Hey Realtors... Are you really being Authentic

10X Real Estate Marketing & Coaching

Hey there 10 X real estate warriors, WhatsApp. So today's message is going to be pretty short, pretty sweet, pretty simple. It's about being authentic with yourself. Today we actually had the pleasure of waking up to about 13 or 14 inches of snow. It was about five 30, six o'clock and I looked outside and I was like, all right, you know, what do we do our training? Or do we do it on a treadmill? And I was like, you know, put on some warm clothes, grabbed the dog. And we went out and it was us in the plows. We pretty much went for a run, had some fun went for about three mile, three and a half mile run. And it literally was the most peaceful, peaceful, and surreal experience was to go out there. But probably the bigger thing was the conversation between that five inch span and that five and spans between your ears.

You know, it's that, you know, it's the two wolves, you know, you gotta feed the both. But depends on which one you feed. Are you going to feed the one that's selling you a and just go back to sleep. It's there's 12 inches of snow out there. It gives you a good reason not to go out there and go out in the cold, or do you feed the one that says you've committed and you've actually made the commitment to yourself first and foremost, and you made it to others that you were going to do this workout and do the, you know what today is, I think Dale, Evan, a 42 on the half mile marathon training. So you know, it, that leads me into the conversations that I had later on in the afternoon with three different individuals that are what I would call 10 X top gun experts.

One of them was a weapons expert. Another one was a strategist and the, and the other one was another weapons expert. And interestingly enough there was like three main messages that they all came out with. One was, you know, discipline and communicating to people with, you know, one of them said it very well. He said, you know, with authenticity, you know, you don't want to just throw crap at people and try to communicate with them and try and say, Hey, do you want to sell your house? Do you want to sell your house? No. You know, people don't want to hear that. They want to hear, Hey, how's the family. How are you? How's it going by the way, can I help you? Or do you need my help with your real estate needs at this time, different conversation. It's putting people first and then asking if you can be a resource or, you know, with authenticity in that, you know and then there, you know, both of those, both of those weapons experts had ways to leverage communication and had different tools and techniques, but trying to get to the same end, which is have a conversation that opens up a dialogue that gets somebody to raise their hand and say, Hey, it's funny, you're reaching out to me.

I am interested in finding out more about the value of my home, or I am interested in finding out more about homes in this area or that area. And then the other guy who we spoke to, which is, you know, one of my you know, long-term mentors, coaches, he's also one of my business leaders in my organization within exp is guy named Al Stacey canal is an interesting guy. He is probably one of the most humble yet powerful men in our industry right now. He not only operates a small team of 40 people, which is not a small team by any stretch of imagination in Cleveland, but he also is one of the three partners helping over 4,000 agents throughout the United States, Canada, and several of the countries to either to build their real estate businesses within in the exp model.

You know, and, and not to go down that rabbit hole, but it takes a certain person to be able to put that 4,000 people in those 40 people first, before anything else. And, and you know, I said it in the interview, when I go to do the interviews with these experts, a lot of times I'll pull up their bio's and I'll go to their LinkedIn and I'll find out what they either, what they wrote or what somebody else wrote about them. And what's interesting is when I got to Mr. Stacy I couldn't find anything about his bio. Everything was about his company, the service they provide the community efforts that they're doing. Like they, they fit at over a hundred thousand people over the past several years with different benefits and, and organizations that they're doing. Also though what's interesting is you know, Al's got a funny way about them is, you know, it's not about Al it's about you and it's about how we can come in and help you.

And I think that that's a message that we need to start to get across to salespeople that are in an industry where it's a service industry, our industry, for years, you were trained to be a generalist. You were just there to do real estate. You know what, I'm, I'm a real estate you know, I practice real estate. Are you practicing it or your professional real estate broker, because if you are, you're not going anywhere and you're going to be here. So it's not like you have to run a sprint. You know, one of the other guys we spoke to was Abe today and Abe is actual, he's like an ultra marathon runner. He runs like 30, 40 miles at a clip. And he said, you know, there used to be a time when I just wanted to run a sprint and I just wanted to get through three miles as quickly as I could.

And I said, you know, ironically enough, that's like most people's real estate business. You know, when they're calling for the, for sale by owner or they're calling the expired listing, the reason why they're willing to go chase them is because it's the hunt. And, you know, I've done it myself over the years. It's the fastest way to get a transaction, a turnover. It's not as exciting sometimes to call a past customers or center of influence because, you know, you may not get the same immediate reaction or immediate gratification, but interestingly enough, if you call people enough and if people are aware enough of what you do and not so much how you do it, but what you do and how you can be a resource for people that like themselves, and also the people around them, believe it or not, that becomes far more fruitful and far more gratifying to be able to help those people.

You know, and again, you know, one of the, that one of the measures that we use in our businesses as well, to how well you bring value to the customers and to the people you're serving is by asking how many past customers or center of influence come back. You know, I can remember you know, some people that I've come in contact with over years that used to specialize in doing expired listings, which is a property that, you know, it didn't sell and they will go back and contact the homeowner and real estate home. And, you know, my mentor shuts and one day they said, you know, you're really good at doing those, but if that market dries up, you're going to have a problem because, you know, if let's say hostel starts selling like hotcakes, you're not going to actually know how to do that other business.

And if you don't keep in touch with the people that you sold homes for, then you're really gonna have a problem. Cause you don't have any contact with your past clients or center of influence. So you really, in essence have no business. You really have an accident. And every day you have to get up and grind. So what can you do in your business today to start to add value, maybe you're going to do a newsletter. You can do a podcast like this. Are you going to create a you know, create your own channel on Facebook? You know, you can create a, you can grade a live TV channel, literally using some of the platforms that we'd recommend to our, our, our 10 X real estate warriors. If you want, when we get it up and running, we'll let you know.

But our 10 X real estate Warrior's weapons arsenal, which is also one of our pages is like a resource page for our 10 X top guns and the, and the services that they provide. I mean, these are like top secret services that you could very quickly, very easily, you know, scale your business whether it's in real estate or any other business for that matter. And then the other thing is it's like ways to leverage your business, to do it, where people are going to be believed that it's professionally for Boost or you're you hired somebody to do it. And in reality, you didn't you just use the, you just use the service or a technology that enabled you to look as though you had hired somebody to do it. So hopefully you're not rambling on, I don't want to keep you guys too long today.

Didn't want to let you know them. The 10 X real estate warrior nations, virtual summit, 2021 is coming at you. We're we're going to help ordinary agents like yourselves become extraordinary tax real estate warriors in less than 90 days in some cases, even 30 days. So if you want to find out how to 10 X your business and how to 10 X your lifestyle stay tuned, January 26, 27, 28, you're going to get the invite and it's going to be free for those few people that are listening to this podcast. And I do appreciate your time. Appreciate your day, have a marvelous afternoon.