is fundamental when you are in business ● The reason Dave chose the name BIBLIOSEXUAL for his company ● Why it is important for a marketer to understand the mediums that matter to consumers ● The p…
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Year In Review, Part 2 | The Greatest Hits Of 2022!!
25:56
25:56
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This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 - Louis Houdart, E150 & E151, October 5th & 12th 2022 Episode…
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Year In Review, Part 1 | The Greatest Hits Of 2022!!
33:08
33:08
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33:08
This episode is our Year In Review: 2022 Greatest Hits Part 1! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 Patrick Deloy, E146 & E147, September 7th & 14th, 2022 Our fi…
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Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia
40:28
40:28
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This episode of The Negotiation features part 2 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail e…
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Arnault Castel Part 1 | The Coolest Store In Hong Kong
49:11
49:11
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This episode of The Negotiation features part 1 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail e…
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Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia
28:20
28:20
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28:20
In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie. We talk about creativity and the role it plays in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing + Technologies. Among other topics, we discuss the growth of digital commerce, evolutions in that space, why it might …
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Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China
23:52
23:52
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In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. In this conversation, we dive deep into the current state of China's consumers, and what Jacob is see…
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Charles Lavoie Part 1 | How Creative Drives Impact In APAC
35:31
35:31
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In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & Technologies. Over the course of the conversation, Charles shares insights on how technology is transforming the creative space in APAC and illuminates …
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The Negotiation
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William Bao Bean Part 2 | Current Markets & Future M&A In Asia
22:07
22:07
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In recent years, the Asia-Pacific (APAC) region has emerged as one of the fastest-growing economies in the world, with countries such as China, India and Japan leading the way. They have been developing businesses quickly by deploying new technologies and building massive startup ecosystems. As a result, VCs in this region is witnessing huge opport…
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The Negotiation
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William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups
35:20
35:20
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35:20
Over the past decade, businesses have witnessed an incredible evolution in how people communicate. Along with this shift came innovations and technologies that changed the way we interact with one another, not least in business. Where communication was once centered around traditional means such as face-to-face meetings or phone calls, it is now in…
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Louis Houdart Part 2 | Nuances Of Consumers In China
30:46
30:46
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The recent unprecedented growth of Chinese brands, most of them being start-ups, has become one of the hottest topics in business and marketing. The growth of Chinese brands is starkly contrasting when compared with other global categories such as western brands in China. There is no doubt that China is one of the most exciting markets in the world…
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The Negotiation
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Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building
30:49
30:49
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The truth is there’s a lot more to China than just Alibaba. Getting your business in China can be a challenge. It is not like other countries where you can open up a shop around the corner, with time and patience. In order to enter the China market, you need to get your branding right. The Chinese market has been very competitive and difficult for …
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Akio Tanaka Part 2 | Japan's Startup & Investment Landscape
50:08
50:08
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50:08
The APAC region is witnessing the most exciting innovation of recent times. Technology platforms and disruptive business models are entering industries traditionally dominated by incumbents. Traditional business practices are being challenged and disruptors are leading the way. In the coming years, the digital economy in APAC will continue to expan…
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Akio Tanaka Part 1 | Backing Technical Founders & Growing Businesses In Asia
48:29
48:29
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Entrepreneurship in Japan fits the definition of the word ‘entrepreneur’. Japanese culture is one that can be described as ‘wabi-Sabi’, which literally means "frugal, simple, and expressed in a refined way’. Entrepreneurship is a newly emerging culture in Japan. The gap between the traditional business and the new generation of start-up companies i…
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The Negotiation
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Patrick Deloy Part 2 | The Future Of Omni-Channel Retail In Asia
28:08
28:08
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28:08
