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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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Hello and welcome to Tiny Dragon: your definitive guide to mastering product-market fit in the tech landscape. I’m your host, Elaine Ann. In each enlightening episode, we delve into the hearts of tech startups that have astoundingly decoded the secrets of crafting product-market fit, even in the most unfamiliar markets. We’ll explore how they create products that people love, uncovering the nuanced strategies and innovative approaches behind their monumental success. Distilling complex conce ...
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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Larry Tsai of QVentures and QStudio delves into his diverse experiences in the tech industry, from early internet days to the current AI trend. He shares insights on product market fit and cross-border market entries for tech startups. He also discusses various challenges startups face, such as cultural adaptability and practical realities of manuf…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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This conversation between Elaine, the host of Tiny Dragon, and Simon Schillebeeckx, the founder and chief strategy officer at Handprint, revolves around the importance of incorporating sustainability strategies into business plans from the startups' inception. Located in eight countries with 14 nationalities represented in its teams, Handprint focu…
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In this episode of Tiny Dragon, Professor Pochi Wu, Venture Advisor of SkyDeck, shares his insights on entrepreneurship, venture capitalism, and product-market fit. With years of experience as both a venture capitalist and a professor, Wu delves into the opportunities and challenges faced by entrepreneurs, particularly those who are venturing into …
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In this episode of the Tiny Dragon Podcast, the host brings in special guest, Mr. Kaushik Pillalamari. Kaushik shares his journey as an entrepreneur, noting the importance of product market fit and the ability to expand into different markets. His tech start-up, Smartiply Inc was successfully acquired by the Taiwanese company, Vistron Corporation. …
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In this episode of the Tiny Dragon Podcast, Tytus Michalski shares valuable insights into navigating product-market fit and expansion strategy for tech startups. The conversation delves into the importance of building the right team, the effects of culture on business, and considerations for startups planning to expand into new markets. Listeners a…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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In this episode of Tiny Dragon, the host, Elaine Ann, discusses with Jeremy Au, who is a Venture Capitalist at Monk Hill Ventures. They delve deep into understanding the challenging dynamics of Southeast Asian startups, the trends in different markets, the importance of continuing learning in the rapidly evolving tech world, and tips on achieving p…
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In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of …
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In this informative podcast, Alexander Piskunov from KAAN Ventures discusses his journey from Russia to the UK, to investment banking, and finally to venture capital. He explores and shares insights about working in various countries such as the UK, US, Singapore, and emerging markets. He delves into the strategies of venture capital investment in …
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In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands …
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In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by …
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In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China. The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals…
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Join today’s guest, Jeffrey Broer, Advisor and Venture Partner of Mulana Capitaland, as he delves into the complexities of launching products across diverse global markets. In this episode, Jeffrey shares insights on the significance of understanding cultural differences, the essence of localization, and the critical need for meticulous market rese…
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Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring. In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke.…
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Are you a budding entrepreneur or a dynamic startup looking to take the leap into the North American market? Join us in another episode of the Tiny Dragon Podcast where we unveil the secrets to success, sharing insights from today’s guest who has navigated this challenging terrain. Marco Lee, a seasoned consultant specializing in aiding Korean star…
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We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agr…
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In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors l…
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SHOWNOTES: In today's episode I had the privilege to explore crucial aspects of startups, product-market fit, and international expansion. Todd underlined the paramount importance of attaining product-market fit, which essentially means aligning a product perfectly with the specific needs and desires of its intended audience. He introduced the conc…
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In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market. With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea…
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In this episode of The Negotiation, we are honoured to welcome Michael Hart, President of the American Chamber of Commerce in China (AmCham China). In our conversation, Michael discusses his background and 20-year business career in Mainland China. He talks about the vital work of AmCham, which includes policy advocacy, business development support…
