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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Mixed Up With Mary And Monte explicit
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Content provided by Mary and Monte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary and Monte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once upon a time two music fanatics made a podcast where they discussed their love for mixtapes. This is the beginning.
…
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29 episodes
Mark all (un)played …
Manage series 1182328
Content provided by Mary and Monte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary and Monte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once upon a time two music fanatics made a podcast where they discussed their love for mixtapes. This is the beginning.
…
continue reading
29 episodes
All episodes
×Mixed Up With Mary and Monte Episode 28: Best of 2018...so far Description: Our hosts combine their powers once again to take a look at the year that is 2018 so far. So much music in such a short time, our hosts are here to bring you 5 albums that had them dancing and singing all year...so far.
Mixed Up With Mary and Monte Episode 27: Best of 2017 Description: Our hosts take some time to remember the good times from 2017, specifically the good albums of 2017. Listen as our hosts detail the music they loved, spread across numerous genres, in 2017. Happy New Year.
Mixed Up With Mary and Monte Episode 26: Happy Happy Halloween Description: It's that time of year again friends, the witching hour, the time for ghouls and goblins, the trick or treat of October and the Halloween season. Hang out with your hosts as they give you all the frightful jams to make the soundtrack to your Halloween night.…
Mixed Up With Mary and Monte Episode 25: Yacht Yacht Yacht Description: Our hosts get their boat shoes out for a trip to the water. Listen as Monte and Mary take you on Yacht trip with the smooth sounds of Yacht Rock.
Mixed Up With Mary and Monte Episode 24: We Need A Hero Description: Our hosts make a change of venue, grab their boxes of comic books, and craft a heroic playlist all about the people who inspire them on a daily basis.
Mixed Up With Mary and Monte Episode 23: We Will Party Hard Description: Our hosts move the couches to the wall, hide all the expensive stuff, and prepare to party hard. Join Mary and Monte as they give you all the songs to get the party started.
Mixed up with Mary and Monte Episode 22: Best of 2016 Description: Our hosts discuss the year that was 2016. The good, the bad, and the mixtape of favorite albums.
Mixed Up With Mary and Monte Episode 21: Famous Featuring Description: Our hosts discuss the featured artists on some of your favorite songs and albums. Some may be given proper credit on the track, others may be a little more mysterious. Check it out. Episode 21: Famous Featuring
Mixed Up With Mary and Monte Episode 20: This Is Why We're Hot Description : Our hosts breakdown the unbearable Arizona heat and discuss the songs that make us feel the heat. Enjoy a trip into the hot, scorching funk of the summer and enjoy these "hot" songs. Click to Listen Episode 20: This Is Why We're Hot…
Mixed Up With Mary and Monte Episode 19: Best of 2016 So Far Description: Our hosts break down the best music of the year....so far. We ramble for what seems like hours about all the crazy stuff that has happened in the first half of the year, but we mostly discuss how hot it is in Arizona like a bunch of old people!! Enjoy the sweet sounds of the best 2016 music recommendations so far. (Click to Listen) Episode 19: Best of 2016 So Far…
Mixed Up With Mary and Monte Episode 18: Going Solo Description: Our hosts combine their music knowledge powers to identify the best artists who have gone solo from a band. This episode theme was brought to you by one of our fans who suggested it on our social media site. Please feel free to drop your suggestions for future themes on our FB page. (Click to Listen) Episode 18: Going Solo…
Mixed Up With Mary and Monte Episode 17: Mary and Monte Go To The Movies Description: Our hosts take a trip to the Phoenix Film Festival and meet a few new talented friends who were nice enough to sit down and talk about everything music and film. Special thanks to IFP Phoenix and the Phoenix Film Festival for having us out, including our new friends Neel Upadhye (Dating Daisy), Matty Steinkamp (Play the Documentary), and Oliver Thompson (Welcome to Happiness). (Click on Listen) Episode 17: Mary and Monte Go To The Movies…
Mixed Up With Mary and Monte Episode 16: Bonus Day, Bonus Song Description: Our hosts discuss, in the month of the leap day, their favorite b-sides and bonus songs. They also discuss a special live event that the Mixed Up team will be participating with in April. Enjoy the extra day and thanks for listening. (Click To Listen) Episode 16: Bonus Day, Bonus Song…
Mixed Up with Mary and Monte Episode 15: Best of 2015 Description: Our hosts reflect on another year gone and the music that stood out to them the most during 2015. (Click to Listen) Episode 15: Best of 2015
Mixed Up With Mary and Monte Episode 14: Tis' The Season, Diss the Season Description: "It's Christmas Time Pretty Baby..." Our hosts get in the holiday spirit with a special Christmas song edition of Mixed up With Mary and Monte. Offering two of our favorite holiday songs but also two of our most hated holiday songs. Merry Christmas!!! (Click to Listen) Episode 14: Tis' The Season, Diss the Season…
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