The future of omnichannel retail in Asia is inspiring. With the barriers to omnichannel integration falling, consumers are more comfortable switching channels and purchasing goods online, while retailers are evolving beyond physical retail stores to become full-service providers of products, services and experiences. Today on The Negotiation, we co…
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Patrick Deloy Part 1 | The Omni Channel Experience In Asia
28:28
28:28
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28:28
APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this leave traditional retailers? And what's next for the omnichannel retail ecosystem and environment? In today's episode of The Negotiation Podcast, we are joined by Patrick Deloy. Patrick is Managing Dir…
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The Negotiation
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Chuk Besher Part 2 | Partnerships, News Media, & eCommerce In Japan
34:24
34:24
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Topics Discussed and Key Points: ● Being a news anchor for CNN Japan ● How foreigners can partner with Japanese companies or government entities ● Managing influencer marketing for 3Minute ● Best practices for entering the Japanese market ● The future of marketing in Japan Episode Summary: Today on The Negotiation, we continue our conversation with…
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Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group
42:40
42:40
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Topics Discussed and Key Points: ● The type of advertising that resonates with Japanese consumers ● Marketing lessons learned after working at Grey Group from 1988-1991 ● Ecommerce in mid-1990s Japan ● Brands that did in-store marketing well in the 1990s ● Producing media for Coca-Cola in Japan ● Working with the teams at the 2008 and 2012 Olympics…
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Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2
45:00
45:00
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Topics Discussed and Key Points: ● Leading Disney in Japan ● Growing Baroque Japan Limited ● Common branding mistakes made in Japan by foreign companies ● How COVID-19 impacted the Japanese retail market ● Technology-related trends that will shape commerce in Japan over the next decade ● About Jeff’s olive oil manufacturer Green Valley Olive Episod…
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Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1
49:29
49:29
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Topics Discussed and Key Points: ● Launching Gap in Japan in 1994 ● Growing a retail brand in the pre-eCommerce economy of Japan ● Recruiting the first management team for Gap in Japan ● How Levis became an iconic global brand ● Building loyalty around an athletic brand in Japan ● Why Jeff’s involvement in Nike’s first campaign in Japan went global…
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Massimo Lazzari | Bringing European Luxury Brands To Japan
41:02
41:02
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Topics Discussed and Key Points: ● How Tod's Japan developed from 2001 to 2007 ● The importance of brick and mortar retail in the early-to-mid-2000s ● The Japanese perception of European luxury brands in the late 1990s ● The footwear and leather goods market in Japan ● How the Japanese outdoor industry evolved throughout the 2010s ● How COVID influ…
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Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
36:01
36:01
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Topics Discussed and Key Points: · Ricky’s experience working with the Japanese market. · Adapting to the new normal. · The benefits of working with local distributors. · What it takes to have a successful omnichannel approach. · How the approach to being successful in the Indonesian market has changed. · How consumer behaviour has changed. Episode…
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Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1
34:40
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Topics Discussed and Key Points: ● How Bose approached omnichannel sales in Southeast Asia in the early 2010s ● Bose’s commitment to consistency across resellers ● How much control Microsoft had over ASUS’s local marketing strategy and pricing ● Localizing messaging and marketing for Indonesian consumers ● Driving preferential product placement on …
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Bill Tung | Localizing For Consumers In Japan - Part 2
34:46
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Topics Discussed and Key Points: · Covid and its effects on Direct-to-Consumer. · Online consumer strategies in APAC versus in North America. · How to measure success in retail. · How consumer feedback is applied · The importance of a good D-to-C strategy. · The future of D-to-C in the APAC region. Episode Summary: Today, I talk to Bill Tung, Manag…
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Bill Tung | Localizing For Consumers In Japan - Part 1
36:24
36:24
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Topics Discussed and Key Points: ● Helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s ● Marketing to a demographic that you are not a part of ● Marketing outdoor apparel and equipment in APAC ● Localizing well-known Western brands in different APAC countries ● Common mistakes brands make when expanding in AP…
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Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
37:16
37:16
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Topics Discussed and Key Points: ● All about the highest-rated nationally syndicated show, Laowai Kandian ● What is Peking Opera ● The world of philanthropy in China ● Being a board member of the China Pacific Construction Group ● The eating and drinking culture of doing business in China Episode Summary: Today on The Negotiation, we continue our c…
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Elyse Ribbons, Part 1 | Theater and Cinema in China
33:29
33:29
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Topics Discussed and Key Points: ● What it takes to become truly fluent in another language ● All about Cheeky Monkey Theater and Star Theatre ● Chinese versus Western cinema ● The speed of Chinese business as both a blessing and a curse Episode Summary: Today on The Negotiation, we talk with Elyse Ribbons, a startup founder, radio show host, actor…
