The NEW, Pain Free Way to Success

10X Real Estate Marketing & Coaching

Is your business designed to make you rich or truly build long term Wealth.. while you Sleep?

I had to make a shift to build a business that would create wealth, like real wealth. Like when I wasn't working, my business was working for me while I was sleeping.

What's up 10 X real estate. We're your nation. So the new pain-free way to succeed, you know, so the first thing I want to talk about is, you know, for years I've been in the real estate business and I was taught how to prospect and how to grind and make a living and you know, and I've done very well. And quite honestly, that particular approach to doing business will get you rich, but it will not get you wealthy. So what do I mean by that? What is there between being rich and being wealthy? Being rich is I can get up every morning and I could prospect for three hours on the phone. I can get somebody on the phone, go see them, close them and generate $10,000. But if I stopped grinding and if I stopped getting on the phone every morning, ideally what's going to happen is my business goes to a halt, including the times that I go on vacation with my family during that period of time, if I'm not lead-generating and I'm using that particular strategy for doing business, my business goes to a standstill and whether it doesn't show up that next week, but it shows up 90 days later because those stops and starts are going to show up in my business.

And it's no wonder why the average realtor like yourself probably, or me over the years has that rollercoaster business. And what's funny is most people don't understand it. And that roller coaster business, no matter how good you are getting on the phone and talking to people and how could you are at handling objections and handling, you know what I call rejection? I mean, for 25 years, my coach would say to me every day, Hey, see how many times you can talk to so many how many times you can get them to say no. Before you find one person that's going to say, yes, you just have to become like a, you know, a chameleon. You have to become really good at rejection. And you know what? Now in today's day and age, we don't have to do that anymore. What off the blindly call people?

I mean, I can tell you that after going out to see thatch a buddy of mine in Seattle, he did a presentation for a bunch of our young agents. And they said, you know, what was it like back in the day? So FACHE actually demonstrated what him and I did for probably the better part of 15 to 20 years, which was the grinder mentality realtor, which was, you know, go to bed, go to bed at nine o'clock at night with your headphones on. And you're in your objection, handlers scripts in your ears. And you, you know, when you start talking in your sleep, which is not unusual and your spouse thinks you're nuts, you'd wake up at anywhere between three 30 and four. O'clock. The first thing you'd do is you'd get up. And you'd, you know, you do your affirmations with somebody on the other side, on the other side of the planet, because not a lot of people are awake at five o'clock on your side of the coast.

So you talk to people on the other coast, then you go through and you write down all your, you write down the objection for the day and you write it out 10 times and you take that objection and you fax it to your business coach by like five o'clock in the morning. If you don't fax it by 5:00 AM, they're going to ding you. And they're going to take one of your checks that you wrote in for 500 and pay it to your biggest competitor. Don't laugh. Ask Eric Wagner and in New Jersey. He's one of my buddy, a buddy of mine. Who's a real estate. One day. He got a check from me in the mail with a note that said, dear Eric, thanks so much for holding me accountable to myself. And here's a check to my, u, go for you to go shopping with.

And it was, my coach sent it to him because I didn't live up to the commitment that I made, that I would send him my, my, my objection to handle her written out on a piece of paper, a fax to him every day. So, you know, the more the thatch was demonstrating the running city office at seven 45, walking himself in, when somebody would try to talk to him, he was like the Tasmanian devil. If you remember that character, the Tasmanian devil, when we were kids was like the character on Hanna-Barbera or I'm sorry. It was Mel Blanc was the voice for it. I can't think of the show, but he was the character that spun around, like in circles at a hundred miles an hour. And that's how he, you know, got things done. And he was like a tornado. And the problem was is that if somebody was tapping him at to stop him, he would throw them apart and much like me, where my, my coach said, Hey, every morning, once you get on the phone and I want you to get off on, do not talk to anybody else on, on an inbound, you only want to make outbound phone calls and you only want to talk to people that want to sell their house or buy a house and find a new deal.

So every day I did exactly what my coach said. I was coachable. I got to my desk and you know, and I would start dialing for dollars as they say and start grinding. Yeah, I be calling people and somebody would try to sneak into my office and I would actually throw something out them. And they'd be like, Hey, Sean, I want to buy a house. And I'd be like, no, no, no, I can't talk to you right now. I'm looking for a deal, you know? And they'd be like, no, no, no, no. I want to list my house for sale. And because I wasn't listening to what they were saying, I was. So I was so like, matter of fact, about getting to 30 contacts that day, that I really didn't appreciate what that person was saying. And I didn't hear them, even though they were telling me loud and clear, I wanted to sell a house and they wanted to hire you.

I was being like the Tasmanian devil and pushing them away. Or they would be calling me and saying, Hey, can I speak to Sean? And I say, no, he can't talk to you right now. And then they will look on Facebook and be like, wow, he's doing like luxury homes. He probably doesn't want to deal with me because I only have a hundred thousand dollar house. The reality is I want to help anybody. That's willing to work with us. You know, within reason if they have the same beliefs, as well as God family business, in that order, we want to work with them. And whether it's a rental or a million dollar home, but the funny thing is we don't want, we're not judged by what we say or what we tell people we're judged by our actions. And my actions were telling people, Hey, don't talk to me.