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In this episode of The Negotiation, we are excited to be joined by Shai Oster, a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked at the Wall Street Journal and Bloomberg, with postings spanning China, Europe, and the U.S. He's now working as an independent strategy and communica…
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In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. Jacob is based in Beijing where he oversees the China and broader APAC operations for WPIC. Jacob recently returned to China after a summer trip to Canada, so we thought it would be a great time to bring him back on…
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In this episode of The Negotiation, we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to promoting gender equality in business in China and beyond. Su Cheng has been an active member of the Beijing business community for three decades. Before m…
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In this episode of The Negotiation podcast, we are joined by Michel de Rijk. Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4. In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the …
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This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In this, the back half of our interview, we talk about some trends t…
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In this episode of The Negotiation Podcast, we feature part one of our conversation with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In the first half of our conversation with Yaling, we …
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In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China. In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media lan…
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In this episode of The Negotiation podcast, we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. He is the Co-founder of Cube Asia, a market insights organization specializing in online retail within Southeast Asia. Cube Asia is dedicated to assist…
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In this episode of The Negotiation podcast, we speak to Qin Chen, Managing Editor at TechNode, one of the leading media sources on China's technology and startup scene. Qin previously worked as a reporter at the South China Morning Post's Inkstone, and prior to that worked in the United States as a senior video producer at The New Yorker and a docu…
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In this episode of The Negotiation podcast, we have the pleasure to sit down with Thomas Yeoh, Managing Director at Baozun Asia, a leading brand e-commerce solutions provider. Thomas has 30+ years of experience in organizational transformation and M&A advisory. He provides strategic advice on leadership, growth, and technology-driven eCommerce solu…
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In this episode of The Negotiation podcast, we are delighted to speak with Marko Tiesmäki, the China Country Director for Business Finland. Before his current role in promoting trade between Finland and China, Marko held China leadership roles at Nokia and Airbus In our conversation with Marko, we gain valuable insights from his experiences working…
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In this episode of The Negotiation podcast, we are joined by John Gearing. John is the founder of JBG Consulting & Advisory and a fashion and sportswear executive with extensive experience in retail since 1996. He guides and optimizes retail businesses in Asia-Pacific and the Middle East, providing strategic insights to private enterprises and inve…
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In this episode of The Negotiation podcast, we are joined by Xiang Chen. He is the VP of Strategy and Insights at WPIC Marketing + Technologies, a company that provides market data solutions for brands looking to enter the Chinese market. Xiang is a bilingual individual with deep knowledge of Eastern and Western cultures. With a Bachelor's degree i…
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In this episode of The Negotiation podcast, we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning his career at an SEO startup, he has played a pivotal role in driving success for renowned clients such as Home Depot, Victoria's Secret, and Warner Br…
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In this episode of The Negotiation podcast, we are joined by Alex Palmer. Alex is a highly accomplished marketing executive and currently serves as the Executive Vice President at WPIC Marketing + Technologies,. With extensive experience and a strategic mindset, he drives growth, fosters client relationships, and leads innovative marketing strategi…
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In this episode of The Negotiation podcast, we are joined by Daniel Mabey. Daniel is the Asia Region President of the United Natural Products Alliance (UNPA). He is also the director of UNPA's Market Development Cooperator Program with the U.S. Commerce Department's International Trade Administration, which aims to increase exports of US-made natur…
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In this episode of The Negotiation, we are excited to welcome to the program, Jacob Cooke, the Co-Founder and CEO of WPIC Marketing and Technologies. Jacob is usually based in Beijing where he oversees the China operations for WPIC Marketing and Technologies, however today he is joining us from Tokyo, where WPIC also has a significant and growing p…
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In this episode of The Negotiation podcast, we are joined by Kirsten Johnston, Founder and CEO of JWDK, a brand design firm specializing in cultural and place identity in China. An expert in place branding, Kirsten has consulted for some of the most influential properties in Mainland China. Based in Shanghai, Kirsten also serves as the Vice Chair o…
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In this episode of The Negotiation podcast, we are joined by Susan Heffernan on the show. Susan is a strategic advisor for brands in the health, wellness, beauty, and lifestyle sectors. She has a track record of growing profitable international businesses and helping them navigate the complexities of the China market. She is also the CEO of Soozar,…
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