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Content provided by Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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S23EP03: Psychographics vs Demographics
Manage episode 410580402 series 2552346
Content provided by Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.
The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations.
So the conversation develops around this concept.
Enjoy! Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/
215 episodes
Share
Manage episode 410580402 series 2552346
Content provided by Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.
The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations.
So the conversation develops around this concept.
Enjoy! Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/
215 episodes
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Terms of Service is a Pornhub podcast on censorship and the politics of free speech co-hosted by Asa Akira, a Pornhub brand ambassador and renowned performer, and Alex Kekesi, Pornhub’s Head of Brand and Community. With guests from the arts, film and fashion alongside sex work advocates, porn stars and academics, Terms of Service discusses the diverse, and often overlooked, aspects of censorship including deplatforming, cancellation, and shadowbanning, banking and financial discrimination, a ...
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We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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continue reading
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The simplest questions often have the most complex answers. The Philosopher's Zone is your guide through the strange thickets of logic, metaphysics and ethics.
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continue reading
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continue reading
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