Secrets of Successful Influencer Partnerships with Stephanie Lichtenstein

10 Minute Marketing

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Are influencer marketing programs really that out of reach for small businesses?
Stephanie Lichtenstein, President and Founder of Micro Media Marketing, returns to 10 Minute Marketing to shed light on how businesses, big or small, can harness the power of influencers. If you're curious about how user-generated content and authentic influencer relationships can elevate your brand, Stephanie walks you through the whole scope of the influencer marketing process. This ranges from selecting the right type of influencer—nano to mega—to creatively leveraging product offerings in lieu of cash compensation, to behind-the-scenes influencer onboarding communications.
Sonja and Stephanie share compelling stories of clients who've had good versus bad experiences with influencer partnerships and why. They explain the importance of building relationships with influencers not based on follower count, but by engagements, community, and content quality. With insights into influencer-audience dynamics, Stephanie reveals strategies and resources to not just reach but resonate with your target market, maximizing both impact and budget.
After the episode, listeners are invited to check out microsocialcontent.com, focused on social media video and content services for your in-house team. There, Stephanie's offering a free ebook, "Unlock 10 Power Moves to Skyrocket Your Social Media Brand," to help you learn simple, actionable strategies that will grow your online presence fast.
And in case you missed Stephanie's last appearance on 10 Minute Marketing, you can check out that episode, "Entrepreneurial Insights From A Digital Marketing Maven," here!
About Stephanie Lichtenstein and Micro Media Marketing
Stephanie Lichtenstein is the President and Founder of Micro Media Marketing. Stephanie’s passion for social media is contagious, it has led her to work with SMB to Fortune 500 companies such as HarperCollins, Hubbell, and Colliers International. 14 years ago she launched Micro Media with a dream in New York City working out of borrowed office space from Gary Vaynerchuck's Vaynermedia offices, she is now headquartered in Miami with team members throughout the US including in Chicago. Since then, Stephanie never looked back on her dream to share her passion for social media with online businesses and brands. Her biggest achievement is growing brands along with her team of women and stay-at-home moms specializing in the home decor space and spaces that speak to a woman audience.
Follow Stephanie on LinkedIn and Instagram.
Learn More about Micro Media Marketing's social media management for brands and follow them on Instagram.
You can also email Stephanie for a free social media audit for your brand at [e-mail] or schedule a meeting to grow your social media today.

Chapters

1. Secrets of Successful Influencer Partnerships with Stephanie Lichtenstein (00:00:00)

2. Benefits and Strategies of Influencer Marketing (00:00:05)

3. Influencer Partnerships With Home Decor (00:08:05)

4. Managing Influencer Partnerships for Success (00:13:07)

5. Travel, Balance, and Empowerment (00:23:39)