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Liam Mather | Inside the Beijing Olympic Bubble
40:21
40:21
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Topics Discussed and Key Points: ● Liam’s work in Public Affairs and Communications at WPIC ● Becoming involved with the Olympics ● Looking back at the Beijing Olympics ● The level of interest of the Chinese population in the Olympic games ● The stars of the Olympics ● The state of Chinese hockey post-Olympics ● Lesser-known notable news stories in…
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Zarina Kanji | Health, Wellness and Food in China
46:13
46:13
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Topics Discussed and Key Points: ● Tmall’s International Women's Day ● The most sought-after products among women in 2022 ● Trends in the food & beverage space ● Why there is more demand for sleep supplements ● Health and wellness trends in the West that might make it to China very soon ● UK and Nordic products that have captured the attention of C…
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Art Dicker | Navigating China's Legal System
44:08
44:08
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Topics Discussed and Key Points: ● The Shanghai/Beijing rivalry ● Companies that are finding success in China ● The nature of legal risk in China versus North America ● How Chinese law develop into its current framework ● Data privacy considerations ● China’s corporate laws ● Common mistakes foreign companies make in negotiating and drafting contra…
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Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China
42:35
42:35
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Topics Discussed and Key Points: ● How the last 18 months changed the economy forever ● How things have changed in Kimberly’s line of work in China ● What happened to the global supply chain and its impact on the Chinese economy ● Moving forward in 2022 and beyond ● Maintaining business relationships in China ● How the business landscape in the reg…
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Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific
50:40
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Topics Discussed and Key Points: ● The main thesis of The Politics of the Asia-Pacific ● The biggest evolutions in the Asia-Pacific over the last 15 years ● Relationships between countries in the Asia-Pacific ● Major non-governmental actors in the Asia-Pacific region ● How average citizens regard tensions in the region ● How the pandemic impacted p…
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Karen Raghavan | The Beauty Market in China
46:34
46:34
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Topics Discussed and Key Points: ● The dynamic between heritage brands and startups ● How consumption patterns for Chinese consumers change when purchasing abroad versus within China ● Comparing travelling Chinese consumers with travelling Western consumers ● Whether most big beauty brands need to have a dedicated travelling consumer program ● How …
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Jim Fields | Creative Video as an IPO Marketing Tool in China
49:19
49:19
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Topics Discussed and Key Points: ● About Relay Video ● The typical dynamics between creative agencies and their Chinese clients ● How Relay aims to “create China’s first truly global brand” ● How roadshow videos become an IPO marketing tool for companies ● Monetizing your YouTube channel as a China vlogger in 2022 ● About Jim’s upcoming app, Relay.c…
Topics Discussed and Key Points: ● China’s hockey culture versus that of America ● How China’s youth is typically introduced to hockey ● Hockey leagues and training programs available for adults in China ● Active recreational rinks in China ● A geographical layout of hockey in China ● The business of sports development in China from a Westerner’s p…
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Cameron Wilson | The Future of Football (Soccer) in China
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Topics Discussed and Key Points: ● China’s football landscape ● Why football has a more active fanbase than basketball in China ● Grassroots football in China ● How prioritization of education over almost all else impacts sport culture in China ● The biggest football teams in China and their dynamic with fans ● Chinese football and the Chinese gove…
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Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
1:04:09
1:04:09
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Topics Discussed and Key Points: ● China’s consumer PC market in the early-to-mid-90s ● Why many companies struggled in the 90s while Intel thrived ● Building the Chinese social networking app Guanxi in the early-2010s ● Co-founding mInfo, the official mobile search provider to the Beijing Olympics in 2008 ● What internet marketing looked like 20 y…
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Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
51:10
51:10
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Topics Discussed and Key Points: ● Major trends across China eCommerce and consumer behavior in the past year ● Categories that are doing really well in China today ● Non-traditional categories that are on the way up ● The younger generation’s move “back to basics” and “materialism fatigue” ● Finding the keys to finding purchase motivation amid Chi…
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Year In Review | The 'Greatest Hits' of 2021
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This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featured in this special episode are: Matt Sheehan, episode #75 John Pomfret, episode #78 Anne Stephensn-Yang, episode #82 James McGregor, episode #83 Chloé…
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Craig Smith | The CEO Bringing Burton Snowboarding To China
57:45
57:45
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Topics Discussed and Key Points: ● Snowsports culture in China versus Japan ● Consumers in China’s snowsports industry versus the West’s ● How Burton markets and localizes snowsports in China ● Marketing snowsports as a lifestyle in China ● The evolution of retail in China and how Burton has adapted ● How to set goals and strategize for a market en…
