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Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China

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Manage episode 373063855 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China.

In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to "gorpcore" to “Asian Baby Girl”. She also discusses the cultural and lifestyle trends that are shaping fashion and broader consumption, including the role of Xiaohongshu (Little Red Book). Drawing on her experience reporting from South Korea, Crystal also discusses the influence of K-pop and South Korean culture on music, beauty, and fashion trends in China and around the world.

Enjoy this fascinating conversation!

Topics Discussed and Key Points:

  • K-pop as a cultural technology and its global influence
  • The decline of the K-wave in China
  • An introduction to Jing Daily
  • Emerging fashion and lifestyle trends in China
  • "-core" fashion trends in China: normcore, "barbiecore", "gorpcore", dopamine dressing, and more
  • The role of Xiaohongshu
  • Why “facekinis” have become popular in China
  • China’s luxury sector post-Covid
  • The rise of digital nomadism among millennials and Gen Z in China
  continue reading

219 episodes

Artwork
iconShare
 
Manage episode 373063855 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China.

In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to "gorpcore" to “Asian Baby Girl”. She also discusses the cultural and lifestyle trends that are shaping fashion and broader consumption, including the role of Xiaohongshu (Little Red Book). Drawing on her experience reporting from South Korea, Crystal also discusses the influence of K-pop and South Korean culture on music, beauty, and fashion trends in China and around the world.

Enjoy this fascinating conversation!

Topics Discussed and Key Points:

  • K-pop as a cultural technology and its global influence
  • The decline of the K-wave in China
  • An introduction to Jing Daily
  • Emerging fashion and lifestyle trends in China
  • "-core" fashion trends in China: normcore, "barbiecore", "gorpcore", dopamine dressing, and more
  • The role of Xiaohongshu
  • Why “facekinis” have become popular in China
  • China’s luxury sector post-Covid
  • The rise of digital nomadism among millennials and Gen Z in China
  continue reading

219 episodes

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