I'm a vicious bastard. To be honest with you. I looked like maniac from the outside looking in because you know, if you saw me, I came running in the office, lock myself in my, on my in my, in my private office would close the blinds, like a maniac. Like I was like cooking up something in my, in my office to blow the office up or something, which I wasn't thank God. And I was getting on the phone to talk to people. And I really was trying to, I believed in my heart and my soul, I was doing the right thing by calling people and saying, Hey, do you want to sell your house? Do you want to sell your house? And I was going to help them in quotes. The funny thing is my approach to that was so out of line with the expectations of the person on the other end of the phone, I never realized how confrontational and how, unattractive.

That was, to be honest with you, you know? And then all of a sudden, you know, after tax really did that demonstration and showed me for me outside, looking in just how attractive that approach to business was. And even though we've both gotten rich doing that, the problem is if you stop doing that, it's not attractive. So you can kick stuff out of the bushes, but you're not going to attract business to you on a regular basis when you're not attractive. So I had to find a different way and I had to make a shift and I had to make a shift to build the business that would co create wealth like real wealth. Like when I wasn't working, my business was working for me while I was sleeping. So what is the difference between rich and wealthy is the definition. The definition of Rich's somebody that can generate tremendous amounts of money on demand.

Somebody who's wealthy has learned how to take their money and use it to generate more money. Rich. The reserves only last so long when you're wealthy and truly wealthy, your money makes money for you and the capital doesn't, the capital never goes down. It just keeps increasing and it adds to your income. And also what's interesting about it is it has a momentum effect. The more that you do, and the more you give back to your community and the more that you push on it and in the right way and make it more attractive, the more people that are attracted to you, the more that that will build itself versus you trying to build it. And what's interesting is when you start to grind, sometimes the harder you grind, the further you push people away. So how do we start to make that shift? And what is that?

You know, what is what I call the richest, the witch's brew or what people, like I say it all the time. If, if, if you really looked at it from the inside out, sometimes I think they would string me up like a witch or something outside, because I truly believe that you can manifest just about anything you want in your life. And, you know, with batches help, I actually started to do a process called ADA, which is to sit down in the morning and write down all the things I pre I appreciate and what I appreciated that happened to me over the past day or week or month or whatever it was. The second thing I'm going to write down is the I, which is the acronym. Again, it's an acronym called ADA. And the second thing is called intention. What is my intention today?

Am I going to be, what am I going to do in order to get from point a to point B from who I am now, to who I want to be. And, you know, I want to point something out when we were kids, we were always told, you got to do, do, do to have to have half the BBB. So we got so caught up in the doing and people are doing and doing and doing. And you know, this story, how many people are actually fully, really, truly financially independent in this world, it's less than 5% of the population. And that's the reason is because we were wired as kids, that the more that we did, the more that we would have, and then we'd ultimately be the person we want to be. So if you want to be an astronaut, you're going to have to do, do do, and you're going to have to beat.

You're going to have to have these things. And then you can be the astronaut. The reality is once you got to be an adult, people looked at and you went, Oh my God, do you want to be an astronaut? You would be out of your mind, go get a real job. Right? So what my mentors and coaches have taught us over the years is to shift the paradigm, shifted to start to be the person you want to be. Now, act that person do what they do to how they act, what they be, where they wearing, where they go on a day, what is their routine, find out and model the person that you want to be like today and start to put those things in place today, the things that you can control. And then you'll start to have it start to take the actions that that person would do.

If that person's normal routine would be, Hey, you know what? I need to talk to 25 people, right? And, and really the, the doing person says, I need to talk to 25 people to go find 24 of them were telling me to go to hell and get one that says, Hey, I want to talk to you about selling my house. But the new school mentality is, Hey, let me focus on the people that truly need my help. Let me be the person of a lighthouse, if you will, and be that resource for the people and let them know how I can help them, as opposed to saying, Hey, can I, you can, do you need my help? Do you need my help? Do you need my help? As opposed to telling them, show them what resources you have available for them, show them that you really are somebody that can make an impact in their lives and their family's lives.

Show them how they can actually save money by actually investing in real estate. And you'll start to attract those people into you. And now what happens is you start to shift from, Oh, you know, from what I call grinding, to aligning with your audience. And ultimately what happens is the more that you, more, that you focus on it. And the more that you really start to tell people how you're re you're a resource, the more those people are going to start to come back to you and say, Hey, by the way, you know, I know shore my friend, Sean's in real estate and he mentioned this, this and this, and maybe he can help you. So going, you know, what is, you know, it's one thing for me to say it, and it's another thing for me to teach you how to do it. So,uin this podcast, if you look down at the bottom, there's a link for the 10 X personal success formula.

What is 10 X personal success formula? It is the basic foundation of everything [inaudible] real estate warrior. And what is it really an essence is the one thing that changes everything is your mindset and your belief in yourself. And we're here to tell you that if you don't feel comfortable and confident just yet, it's okay, not everybody does. You know what, when you're riding a tricycle or you're riding it, that you're riding of the two Wheeler for the first time somebody had the back of the seat when you were riding and they let you go every once in a while on earth, once in a while you fall down and you get back up, but you know what, they were there for you. We're going to be that for you with this podcast, we're going to bring in professionals and professional people that are experts in their, in their different chosen field.

And for the time being for you to understand that and be able to accept that and be able to hear it, or what I was saying about hearing it, you know, when we speak to people, believe it, or not only 6% of what we say is actually heard. And which is the words, the rest of it is the rate of speech. We say it at the tone at which we say that. And then ultimately it's our energy that we deliver it with our body language is 50% of it. So if you're actually telling people what you're doing, they don't really hear it. What they hear is your body language. And what they hear is the rate of speech and the tone at what you're saying. And I, and it's really what, what it is, is your passion. That's in that that's embedded in that. And what we're going to teach you in the 10 X personal success formula is how to rewire your brain in the morning every day to start your day out and get your, get you out of the gate.

Like, like a bat out of hell, ready for ready to take along, take on life and take it on in a much empowered way and a much more disciplined way. And by the way, when people think of discipline, they think, Oh my God, this one, I don't want to hear that word. Discipline is freedom. The more discipline you can be with your routine, the more free you can be. Remember what I was saying is like, if you miss a couple of days here or there, when you're prospecting, are you doing your business? It doesn't show up today. It shows up three months from now. And that's the problem with the real estate industry is nobody's going to notice if you take a day off for two days off for three days off, but we're gonna notice it when you're hurting three months down the road and you come into the office and you go, you know, I just don't have any listings or any sales.

I don't know what happened. And the first question I always ask is, well, what'd you do 60 days ago or 30 days ago. So what we're going to start to talk about is the different tools in a different structure strategies to actually get you from where you are now to where you want to be. And I'm not talking about over years or decades. So like it took us, I mean, I spent a million dollars with coaches and mentors there's to learn what you're going to learn literally. And you're going to have a decades worth of information in days. And it's, you know, it's kind of like, if you and Elaine, I'll give you a great analogy of this. I was a ranger in the army. And you know, when I learned a lot about discipline and following leadership, and one of the hardest things to do is when you think you got it all figured out is to allow somebody else to lead you.

So I'm going to ask for your patience, and I'm going to ask for your confidence, if you will in advance. And I'm I'm a firm believer that you don't buy confidence. You earn it, but I'm going to ask it for you a little bit in advance, because I'm going to tell you that I believe in you more than you believe you knew until you believe in you. I'm going to say that again. I believe in you more than you believe in you until you believe in you, until I can help you to believe in yourself, self that you can do this. So what is the analogy? It's basically, basically, if I was to put you and I on the other end of a minefield and I was on one end of the minefield and you were on the other and it was snowing and you want to get to where I am and you could see me footprints in the snow.

Do you make your own footprints in the snow and try to figure it out? Or do you step on my foot principal? Of course you step in my footprints. And I got to tell you, I thought I was doing that. And for years, what actually was happening was I was stepping in my footprints or somebody else's footprints. And then when I got halfway across, I thought I was a genius. And then I made my own footprints and I blew up and I went back to my coaches and said, okay, what did I do wrong? Or how can I fix that? So if you want to find out how to build a duplicatable, repeatable, trackable business, first rule of thumb, get control of your mindset, get control of your thoughts and create the disciplines that it's going to take. In order for you to create the space for you, to be able to hear when somebody says, Hey, I want to buy or sell or invest in a piece of real estate.

Remember, you're here to help people. That's your job. You're not here to jam something down their throat. You're not here just to make a hundred grand and run away. That's not the goal of mine. I don't think at least if it is, maybe you're in the wrong business. Maybe you need to go to Lennox, city and play craps or something. As it's less of a gamble, actually, if you know how to play crops, by the way you know, but if you really and truly want to build a business and you want to build wealth, then what has to happen is you have to build a business that has systems, processes, tactical, and artificial intelligence combined to give you what I call really intelligent information so that you can leverage your business and scale it so that when you're not there, it's still running for you.

And it's generating cashflow for you and opportunities for you without paying more for leads and systems buying leads is not the answer. By the way, you have three things in business that actually control your business. And only three things. How much, how many and how many times, how much is each transaction? How many people, either in your business or on your, on your team and how many times do those people buy from you? And then they'll people say, well, you know, I sold them a house eight years, you know, they're not gonna buy another house for eight years. Yeah. But it's funny is if you talk to somebody, when they're getting ready to get married there, if you talk to your, and when you're, you asked her to marry you, every conversation that she's having with her friends and family is about getting married and when you're buying or selling a house and...